ITV

Tag: Twitter

  • Nielsen and Twitter join hands to provide social TV rating

    MUMBAI: Global provider of information and consumer insights Nielsen and micro blogging site Twitter have entered am exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market.

    Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter. The metric will be available for commercial use at the start of the fall 2013 TV season.

    The Nielsen Twitter TV Rating will serve to complement Nielsen’s existing TV ratings, giving TV networks and advertisers the real-time metrics required to understand TV audience social activity. These ratings will build on top of NM Incite’s SocialGuide audience engagement analytics platform.

    NM Incite is a joint venture between Nielsen and McKinsey & Co, and the hub of Nielsen’s social media analytics efforts.

    The proliferation of smartphones and tablets has generated a substantial ‘connected’ TV audience that is simultaneously watching television and accessing the Internet through these devices. This, in turn, will continue to create the opportunity for content providers to offer engaging interactive features for the viewers. As this form of viewer engagement evolves into a mainstream activity, it presents ways for content providers to enhance the viewing experience for our viewers and our advertisers.

    Nielsen Global Media Products and Advertiser Solutions president Steve Hasker said, “The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media. As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”

    Twitter vice president of media Chloe Sladden said, “Our users love the shared experience of watching television while engaging with other viewers and show talent. Twitter has become the world‘s digital water cooler, where conversations about TV happen in real time. Nielsen is who the networks rely on to give better content to viewers and clearer results to marketers. This effort reflects Nielsen‘s foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters and advertisers create truly social TV experiences.”

    According to a press statement by Nielsen, TV viewers discuss TV on Twitter, creating a new dynamic between audiences and programming. The service’s more than 140 million active users send one billion Tweets every two and a half days, the vast majority of which is public and conversational, making Twitter data a necessity in producing standardised metrics representing online and mobile conversations about television.

    CBS Corporation chief research officer David F Poltrack said, “We are already engaged with Nielsen and Twitter in a program of research and experimentation in this exciting new area. We are pleased to see Nielsen and Twitter join together to provide a comprehensive measurement system that will allow us to employ these social networking tools to their full advantage.”

    Fox Networks Group chairman and CEO Peter Rice said, “Twitter is a powerful messenger and a lot of fun for fans of our shows, providing them with the opportunity to engage, connect and voice their opinions directly to each other and us. Combining the instant feedback of Twitter with Nielsen ratings will benefit us, program producers, and our advertising partners.”

  • Twitter partners with Komli Media

    Twitter partners with Komli Media

    MUMBAI: Digital media technology platform Komli Media has signed a partnership agreement with Twitter for Southeast Asia.

    The partnership aims to expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines.

    Under the partnership, Komli will manage all Southeast Asia sales of Twitter. It will also help develop the regional market for Twitter and its Promoted Products through education and training programs for agencies and advertisers.

    Komli Engage sales team specialising in Twitter’s advertising products will be offering advertising solutions including promoted tweets, promoted accounts, and promoted trends which are currently available to marketers in the United States, United Kingdom, Japan and Latin America.

    Twitter vice president of international revenue Shailesh Rao said, “We‘re really excited to be working with Komli as we enter into Southeast Asia, which is one of Twitter’s fastest-growing markets. We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers, and working with Komli, and its management team, gives Twitter a strong partner with a footprint throughout the region."

    Komli Media VP International and managing director – SEA Akshay Garg said, “We are really excited to partner with Twitter. Together, we will offer marketers new and relevant opportunities to engage audiences in SEA and drive brand value. Social media growth in this region is among the highest in the world, and Twitter is one of the most recognized and utilized platforms in our region.”

  • Country branding on Twitter

    Country branding on Twitter

    MUMBAI: There is scope for country branding on Twitter. Only nine governments out of the 193 UN member states own their country name Twitter handle.


