The curtains have fallen on 2007, the all important data is also out — that of the Top 10 categories of advertisers on television, print and radio and their growth in ad spends in 2007 as compared to 2006, as estimated by AdEx India.
|
| |
| Product |
| 2007* (Jan-Nov ’07) |
| Rank |
Product Group |
Ad volumes (in ‘000) |
| 1 |
Cellular Phone Service |
12,519 |
| 2 |
Social Advertisements |
12,057 |
| 3 |
Toilet Soaps |
9,610 |
| 4 |
Internet/SMS Service |
8,401 |
| 5 |
Corporate/Brand Image |
8,220 |
| 6 |
Aerated Soft Drink |
7,746 |
| 7 |
Shampoos |
7,338 |
| 8 |
Cellular Phones |
7,009 |
| 9 |
Two Wheelers |
6,553 |
| 10 |
Tooth Pastes |
6,523 |
|
| |
| 2006… |
| Rank |
Product Group |
Ad volumes (in ‘000) |
| 1 |
Social Advertisements |
11,270 |
| 2 |
Toilet Soaps |
9,818 |
| 3 |
Cellular Phones |
6,854 |
| 4 |
Shampoos |
6,716 |
| 5 |
Cellular Phone Service |
6,531 |
| 6 |
Corporate/Brand Image |
6,379 |
| 7 |
Cars/Jeeps |
6,047 |
| 8 |
Tooth Pastes |
6,045 |
| 9 |
Aerated Soft Drink |
5,783 |
| 10 |
Two Wheelers |
5,141 |
|
| ————————————****———————————- |
| Advertisers |
| 2007* (Jan-Nov ’07) |
| Rank |
Advertisers |
Ad volumes (in ‘000) |
| 1 |
Hindustan Unilever Ltd |
19,995 |
| 2 |
Reckitt Benckiser (India) Ltd |
8,470 |
| 3 |
Coca Cola India Ltd |
5,580 |
| 4 |
Paras Pharmaceuticals Ltd |
5,268 |
| 5 |
Pepsi Co |
5,022 |
| 6 |
L’Oreal India Pvt Ltd |
4,759 |
| 7 |
Bharti Airtel Ltd |
4,573 |
| 8 |
Smithkline Beecham |
4,487 |
| 9 |
Colgate Palmolive India Ltd |
4,306 |
| 10 |
Procter & Gamble |
4,273 |
|
| |
| 2006… |
| Rank |
Advertisers |
Ad volumes (in ‘000) |
| 1 |
Hindustan Unilever Ltd |
16,840 |
| 2 |
Paras Pharmaceuticals Ltd |
5,904 |
| 3 |
Reckitt Benckiser (India) Ltd |
5,628 |
| 4 |
L’Oreal India Pvt Ltd |
4,346 |
| 5 |
Colgate Palmolive India Ltd |
3,943 |
| 6 |
Coca Cola India Ltd |
3,924 |
| 7 |
Procter & Gamble |
3,317 |
| 8 |
Nokia Corporation |
3,233 |
| 9 |
Emami Limited |
3,170 |
| 10 |
Pepsi Co |
2,718 |
|
| |
| ————————————****———————————- |
| Brands |
| 2007* (Jan-Nov ’07) |
| Rank |
Brands |
Ad volumes (in ‘000) |
| 1 |
National Rural Health Mission |
2,007 |
| 2 |
Airtel Cellular Phone Service |
1,980 |
| 3 |
www.homeshop18.com |
1,894 |
| 4 |
Moser Baer DVD/VCD |
1,797 |
| 5 |
Reliance Mobile |
1,754 |
| 6 |
Colgate Dental Cream |
1,491 |
| 7 |
Tata Sky |
1,416 |
| 8 |
Ponds Age Miracle |
1,272 |
| 9 |
Tata Indicom Cell Phone Service |
1,251 |
| 10 |
National Aids Control Organization |
1,135 |
|
| |
| 2006… |
| Rank |
Brands |
Ad volumes (in ‘000) |
| 1 |
National Rural Health Mission |
1,878 |
| 2 |
Colgate Dental Cream |
1,305 |
| 3 |
Coca Cola |
1,298 |
| 4 |
Thums Up |
1,107 |
| 5 |
Colgate Max Fresh Gel |
1,046 |
| 6 |
Hutch Cellular Phone Service |
993 |
| 7 |
Reliance Mobile |
850 |
| 8 |
Sarva Shiksha Abhiyan |
763 |
| 9 |
Lux Cozi |
751 |
| 10 |
Horlicks |
746 |
|
| |
| ————————————****———————————- |
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 Source: AdEx India – A Division of TAM Media Research Bitmap
Period: Year 2006 & 2007 (Jan – Nov’07)
Note: Ranking based on ad volumes (secondages) in thousands |
