ITV

Tag: Twitter

  • Govt. seeks volunteers to publicise its programmes on social networking sites

    Govt. seeks volunteers to publicise its programmes on social networking sites

    NEW DELHI: The Information and Broadcasting Ministry has launched a Digital Volunteer Programme to encourage people to use their presence on different social media to talk about government schemes and programmes.

    The programme aims at helping the Government achieve a real time engagement with people leading to a personalised interaction with the target groups.

    The Ministry says those who have active Facebook or Twitter accounts and are familiar with Tweetdeck, Hootsuite etc. and are willing to use their personal social presence to help Government spread a word about its policies and programmes can volunteer.

    The volunteers may like to talk about Government Initiatives by retweeting the messages tweeted by MIB‘s Twitter Handle @MIB_India
     
    They may also share the Ministry‘s Tweets (@MIB_India), Facebook Posts (facebook.com/inbministry), Blog posts (inbministry.blogspot.in) and share YouTube Channel videos(youtube.com/user/inbministry) on Social Networking sites

    The volunteers can mention Official Twitter handle of the Ministry @MIB_India in tweets to facilitate real time engagement.

  • Twitter acquires social TV analytics co Bluefin

    Twitter acquires social TV analytics co Bluefin

    MUMBAI: Micro-blogging platform Twitter has acquired leading social TV analytics company Bluefin Labs that provides data products to brand advertisers, agencies, and TV networks.

    Bluefin Labs started out as an academic pursuit in cross-modal machine learning that Mike and Deb brought out of the MIT Media Lab. It has worked with companies like P&G and PepsiCo, and TV networks such as CBS, Turner Broadcasting, Fox Broadcasting, and Discovery Communications.

    “We believe that Bluefin‘s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV,” Twitter COO Ali Rowghani.

    Rowghani said the acquisition reflects Twitter‘s commitment to the social TV market, and builds on the exclusive partnership with Nielsen to create Nielsen Twitter TV Rating.

    “We intend to honor existing Bluefin customer contracts, but we will not continue to sell Bluefin‘s product suite beyond the existing contracts. We plan to collaborate closely with Nielsen and SocialGuide on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV,” Rowghani assured.

    Founded in 2008, Bluefin also measures whether people online are making favorable or unfavorable comments.

  • How celebrities should use Twitter

    How celebrities should use Twitter

    MUMBAI: Twitter might limit its users to a 140 characters but it isn’t just a tool to make small talk!

    Despite its popularity, not every celebrity seems to have used the platform effectively. Recently, Sylvester Stallone and Megan Fox decided to skip tweeting, calling this a futile effort to connect with fans.

    This resulted in a destruction of a perfect bridge between these actors and their fans, causing them to lose out on a substantially large audience online: a loss not echoed by Twitter.

    Little did Sylvester and Megan know that the micro-blogging platform has worked wonders for several celebrities online including Justin Bieber, the teenage pop sensation, who currently enjoys the love of 33,931,436 fans on Twitter; Britney Spears, the American singer and entertainer, currently has 23,639,424 fans; and Lady Gaga has 33,760,113 followers.

    Twitter is the perfect platform between celebrities and their fans because it allows direct communication. This gives fans the opportunity to read tweets by their favourite personalities in real-time. Also, this communication isn’t one-way, since celebrities too can have a peek at what their fans think about them and respond as and when they wish. Besides celebrities, prominent world figures including Barack Obama and His Holiness Pope Benedict XVI are also active on the micro-blogging platform.

    Quitting Twitter shows a lack of understanding of the power of social media platforms on a celebrity’s part. Their inability to adapt to it could be cited as a reason for this shift away from the platform.

    It’s only a matter of time until every celebrity and world figure understands the true potential of connecting with their audiences online while realising the importance of staying in touch with the quickly transitioning world of technology.

    It seems like Megan and Sylvester will be at loss in the long-run, having quit Twitter; certainly not the other way around!

  • Ignitee bags American Swan’s Rs 200 million digital biz

    MUMBAI: Ignitee Digital Services has been awarded the digital mandate of global online and lifestyle brand American Swan. The digital agency will undertake to establish a strong digital footprint for American Swan in the growing Indian lifestyle and fashion segment.

