Tag: Uber India

  • Uber flips the script with Gambhir and Ashwin in playful new campaign

    Uber flips the script with Gambhir and Ashwin in playful new campaign

    MUMBAI: When Gautam Gambhir smiles in an ad, you know the commute must be smooth. Uber India has rolled out a fresh campaign featuring cricket stalwarts Gautam Gambhir and Ravichandran Ashwin, casting them not in their usual serious avatars but in refreshingly playful moods as they zip around in Uber rides.

    The series of films, peppered with social-first content, shows how Uber Auto, Bike and Car rides can turn India’s daily grind of traffic snarls, heat and hassle into journeys that are reliable, affordable and surprisingly uplifting.

    “We wanted to bring a fresh, fun lens to Uber’s role in removing everyday travel struggles. With the unexpected duo of Gambhir and Ashwin, we’ve created a light-hearted take on how Uber makes rides not just reliable and affordable, but also mood uplifting. Our aim is to be the go-to brand for young Indian aspirers, one that connects function with feeling and nudges even non-users to try Uber for the first time,” said Uber head of marketing for India and South Asia Ameya Velankar.

    The campaign takes a culture-first approach, rolling out in multiple regional languages and markets, tapping into local humour, pop culture cues and everyday commuting insights. The wide rollout spans TV, digital, social platforms, and outdoor, ensuring Uber’s message is seen and felt across urban India.

    Uber today operates across two-, three- and four-wheelers, along with buses and mass transit options, giving millions of Indians flexibility to pick rides that suit their budget, need and time. From the quick bike dash to beat gridlock, to a trusty auto or a comfortable car trip, Uber has woven itself into India’s urban fabric.

    With creative duties handled by FCB India and media by Essence Mediacomm, the campaign underscores Uber’s positioning as more than just a ride, it’s a mood-changer. By making cricket’s most no-nonsense players break into grins, Uber hopes to convince even the most commute-weary Indian that travel can be a happy ride after all.

  • Uber and Lego roll out brick-themed rides to mark flagship launch in India

    Uber and Lego roll out brick-themed rides to mark flagship launch in India

    MUMBAI: Not all heroes wear capes; some ride in cabs with giant plastic bricks on the roof.

    In a colourful twist to the daily commute, Uber partnered with Lego® to roll out special edition rides across Gurgaon to celebrate the opening of Lego’s first flagship store in India at Ambience Mall. The collaboration has turned ordinary Uber rides into roving reminders of childhood whimsy, featuring cars wrapped in signature Lego colours and topped with oversized bricks.

    Designed to turn heads and trigger nostalgia, the fleet was deployed just in time for the store’s launch, offering riders a literal trip down memory lane. Whether passengers were headed to the store or simply on their way to work, the joy kicked in well before the destination.

    “This partnership is all about bringing imagination to the streets. Uber connects people to places—and now, to moments of creativity and nostalgia too”, the companies said jointly.

    The stunt wasn’t just visual. Uber and Lego amplified the activation through a content-led influencer campaign, spotlighting creators, families, and young fans sharing their ‘Lego-fied’ travel experiences. From social reels to selfie stops, the campaign racked up organic traction, pulling audiences into the world of play and paving the way for experiential branding.

    For Uber, it marked another chapter in its efforts to position itself as more than a mobility solution. The company continues to reimagine urban travel by infusing pop culture, partnerships, and play into its rider experiences.

    The campaign continues through the week in Gurgaon and has already drawn keen interest from riders, onlookers, and influencers alike. With Lego’s flagship store up and running, the collaboration hints at future possibilities where brands meet on roads, quite literally.

  • A billion journeys, countless stories: How India Ubered through 2024

    A billion journeys, countless stories: How India Ubered through 2024

    MUMBAI: The year 2024 raced by like a city cab weaving through rush-hour traffic, filled with moments of highs and lows, triumphs and challenges. 

    Yet, amidst the chaos, millions of Indians found their sanctuary in the backseat of an Uber, trusting the app to take them home safely, no matter the hour or occasion. From early morning commutes that witnessed dreams in the making to late-night rides after celebrations under city lights, Uber became the silent witness to India’s stories.

    With 9.2 billion kilometres covered, Uber’s wheels spun across highways and alleys, connecting lives and destinations. Each trip carried the essence of urban India—its resilience, ambition, and zest for life—cementing Uber’s role as more than a ride-hailing app, but a part of the nation’s daily pulse.

