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Tag: Twitter

  • Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage.

    In its third quarterly earnings press meet, Facebook co-founder and CEO Zuckerberg said 48 per cent of its daily active users only use mobile devices while 49 per cent of its total ad revenues come from mobile ads.

    Zuckerberg said Facebook ads raked in nearly $890 million in revenues during the third quarter through the company’s app install ads, mobile engagement ads, and so on.

    The announcement means the company is heading in the right direction to meet its Q2 prediction that mobile ad revenues will surpass desktop ad revenues by year-end.

    Facebook mobile MAUs gained 45 per cent more than last past year, from 604 million MAUs in Q2 2012 to 874 million MAUs in Q3 2013.

    Facebook mobile MAUs include Facebook users who only use mobile devices and mobile users who occasionally use desktop devices to access Facebook services.

    The 45 per cent statistic for mobile MAUs had more than twice as much growth as overall MAUs, up 18 per cent from $1.007 million in Q2 2013 to $1.189 million in Q3 2013.

     

    Facebook remarked that its statistical figures exclude usage from Instagram-only users, but Facebook COO Sheryl Sandberg delivered figures on the length of time consumers spend on Facebook’s mobile platform if combined with the photo-based social network.

    Sandberg said Facebook and Instagram accounts for a combined 20 per cent of total time spent on mobile devices and 12.5 per cent of total time spent on desktop devices every month in the US.

    Sandberg noted that Facebook accounts for more mobile minutes in the US than the combined minutes of YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Pandora, Yahoo, Tumblr, and AOL, even though comScore research results suggest it may have included Instagram data.

    Facebook noted that MAUs only access the company’s services through mobile devices is at 254 million

    With a total of 1.19 billion Facebook MAUs, the company grew 2.3 per cent of MAUs that only use mobile devices to access it, from 19 per cent in Q2 2013 to 21.3 per cent in Q3 2013.

    According to the latest figures, Facebook mobile DAUs across the world are up by 38 million from Q2 2013, whereas MAUs are up by 55 million from the same period.

  • BCCI launches groundbreaking #ThankYouSachin campaign on Twitter

    BCCI launches groundbreaking #ThankYouSachin campaign on Twitter

    MUMBAI: The BCCI today announced a new integration with Twitter, one which allows fans worldwide to connect and say thank you to Sachin Tendulkar, like never before.

    During the ongoing Test series between India and the West Indies, all Twitter users who send an appreciative message for Sachin to the @BCCI handle with the #ThankYouSachin hashtag will instantaneously receive a Tweet from @BCCI with a momentous picture of Sachin, including a personalised message and signature in his handwriting.

    Since @BCCI announced the integration in a series of Tweets this morning, thousands of fans have participated, including several cricketers like Yuvraj Singh and Gautam Gambhir, to receive their own personal picture of Sachin.

    @BCCI is encouraging its audiences to connect and tweet multiple times – via the web, TV and more – as there are many different images and messages that fans can avail of. The integration will be live, while the Kolkata and Mumbai Tests are being played. The service is supported by Twitter India and Digigraph.me. Twitter India applauded the service in a blog post this morning.

    BCCI Honorary Secretary Sanjay Patel said: “Twitter has changed the way our fans, here and everywhere, stay connected to our sport and its personalities. We at the BCCI have always believed and invested in the power of mobile, digital and social. On the occasion of Sachin Tendulkar’s retirement, we’re delighted to work with Twitter and Digigraph and offer our fans this opportunity to thank Sachin and take home a piece of history.”

    Twitter India market director Rishi Jaitly said: “Twitter is the world’s leading real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter has brought cricket fans closer to the sport and to cricketers directly and in real time. We applaud the BCCI for harnessing the power of our platform and launching this #ThankYouSachin campaign with Digigraph.”

    Digigraph founder and CEO Barry Berkowitz said: “Digigraph.me is humbled and proud to help the BCCI and Twitter honour legendary Cricketer, Sachin Tendulkar, on the eve of his historic 200th Test for India. Cricket fans around the world can now celebrate this moment by requesting, claiming and sharing personalised, autographed, collectable digital photos from Sachin, instantly from their Twitter newsfeeds.”

  • Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage.

    In its third quarterly earnings press meet, Facebook co-founder and CEO Zuckerberg said 48 per cent of its daily active users only use mobile devices while 49 per cent of its total ad revenues come from mobile ads.

