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Tag: Twitter

  • Twitter Conference on Mahatma shows increasing use of social media by government

    Twitter Conference on Mahatma shows increasing use of social media by government

    NEW DELHI: With increasing dependence on online social media by the government, a Twitter conference to discuss the life and message of Mahatma Gandhi is to be held to mark the 144th Birth Anniversary Celebrations of the Mahatma.

    National Innovation Council chairman and the adviser to the Prime Minister on Public Information Infrastructure to Improve Governance & Public Services Sam Pitroda will lead it from his Twitter handle @pitrodasam.

    The Twitter Conference to be held between 7.00 p.m. and 8.00 p.m. (Indian standard time) tomorrow is open to everyone. The hash tag for the conference is #Gandhi. The Twitter Conference is expected to be joined by Sabarmati Ashram Trustee Kartikeya Sarabhai, other Gandhians and several other people from across the globe.

    Prime Minister Manmohan Singh had recently launched a Gandhi Heritage Portal and it is now available at www.gandhiheritageportal.org. The Portal developed by the Sabarmati Ashram under the aegis of the Culture Ministry hosts Gandhi’s Autobiography in 22 languages. It also has placed the ‘Collected Works of Mahatma Gandhi’ in three languages: English 100 volumes, Hindi 97 volumes and Gujarati 82 volumes. In all, the Portal presents more than five lakh pages, 21 films, 72 audio speeches of Gandhi and over a 1,000 photographs.

  • NSN takes NTT DOCOMO to a new level with location-based services

    NSN takes NTT DOCOMO to a new level with location-based services

    Nokia Solutions and Networks provides NTT DOCOMO, INC. with its Advanced Location System which supports Assisted Global Navigation Satellite System* (A-GLONASS) positioning technology, thus contributing to even greater convenience in location positioning.

     

    As the number of smartphone users continues to grow, demand for location-based services such as navigation, local information services and advertisements, concierge services and check-in applications is also on the rise. In urban areas with high-rise buildings, however, it is challenging to acquire enough visible GPS satellites needed for positioning. By adopting A-GLONASS positioning technology, the number of visible GPS satellites can be supplemented with GLONASS satellites, thus improving the positioning success rate.

     

    “Location-based services are clearly important to customers,” said Hiroshi Nakamura, Managing Director of Core Network Development Department at NTT DOCOMO. “We have adopted A-GLONASS positioning so that our customers can use location- based services whenever and wherever. In future, our customers will be able to enjoy location-based services even in places where buildings are packed closely together.”

     

    “Based on the longstanding collaboration between our two companies, NSN’s sound understanding of NTT DOCOMO’s location-based service requirements has enabled us to assist in its adoption of A-GLONASS positioning technology,” said Michael Clever, vice president, Voice and IP Transformation at NSN. “We built the A-GLONASS solution to address the increasing customer need for personalized high-accuracy positioning services, especially in densely inhabited locations. High-end positioning services also offer an opportunity for new revenue sources for operators.”

     

    To share your thoughts on the topic, join the discussion with @NSNtweets on Twitter using #mobilebroadband and #locationservices.

  • Blackberrys Men suit up on the streets of Mumbai

    Blackberrys Men suit up on the streets of Mumbai

    Blackberrys Sharp Nights, the prime property of menswear brand Blackberrys, gave a sneak preview today of their upcoming event. They unveiled the celebrities who will be walking the ramp for this edition, appropriately themed as Progressive. The unveiling saw bare chested men walk past cheering crowds on Linking Road to the brand store where they were then styled in a formal attire from the brand’s latest F/W 2013 collection. As the men lined up and walked down the Linking Road stretch, they kept unveiling the bus stops carrying the Blackberrys Sharp Nights campaign visuals and finally reached the store to unveil the store facade. From walking bare chested to the red carpet tuxedo look, it was quite a transition for these men. Thus, dressing down to dress up to the hilt was the thought behind the activity. It was quite an evening, with music, lights and crowds cheering on the men.

