ITV

Tag: Twitter

  • Vodafone India offers free Twitter access for three months

    Vodafone India offers free Twitter access for three months

    MUMBAI: Vodafone India is offering its prepaid and postpaid mobile subscribers free Twitter access for a period of three months starting today (29 July).

    Under the promotion, users will be able to access mobile.twitter.com or the Twitter Android app without incurring any data charges on the Vodafone network. The operator clarifies that access to mobile.twitter.com would be free only when the subscriber uses the native or default browser.

    It also adds that “the Eligible Subscriber would only be charged for connection setup, at 10p/10KB on 2G all circles except Uttar Pradesh (West), Madhya Pradesh and Karnataka and 2p/10KB on 3G and 2G in Uttar Pradesh (West), Madhya Pradesh and Karnataka in case he/she is subscribed to Pay As You Go Tariff at Prevailing Pack Tariff in case he/she has subscribed to any of the Vodafone India Mobile Internet Packs.”

    Free Twitter access is available only when the subscriber sets the APN to ‘www’ in the Internet data settings on the phone. The offer is not available to BlackBerry users.

    Vodafone is also running advertisement messages within the Android Twitter app showing promotional messages under individual tweets and pop-up messages when one tries to compose a tweet.

    It’s not the first time an Indian telecom operator has tied up with Twitter to offer free access. In April, Reliance Communications had also tied up with Twitter to offer a “Twitter Access” program for three months, wherein it offered its GSM subscribers access to Twitter’s mobile website and app without levying any extra data consumption charges.

  • Twitter will come to resemble TV as per a research

    Twitter will come to resemble TV as per a research

    MUMBAI: Twitter will become more like TV as the rate of typical users posting activities levels off. Research from two professors – Columbia Business School and University of Pittsburgh – believe the rate of social media user posts on Twitter will take a backseat to more TV content-based efforts from corporations and celebrities.

     

    “Twitter will become less of a communications vehicle and more of a content-delivery vehicle, much like TV,” said Olivier Toubia, the Glaubinger professor of business at Columbia Business School. The study was co-authored with Andrew T. Stephen, assistant professor of business administration and Katz Fellow in marketing at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business and College of Business Administration.

     

    “Peer-to-peer contact is likely to evolve to the next great thing, but with 500 million followers, Twitter isn’t just going to disappear. It’s just going to become a new way to follow celebrities, corporations and the like.”

     

    The study examined some 2,500 noncommercial Twitter users where “synthetic” accounts increased the selected group’s followers. Initially, the selected group’s followers increased and their posting rates. However, when that group reached a moderately large amount of followers the posting rate declined significantly.

     

    Toubia said: “When posting activity no longer leads to additional followers, people will view Twitter as a non-evolving, static structure, like TV.”

     

    One of the study’s conclusions: noncommercial users will consume content by commercial users: “Twitter is likely to become more of a platform where noncommercial users consume content posted by commercial users, rather than a platform where non-commercial users share content with each other.”

  • UTV Stars and bindass big on digital

    UTV Stars and bindass big on digital

    MUMBAI: If one could say that digital and youngsters go hand-in-hand, then it won’t be wrong considering the amount of time youngsters spend online.

    A look around would be proof enough – almost everyone is busy with their mobiles, tablets or laptops. Therefore, for a youth channel to have an online presence is as important as breathing!

    Disney-UTVnetwork which has two channels – bindass and UTV Stars – under its banner caters largely to youngsters. And the channels are making/taking full efforts to take these brands where the youth are.

    “A strong online presence across YouTube, Facebook, Twitter and web destinations is a significant step in that direction… Our strategy is to provide our web users with constant updates on our programming and also create a platform for the youth to get together and enjoy content on Bollywood and youth oriented themes,” says Disney UTV’s COO – Digital Sameer Ganapathy.

    The number game

    Both channels – binadss and UTVStars – have a strong presence on Facebook, YouTube and Twitter wherein they try to give their audience something different from the rest. For example, when the IPL was on, unlike others who just give the score or the wickets which were available on all portals the channel gave its target audience behind-the-scenes insights on cricketer’s wives and how they were egging on and cheeringfor their spouses as they battled for India on the cricket pitch.

    Disney UTVs COO – Digital Sameer

    Ganapathy feels constant updates

    on the digital platforms will create

    traction among the youth

    Apart from that, the network gives importance to humorous content in its posts across genres such as technology, automobiles, Bollywood, travel, sports etc.