    Zuckerberg said Facebook ads raked in nearly $890 million in revenues during the third quarter through the company’s app install ads, mobile engagement ads, and so on.

    The announcement means the company is heading in the right direction to meet its Q2 prediction that mobile ad revenues will surpass desktop ad revenues by year-end.

    Facebook mobile MAUs gained 45 per cent more than last past year, from 604 million MAUs in Q2 2012 to 874 million MAUs in Q3 2013.

     

    Facebook mobile MAUs include Facebook users who only use mobile devices and mobile users who occasionally use desktop devices to access Facebook services.

     

    The 45 per cent statistic for mobile MAUs had more than twice as much growth as overall MAUs, up 18 per cent from $1.007 million in Q2 2013 to $1.189 million in Q3 2013.

     

    Facebook remarked that its statistical figures exclude usage from Instagram-only users, but Facebook COO Sheryl Sandberg delivered figures on the length of time consumers spend on Facebook’s mobile platform if combined with the photo-based social network.

     

    Sandberg said Facebook and Instagram accounts for a combined 20 per cent of total time spent on mobile devices and 12.5 per cent of total time spent on desktop devices every month in the US.

     

    Sandberg noted that Facebook accounts for more mobile minutes in the US than the combined minutes of YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Pandora, Yahoo, Tumblr, and AOL, even though comScore research results suggest it may have included Instagram data.

     

    Facebook noted that MAUs only access the company’s services through mobile devices is at 254 million

     

    With a total of 1.19 billion Facebook MAUs, the company grew 2.3 per cent of MAUs that only use mobile devices to access it, from 19 per cent in Q2 2013 to 21.3 per cent in Q3 2013.

     

    According to the latest figures, Facebook mobile DAUs across the world are up by 38 million from Q2 2013, whereas MAUs are up by 55 million from the same period.

  • 24 has attracted youngsters to TV: Anil Kapoor

    24 has attracted youngsters to TV: Anil Kapoor

    KOLKATA: Whether it’s on the social networking sites like Twitter and Facebook, or applauds from the Hollywood counterparts, Anil Kapoor’s Hindi adaptation of the international TV series, 24 has been received quite well.

     

    Basking in the glory of his debut television production, the actor on Wednesday said that the biggest achievement of the thriller is that it has managed to hook youngsters. “The best thing is that youngsters who never used to watch TV are hooked to it. They have something to watch now. Even men have something to watch on TV besides the family soaps. I have heard that women and kids also like it,” said Anil while addressing reporters.

     

    “Usually my family is divided in opinion when it comes to my ventures. There is groupism in my family, but everybody loves 24,” added the 56-year-old, who was last seen in films like Shootout At Wadala and Race 2.

     

    Directed by Abhinay Deo, 24 airs on Colors on Friday and Saturday. In the show, Anil plays the lead role of Jai Singh Rathod, the chief of an anti-terrorist unit. The show captures 24-hours of Rathod’s life where he struggles to prevent the assassination of a prime ministerial candidate and also save his daughter and wife who have been kidnapped by terrorists.

     

    Anil cleared the air about the show being adapted to the big screen saying he had only the rights to the TV format.

     

    When he was quizzed about not foraying on television earlier, Anil said, “I had been offered to judge reality shows, but I didn’t feel good enough. However, with 24, it felt like my calling. I have never been scared of failure and I thought the maximum that could happen was the show wouldn’t work,” he said.

     

    On a lighter note, he expressed how he wanted the master blaster Sachin Tendulkar, who recently announced his retirement plans from Test cricket, to continue playing cricket for the rest of his life. “I wish he could go on and on for life, but Test cricket is a physical sport, and gradually youngsters have to take over. The demands are tough on the body,” he said.

  • Social media hashtags work wonders for ‘Chennai Express’ premiere

    Social media hashtags work wonders for ‘Chennai Express’ premiere

    MUMBAI: Zee TV’s social media strategy to promote the world television premiere of Chennai Express on 20 October saw an unprecedented response on Twitter. The twitteratis went ga-ga rooting this year’s biggest blockbuster.

