MUMBAI: In his career spanning more than four decades, no actor has been able to surpass the craze of Amitabh Bachchan. And now the shehansha of Bollywood seems to be ruling the social-media space as well. According to the “Bollywood Twitter Index”, a social media analytics report released by To The New, a leading digital services ecosystem in India, AB has been crowned the undisputed king of Twitter among his Bollywood counterparts.
The report is based on a research by ThoughtBuzz, the social media analytics’ arm of To The New. The Bollywood Twitter Index reveals that Amitabh Bachchan continued to reign over the micro-blogging site with the highest number of followers, clocking a growth of 87 per cent over the last year, followed by the Khan-brigade – Shah Rukh Khan, Salman Khan and Aamir Khan. Making an appearance at number five, Priyanka Chopra is the only actress in the top five Indian movie celebrities’ list.
Despite gaining the maximum number of followers over the last one year with 151 per cent increase, Bollywood’s Dhak-Dhak girl, Madhuri Dixit narrowly missed making it to the list this year. She was nudged out by B-town fashionista, Sonam Kapoor, who hung on to the number 10 position with an 87 per cent increase in followers since last year.
Other significant gainers include Akshay Kumar with a 99 per cent increase and Deepika Padukone with an 82 per cent increase in the number of followers over the last year.
One of the most interesting things to note is that despite being virtually inactive, Aamir Khan has continued to attract fans, having amassed nearly two lakh new followers in the last two months. Aamir’s only tweets in the current year are about narration of his experience of meeting David Cameron, Prime Minister of United Kingdom and #ThankYouSachin during the cricketer’s last test match in Mumbai.
Other revelations that the study makes: Around 27 percent conversations that Bollywood celebrities indulge in on Twitter are about promoting their work or films; around 24 per cent of the tweets are about their personal experiences or general interactions with their fans; the rest of the Twitterverse discussions are based around promoting their own brands (9 per cent), favourite quotes (7 per cent), opinions about specific issues (6 per cent) and social causes (4 per cent).
The deal gives the Publicis Groupe an option to expand its services to other companies under the umbrella. It also gives Starcom MediaVest the first right of refusal for using Acxiom system in overseas markets when in becomes available outside US. Acxiom expects to roll out the audience targeting platform in the UK and China next.