     

    Through the Sharp Nights concept, Blackberrys has recognized a tribe of sharp men from various spheres of life. The fourth edition of Blackberrys Sharp Nights scheduled on 4th October, 2013 promises a mix up like never before. Themed as Progressive, critically acclaimed Abhay Deol, charming Siddharth Malhotra and stellar performer Aditya Roy Kapoor will strut down the ramp for the biggest ever fashion extravaganza, as they celebrate the best of new age cinema.

     

    To get a chance to be a part of the season’s coolest event, Blackberrys is hosting various activities at their stores, Facebook page http://www.facebook.com/BlackberrysMensFashion?fref=ts and on Twitter https://twitter.com/BlackberrysMens. One can log on to their Facebook and Twitter pages and participate in the ongoing contests to win a fabulous all expense paid VIP trip for two. Blackberrys Sharp Nights (BSN) in the past three seasons, has showcased an interesting mix of celebrities like Arjun Rampal, Farhan Akhtar, Ayushmann Khurana, Karsh Kale, Anushka Manchanda, Imtiaz Ali, Rohit Shetty, Kunal Kohli and Madhur Bhandarkar.

     

    Staying true to its mantra “Go Sharp”, the brand showed the world a glimpse of what they can expect at the Blackberrys Sharp Nights event. Be it bare chested men going sharp with Blackberrys or bringing together sharp men from music and cinema, the brand is connecting to the Blackberrys man who is young, fun, edgy and of course very stylish.

     

    Blackberrys is a brand that defines ‘sharp edged clothing’ with their higher-concept feel. Their cachet of being one of the leading formal wear brands in the India is merited with their tailoring silhouettes and unique twist on style. The brand has evolved since its inception in 1991 with its own individual personality bearing strong concepts that are both perfectly executed and cohesively carried off.

  • Twitter adds CBS to its stable of big advertisers

    Twitter adds CBS to its stable of big advertisers

    MUMBAI: Twitter has been frantically adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network, ESPN and the Ford Motor Company. In those initial ads, the sports broadcaster sent out clips of football games, disguised in a Ford Fusion ad, as short messages on the service.

    Since then, more than a dozen other content distributors, from the Fox television network to Globosat in Brazil, have joined the program, with brands including Heineken and AT&T promoting clips from major sports events like the U.S. Open tennis tournament and NCAA basketball games and live events like MTV‘s Video Music Awards.

    Twitter recently announced that it had signed CBS, one of its biggest partners yet. The broadcast and internet network intends to use Twitter Amplify to showcase content from 42 products, from TVGuide.com to its fantasy football site.

    As an example, Twitter and CBS showed off a possible “60 Minutes in 60 Seconds” ad, which could promote content from the revered television news magazine.

  • Twitter adds CBS to its stable of big advertisers

    Twitter adds CBS to its stable of big advertisers

    MUMBAI: Twitter has been frantically adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network, ESPN and the Ford Motor Company. In those initial ads, the sports broadcaster sent out clips of football games, disguised in a Ford Fusion ad, as short messages on the service.

    Since then, more than a dozen other content distributors, from the Fox television network to Globosat in Brazil, have joined the program, with brands including Heineken and AT&T promoting clips from major sports events like the U.S. Open tennis tournament and NCAA basketball games and live events like MTV‘s Video Music Awards.

    Twitter recently announced that it had signed CBS, one of its biggest partners yet. The broadcast and internet network intends to use Twitter Amplify to showcase content from 42 products, from TVGuide.com to its fantasy football site.

    As an example, Twitter and CBS showed off a possible “60 Minutes in 60 Seconds” ad, which could promote content from the revered television news magazine.

  • Twitter Certified Product Flowics launches in India to bring Real-time Social Content Visualization and Engagement

    Twitter Certified Product Flowics launches in India to bring Real-time Social Content Visualization and Engagement

    MUMBAI: Zauber, a US/Latin America based, venture-backed, social analytics’ products company, has entered Indian market with its social curation and engagement platform Flowics – a Twitter Certified Product. Twitter’s Certified Products Program seeks to bring some of the most innovative products and services from Twitter developers to companies that need them the most.

     

    Flowics filters and displays social media content in real-time on any digital screen and the Web, to increase engagement of brands, TV shows and publishers with their audience.

