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Tag: Tyrese Haliburton

  • NBA releases short film ‘The Heist II’ ahead of Emirates NBA Cup

    NBA releases short film ‘The Heist II’ ahead of Emirates NBA Cup

    Mumbai: The National Basketball Association (NBA) has announced the global premiere of ‘The Heist II,’ now available on all NBA social and digital platforms. The film celebrates the 2024 Emirates NBA Cup, which begins group play on Tuesday, 12 Nov, featuring a doubleheader on TNT: the New York Knicks at the Philadelphia 76ers at 7:30 pm ET, followed by the Golden State Warriors hosting the Dallas Mavericks at 10 pm ET.

    Set in Las Vegas, ‘The Heist II’ continues last season’s campaign. The film opens with reigning NBA Cup Champion Anthony Davis of the Los Angeles Lakers guarding the team’s prized NBA Cup trophy. Still celebrating last season’s win, Davis orders champagne to his penthouse suite, unaware that five other NBA All-Stars—Stephen Curry (Golden State Warriors), Shai Gilgeous-Alexander (Oklahoma City Thunder), Tyrese Haliburton (Indiana Pacers), Jrue Holiday (Boston Celtics), and Jamal Murray (Denver Nuggets)—are plotting to steal the trophy. Emmy-award-winning actor Michael Imperioli reprises his role as the mastermind of the operation, joined by award-winning actress Rosario Dawson.

    Despite the players’ stealthy efforts, including decoys and disguises, Dawson and Imperioli stay two steps ahead, ultimately forcing the players to compete for the trophy again.

    ‘Building off the energy of last year’s successful campaign, THE Heist II continues the fun, exciting story about vying for a new championship for both NBA players and fans alike,’ said NBA CMO Tammy Henault. ‘We expect the familiar story arc of a theatrical heist to resonate with a broad audience and further cement that the Emirates NBA Cup brings a new level of excitement to the early part of the season.’

    The full cast of The Heist II includes:

    – Michael Imperioli (‘Goodfellas,’ ‘The Sopranos,’ ‘The White Lotus,’ ‘The Heist’ and more)

    – Rosario Dawson (‘He Got Game,’ ‘Rent,’ ‘Ahsoka’)

    – Stephen Curry (Golden State Warriors)

    – Anthony Davis (Los Angeles Lakers)

    – Shai Gilgeous-Alexander (Oklahoma City Thunder)

    – Tyrese Haliburton (Indiana Pacers)

    – Jrue Holiday (Boston Celtics)

    – Jamal Murray (Denver Nuggets)

    Complimentary spots will debut ahead of the Knockout Rounds and Semifinals and Championship featuring Naismith Memorial Basketball Hall of Famer Grant Hill alongside Imperioli and Dawson discussing the final race to the NBA Cup.

    Created in conjunction with creative agency Translation, the spot was directed by Paul Hunter and produced by PRETTYBIRD. Additional: 30, 15 and 10-second versions will also air, supported across channels, including linear and connected TV, with complementary creative in out-of-home, digital, social, audio, and print assets.

    All 30 teams have been randomly drawn into groups of five within their conference based on win-loss records from the 2023-24 regular season. Beginning Tuesday, 12 Nov, and continuing through Tuesday, 3 Dec, each team will play four designated group play games on ‘Cup Nights’ on Tuesdays and Fridays. Broadcast partners ESPN and TNT will air 14 games during group play.

    Eight teams will advance to the knockout rounds, consisting of single-elimination games in the Quarterfinals, played in NBA team markets on Tuesday, 10 Dec, and Wednesday, 11 Dec. This will culminate with single-elimination Semifinals on Saturday, 14 Dec, and the Championship on Tuesday, 17 Dec, at T-Mobile Arena in Las Vegas.

  • Movado launches ‘When I Move You Move’ campaign with new global ambassadors

    Movado launches ‘When I Move You Move’ campaign with new global ambassadors

    Mumbai: Movado has announced its new roster of brand ambassadors starring in ‘When I Move You Move,’ the brand’s new global campaign featuring legendary and emerging icons in acting, music, sports, and business. The campaign features actress and entrepreneur Jessica Alba, Academy Award winner Julianne Moore, Grammy-winning rapper and actor Ludacris, Pro Bowl running back Christian McCaffrey, and All-Star point guard and Olympic gold medalist Tyrese Haliburton.

    “We are proud of our multi-year partnership with this roster of amazing talent across culture and entertainment and to feature them in our 2024-2025 global brand campaign,” said Movado Group chairman and CEO Efraim Grinberg. “It was important to us that we aligned with individuals that truly represent Movado’s legacy of innovation, commitment to excellence, and iconic design. This campaign has  an incredible amount of energy and movement that is dynamic and makes you feel connected to  Movado.”

    Movement was the inspiration for this campaign – as it’s the key component of the brand’s DNA, with  Movado meaning “always in motion” in Esperanto, a language created in 1887 to break down communications barriers. The talent is captured moving to and interacting with Ludacris’ 2003 #1 Billboard and Grammy-nominated song “Stand Up.” The chorus “when I move you move” is a call to action for people to express their full potential by doing what truly moves them.

    https://www.instagram.com/reel/C_fzYPhxp42/?igsh=MWViM2NzYzhpOTN0Yg%3D%3D

    Movado partnered with creative director Robert Lussier from The Style Council and global fashion photographers Mert Alas & Marcus Piggott to come up with the vision. The styling was done by celebrity stylist Mel Ottenberg and choreographed by movement director Stephen Galloway.

    “Over the last year, we’ve embarked on a journey to take our brand to new heights by developing a culturally relevant campaign that moves you – that literally makes you want to get up and move,” said Movado president Margot Grinberg. “Our goal is to be disruptive and stand out – do something unexpected that will make you stop and want to see more from Movado. It will keep our brand top of  mind and engage new audiences globally.”

    The “When I Move You Move” campaign features watches across key families, where each icon wears specific pieces that align with their unique and personal style.

    The campaign will be featured throughout the year across television, digital and print media including magazines, out-of-home, and across all social media platforms.