    @GreatBritain, @Israel, and @Sweden are notable examples of nations promoting themselves on Twitter. @GreatBritain is part of the ‘Britain is Great’ campaign launched in March 2012 to highlight everything that is great about the UK. The country marketing campaign, led by a central team at Number10 involves UK Trade & Investment, VisitBritain,
    the national tourism agency, Foreign & Commonwealth Office and the British Council.


    The @GreatBritain account, which only has 4,021 followers, is just one small part of the overall campaign which ran in 17 cities around the world and which has attracted more than 835,000 likes on its 13 different Facebook pages.
    The account tweets about everything that is great about Britain, from Team GB’s success at the London Olympics, to investment in the UK and great sites to visit in the UK. Its most popular tweet was about Prime Minister David Cameron’s favourite music, sent on 14 May 2012 and retweeted 166 times: “The Prime Minister has chosen his favourite album of all time. It’s The Dark Side of the Moon by Pink Floyd! #Music is #GREATBritain”.


    @Israel is the country’s official Twitter channel, maintained by the Foreign Ministry’s Digital Diplomacy Team. The account is one of the most followed country accounts with more than 66,000 followers and serves as the focal point for Israel’s government Twitter activity.


    The Swedish government has given its official Twitter handle to the people. Every week another Swede is in charge of the @Sweden account sharing recommendations, opinions and facts about life in Sweden with over 65,000 followers. The Curators of Sweden project was launched in December 2011 and, despite some unfortunate tweets, has been copied
    with varying success by @Ireland and @NewZealand. The project has also inspired volunteer groups in over 20 countries to engage in what has become known as the rotation-curation movement.


    The Twitter accounts of @AntiguaBarbuda, @Barbados, @Lithuania, the @Maldives, @SouthAfrica, and @Spain are run by their respective official tourism organisations to promote tourism in each country.


    However, three out of five country accounts are either protected, dormant, inactive, or suspended and almost half of the 71 remaining active accounts are tweeting an automated news feed broadcasting news about the country.


    These details were provided by Burson-Marsteller in the second installment of its Twiplomacy study (http://twiplomacy.com), looking specifically at country branding on Twitter.


    Burson-Marsteller EMEA Digital Practice head Matthias Lüfkens said, “Looking at the findings it becomes clear that few governments and tourism organisations have understood the power of country branding and marketing on Twitter. There is a huge opportunity for countries to use Twitter as part of their communications to engage with a large and
    growing audience.”


    Data used was taken in November 2012 looking at the Twitter handles of the 193 UN member countries. Burson-Marsteller used Twitonomy (http://twitonomy.com) to analyze tweeting patterns and the Twitter history of each account.

  • MEC helps Citibank use Twitter to kick off festivities

    MUMBAI: Media planning agency MEC has conceived a first of its kind online orchestrated offline activation for its client Citibank called “Tweet a cloud, Dil Se”. The initiative is aimed at gauging peoples‘ sentiments on how they would like to splurge this festive season. The campaign went live at the DLF promenade in New Delhi and High street Phoenix in Mumbai on 10 November from 12 noon.

    The campaign employs a new advertising technique called ‘skyvertising‘ which releases differently shaped clouds into the sky. The “Tweet a cloud, Dil Se” campaign will be powered by tweets from consumers to the #DilVsBill hashtag .

    This initiative is the culmination of the marketing campaign “DilVsBill” that Citi has been running this festival season. It is aimed at promoting Citibank‘s EMI offering on credit cards across 1700 merchant partners, which aides a consumer in making a decision when stuck in a ‘Dill Vs Bill‘ dilemma.

    Citibank CMO Sanjeev Kapur said, “Consumers like to make personal purchases as well as gift family and friends during festivals, but are conscious of budgets and costs. Citibank understands these needs and have provided an opportunity to amortize such expenses over a period of time, through EMI Privileges at No extra cost. This allows them to manage their finances better, while enjoying the festivities with family and friends.”

    MEC managing director T Gangadhar said, “At MEC we have always believed in setting the benchmark for the industry when it comes to innovating strategically. “Tweet a cloud, Dil se” is a stellar example of the same. It is an activity that interconnects online and offline spaces mirroring the path that consumer journeys have evolved to.”

