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Tag: U.S. Polo Assn

  • U.S. Polo Assn joins Zepto’s quick commerce

    U.S. Polo Assn joins Zepto’s quick commerce

    Mumbai: In a significant move advancing quick-commerce, U.S. Polo Assn. (USPA), the official brand of the United States Polo Association, has partnered with Zepto to offer its exclusive collection, delivered in 10 minutes.

    This collaboration broadens Zepto’s seller portfolio and marks a shift in how shoppers access fashion. Beyond groceries and personal care, customers can now purchase clothing from premium international brands within the same fast delivery window.

    On the announcement, Zepto co-founder & CEO Aadit Palicha shared, “We’re thrilled about this partnership. USPA, a brand that is synonymous with premium quality and timeless style. This collaboration marks a pivotal moment in our quick-commerce journey as Zepto expands into the fashion and lifestyle space. With USPA on board, our sellers are delivering a new level of convenience to fashion shoppers across India.”

    Arvind Fashions Ltd MD Shailesh Chaturvedi said, “With U.S. Polo Assn.’s sporty coolness and Zepto’s lightning-fast delivery, we are bringing a new level of accessibility and convenience to our customers. That’s such an exciting trend-setting solution for modern-day needs of our consumers .”

    U.S. Polo Assn’s collection is now available on Zepto, offering users a curated range of timeless apparel. From classic polo shirts to casualwear, customers can receive iconic USPA pieces within minutes. This partnership marks a shift in quick commerce, with Zepto expanding from essentials to premium fashion. Whether it’s getting a polo shirt before an event or casualwear for a last-minute outing, Zepto delivers fast, quality fashion—providing a new level of convenience for those who value both speed and style.

  • U.S. Polo Assn. brings “Legends Forever, to Play Together” in their latest campaign

    U.S. Polo Assn. brings “Legends Forever, to Play Together” in their latest campaign

    Mumbai: U.S. Polo Assn, the iconic fashion brand known for its style and classic appeal, announces its latest fashion campaign. Conceptualised by WYP, a Wondrlab company, “Legends Forever, Play Together” weaves together threads of nostalgia, and partnership and brings back two sets of legendary duos.

    The duos? Legendary tennis duo, Mahesh Bhupathi and Leander Paes. And the original supermodel duo, Arjun Rampal and Milind Soman.

    Mahesh and Leander, the Indian Express, relive their unforgettable moments on and around the tennis court. A testament to their incredible achievements, the camaraderie, and the unbreakable bond that made them true legends.

    From the court to the ramp, Arjun and Milind take us back to their glamorous world of fashion. They stride confidently down the ramp, and we even get to see them work their magic backstage, their partnership exemplifies the elegance and sophistication that U.S. Polo Assn. has embodied for years. Their dynamic presence on and off the runway perfectly mirrors the brand’s commitment to timeless style and enduring grace.

    Speaking about the campaign, India brand CEO Amitabh Suri said, “Legends Forever, Play Together’ could have only happened with the most iconic duos. That’s why we decided to bring legendary partnerships of Mahesh Bhupathi and Leander Paes, and Arjun Rampal and Milind Soman back! The campaign harmoniously blends the nostalgia of the past with the excitement of the present, resonating with those who value the essence of unity and elegance. This campaign also seamlessly blends with our previous campaign, #TwinningForever, with Arjun Rampal.”

    Wondrlab co-founder Amit Akali said, “We were thrilled to work on this legendary campaign. And both sets of legends were even more thrilled! They were really excited at the chance to rekindle their partnership! We wanted to capture these moments in a very editorial manner that does justice to them as well as their clothes as well as their relationship. This magic of which comes alive beautifully in the campaign.”

    U.S. Polo Assn India VP marketing Deepansh Bhargava said, “We recognize the importance of creating an aura for the brand. And our campaign achieves just that. This concept infuses a fresh energy that resonates with our audience, recapturing the essence of what makes us iconic. Looking ahead, I’m excited about the next stage, where together with WYP, we’ll elevate our brand to even greater heights.”

  • U.S. Polo Assn. launches campaign to bolster Indian leadership

    U.S. Polo Assn. launches campaign to bolster Indian leadership

    Mumbai: U.S. Polo Assn, the official brand of the United States Polo Association and Arvind Fashions Ltd. (ARVINDFA: IN) are proud to announce two major business milestones in India: the iconic legends marketing campaign and the new U.S. Polo Assn. website launch. Both business strategies have been designed to help take U.S. Polo Assn. in India to the next level.

    The brand’s growth strategy is focused on brick-and-mortar, omni-channel and e-commerce as well as overall brand marketing through storytelling.
    As one of India’s leading casual wear power brands, the multi-billion-dollar, global, sport-inspired U.S.

    Polo Assn. has launched an exclusive brand-specific website uspoloassn.in to further enhance digital offerings for customers and provide easier access to its product offerings. U.S. Polo Assn. is the first brand in the Arvind Fashions Limited brands portfolio to go live with an exclusive brand website. Currently, the brand is listed on all leading online platforms and NNNow.com, the official brand store and digital destination for Arvind Fashions Ltd.

    “Arvind Fashions has been a tremendous partner to the U.S. Polo Assn. brand and we are excited about our future as a power brand, targeting a billion-dollar business over the long term in one of the world’s most important markets,” said USPA Global Licensing president and CEO J. Michael Prince, the company that manages and oversees the U.S. Polo Assn. brand. “The execution of our strategic plan in India will further solidify our position as one of the top casual wear brands in the country.”

    “With revenues nearing Rs 2000cr, U.S. Polo Assn. is the leader in the men’s casual wear segment in India. We are further investing in energising the brand through multiple efforts including the brand website launch, a new iconic Legends advertising campaign and building new exciting adjacent product categories, “said Arvind Fashions Ltd vice chairman and non-executive director Kulin Lalbhai.