    On Facebook, bindass has over three million fans which lets them boast of being the most engaged youth entertainment (channels) on the social networking site in the country. As for, other networking sites, on twitter it has more than 6,600 followers and on YouTube (for which bindass creates original content) it has more than 64 million views with close to 90,000 subscribers.

    UTVStars which was launched around two years ago (Aug 2011) has 900,000 fans on Facebook, 20,000+ followers on twitter and 88 million views on YouTube with 96,000 subscribers who have access to all the shows and behind the scene videos.

    The channel’s digital team knows that all three platforms differ, but each is important in its own way as the objective it serves varies. Facebook and Twitter let them interact and engage with their fans. YouTube channels serve two purposes – the first as a destination for viewers to catch up on TV shows that might have been missed out on TV, and the second as to lure new audiences on the back of original content.

    Connecting with content

    UTV group CEO and founder chairman Ronnie Screwvala is normally known to quip: “I’m original, so I want original.” And the entire group has made that it’s mandate: hence, the initiative to create fresh original content online too. “80 per cent of the audience on YouTube is male. 

    Hence, we created a new destination for young men looking for the edge in the mating game – AXE Chickipedia, an entertaining webisodic original content series around a young guy and the funny situations he faces in the mating game! We took engagement and participation to a whole new level by giving viewers a chance to share their own mating game experiences, and the funniest ones became a Chickipedia episode. Eventually, 40 per cent of our 26 episodes were made from stories shared by our viewers themselves.” brags Sameer.

    Chickipedia has 2.1 million video views, with 60 per cent audience retention.

    Chickipedia’s success encouraged the team to come up with a new show MENtals. Launched earlier this year, it focuses on situations reqular girls in romantic relationships face – albeit with a humorous undertone.

    Music is one of the main categories which the channels focuses on.

    “Music is an important aspect of the lives of youth and particularly at bindass we have always maintained a compelling and healthy mix of shows and music. Following that philosophy, another unique proposition that we recently launched is bindass Jukebox”, says Sameer.

    The application combines the experience of Facebook with that of television viewing making it interactive. Through bindass Jukebox users are able to rank music by voting for their favorite songs listed and interact with other users as well.

    It gives users a chance to select their favourite song, dedicate the song to their friends and loved ones and most importantly watch their dedication message along with their profile image live on the channel. The playlist is created on the basis of users’ Facebook votes and is then played out on television within three hours from the time voting starts. This works well as it provides almost instant gratification to young folks, as it allows them to get peer recognition, especially when their profiles are seen on TV.

    Similarly, UTV Stars has Tia’s Request show. Users vote for their fav songs on the UTV stars Facebook page and this gets aired on the TV channel along with their dedications.

    Money matters

    When asked to explain the sources of revenue on the online platform, Sameer says, “With YouTube, monetisation occurs through run of network inventory that YouTube runs, sponsorships through show integrations as well as now with subscriptions. We are exploring subscriptions for our premium content while building audiences and viewership through ad-support both via run of network inventory monetisation as well as sponsorship integration.”

    As for Facebook and Twitter, they are yet to come up with a native monetisation model for publishers. “However, through using our engaged audience base on these platforms, we are creating transmedia properties like bindass Jukebox on Facebook as well as platforms such as sponsored tweets to monetise audiences there. We plan to increase such media properties that can be monetised,” he adds.

    One thing is clear that since youth entertainment is a dynamic genre and hence, it is important to go beyond TV and create a strong presence where young people tend to spend their time whether it is Facebook, Twitter or YouTube. And gauging from their ongoing initiatives, Bindass and UTV Stars, seem to be taking the right steps.

  • Shawn Ryan’s Beverly Hills Cop is officially dead

    Shawn Ryan’s Beverly Hills Cop is officially dead

    MUMBAI: Shawn Ryan took to his Twitter page on Friday to announce that efforts to shop the pilot, which CBS passed on in May, have not been successful.

    “Sad to report that efforts to land Beverly Hills Cop pilot at another network have failed. This iteration is dead for now,” he wrote. “Good news for fans of franchise is that the pilot tested so well, it has caused Paramount to put another #BHC movie into development.”

    Additional details were not yet available about a potential Paramount movie.

    He added that he “loved” working with stars Brandon T. Jackson, who played Axel Foley‘s (Eddie Murphy) son, and the rest of the cast, including Kevin Pollak, David Denman and Christine Lahti, among others.