    This is the story of How India Ubered in 2024, a data-rich narrative of the trends, journeys, and choices that defined a year of movement and momentum.

    Uber trips covered a distance equivalent to the time it would take 8,752 years to traverse at 120 km/h – the same time humans evolved from the Stone Age to the AI era. Kochi riders emerged as the nation’s most loved, receiving an impressive average rating of 4.90, while Delhi-NCR topped the charts for total trips.

    Key highlights from 2024:

    Rider preferences and patterns:

    • Most popular products: Uber Auto and Uber Go.

    • Most active cities: Delhi-NCR, Bengaluru, Hyderabad, Mumbai, Pune, and Kolkata.

    • Peak travel time: 6 PM to 7 PM.

    • Top day for rides: Friday.

    • Busiest month: December.

    • Highest single-day trips: October 9, during Durga Puja and Navratri.

    Rider Ratings (Citywise)

    City

    Average Rider Rating

    Kochi

    4.90

    Chandigarh

    4.816

    Pune

    4.815

    Ahmedabad

    4.810

    Jaipur

    4.784

    Bangalore

    4.781

    Hyderabad

    4.779

    Chennai

    4.744

    National Average

    4.74

    Lucknow

    4.739

    Delhi NCR

    4.714

    Mumbai

    4.711

    Kolkata

    4.649

    Late-night trends

    • Mumbai recorded the most late-night rides, surpassing Delhi-NCR.

    Work commutes

    • Bengaluru had the highest number of office-hour rides.

    India’s intercity highlights:

    Top routes:

    • Mumbai – Pune.

    • Delhi – Agra.

    • Bangalore – Mysore.

    • Lucknow – Kanpur.

    • Ahmedabad – Vadodara.

    Longest trips:

    • Noida-Sasaram-Noida (1747 km).

    • Delhi-Ayodhya-Delhi (1464 km).

    Green mobility and new products

    • EV travel: Riders covered 170 million kilometres in electric vehicles, saving 8.5 million hours and contributing to reduced carbon emissions.

    • Innovative launches:

      • Uber Black (premium service).

      • Uber Shuttle (licensed app-based bus service).

      • Uber Pet (for domesticated animals).

      • Uber Shikara (Dal Lake rides in Srinagar).

    Most visited tourist spot:

    • The Taj Mahal in Agra topped the charts for Uber Intercity rides.

    Unique milestones:

    • Uber Courier completed the highest deliveries at lunch hour (1 PM), with one user booking 2,900 courier trips.

    • Uber Bus introduced 432,000 first-time users to app-based mass transit.

    Speaking about the report, Uber India country head, Himanshu Tandon said, “2024 was a landmark year for Uber India. Our data underscores the evolving needs of riders across the country, and we are thrilled to have played a pivotal role in their journeys. From green mobility to innovative services, Uber remains committed to redefining urban mobility while fostering sustainable development.”

    Uber’s report paints a vivid picture of how Indians embraced ridesharing to stay connected, marking 2024 as a transformative year for mobility.
     

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  • Uber invites riders to flaunt their ratings in latest campaign

    Uber invites riders to flaunt their ratings in latest campaign

    Mumbai: Uber has announced a social media campaign, Uber Flex, inviting its top-rated riders to share their rider ratings supported by reasons as to why they think they were rated that high by drivers, in order to win freebies including one year worth of free Uber rides.

    Riding on the recent trend where Indians shared their rider rating as a “flex” on social media platforms and dating apps, Uber launched the contest with an aim to stress on the need for riders to be courteous towards their drivers, and to promote better behaviour among people. As part of the campaign, riders with high ratings on Uber will be rewarded, and those with scope to improve will also be incentivised to make a difference.

    Speaking about the campaign, Uber India, South Asia head of central operations, Nitish Bhushan said, “Just like a rider wants to drive with a better-rated driver, drivers are also inclined to serve polite and well mannered customers. This initiative of ours is a reminder of just that, along with being a fun way to promote the desire in riders to be conscious of their surroundings, behaviour, and be more polite to each other.”

    The social media contest has been designed to elevate the Uber ride experience for users across India.

    Contest: Rewarding excellence in riding

    As part of the first leg of the contest, Uber is celebrating the top 100 riders with the highest ratings. All riders with a rider rating of 4.8 and above are encouraged to share their top 3 reasons they think they were rated that highly by drivers. Wit and humour in the responses will get them brownie points.