    Ignitee has developed the corporate website for American Swan and will now manage the brand‘s social media campaigns and communication across assets including Facebook, Twitter, Pinterest and You Tube.

    Additionally, Ignitee will also manage the digital media planning and buying for the brand across platforms.

    Ignitee said that the size of the account is Rs 200 million.

    Ignitee Digital Services CEO Atul Hegde said, “The fashion and lifestyle segment in e-commerce has shown the largest growth this year, it‘s a crowded but very exciting space to be in. American Swan with its globally designed products is uniquely placed to leverage this booming trend online. Ignitee will put all its might in making American Swan among the premier fashion brand online.”

    The American Swan Lifestyle Company director and CEO Anurag Rajpal said, “The American Swan brand has been conceived and developed to be Aspirational, Accessible and Affordable. We aim for a differentiation through our brand proposition and positioning to offer affordable luxury to an aspiration-led audience that seeks international quality and fashion.

    “Going further, we want to give our customers the opportunities to interact and engage with the brand on the Digital and Social Media platforms. We want to bring our target audience closer to the brand through our digital activities and for this we have brought Ignitee Digital on board. Ignitee has been one of the key players in the digital marketing arena and their expertise and ingenious thinking will surely help the brand to reach its zenith.”

  • Red Digital wins Collectabillia’s social media biz

    MUMBAI: Digital agency Red Digital has bagged the social media mandate of online sports celebrity-commerce company Collectabillia.

    Red Digital will maintain and manage the brand’s Facebook page and Twitter handle along with its YouTube channel and Pinterest account, to drive engagement and promote celebrity branded products amongst fans and enthusiasts encouraging them to collect and own sporting and movie memorabilia.

    Red Digital’s focus is to elevate the reach of Collectabillia by implementing their core expertise in enhancing the engagement levels of their Facebook fan base and increasing twitter followers. Through YouTube and Pinterest, Red Digital plans to ensure high amount of visibility for the brand.

    According to the agency, as Collectabillia’s digital partner, its priority is to build high engagement levels with fans and sports enthusiast alike. Red Digital will also educate the untapped market of the enthusiasts by presenting them with opportunities to collect and own personally autographed memorabilia.

    Collectabillia aims to extend the global market of memorabilia to India, allowing the ownership of personalised merchandise. Extending similar themes across social networks, Red Digital will integrate an effective social media plan through various contests, trivia, campaigns and applications. Red Digital also plans to develop social e-commerce through Facebook buying, gifting and rating options.

    Red Digital CEO Yashraj Vakil said, “Social Media has grown to be the epicenter of marketing and communication across all brands, especially e-commerce. Globally, brands have exploited the social media space successfully, to not only create fan base and reach, but also to fillip sales and create brand loyalists. Memorabilia and mementos is a premium and recognised industry in many developed countries and Indian companies need to take advantage of the ever-growing Indian population on Social Media platforms to explore, exploit and educate.”

  • Twitter worth $9 bn after stock sale

    Twitter worth $9 bn after stock sale

    MUMBAI: Digital media company Twitter which has helped redefine how people communicate online is worth $9 billion after early employees sold $80 million worth of shares to a fund managed by BlackRock.

    This represents a jump since 2011. But it also comes at a time when some technology companies are experiencing a reversal in fortune. Apple‘s stock, for instance, has lost a lot of value.

    Launched seven years ago, Twitter allows people to post tweets with a maximum character limit of 140. Celebrities‘ Twitter accounts are hugely popular.

    Twitter is said to be looking at an initial public offer (IPO). At the same time allowing early employees to sell means the possibility of delaying the IPO.

  • Yahoo! buys social news platform Snip.it

    Yahoo! buys social news platform Snip.it

    MUMBAI: Yahoo Inc has bought “social news” start-up Snip.it.

    Snip.it which was founded in 2011 is a Pinterest-like service that allows news consumers to clip, organize and share articles. It was started by Ramy Adeeb who was previously an investor at Khosla Ventures.

    Adeeb who is an Egyptian native had told Reuters in an interview in 2012 that he conceived his start-up idea during the Egyptian revolution, when he wanted to share articles about Middle East politics but found Twitter to be inadequate because most of his interactions with his Twitter followers were related only to tech in Silicon Valley.
     