    CBS passed on the update, which would have followed Jackson‘s cop as he made a name for himself with the Beverly Hills Police Department.

    The drama was considered a sure thing to land on CBS‘ schedule as the Sony Pictures Television entry came with built-in brand recognition and a top producer attached in The Shield‘s Ryan. Despite the wattage of the talent involved, CBS passed. Sony and Paramount then shopped the project to other networks.

    CBS‘ decision is a blow to Paramount‘s effort to get back into television production. The studio has been out of that business since Paramount was split from CBS in 2005. Beverly Hills Cop was a logical starting point since it has been a successful movie franchise for Paramount for a decade starting in 1984. Paramount CEO Brad Grey announced in March that Paramount would partner with Sony Pictures Television to produce an existing pilot and potential series. The same day, Philippe Dauman, CEO of parent company Viacom, noted he would “get back, with very little investment, into the television production business.”

  • Zapak Solutions’ #DhansooDialogue contest for BigFlix trends on Twitter

    Zapak Solutions’ #DhansooDialogue contest for BigFlix trends on Twitter

    MUMBAI: Zapak Solutions, the social media arm of Zapak Digital Entertainment, on 18 July executed a Twitter contest for film fanatics of the country. The contest which was executed using the hashtag #DhansooDialogue, was executed for BigFlix, the movie-on-demand service by Reliance Entertainment Digital. The hashtag reached out to 66,257 Twitter accounts and generated nearly 300,000 impressions in a matter of six hours as #DhansooDialogue trended nationally is what the media firm claims.

    The objective of the contest was to engage movie enthusiasts in conversations about films and dialogues that have created history in Bollywood. A series of Bollywood questions which were mainly a dialogue from one of the movies was asked; participants had to guess the name of the movie correctly. Winners of the contest were rewarded with goodies. During the campaign, more than 3000 interactions were recorded using the hashtag #DhansooDialogue. The total mentions received were 1202 and the total retweets were 740 is what Zapak Solutions claim in a release they sent out.

    Commenting on the digital strategy of the contest Zapak Digital Entertainment, head digital marketing and social media Rahul Avasthy said, “The BigFlix contest on Twitter was designed to spread a word about BigFlix‘s existing and continuously growing Bollywood catalogue. We used the hashtag #DhansooDialogue as it strikes a chord with Bollywood fans. We received interesting replies and abundant tweets and retweets with the hashtag, due to which we trended at No. 1 nationally. More than anything else, it meant good fun for the participants and our team alike, afterall, all of us are born filmy! “

  • Boredom and amusement lead most to use social media on Internet for cyberbullying

    Boredom and amusement lead most to use social media on Internet for cyberbullying

    NEW DELHI: Research shows that boredom and amusement are behind many incidents of cyberbullying and trolling on social media sites such as Facebook and Twitter.

    Lancaster University in the United Kingdom has said in its study that those who engage in trolling – Internet user behaviour that is meant to intentionally anger or frustrate someone else in order to provoke a response – do so for their own amusement and because they are bored.

    Dr Claire Hardaker, a linguistics expert from the University’s Faculty of Arts and Social Sciences, studied almost 4,000 online cases involving claims of trolling.

    According to a report in The Independent newspaper, trolls operate out of a feeling of power, amusement, boredom and revenge and thrive on the anonymity which the internet provides, she found. The research identified seven tactics used by trolls to bombard their victims with insults and threats.

    The seven tactics include digressing from the topic at hand, especially onto sensitive topics, and hypocriticising – pedantic criticism of grammar, spelling or punctuation in a post which itself contains proof-reading errors. Antipathising, by taking up an alienating position, asking pseudo-naive questions is another tactic used by trolls besides giving dangerous advice and encouraging risky behaviour. Trolls also employ ‘shock strategy’ by being insensitive about sensitive topics, explicit about taboo topics, etc. They also provoke others by insulting or threatening them.

    They may cross-post – sending the same offensive or provocative message to multiple groups then waiting for the response. “Aggression, deception and manipulation are increasingly part of online interaction, yet many users are unaware not only that some of these behaviours exist, but of how destructive and insidious they can be,” Hardaker said. She also found that while trolling is associated with the young, trolls come from all ages and backgrounds.

    “An incredible amount of time and strategy can be involved in trolling, as my research into the techniques they use highlights,” she said. She warned that trolling can in some cases develop into more serious behaviour, including cyberharassment and cyberstalking.