    Participants will need to submit their entries by sharing screenshots of their Uber rider rating, along with the three reasons as a post on X, using the hashtag #UberFlex, by 26 June.

    Prize for top three entries: Free Uber rides for one year (up to Rs 50,000 each)

    For 100 best entries: Uber credits worth Rs 2,000 each

    Winners will be contacted via social media direct messages. Fulfillment of prizes will be mailed directly to winners from Uber.

    The Uber app also offers a Privacy Center to all riders, where they can get insights into their past trips, including a split of the ratings they received from drivers, and various ways to improve ratings. Uber has always promoted good behaviour on the platform.

    Key features and offerings as part of Privacy Center include:

    1.   Summary of Usage: Users can access a summary of how they utilize Uber’s services, providing transparency on data usage.

    2.   Data Tracking Control: Users have the option to control data tracking for personalized ads, ensuring preferences are respected.

    3.   Account Security: Users can manage account security features, including account deletion, to maintain control over their personal information.

     4.  Privacy Overview Page: A comprehensive resource providing insights into Uber’s privacy practices, guiding users on how their data is managed and safeguarded.

     5.  Privacy Inquiry Submission: Users can submit privacy inquiries directly through the Privacy Center, addressing any concerns or questions they may have regarding their data.

    How to access Privacy Center:

    .   Tap Account: In the Account section of the Uber app, tap the icon next to the name and then tap ‘Privacy and Data’ to see the summary.

     .  Tap Privacy Center: In the Privacy Center, press ‘See Summary’ to access the page where all the data will be given: Trips taken, Uber Go data, and rider rating earned.

  • KelpHR & Uber lead the charge: Championing workplace safety and inclusivity

    KelpHR & Uber lead the charge: Championing workplace safety and inclusivity

    Mumbai: In the evolving corporate landscape, ensuring safer workplaces isn’t just a compliance measure—it’s a testament to an organisation’s core values and commitment to its employees. Central to this endeavor in India is the PoSH Act, a legislative milestone that emphasises the eradication of workplace harassment.

    KelpHR, established in 2013, stands at the forefront of this mission, offering a decade of expertise as a prominent provider of HR solutions. Having served more than 800 clients in India and overseas, KelpHR specialises in PoSH, diversity, equity & inclusion, and employee assistance programs—all with the common goal of fostering safer, happier, inclusive, and productive workplaces. Initiatives like the KelpHR PoSH Awards spotlight organisations championing these ideals, illuminating the path for others to follow suit. KelpHR recently organised the fourth edition of the KelpHR PoSH Awards 2023. This event will shine a spotlight on the Top 25 Safest Workplaces in India.

    In a joint interview, Indiantelevision.com caught up with KelpHR CEO & co-founder Smita Shetty Kapoor & Uber India Sr director Megha Yethadka.

    On the pivotal moments that stand out in the journey of fostering safer workplaces and these experiences shaping your approach to workplace safety

    Megha: Being green on audit compliances from the beginning is important to keep challenging the methods and the efforts to train our employees and managers on PoSH related compliances. A moment that stood out for us was when Uber India won the ‘KelpHR PoSH Awards in 2021’ which was a special recognition of workplace safety metrics by an external body that accelerated the path towards building better workplaces for our employees. These continued efforts in the space of PoSH compliances have recently garnered us the title of Torchberarers of Workplace Safety – ‘Triple Safety Crown’. Such recognitions underscore our efforts towards creating a robust and engaging PoSH education and awareness program at Uber. We’re proud of the extraordinary progress we’ve made together over the last four years in developing a robust and engaging PoSH education and awareness program that reinforces our company values of ‘Stand for Safety’ and ‘Do the Right Thing’. More than the external recognition, our employees internally sharing feedback, strong culture survey scores and anecdotes of feeling safe, being able to bring their authentic selves to work and feeling included are moments that make us most proud.

    On the evolution of the KelpHR PoSH Awards over the past four editions, and the impact has it left on various industries

    Smita: The KelpHR PoSH Awards began with the vision of honoring organisations for outstanding efforts in creating safe workplaces, evolving from recognising individuals to acknowledging 25 workplaces. An essential shift involves incorporating employee surveys, reflecting a commitment to gaining comprehensive insights into workplace dynamics. The awards now see increased participation, with a streamlined approach for efficiency and accuracy in the evaluation process.

