ITV

Tag: Tyaani

  • Lakshya brings bold attitude to Tyaani Jewellery in ‘forces of Tyaani’

    Lakshya brings bold attitude to Tyaani Jewellery in ‘forces of Tyaani’

    MUMBAI: Tyaani Jewellery by Karan Johar, one of India’s leading fine jewellery brands, has unveiled a powerful new campaign look from its ongoing ‘forces of Tyaani’ series, featuring Ba***ds of Bollywood fame Lakshya Lalwani. Known for his meteoric rise in Hindi cinema, Lakshya represents a new wave of unapologetic self-expression and bold individuality.

    Lakshya has been an integral face of ‘Forces of Tyaani,’ a campaign that redefines fine jewellery as natural, aspirational, and commanding for both women and men. This latest chapter captures him in a youthful yet striking avatar, blending the raw edge of his Bads of Bollywood persona with the sophistication of fine jewellery. The styling channels both rebellion and regality, showing that jewellery is not just an accessory but an attitude.

    The growing conversation around men’s jewellery reflects more than just a fashion movement, it signals a cultural shift towards confidence, individuality, and authenticity. From understated essentials to unapologetic statements, jewellery is emerging as a language of self-expression, with Tyaani leading the narrative.

    In the campaign visuals, Lakshya is styled in layered necklaces, cocktail rings, and bangles from Tyaani’s men’s collection. Each piece is crafted in 18 karat yellow gold, set with natural uncut diamonds, cut diamonds, and striking gemstones, brought to life through a modern setting technique that bridges tradition with contemporary design.

    Tyaani Jewellery, founder, Karan Johar said, “Lakshya is not just a face in our campaign, he is a force. His presence, charisma, and journey align perfectly with what we celebrate at Tyaani: individuality and fearlessness. This new look in ‘Forces of Tyaani’ pushes the boundaries of men’s style and celebrates fine jewellery as a bold, personal expression of self.”

    Reflecting the campaign’s philosophy, Lakshya added, “For me, presence is power. When you hold your ground, the world learns to wait. You remember the face? Good. Now remember the voice. This is what power sounds like, in Tyaani.”

    Tyaani Jewellery by Karan Johar is currently present in eight cities: Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad and is also available online at tyaani.com.

  • Legendary Zeenat Aman shines in Tyaani’s latest campaign

    Legendary Zeenat Aman shines in Tyaani’s latest campaign

    MUMBAI: When timeless glamour meets contemporary brilliance, the result is Zeenat Aman for Tyaani. The legendary actor, whose style has inspired generations, headlines Tyaani Jewellery by Karan Johar in the brand’s latest campaign, Forces of Tyaani, celebrating individuality and self-expression as the rarest forms of luxury.

    In striking modern attire, Aman is transformed into a living masterpiece, adorned in Tyaani’s signature uncut diamond jewellery. The campaign positions her as more than a cinematic icon, she is the embodiment of the jewellery’s ethos: bold, luminous, and timeless.

    Forces of Tyaani has previously showcased stars like Shefali Shah, Rasika Dugal, Tillotama Shome, and Kalki Koechlin. With Aman joining the roster, the narrative reaches a showstopper moment, pairing her enduring charisma with Tyaani’s contemporary jewellery mastery.

    At the heart of the collection lies Tyaani’s reimagined uncut diamond technique, allowing light to pass freely through each stone, enhancing brilliance while remaining elegantly lightweight. Each piece reflects the balance of tradition and modernity, a mirror to Aman’s own ageless allure.

    Tyaani Jewellery founder Karan Johar said, “Having Zeenat Aman headline Forces of Tyaani is a dream realised. Her legacy stands untamed by time, and she embodies our belief that individuality is the rarest form of luxury.”

    The campaign is a celebration of more than just jewellery. It champions empowerment, inclusivity, and self-expression, encouraging women to embrace their own rhythm and story with jewels that are at once modern and eternal.

    Tyaani Jewellery is available in eight cities: Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad, and online at tyaani.com.