  • Banking on social media

    Banking on social media

    MUMBAI: Given the customer centric nature of banking, financial services and insurance (BFSI) business, it is evident that banks need to constantly engage with their customers. And what better platform than using the digital medium that gives them the scope to interact with their customers on a regular basis.

    It is no surprise to see the banking sector using popular outlets such as Facebook, Twitter, Pinterest, and YouTube to connect with their customers and attract new ones.
    Here‘s how two BFSI entities – SBI Life Insurance and HDFC Bank use social media

    “The digital platform is an opportunity for us. However, to unlock its potential to the maximum, it makes sense to view the possibilities holistically, rather than confining it to merely a function or limiting the scope to a single dimension. We use the digital space for customer acquisition, brand building, service and distribution,” says SBI Life Insurance vice president and head-brand corporate communication and cross sell Chandramohan Mehra.

    SBI Life Insurance which initially followed a strategy of having differentiated content on Facebook and Twitter, now with its increasing fan base is transforming it into a holistic channel. “We are now stretching the scope of social media presence to promote and facilitate online product purchase, customer education and employee and distributor recruitment,” informs Mehra.

    SBI Life is the only life insurance company to have a website in nine Indian languages. “This enables customers to understand our products and services in language they are most comfortable with, before taking a well-informed decision,” he adds. And the company is using its social media presence to draw in potential and existing customers to its own website to keep them informed about developments, products and offerings.

    The insurance company is involved in creating video content in the area of customer education and services, specifically for online visitors. “We have developed apps and games including a virtual life insurance crossword, contests on facebook, e-life insurance dictionary and tax calculator. With increasing penetration of smart phones, we have intensified our efforts on developing apps that will be relevant to both internal and external audiences,” reveals Mehra.

    The use of digital media has helped companies to collect sizable amount of data about the customer‘s needs. The challenge, however, is to make sense of it. “Based on web analytics, integrated with social customer relationship management, one of the possibilities that exists is reaching out to the relevant audience, with targeted message at the right place and time,” Mehra opines.

    SBI Life Insurance creates content for YouTube which caters to varied audiences. “While prospective customers are served through viral ads and educational videos, for existing customers we have service related videos. We engage our employees and potential agents through testimonial videos and the general public through content pertaining to awards and recent recognitions bagged by SBI Life,” informs Mehra. SBI Life Insurance, which currently has 626,272 likes (at the time of writing) on its Facebook page, feels the fans on Facebook are irrelevant if it doesn‘t engage them.

    Engagement score is one of the key metrics we closely follow and we have one of the best engagement scores in the BFSI,” says Mehra. The insurance company has launched many exciting online campaigns. “In light of the Uttarakhand tragic event, we have started speedy claim assistance on our Facebook page. This is one of our initiatives through which we are trying to reach out to our existing customers,” he informs.

    HDFC Bank also engages its customers across social media platforms including Facebook, Twitter, You Tube, Linkedin, Google Plus, Pinterest and Foursquare. “We use updates, offers, financial awareness tips and monthly contests and applications to interact with customers on regular basis,” says a senior official from HDFC Bank. HDFC Bank currently has over 1.5 million fans on Facebook and a total of over 15,000 followers on Twitter handles.

    HDFC Bank gives financial awareness tips and hosts monthly contests to interact with customers

    “Given the customer centric nature of business, we have to ensure that we are present where our customers are and they are present on social media, voicing their views, opinions and engaging with others,” he adds. The bank posts a variety of content on various digital platforms including financial trivia, quizzes, opinion polls, offers on credit and debit cards, bank news, information about their products and services and comments around personal finance, etc.

    “Impressions are generated when viewers see and react to these posts. Updates are created specific to the kind of platform being used for communication,” reveals the senior official.

    “We use digital media to monitor customer feedback, address customer queries/complaints, communicate our products and services and derive insights on them from customers, educate customers, increase financial awareness and also do location based targeting of offers,” he adds.

    HDFC Bank, through its various social networking platforms tracks, identifies and responds to various issues highlighted by customers online. “We are one of the few banks in India which allows users to post on our Facebook page and have been recognised as the most responsive brand on Facebook in India,” he informs.

    The bank has tailored its digital content to help customers learn about their products (including offers and deals), knowledge on managing their finances and gain insights on the economy and finance.