    The criteria have evolved to be more profound and intersectional, challenging organisations to go beyond compliance and embrace the true spirit of creating safe and inclusive environments. This strategic shift encourages a holistic approach to preventing workplace harassment.

    In essence, the KelpHR PoSH Awards have become a dynamic platform fostering continuous improvement within organisations. The increased participation, refined criteria, and innovative data collection contribute to the awards’ positive impact on shaping safer and more inclusive workplaces across diverse industries.

    On Uber’s approach to incorporating cutting-edge solutions to address evolving challenges related to workplace safety

    Megha: At Uber, we #StandForSafety which is one of our Uber values and we live this value every moment. We have optimised our turn around time to 45 days for Internal Committees to close the case, instead of the 90 days governed under PoSH Law by calling out every step in the IC Investigation process so that the IC has better clarity on each step to fast track the process and provide faster resolutions to the involved parties. We have also launched a Global awareness program about ‘Respect@Uber’ last year (2022) to build awareness around how to recognise and respond to policy violations, resolve conflict at the workplace and provide restoration as necessary. We have been proactive about our initiatives and invested in prevention vs reaction alone (Ex: street play-styled awareness sessions, online case study-based training and evaluation etc).

    On the KelpHR PoSH Awards highlighting the commitment to eliminating workplace harassment; how can organisations effectively translate this commitment into day-to-day practices, creating lasting cultural change

    Smita: Over the years, it has become evident that the foundation for a secure workplace begins with a strong commitment from leadership. This commitment shapes the organisational culture, fostering an environment dedicated to promoting safe workplaces. Individuals within the organisation, influenced by this commitment, exhibit behaviors that contribute to a culture prioritising safety.

    Additionally, organisations should focus on effective leadership communication, anti-harassment policies, regular training, awareness sessions, platforms for reporting inappropriate behaviors, and the promotion of inclusive leadership and diversity. By integrating these practices, organisations move beyond a mere commitment to eradicating workplace harassment, actively fostering a culture where values like respect, inclusivity, and safety are ingrained in day-to-day operations.

    On envisioning the impact of the Triple Safety Award on organisations and their commitment to preventing sexual harassment

    Smita: The Torchbearers of Workplace Safety – ‘Triple Safety Crown’ was envisioned as more than just a recognition and singular achievements; it’s a tribute to the consistent, ongoing efforts and initiatives of organisations dedicated to cultivating safe and respectful workplaces. It is a symbol of appreciation for those organisations on this continuous path.

    Moreover, it’s not just about ticking compliance boxes. The award encourages organisations to delve into broader areas such as gender inclusivity and overall human well-being. We emphasise the creation of not only a harassment-free zone but also a psychologically safe space where every employee feels valued, supported, and excited to contribute as part of a cohesive team.

    By recognising and celebrating organisations excelling in these dimensions, we hope to create a ripple effect, inspiring others to prioritise safety, inclusivity, and employee well-being in their workplace cultures.

    On the reflections that you have on the progress made in workplace safety as we commemorate the 10th anniversary of the POSH Act and what more can be done collectively by organisations, regulators, and the community

    Smita: As we mark the 10-year anniversary of the POSH Act, there’s been a positive shift in how organisations approach workplace safety. The emergence of a “Speak up” culture has transformed the employee-employer dynamic, reducing toxicity. Employee awareness, spanning all genders, has played a pivotal role in recogniaing toxic behaviors, prompting organisations to provide crucial support.

    While a “zero tolerance” message is prevalent, some organiaations engage in superficial compliance without embracing the act’s spirit. It’s crucial for genuine commitment to safe and inclusive workplaces.

    Regulators, on this milestone, could enhance their role by conducting audits and collaborating with organisations like KelpHR for compliance and best practices.

    Beyond organisations and regulators, communities are vital in shaping attitudes. Learnings shouldn’t stay confined to workplaces; discussions on safe spaces should permeate homes, streets, and every interaction space.

    On the PoSH Act’s contribution to fostering safer workplaces  and the key challenges persisting in its effective implementation

    Smita: The PoSH Act, born from the poignant stories of individuals like Bhanwari Devi and Rupan Deol Bajaj, is a significant stride toward safer workplaces. Their sacrifices underscore the commitment to ensuring no woman faces such horrors in streets, workplaces, or homes.