    It was a time for Shah Rukh Khan fans to show their loyalty and they were not disappointing at all. The fans received the contest with awe and excitement and supported all the hashtags – #ChennaiExpressAt8, #BiggestBlockbusteronZee, #ChennaiExpress #ThePowerOfACommanMan – created to endorse the premiere last Sunday. A first of its kind, this integrated promotional strategy on the digital platforms for the premiere of a movie on television, made people sit back and take notice.

    The well thought out integrated strategy by the team encompassed platforms like mobile, social media and TV to create an unparalleled and first of its kind campaign experience which took the digital platforms by storm. At the core of the campaign was a contest that started six days prior to the premiere of the film.

    The campaign had a virtual ticket window, which allowed all fans to ‘book’ tickets of Chennai Express. All the users after filling in a few details received a digital version of a ‘un-confirmed’ ticket. This was a contest whereby the fans received a PNR number (like the one received while booking a train ticket) and were asked to check the status of their tickets (whether confirmed or waitlisted) on television while the movie was on.

    A live ticker was run during the telecast of the movie where the winners PNR Numbers were flashed. This ensured that all participants watched the movie on the D-Day. Fifty lucky winners were given gift hampers autographed by Shah Rukh Khan as gratification.

    Right from its start and including the day of the telecast, the activity trended daily on social media. All activities and platforms converged resulting the following that were a first in India:

    Zeel head of marketing, national channels Akash Chawla exults: “We’re incredibly proud of this digital campaign that was built around the world television premiere of Chennai Express. Breaking all records is also the fact that #ChennaiExpressAt8 trended continuously for nine hours. This strengthens our belief to deliver path-breaking reach and resonance in an efficient and organic manner.”

    The campaign managed to reach out to more than three million Indians.

  • Show Business personalities dominate Twitter all over the globe

    Show Business personalities dominate Twitter all over the globe

    NEW DELHI: Singers Justin Bieber, Lady Gaga, Taylor Swift, Justin Timberlake, and Shakira feature among the top ten followed celebrities on Twitter.

     

    Twitter was launched with an idea to update statuses and interact on cyber space with a limitation of 140 characters but has become a sensation of its own kind, according to the Pakistani ‘More Magazine’.

     

    American President Barack Obama is the only non-show business personality in the top ten list and the tenth place is held by footballer Cristiano Ronaldo. The top ten are:

     

        Justin Bieber 19 year old singing sensation holds number 1 spot on twitter with 46 million followers.

        Katy Perry the girl who shot to fame with Teenage Dream holds 2nd place with 45.7 million followers

        Lady Gaga Exotic singer and performer who has set a whole new standard with her live performance holds third largest number of followers with 40.3 million fans

        Barack Obama Only non-showbiz personality in the list is the current US President Barack Husain Obama with 38.7 million followers.

        Taylor Swift Beautiful singing diva who had shown vast talent in country and pop singing currently resides on fifth spot with 35.7 million followers

        Britney Spears A star of her own kind, who recently made a comeback with her sensational Criminal has 33.2 million followers on Twitter.

        Justin Timberlake A guy who fascinated us first with his songs and now with his acting skills has 27.5 million followers.

        Jenifer Lopez Known as Jlo, this singer-actress holds 24.7 million followers,

        Shakira – A singer who used to sizzles her performances with Belly dancing is having 22.5 millions following her Twitter feeds.

        Cristiano Ronaldo Footballer from Portugal who also appears in various ads nowadays makes it at number 10 with 22 million followers

     

  • Campaigning on the web? Get a certification, says EC

    Campaigning on the web? Get a certification, says EC

    NEW DELHI: The world has gone digital and so has the Indian political system. With more and more political parties using social media for election campaigns, the election commission (EC) has now directed the chief electoral officers of all states and union territories that details of the social media accounts of the candidates (besides the recognised political parties) who are contesting elections have to be communicated to the commission.

     

    Candidates and political parties will now have to keep the EC posted about their social media accounts and websites used for campaigning, expenditure incurred for maintaining the sites and development of advertisement. Besides, the model code of conduct will also become applicable on the social media.  

     

    According to the commission, a candidate having an account on Facebook, Twitter, YouTube or even apps, has to update the commission with their email ids.

     

    The EC has also stated that campaigning on the web will require pre-certification from competent authorities. No political advertisement can be released to any internet-based website, including social media sites without this pre-certification. This certificate is issued by the media certification and monitoring committees at the district and state level.