  • Myntra launches virtual trial room with Style Studio

    MUMBAI: Online shopping portal Myntra.com has developed an in-house application called “Style Studio” which is a virtual dressing room aimed at making online shopping fun and interactive for shoppers.

    Myntra’s Style Studio is completely built on HTML 5.

    The application is a part of Style Zone, a one stop shop for all of Myntra’s fashion properties. Other fashion properties within the segment include ‘Star N Style’ which brings celebrity youth icons together to build a connect with customers, ‘Style Mynt’ – Myntra’s style blog and ‘Fashion Stories’ which give insights into the season’s latest trends and will be closely linked with the styles available on Myntra.

    With Style Studio, shoppers can mix and match products, save their favourite looks and share them with their circle of friends using social media channels like Facebook and Twitter. The objective of this feature is to guide the user through their purchase experience and enable them to virtually try before they buy. In the future, users will also receive product suggestions and tips on the latest fashion trends.

    Myntra founder and CEO Mukesh Bansal said, “We realize that customers go to Myntra not only for the largest selection of brands, but they are also looking for advice on how to put products together to create a complete look. Myntra’s ‘Style Studio’ will enable customers to mix and match products and create the desired look on a model before making a purchase decision. We believe this will be a game changer for online fashion shopping in India. On a technology innovation front, Myntra’s Style Studio is one of the most evolved virtual dressing rooms in the country and unlike most products of its kind; it is built on HTML 5 instead of Flash to enhance compatibility across devices.”

  • Bengaluru City Police partners with Havas WW Digital Matrix

    MUMBAI: Bengaluru City Police has partnered with Havas‘s full service digital agency Havas Worldwide Matrix to build their police community engagement program through social media.

    The programme will be launched with the aim of generating awareness among citizens and assisting Bengaluru City Police in building a social media community via platforms like Facebook and Twitter. This will be a common communication platform and help the city police to listen and engage with the law-abiding citizens and establish better connect with them.

    This Police Community Engagement program will also help the Bengaluru City Police to showcase and make citizens aware about their community initiatives like Elders Helpline (1090), Children Helpline (Makkala Sahayavani- 1098) and Women Helpline (Vanitha Sahayavani- 1091).

    Havas Worldwide Digital Matrix will put into place its expertise and help the Bengaluru Police establish an online media centre in the country. Havas Worldwide Digital Matrix will assist BCP in building their own team of Social Media Community managers and will help them serve people better.

    Bengaluru City Police will also have access to Havas Worldwide Digital Matrix‘s online communication tool ReputeMe which will help the community managers to listen, monitor and engage with the people and understand and attend to their concerns and problems at a faster pace. When it comes to Social Media communication and technology, this would add significant ammo in their armoury.

    The Social Media Community will also serve as an instrument for crisis management, along with exploring the idea of community policing using social media. Havas WW Matrix has been roped in also to implement this approach and to maintain an equally good reputation online as offline.

    Joint Commissioner of Police Crime B. Dayananda said, “We are eager to build a community and reach out to more citizens through our Social Media Program. With Social media fast turning into a medium for the masses, this program will help us to enhance our reach and connect with the citizens on a personal level. We are confident that our association with Havas Worldwide Digital Matrix will help fulfill our goal of making BCP accessible to the masses.”

    Havas Worldwide Digital Matrix CEO Ravi Shankar said, “As the community expands and disperses, Social Media comes across as a great platform to keep the community closer. This Social Media Community will be highly engaging and will help the city police come closer to the community and reach the larger population of Bengaluru. Launching a Social Media Program is a great endeavor by the BCP, and Havas Worldwide Digital Matrix is happy to be its part. We believe the future of this association is going to be very bright, and are looking forward to the same.”

  • Iffort bags Lonely Planet India digital media mandate

    MUMBAI: Travel guidebook publisher Lonely Planet has appointed New Delhi-based Iffort as its digital media agency partner in India.