    Despite progress, challenges linger in the PoSH Act’s effective implementation. Some view compliance as a burden, fearing it hampers competitiveness or serves as a tool for revenge. There’s a persistent myth that cases tarnish organisational culture, hindering true progress.

    Another hurdle is leaders denying harassment in their workplace, impeding preventive measures. To overcome these challenges, leaders must shift their mindset, embracing the PoSH Act as a crucial framework for prioritising safety and dignity. Open dialogue, awareness campaigns, and ongoing education are vital to dispel myths and foster meaningful change in organisational attitudes toward preventing sexual harassment.

    On workplaces better addressing and supporting male employees who experience sexual harassment, considering the significant number of complaints reported to the EEOC

    Smita: Workplaces can enhance their approach to addressing and supporting male/ third gender employees who experience sexual harassment by adopting inclusive and gender-neutral policies. While the PoSH law is gender-specific, many organisations have recognised the importance of inclusivity and extended their policies to cover all genders. Some initiatives include having gender-neutral policies, having clear redressal mechanisms laid out, creating gender-neutral awareness sessions.

    Megha: Uber is an equal-opportunity employer and does not tolerate sexual harassment in the workplace irrespective of gender. We believe in a ‘speak up’ culture and encourage employees to speak up when they see behavior that doesn’t seem right. To ensure everybody feels safe to report sexual harassment, Uber enforces strict protection from retaliation policy. We do this through our proactive communication about our PoSH policies and drive awareness about Global programs like ‘Respect@Uber’ that specifically talk about how to prevent, prohibit and redress sexual harassment against any gender and how we address them with complete confidentiality, without any fear of retaliation and to create a safe workplace for all employees of any gender. In the same spirit, we also drive ‘mental well-being’ sessions for all employees (across Uber India) to reiterate the importance of how and why psychological safety is as important as workplace safety. We have an Integrity helpline, where every employee regardless of gender can report harassment or workplace issues and those are investigated with similar rigour, regardless of gender.

    On the advice that you have for emerging companies looking to prioritise employee well-being and create a positive work culture from the start

    Smita: For emerging companies committed to fostering a positive work culture and prioritising employee well-being, here’s some straightforward advice:

    a.   Align your actions with your values. Prioritise employee well-being, safety, and inclusivity by actively integrating these values into every aspect of your company’s operations.

    b.   Understand that a safe, healthy, and inclusive employee is a more productive and engaged one. Cultivate a culture that promotes well-being, offers necessary support, and encourages work-life balance.

    c.   Leaders should embody both vulnerability and strength. Be transparent about goals, challenges, and successes. Share personal stories of resilience to build trust and relatability.

    d.   During adversity, leaders should act as a protective shield for their teams. Show empathy, provide support, and ensure employees feel secure in their roles and within the company.

    e.   Acknowledge the importance of mental health. Implement programs that promote mental well-being, reduce stigma, and provide resources for employees facing mental health challenges.

    f.   Encourage a healthy work-life balance. Avoid overwork and burnout, ensuring employees have time and flexibility to recharge for long-term well-being and sustained productivity.

    g.   Prioritise diversity and inclusion from the outset. Create an environment where individuals from different backgrounds feel valued and included, contributing to both an enriched work environment and innovative thinking.

    By prioritising these aspects from the start, organisations can establish a strong foundation for long-term success and employee satisfaction.

    Megha: At Uber, we care deeply about our employees and the communities we serve. We embed safety into everything that we do. We recognise that everyone has a role to play and can contribute towards maintaining a safe and inclusive workplace. Creating a safe workplace for everyone is not ER/HR job alone and making everyone be part of the journey is an investment to make Also, it’s important to know that creating a safe workplace is not a milestone, but an ongoing journey for the organizations where they continue to innovate in the field of PoSH awareness programs. The leadership team, the Internal Committee members, the People Team and the frontline managers, all have a responsibility of practicing the rules of workplace safety.  Hence, we shall work hard to comply with all laws prohibiting harassment, and take immense pride in our diverse workforce. Our advice would be to embrace the journey, learn and iterate along the way with full commitment of being the safest workplace for everyone.