    The digital bug has crawled into the banking sector. With the changing financial paradigm, banks have found an easy way to stay connected to its customers.

  • Splitsvilla 6 enagages its audience with new apps

    Splitsvilla 6 enagages its audience with new apps

    MUMBAI: Love just got difficult to get. With 16 youngsters fighting with each other to not only win a show, but to also (ostensibly) find love, Splitsvilla 6 has got all the right ingredients to make the perfect youth sizzler. The latest season promises to be ‘Hotter than Hell‘ with lots of scintillating moments and breathtaking participants which are definitely pleasing to the eyes. Not to miss, are the trademark back-stabbing, hating and fighting elements adding the required spice to the tale. Splitsvilla Seaason 6 promises to have higher doses of all these and much more to sustain and increase its cult following among the young and restless.

    The tagline very aptly says ‘Hotter than Hell‘ and to make the show as hot as hell, Viacom18 has launched an interesting campaign introducing newer elements, targeting both digital and Out of Home (OOH) media. The show has been created by an in-house creative team, headed by Bhavya Sharma.

    The network has roped in Fiama De Wills, Karbonn Mobiles, Zinga and Kama Sutra as sponsors for this season. Revealing further details, MTV business head Aditya Swamy says: “We have integrated our sponsors in the show. We are giving exclusive coverage to them by having exclusive Fiama and Karbonn tasks. We also have their logo presence during the show.”

    So what‘s new? The sexy siren Sherlyn Chopra will be the all new sizzling co-host. (We thought Nikhil Chinappa was sexy enough: editor chuckles). Also, the popular ‘Break up Diary‘ segment wherein the female contestants narrated their break-up stories to introduce themselves will now also feature the male contestants. Well, ofcourse, what is more interesting than a bunch of ‘hot‘, bare-chested men talk about how they faced and ‘survived‘ heartbreak, right?

    The channel tells us that extensive research has gone into this season to better understand the pulse of the young generation. The research team, headed by Sumeli Chatterjee tried to spot the current trend. “Changes in Splitsvilla 6 have been created based on the opinion from our research group, whom we refer to as trend spotters,” says Swamy.

    After research, it was time for the right kind of promotion and what better way than to target the buzzing college campuses. MTV reached out to around 200 college campuses across India, including Kolkata, Lucknow and Chandigarh, during its pre-launch. They also hired campus ambassadors for ‘word of mouth‘ marketing. “We have promoted the show in a big way, keeping 20-30 per cent of our total advertising budget only for social and digital platforms,” informs Bhattacharya.

    It‘s the digital front where Splitsvilla aims to create the maximum buzz. “MTV Splitsvilla is the ideal product to proliferate on digital media,” says a media observer. “It‘s for young people who zoom in like bees on outlets such as Facebook, twitter, Pinterest, Instagram and it‘s about relationships. Hence, it‘s good its building up itself on digital media.”

    With a humongous 2.7 million likes and 1.5 million active fans on Facebook, more than 3500 avid Twitter followers, MTVSplitsvilla 6 has managed to carve a decent online following for itself.

    But, apart from the usually explored territories of Facebook and Twitter, Splitsvilla ventures into the space of mobile apps and also includes a fan mobilising concept.

    “We have learnt a lot from MTV Roadies and have applied those lessons to Splitsvilla 6,” says MTV digital head Eklavya Bhattacharya. “What we have done within the digital space has helped us gain a lot of recognition worldwide as one of the best initiatives.”

    What more?! Remember that sweet little angel of a daughter in Kuch Kuch Hota Hai? Yes, she is Sana Saeed who was recently seen in Karan Johar‘s college flick Student of the year as a co- lead (read hot bimbo), Splitvilla 6 gets you a web show featuring ‘Sexy Sana‘ who will be analysing (read: Bitching) about all that the contestants did in the televised episode each weekend.

    Swamy adds: “Sexy Sana is an exclusively new property this season, which gives Sana‘s takes and reviews on extended videos, unedited parts and behind the scene clippings of the show.”

    Entering in the app world, the channels has added ‘I Dubba‘, which allows its 50 million viewers to not only tweet to the show on air, but also chat with fellow fans. Another interesting app is ‘Tickr 2 fame‘, which helps viewers to tweet and chat on Facebook, these conversations are shown on the show.

    The additions have helped Splitsvilla connect with its audience. “We have seen a 100 per cent rise in the response from the audience with the addition of new apps. On each show we get 300- 400 people chatting on I Dubba and 1,000 to 2,000 people tweeting on Tickr to Fame,” informs Bhattacharya.