     

    Flowics can help brands to build community around their digital presence, and stimulate and grow social conversations about them. For TV networks and shows, Flowics can be used to drive increased social engagement with their audiences, by providing on-air integration and big screen visualizations of real-time social streams,  as well as second screen experiences that can be deployed directly on their digital properties. Publishers can also use Flowics to deploy live data visualizations on any relevant topic, using original content, curated from social media. Flowics’ innovative technology can filter and curate the buzz generated by TV shows, political, sports and entertainment events and any important news stories.

     

    “We are excited to launch Flowics in India and looking forward to developing our local operations in the TV and media ecosystem.” said Gabriel Ba?os, CEO and Founder of Zauber, the company behind Flowics. “We have proven track record in Latin America and now our emerging collaborations in India will allow publishers, TV networks and brands to better engage with their audience in real-time.”

     

    Flowics has been already used by major companies in the US, LatAm and Spain like Coca Cola, Al Jazeera, Peugeot, ESPN Brazil, Ora.TV, Caracol.TV and RTVE, among others. Lately, Flowics and Twitter have already worked together in special projects for TV Networks and publishers in Brazil, like R7, Yahoo! and ESPN.

     

    In the US, Ora. TV with Larry King used Flowics in its coverage of the 2012 Presidential Debates to track and display Twitter buzz for the both the Presidential and Vice Presidential showdowns. During the debates, the TV show used Flowics visualization tools to showcase comments, Tweets and spikes in volume associated with particular comments made by the candidates. Flowics not only visually demonstrates social content, but allows the audience to take part in an interactive social experience.

     

    Recently, with the support of Twitter, Star India used Flowics, for its coverage of ‘Saath Hai Hum Uttarakhand’ – a fund raising event organized by Star TV on the Independence Day of India. Flowics has powered the visualisation of the Tweets for #AllForUttarakhand in real time.

  • Win an all expense paid VIP trip to Blackberrys Sharp Nights Progressive

    Win an all expense paid VIP trip to Blackberrys Sharp Nights Progressive

    MUMBAI: It’s back again! Blackberrys announces the season’s coolest fashion night out and after party. This year Blackberrys Sharp Nights Progressive promises you the best of fashion and music as we celebrate the sharpest young stars of cinema. As the brand launches the season’s collection, Blackberrys brings to you Abhay Deol, Aditya Roy Kapur and Sidharth Malhotra and that’s not all, spinning live music for the crowd will be BLOT and the Dualist!!

     

    Feeling left out? Here’s what you need to do to win a chance to join the party and shake a leg with the who’s who of tinsel town. Like us on FB( we will place the Contest link), answer six simple questions and get yourself upgraded to stage 2; upload three looks for Business brunch, Red Carpet Event & European vacation and invite all your friends to like and comment on your entries. The more comments you get more will be your chance to be the lucky one!

     

    You want to battle it out in Twitter? Get creative and tell us how why you deserve to be a part of Blackberrys Sharp Nights Progressive and tag us using #BBSharpNights. Give us all the reasons you have and the highest number of tweets will fetch you an all expense paid trip to Blackberrys Sharp Nights Progressive!

     

    So gear up for the biggest battle and fight for your VIP ticket to Balckberrys Sharp Nights Progressive!
    Contest valid till the 28th of September. So get started!

  • Iranians access Facebook, Twitter accounts for a day – albeit by error

    Iranians access Facebook, Twitter accounts for a day – albeit by error

    NEW DELHI: Facebook and Twitter, which are taboo in Iran, accidentally became available to users on 16 September – only to be shut off the next day with the government blaming a technical glitch for this sudden freedom.

    The two social sites had been shut off in Iran in the summer of 2009 after riots erupted following a disputed win of Mahmoud Ahmadinejad.

    A number of Facebook and Twitter users said on Monday that that they could access the social networking sites without bypassing the firewall which Iranian government had imposed for monitoring the social media.

    Correspondents of almost every western newspaper tweeted that they were able to access their accounts using regular internet services.

    Reuters reported that not only Facebook and Twitter was being accessed, but other blocked sites were also opening.