  • Uber Camper to save the day for Ind vs Pak cricket fans

    Uber Camper to save the day for Ind vs Pak cricket fans

    Mumbai: Introducing the Uber Camper – a limited-edition service for the most anticipated cricket match that will provide fans with an opportunity to seal their spot for a memorable and exciting stay for free! Uber has a special surprise for cricket fans gearing up for the epic cricket battle between India and Pakistan as part of the upcoming ODI World Cup 2023 on 14 October.

    After the crazy rush to get match tickets for the most anticipated clash is over, the focus has shifted to finding stay options in the host city Ahmedabad as hotels in the city are all sold out. As the d-day draws closer, many cricket lovers have been scrambling to find stay options for the match weekend and are exploring choices ranging from makeshift bread-and-breakfast places at sky-high prices to reportedly booking hospital beds.

    Uber’s unmatchable offering is designed to beat the hotel booking blues while bringing unadulterated joy and hassle-free experience of the iconic match on the cards.  

    The #UberCamper Contest

    To win a stay in Uber Camper – Uber has launched a social media contest from 4-7 October where cricket fans have to post their pictures holding a placard with details on how they plan to support Team India. They can tag their squad – up to three friends or family members who are also joining them for the India Vs. Pakistan match in Ahmedabad- and tag @UberIndia. From the entries received, Uber will announce select lucky winners on October 8. Each winner will get an option to reserve their exclusive #UberCamper from the Uber app itself and have all their stay worries clean-bowled!

    The #UberCamper, a memorable and exciting stay-on-wheels, will be stationed near the match venue so the fans can focus on the big day at hand.

    Uber India and South Asia head of marketing Ameya Velankar said, “There isn’t a bigger cricketing moment in the subcontinent than an India-Pakistan clash and at Uber we want to show up for the fans who are going to great lengths to support their teams. As #IndiaKiRide, we are thrilled to bring #UberCamper to Ahmedabad so that passionate Team India fans can focus on cheering for their teams while parking their accommodation worries with us. We can’t wait to welcome cricket-lovers aboard the #UberCamper for a memorable ride.”

    The contest winners will be able to reserve an #UberCamper from 13-15 October and each #UberCamper has a capacity of up to four people which the winner can decide to bring along.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Uber India (@uber_india)

     

  • Uber celebrates 10 years in India, releases digital film #IndiaKiRide

    Uber celebrates 10 years in India, releases digital film #IndiaKiRide

    Mumbai:  Ten years ago today, the first Indian rider hailed an Uber on the streets of Bengaluru, beginning a journey that would quickly see the app become the country’s most preferred platforms for riders and drivers alike. Since then, Uber has transformed the mobility landscape in India. A safe, reliable and affordable car, auto, moto or bus ride via the app is now available in 125 cities across India.

    To celebrate this milestone, here is a look back at the impact Uber has made.

    Over the last 10 years in India …

    ●      Over 50,000 Crores – that is the amount of money drivers have earned through the Uber platform since 2013

    ●      3,300 Crore Kilometers – that is how much Uber drivers have driven, it is equivalent to travelling from Earth to the Moon about 86000 times!

    ●      300 Crores – that is the total number of trips taken on Uber in India

    ●      30 Lakh – that is the number of drivers who have earned via the Uber app as a driver partner, that’s enough to fill the Narendra Modi stadium in Ahmedabad 30 times over!

    ●      4 Crore Kilometers – that is the number of green kilometers driven on Uber in India as we make good on our commitment to become a zero-emissions platform by 2040!

    Uber’s mission has been to create opportunity through movement. Through this decade-long journey, Uber has innovated for Indian customers and empowered earners by removing inefficiencies and using technology to unlock greater value for all. With the secular trend towards digitisation and India’s focus on growth, Uber has relentlessly focussed on transforming mobility for millions.

    Reflecting on Uber’s 10 year milestone, Uber India and South Asia president Prabhjeet Singh said, “Uber has become a part of India’s social fabric and we are proud and privileged to have been able to make a difference by enabling access and movement to riders while enabling livelihood to millions of drivers over the last decade. With a vibrant demography and expanding digital economy, the future is exciting and we look forward to doing our bit to accelerate progress towards India’s envisioned techade.”

    Starting with a few cities, Uber now operates in over 125 cities across India, making it possible for millions of people to book a ride within minutes and helping over 800,000 drivers earn a sustainable income. The company has introduced several India-first innovations, tailored to meet the specific demands of Indian riders and drivers. From the introduction of cash payments and regional language support to the implementation of several industry-first safety features, Uber has consistently strived to provide a seamless experience for its users.

