MUMBAI: Talk about a move in the right direction! Wrap2Earn is hitting the advertising fast lane with its latest partnership with Uber Shuttle, Uber’s intracity bus service for corporate commuters. The Mumbai-based transit advertising firm now holds exclusive rights to manage both exterior and in-vehicle branding across Uber Shuttle’s fleet of over 1,000 buses zipping through more than 50 curated routes in two of India’s busiest metros.
With over a million monthly bookings, Uber Shuttle has become the preferred ride for professionals who value comfort, reliability and consistency. And that’s precisely the audience brands are keen to catch on the move. From the outside wraps that dominate cityscapes to in-bus displays targeting over 50,000 monthly riders, the collaboration promises high visibility, measurable reach and cost-effective impact.
Uber Shuttle India Head Amit Deshpande said, “Uber Shuttle has quickly emerged as the preferred daily choice for working professionals. With this partnership, it becomes a canvas for brands to engage with professionals through smart advertising.”
The partnership also arrives at a time when static outdoor ads are losing traction. For the price of a single hoarding, brands can instead wrap up to 20 shuttle buses, each covering hundreds of kilometres daily and connecting with millions of urban commuters.
Wrap2Earn founder and CEO Elmer Dsilva added, “Uber Shuttle represents one of India’s most loved and trusted shared mobility networks. Our partnership makes it possible for advertisers to connect with a highly relevant audience through media that is both effective and measurable.”
With routes spanning major residential and business hubs, this alliance ensures brands aren’t just seen, they’re remembered. After all, in the race for attention, it seems the wheels of creativity are firmly in motion.