    But then Secretary of a State Committee Abdolsamad Khoramabadi said it was a technical glitch by a few internet service providers and there were no plans yet to lift the ban. An inquiry has been ordered.

    However, media sources said that the Iranian government may be testing the intensity of response if the ban is lifted. This is borne out by the fact that Iranian Foreign Minister Mohammad Javed Zarid created his Facebook and Twitter accounts during this period.

    Newly-elected President Hassan Rouhani is believed to be more liberal and has already hinted earlier that he would tackle the social media differently.

  • The Bachelorette India Mere Khayalon ki Mallika creates a stir online!

    The Bachelorette India Mere Khayalon ki Mallika creates a stir online!

    NEW DELHI: India’s fastest growing GEC, has yet again broken all realms of success. Days before the official launch of the on-air promos, the channel has gone ahead and released the video online, ensuring over 1,34,000 unique views (on youtube)

     

    Social media platforms like Facebook and Twitter have also been utilized. Mallika Sherawat wishing Narendra Modi on his birthday has gone viral.  The keywords ‘Mallika Sherawat’ are trending on Twitter increasing the recall for the Bollywood Diva.

     

    Previously, during a recent press gathering, Mallika announced that Narendra Modi is the most eligible bachelor. This piece of news had the digital and social platforms buzzing with discussions about Mallika Sherawat. This led to a sizeable volume of people discussing Mallika and the show which led to Mallika Sherawat trending on 7th and 8th September, 2013.

     

    On 7th September, 2013 there was a web exclusive release of the launch promo of The Bachelorette India. The promo got a lot of organic traction on YouTube and has more than 1,34,433 views, from the release (Digital release – 8th September)  till date. (17th September, 2013) Said Ajit Thakur, General Manager, Life OK, “The idea was to engage people on the social media platform. Whether it is in the form of a video or tweet, the online conversations have created a strong mass anticipation around the show”.

     

    Social media was twittering, creating high recall factor for Mallika, leading to a high curiosity level for the show.

  • 88% of Indian internet users “share” social media content monthly: Ipsos Study

    MUMBAI: About nine in ten (88 per cent) online consumers in India indicate that in the past month, they have shared some type of content on social media sites compared to 71 globally. The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. About one in ten (12 per cent) indicate they ‘haven’t shared any content in the past month’. 

     

    The most popular shared item found in the poll is pictures, as about six in ten (58 per cent) indicate they have shared pictures online in the past month. Following next are: ‘my opinion’ (56 per cent), ‘links to articles’ (37 per cent), a ‘status update of what/how I’m doing’ (36 per cent), ‘news items’ (34 per cent), ‘something I like or recommend, such as a product, service, movie, book, etc.’ (32 per cent), ‘status update of what I’m feeling’ (29 per cent), ‘video clips’ (29 per cent), ‘links to other websites’ (27 per cent), ‘reposts from other people’s social media posts’ (25 per cent), ‘plans for future activities, trips, plans’ (17 per cent) and ‘other types of content’ (15 per cent). 

     

    Of the online consumers, those from Turkey (93 per cent) are most likely to indicate they have shared any content online in the past month, followed nine in ten in each of: Mexico (89 per cent), Brazil (88 per cent), India (88 per cent), Indonesia (88 per cent), Argentina (86 per cent), South Africa (86 per cent) and China (85 per cent). This group of highly engaged content-sharers is followed by Russia (79 per cent), Saudi Arabia (78 per cent), Spain (75 per cent), Hungary (83 per cent), South Korea (73 per cent), Italy (71 per cent), Poland (64 per cent) and Sweden (64 per cent) rounding out the middle of the pack. The lower groups of social media sharers begin with Australia (63 per cent), Belgium (62 per cent), the United States (60 per cent), Canada (59 per cent), Great Britain (58 per cent), France (49 per cent), Germany (44 per cent) and Japan (30 per cent). 

     

    As for demographics, Indian citizens indicated that those under the age of 35 (92 per cent) are most likely to share any type of content on social media sites, in particular when compared with those aged 35 to 49 (86 per cent) and those 50 to 64 (78 per cent). Women (88 per cent) appear somewhat more likely than men (89 per cent) to have shared some content in the past month.