    With ten years of Uber, here are some significant consumer trends that tell the story of how Uber is shaping mobility preferences of Indians. Here are the highlights:

    ●      90% respondents say that Uber has revolutionized the way they travel in India

    ●      72% say that availability of ridesharing options has made them re-evaluate purchase of a personal vehicle.

    ●      Over 30% say mobility offered through multiple modes is the single most loved aspect of Uber. Avoiding car maintenance or driver salaries ranks second while freeing up time during commute is the third most loved aspect.

    ●      79% said that they totally or frequently depend on Uber for their nightlife plans that involve drinking

    ●      Nearly 55% say that sustainable mobility will become mainstream over the coming decade

    Source: Uber/Censuswide, Consumer Trends Survey, India, August 2023, n=1044  online adults, age: 18 to 54+

    On this momentous milestone of ten years, Uber India has released a short digital film to remind everyone of the magic of Uber that has touched the lives of millions and transformed mobility for the masses.

  • Facebook’s New Ads Bundle Signals Growing Importance of Interactivity in Online Advertising

    Facebook’s New Ads Bundle Signals Growing Importance of Interactivity in Online Advertising

    New Delhi: Facebook is rolling out a suite of new interactive ad solutions today including Poll ads, Augmented Reality (AR) ads, Instagram poll stickers for Stories ads, and Brand Playables. The new Ad solutions released today are built on people’s natural desire to interact, engage, and touch. Interactive Ads enable instant two-way communication and get people involved, which is a natural fit for how people, especially the youth, engages on mobile phones. With the festive season coming up in India, this suite of interactive Ads can help advertisers engage with their consumers in new and interesting ways. 

    "At Facebook, we build for people first. This means our products, services, and Ad solutions have evolved to meet people’s growing desire to engage and participate in ideas. This is also a key reason why they have delivered consistent business results for our advertisers, large and small. In the age of reducing attention spans, Interactive Ads are one of the most effective ways of holding the attention of the consumer. They are also easy to execute – a poll Ad can be created in just five seconds. The new Ad bundle will especially add value to brands looking at high-engagement festive campaigns,” said Sandeep Bhushan, Director and Head of Global Marketing Solutions (GMS), at Facebook India. 

    Increasingly people want to participate in a brand’s big idea and they’re using innovative ways of doing so – less words, more GIFs, Lives, Reactions, emojis, face filters, and stickers. In turn, brands and people are becoming more intertwined and it’s changing digital advertising from a one-way push communication to an ongoing dialogue powered by creativity. “This behavior is unfolding across our family of apps. Already, 60% of businesses on Instagram use an interactive element such as @mention, hashtag or poll sticker, in Stories every month. What started with exploring new things on mobile has morphed into vast and varied conversations that welcome people’s participation and will eventually immerse them into shared experiences. To help brands further embrace this trend, we are announcing new ad solutions that encourage a playful experience between people and businesses, and deliver results,” said May Seow, APAC Creative Strategy Lead, The Creative Shop at Facebook.

    Facebook is now bringing video poll ads to Facebook mobile Feed, globally available this month. Poll ads allow advertisers to insert polls to video ads and enable an interactive, personalized advertising experience. Facebook is launching three variants of poll ads, and each will support the reach, brand awareness objective (BAO), traffic, and app installs objectives:

    ·       Poll Only: enable advertisers to interact with their target audience to drive brand lift.

    ·       Poll plus Watch & Browse: enable advertisers to capture peoples' preference for personalized journeys on their websites.

    ·       Poll plus Watch & Install: enable advertisers to interact with people and drive them toward an app install.

    Advertisers can insert a poll question and two corresponding response options to a video ad campaign in the Facebook mobile News Feed. “In early findings, we’re seeing poll ads in Feed drive increased brand awareness and conversions. For example, in 5 out of 9 brand lift studies, we observed poll ads increased brand awareness compared to video ads,” Seow said.

    In addition to interactive questions, people use face filters and fun animation in the 1 billion stories shared every day across Facebook, Instagram, and WhatsApp. For businesses, the augmented reality opportunity is clear. For WeMakeUp, a US-based cosmetics brand, AR Ads on Facebook enabled customers to try on its latest shade of lipstick, and as a result the brand drove a 27.6 point lift in purchases with the average person spending 38 seconds interacting with the ad unit. Facebook is now expanding this AR opportunity to more advertisers, entering open beta for AR Ads globally over the next few months.