    In a post on its home page, Snip.it said it would shut down its current service but work on bringing “social news” to Yahoo, without providing details.

    The post further said, “For the past year and a half, we‘ve worked tirelessly as a team to build the best social news platform on the web…We are thrilled at the opportunity to bring Snip.it‘s vision to a larger scale at Yahoo!. While we can‘t share the specifics of what we‘ll be building, we are excited about the opportunity to take social news to new, exciting heights at Yahoo!”

  • O&M creates new Parle-G TVC

    MUMBAI: In an attempt to cement its market leadership and strengthen its bond with the consumers particularly the newer generation of parents and children, Parle-G has launched its new ad campaign.

    Titled ‘Kal Ka Genius‘, the campaign has been created by Ogilvy & Mather. It is targeted at children of 5 to 15 years and their mothers.

    The creative idea of the campaign is ‘There is no bigger school than childhood; and there is no better teacher than curiosity‘.

    Parle-G believes all kids are exceptional and creative but when they grow up, they often lose their creative ability as they journey towards conformity. It wants parents to realise that their kids could develop their potential for genius if they let them be, if they nurtured their natural curiosity, encouraged the desire to try new things, experiment, learn from their failures and mistakes. They should realised that kids can learn everywhere and from everything and that school is beyond just books and classrooms, the agency said.

    The campaign was launched on the digital medium in two phases, Teaser and Launch Phase. In the first phase there was a teaser which was released across YouTube, Facebook and Twitter.

    This was followed by releasing the TVC online. The idea behind the new communication is to make the communication more progressive and not regressive. The core philosophy behind this campaign is to let kids explore and learn their own rather them stopping them.

    Produced by Chrome Pictures, the film has been directed by Amit Sharma while Gulzaar is credited for the lyrics of the campaign.

  • SBI Life focuses on educating consumers

    MUMBAI: Furthering its efforts to educate its customers, SBI Life has launched a multi-media educational advertising campaign. The campaign includes seven ad-films in the TV campaign which aim to drives home the point about paying attention to a few basics before buying a life insurance product.

    The educational initiative has been taken forward across social media platforms, SBI Life‘s Facebook Fan Page ‘Celebrate Life‘, Twitter and YouTube. The Virtual CrossWords, E-life insurance dictionary, website in nine Indian Languages, Insurance Educational Points at branches, are all part of integrated communication efforts rolled out recently.

    The communication plan is to extend these initiatives in high traffic shopping malls, so as to bring alive the educational message when the customer is in the midst of their shopping experience for other products.

    SBI Life head, brand and cross sell, Chandramohan Mehra said, “Indian consumers demonstrate evolution and high level of detailing when in shopping mode for other product categories. Unfortunately, there is high inertia towards understanding a few basics before subscribing to a life insurance product. Educating the prospective buyers of life insurance, the communication strengthens their trust in the brand as a category leader.”

  • Chennai Open matches to be streamed live on YouTube

    Chennai Open matches to be streamed live on YouTube

    MUMBAI: The Chennai Open, India‘s only ATP World Tour event, has partnered YouTube to telecast matches live on the tournament‘s official YouTube channel.

    Apart from live matches, the YouTube channel will offer match archives, video-on-demand, highlights, fan videos and exciting behind the scene action.
    Tennis fans around the country will thus get an opportunity to enjoy 25 centre court encounters between the world‘s best players live on the digital channel of the Aircel Chennai Open 2013.

    Apart from taking advantage of media such as YouTube, Facebook and Twitter, the organisers are planning to launch of an exclusive new mobile application for fans, giving users an opportunity to enjoy all the action at the touch of a button.

    IMG Reliance COO Ashu Jindal said, "We are thrilled to partner with YouTube, a platform that is devoted in bringing original content and a unique viewing experience to its fans across is India, and benefiting all stakeholders including our sponsors and partners. This partnership is an apt example of our commitment to ensure fan engagement across the country."

    The 18th edition of Aircel Chennai Open will feature players like Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka among others. Both Indian and International participants will compete for the coveted title.