    With five episodes already aired, let‘s wait and watch how impressive these new additions prove to be for brands Splitsvilla.

    Recap of previous seasons of Splitsvilla…

    Splitsvilla Battleground – has been the highlight of all seasons. Being one of the medium to get selected for the show, by performing a task given ‘on the spot‘, this section of Splitsvilla still engages maximum audiences.

    Audiosodes – an application though which one can listen to entire show in the voice of popular video jockey, J. Man.

    Hottie of the Day – get likes and comments on facebook.

    Urban Cupid – text articles about love relationship and break ups on facebook pages.

    Splitsvilla Prediction App – It is a proper live prediction and live betting engine for making virtual money. This is available on Vas platforms and these have been distributed to mobile
    operators across the country.

  • India sets up nationwide inspection programmes

    India sets up nationwide inspection programmes

    MUMBAI: India has launched a wide-ranging surveillance programme that will give its security agencies and even income tax officials the ability to tap directly into e-mails and phone calls without oversight by courts or parliament, several sources said.

    The expanded surveillance in the world‘s most populous democracy, which the government says will help safeguard national security, has alarmed privacy advocates at a time when allegations of massive US digital snooping beyond American shores have set off a global rumpus.

    The Central Monitoring System (CMS) was announced in 2011 but there has been no public debate and the government has said little about how it will work or how it will ensure that the system is not abused.

    The government started to quietly roll the system out state by state in April this year, according to government officials. Eventually it will be able to target any of India‘s 900 million landline and mobile phone subscribers and 120 million Internet users.

    Officials said making details of the project public would limit its effectiveness as a stealthy intelligence-gathering tool.

    “Security of the country is very important. All countries have these surveillance programmes,” said a senior telecommunications ministry official, defending the need for a large-scale eavesdropping system like CMS.

    “You can see terrorists getting caught, you see crimes being stopped. You need surveillance. This is to protect you and your country,” said the official, who is directly involved in setting up the project.

    The new system will allow the government to listen to and tape phone conversations, read e-mails and text messages, monitor posts on Facebook, Twitter or LinkedIn and track searches on Google of selected targets, according to interviews with two other officials involved in setting up the new surveillance programme, human rights activists and cyber experts.

    Security agencies will no longer need to seek a court order for surveillance or depend, as they do now, on Internet or telephone service providers to give them the data, the government officials said.

  • Comedy Central US launches a stand-up app for iPhone, iPad, iPod Touch

    Comedy Central US launches a stand-up app for iPhone, iPad, iPod Touch

    MUMBAI: US broadcaster Comedy Central has announced the launch of CC: Stand-Up, a free app for iPhone and iPad, available exclusively on the App Store. This video App is a stand-alone extension of the channel that brings comedy fans a new stand-up channel, a tool to discover new comics and a platform for sharing comedic content.

    Comedy Central adds that it has a history with stand-up. The genre has been a part of the brand since its launch in 1991. As home to the largest stand-up library in the world, the brand‘s CC: Stand-Up App features over 700 comedians, giving fans deep access to a constant stream of content. The App‘s tool for discovery, “Six Degrees of Stand-Up”, uses a recommendation algorithm that will enmesh fans into a web of comedic connections to discover new comics.

    For example, after viewing Pete Holmes, Six Degrees generates a web of additional comedians based on similar sensibilities (alternative comedy), topics (animals) and relationships (love of Ryan Gosling).

    With comedy content being the social currency in which young men connect, the App also gives fans the ability to watch curated playlists and share videos via Facebook and Twitter.

    Viacom Entertainment Group executive VP multi-platform strategy, development Erik Flannigan said, “At its simplest, CC: Stand-Up is a digitally distributed, pure stand-up channel, in which fans can immerse themselves for hours with just one touch. Layered onto that is an intuitive on-demand and recommendation platform, which makes the discovery of new comedians something fun to explore. It‘s got the whole ‘lean forward, lean back‘ thing people always talk about, only for real.”

    The CC: Stand-Up App content will be promoted on all the broadcaster‘s brand extensions including the linear channel, cc.com, Comedy Central Certified Clubs, Comedy Central Radio and Comedy Central Live Entertainment.

    Axe Face is the official launch sponsor and has created a “Laugh Your Face Off” featured playlist.