    Lastly, Facebook is also expanding its playable ad format that allows people to play a game to drive downloads, conversations, and brand objectives. Uber India used the Playable format for a campaign during the 2019 Cricket World Cup and saw 3X higher Ad Recall Lift Rate and 10% higher click through rate (CTR) compared to other brand awareness campaigns.

    The expansion of playables is now available for all advertisers globally.

  • Uber India appoints Manisha Lath Gupta as head of marketing

    Uber India appoints Manisha Lath Gupta as head of marketing

    MUMBAI: Uber India has announced the appointment of Manisha Lath Gupta as the head of marketing for India. She will take over from Sanjay Gupta, who will soon move to Uber US and Canada in a new role. This announcement follows the recent appointment of Pavan Vaish as the head of central operations.

    Manisha Lath Gupta will oversee marketing initiatives for rides and eats business for India South Asia. A seasoned marketer, entrepreneur and leader, she comes with over 20 years of experience across consumer goods, banking, ecommerce, and fintech. Over the course of her career, she has conceptualised and executed brand campaigns, driven digital performance and has run a successful start-up.

    Uber India and South Asia president Pradeep Parameswaran commented on the new appointment, “In line with Uber’s India growth strategy, we continue to build and strengthen a team of industry experts who appreciate the impact of ridesharing and drive innovation for a better tomorrow. We are delighted to have Manisha join us as Uber’s marketing head. We would also like to thank Sanjay for being a thought partner and for helping build a strong, diverse and engaged marketing team. His movement to the US & Canada team underlines India’s position as a talent exporter and we wish him the best for his new role.”

    Manisha Lath Gupta, said, “I am extremely thrilled to be part of Uber’s India journey as it continues to transform mobility and make meaningful impact. I look forward to develop deeper brand engagement and add innovative solutions to the marketing mix.”

    Gupta started her career with Unilever in India, where she spent close to eight years (1997-2004) and another six years (2004-2010) across two different roles at Colgate Palmolive. Later, she successfully transitioned to the banking industry as the EVP & chief marketing officer at Axis Bank.

    She turned full-time entrepreneur in 2014, with her start-up venture IndianArtCollectors.com, an e-commerce portal for original Indian contemporary art, which she had founded in 2005 as a moonlighting venture and was acquired by NDTV in 2015.

  • Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    MUMBAI: Ridesharing company Uber has launched its latest campaign ‘No Haggling, No Hassles’, encouraging people to avail UberAuto services in Chennai. The campaign has been conceptualised by Ogilvy Bangalore.

    Ogilvy vice chairman India and chief creative officer South and Southeast Asia Sonal Dabral added, “UberAuto has brought a dramatic change to the way our audience uses auto rickshaws by bringing them never before convenience and peace of mind. It’s therefore fitting that we are introducing this epic service to our audience with an epic story full of humour, drama and suspense. I’m sure that our audience will enjoy this campaign as much as we enjoyed creating it.”

    Uber head of brand – rides, India and South Asia Saakshi Verma Menon commented, “Uber’s vision is to build globally and live locally. UberAuto takes away the daily hassles of hailing an auto by harnessing the power of technology. This campaign aims to connect with our communities, driver-partners and riders in Chennai. Ogilvy South has been a great partner in bringing this creative idea to life in Chennai."

    Ogilvy South president Ram Moorthi said, The flavour of the relationship between an auto rickshaw and it’s rider is a uniquely local one. From Ogilvy’s South office, we’ve used a South Indian flavour to help UberAuto convey its hassle-free message to its customers. Full credit to our client partners for going with our audience understanding while keeping us honest in terms of the Uber brand’s values.”

    The campaign shows the name of the protagonist (witness), ‘Selvam’ echoed around the city dramatically. As unique characters ranging from policemen to politicians scream Selvam’s name in anticipation, we finally see Selvam haggling with a regular rickshaw driver for his ride. As the Voice Over resolves Selvam’s conflict by introducing him to UberAuto, we see him happily arriving at the court much to the relief of everyone. The film ends with the most relieved of them all, the accused who is thankful that his witness has arrived on time.

    As part of the campaign, Uber is also set to release print, outdoor, and radio ads with the same message.