     

    Not only this, candidates and political parties in the statement submitted to the EC have to include all expenditure incurred on advertisements on social media. This includes: payments made to internet companies and websites for carrying their advertisements, money paid for developing such content for the web, as well as salaries and wages paid to the workers employed to maintain the social media accounts.

     

    The commission has also stated that the model code of conduct will be applicable to the content posted on the internet. However, the commission will consult the Communication and Information Technology Ministry on the content posted by persons other than the candidates and political parties.

  • BBC signs partnership with Twitter Amplify

    BBC signs partnership with Twitter Amplify

    MUMBAI: BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool.

    This is the first Twitter Amplify partnership with a global news broadcaster. Commenting on the same, BBC global news director of digital & technology James Montgomery said, “This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products. Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”

    BBC Global News will provide the global Twitter community timely in-tweet video clips that complement its global newsgathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.

    “What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Twitter Amplify senior director Glenn Brown. “We look forward to working with BBC Global News to bring these programmes to market.”

     

    BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this fall. The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.

    #BBC Trending will incorporate three key elements:

    1. The BBC’s international social media reach and 24-hour video production operation
    2. The BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and
    3. Twitter Amplify’s innovative real-time video promotion tool.

    “Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”

    In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.

  • BBC signs partnership with Twitter Amplify

    BBC signs partnership with Twitter Amplify

    MUMBAI: BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool.

     

    This is the first Twitter Amplify partnership with a global news broadcaster. Commenting on the same, BBC global news director of digital & technology James Montgomery said, “This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products. Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”

     

    BBC Global News will provide the global Twitter community timely in-tweet video clips that complement its global newsgathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.

     

    “What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Twitter Amplify senior director Glenn Brown. “We look forward to working with BBC Global News to bring these programmes to market.”

     

    BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this fall. The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.

     

    #BBC Trending will incorporate three key elements:

     

    1. The BBC’s international social media reach and 24-hour video production operation
    2. The BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and
    3. Twitter Amplify’s innovative real-time video promotion tool.

     

    “Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”

     

    In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.

  • LinkedIn unveils trio of mobile apps

    LinkedIn unveils trio of mobile apps

    MUMBAI: LinkedIn on Wednesday showed three mobile apps that aim to boost productivity of mobile professionals and capture on-the-go audiences.

    The professional network unveiled a new app called LinkedIn Intro along with a redesigned Pulse and LinkedIn iPad app. LinkedIn Intro is a mobile email product that allows users to have people’s LinkedIn account connected with popular email accounts so that they can immediately identify people.

    LinkedIn Intro works on iPhones and is available for download at Intro.LinkedIn.com and will hit Apple’s App store in coming months.

    “This adoption of smartphones over the last decade or so has really changed the way we think about products,” said LinkedIn senior VP of products and user experience Deep Nishar.

    LinkedIn senior VP of products and user experience Deep Nishar

    LinkedIn is experiencing explosive growth in users coming to its services from mobile devices, much like Facebook, Google and Twitter. About 38 per cent of its members visit from mobile

    For recruiting professionals, often out at job fairs and networking events, mobile apps that replace desktop functions are important tools.

    LinkedIn acquired Pulse in April for $ 90 million in stock and cash. Pulse’s popular news reader, started by two students while at Stanford University, had quickly become a sensation for its slick interface on touch screens ideal for flicking through news feeds. Under its relaunch, LinkedIn meshed many of its desktop features into Pulse, such as integration of its Influencer blogs.

    LinkedIn’s redesigned Pulse app will be available for download on iOS and Android for both smartphones and tablets in the coming week.

    Last week, LinkedIn unveiled ‘Recruiter Mobile’ and ‘Mobile Work With Us’, two popular desktop services adapted into apps for on-the-go use.

     

    ‘Recruiter Mobile’ will enable recruiting professionals to search for candidates, allowing them to send InMails, call or text. Also, recruiters can take notes on candidates and forward prospects to hiring managers.

    Recruiter is LinkedIn’s primary subscription service and is responsible for the largest portion of the company’s revenue. The product is used by more than 20,000 companies.

    LinkedIn’s new ‘Mobile Work With Us’ gives employers the ability to show job openings on the profiles of employees at their company. These job advertisements will appear at the top of member profiles.

    LinkedIn acquired CardMunch in January 2011 for an undisclosed sum. CardMunch’s mobile app allows people to take photos of business cards and convert them into their mobile contacts.