    Iffort will handle the full digital spectrum for the publisher including rolling out strategic community engagement and search engine optimization programs to position the guidebooks among the target audience in India. Lonely Planet is launching a brand new series of travel guidebooks, designed especially for the Indian traveller on 12 September.

    Iffort director Sunny Jindal said, “We‘re excited to be associated with Lonely Planet India at a time when they are launching a range of travel guides targeted towards the Indian travellers. Iffort will handle the digital media strategy for Lonely Planet India including suggesting specific ideas for target audience engagement on social media platforms like Facebook and Twitter. Over the coming months, we‘ll be using our domain-experience to build on Lonely Planet India‘s growing reputation an iconic travel brand and strengthen its community relationship.”

    Lonely Planet India general manager Sesh Seshadri added, “Our content development team is engaged in creating relevant content for the Indian traveller and we see the importance of community building among Indian travellers. The appointment of Iffort will help us achieve this goal and will build a strong connection with the users of our content across delivery platform, print and electronic.”

  • Top Gun creator Tony Scott commits suicide

    Top Gun creator Tony Scott commits suicide

    MUMBAI: Filmmaker Tony Scott ‘Top Gun‘ has committed suicide by jumping from a Los Angeles County Bridge.
    The death is being investigated as a suicide. Onlookers saw Scott parking his car on the Vincent Thomas Bridge and leaping into the water below.
    The body was recovered by law enforcement from the harbour and was then identified. He is the younger brother of director Ridley Scott.

    A suicide note was found inside Scott‘s car add reports. Director Ron Howard went to Twitter and wrote , “No more Tony Scott movies. Tragic day.”
    Another director Robert Rodriguez wrote, “Tony Scott. Damn. Great knowing you, buddy. Thanks for the inspiration, advice, encouragement, and the decades of great entertainment.” Actor Elijah Wood wrote,”awful news about Tony Scott. rest in peace.”
    Scott‘s ‘Top Gun‘ was the film that made Tom Cruise a star. A few years later, Scott re-teamed with Cruise for ‘Days of Thunder‘ about car racers.
    ‘True Romance‘, which Scott made from a script by Quentin Tarantino, achieved cult status. He also worked four times with Denzel Washington including ‘Crimson Ride‘, while ‘Beverly Hills Cop 2‘ cemented Eddie Murphy‘s position as an A Lister.

  • Cogmat lands social media duties of Turtle

    MUMBAI: Kolkata-based men‘s fashionwear manufacturer Turtle has awarded the duties for its social media and online promotion to digital marketing agency Cogmat.

    As part of the mandate, Cogmat will be responsible for reviving the existing properties on platforms like Facebook and Twitter apart from creating and increasing the brand‘s social media presences across platforms and will also take care of its online advertising to direct traffic to Turtle‘s e-commerce portal.

    Cogmat‘s list of clients includes brands like Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti.

  • Creativa India bags Pan Macmillan’s digital account

    MUMBAI: Digital marketing agency Creativa India has been awarded the duties for the entire spectrum of online activities for the Indian arm of the UK-based publisher Pan Macmillan.

    The agency has worked with Pan Macmillan before when it undertook the online promotion duties for the book Jaal. The two parties had been in talks in this regard since then.

    Creativa India founder Himanshu Bhalla said, “We will handle the entire promotion on Facebook, Twitter and YouTube for Pan Macmillan India. We have already started the work with them with the online promotion of their book Jaal and its book Launch.”

    “Promotion for Jaal was quite successful and we will now move on to planning the promotion of their other books. Apart from this, we‘re also involved in media planning for Pan Macmillan India”, added Creativa India co-founder Dinesh Juneja.

    Pan Macmillan India is one of the leading publishing houses of India. It was set up in 1998 and began full scale publishing operations in India in August 2010. Till then, it distributed internal titles by its global counterparts in the company along with locally published titles under Picador India. Pan Macmillan India has, until recently, been publishing only under the Picador imprint. The company has now added Pan and Macmillan, two new imprints to cover its local commercial fiction and non-fiction publishing.