ITV

Tag: Twitter

  • It is about extending the television franchise onto the digital medium: Vivek Srivastava

    It is about extending the television franchise onto the digital medium: Vivek Srivastava

    MUMBAI: In its fifth and latest season, Colors’ adrenaline pumping adventure reality show, Khatron Ke Khiladi, has not only grabbed the attention of television audiences, it seems to have made much headway on the digital platform as well.

     

    Ever since the promo went on air, it has sent social media platforms into a tizzy, what with likes, tweets, re-tweets, the works.

     

    Colors digital head Vivek Srivastava says the current season has broken all past records in terms of digital media. “It has outdone itself with over 100 to 150 per cent increase on almost all counts. The effort from our side has also been that much higher. As you look at the content of the show, it is variable. You watch the show for reaction and that is what really catches on in all digital spaces. More importantly, for us, the engagement ratio and the engagement on these pages has been very high,” he informs, adding that engagement has been nearly 60-70 per cent higher than the average engagement that one can see on a fiction show on Colors.

     

    Going by statistics, KKK season five’s official Facebook page has added two lakh fans since the time of launch, taking the total tally of likes to 714,000. The page itself has grown in content, with many more contests, polls, posters, teasers and snippets than before.

     

    Twitter is possibly the best thing to have happened to the show with hashtags including #KKKonCOLORS, #KushalonKKK, #GauaharonKKK, #GurmeetonKKK and #GaushalonKKK trending across India since 19 March.

     

    According to Srivastava, as many as 69,000 unique conversations were generated on one of these hashtags on the day of the launch. In addition, participants interacted with their fans, chatted with them and shared experiences, driving a lot of conversation on the show.

     

    On YouTube, the show featured in the top 10 videos ever since its launch.

     

    The focus has been on two kinds of activity – content-led and talent-led with the former including putting up videos, discussing different phobias with people and celebs interacting with fans. The latter includes contestants interacting with fans and sharing their experiences on the show.

     

    “From our strategy stand point, our role has been to really liven the experience which television is providing in the digital space. Whether the experience comes through a game or from a repeat viewing (on YouTube or website medium), it really is about extending the vision of the franchise onto a digital medium,” explains Srivastava.

     

    “On this show, talent has been a big root. The content itself is meant to be viral so that people want to see it again and again. Strategy has been really to ensure that people can take the experience of television onto the digital space. And at the same time, ensuring the key imperative always is engagement. As long as we can engage our audiences both at a program level and both when the show is on and not on at an experience level,” adds Srivastava.

     

    TVT-wise, compared to the last season, season five has been a blockbuster. While season four opened with 4.4 TVTs, the current season opened at 7.6 TVTs. The average ratings for the first four weeks were 3.2 TVTs and this season, it is 6.9 TVTs. Taking a leaf from 24, for which Colors had introduced an interactive 3D mobile game, the channel has launched Khatron Ke Khiladi – The Game which featured among the top 10 free game app downloads on iTunes ever since the launch of KKK season five.

  • Extraaa Innings T20 uses Twitter as second screen

    Extraaa Innings T20 uses Twitter as second screen

    MUMBAI: Extraaa Innings T20, the flagship match analysis showfor Pepsi IPL on Sony MAX & Sony SIX have upped their ante with an innovative& unique digital association with Twitter this year to drive viewership and engagement for the show. Multiple new features will be introduced on the show and will seamlessly be integrated with the Twitter platform to make it an interactive and enjoyable experience for viewers.

     

    One of the most interesting integrations is “Tweet to unlock”. Viewers of the show will have a chance to unlock exclusive, fun Extraaa Innings T20 content on-air by tweeting with #eit20. On reaching the desired retweet target, users will be gratified for their efforts by getting to see the special content during the next airing of the EI T20 show.For the first time through “Twitter Mirror” the show will use personalized photo experience exclusively from the sets of EI T20 to allow the hosts, cricketers and celebrity guests to tweet out candid pictures and share customized messages with viewers through the @sonymax& @sonysixhashtag account.

     

    Through an “interactive Q&A” initiative, fans can also interact with the acclaimed panellists and guests who come on the show by addressing their questions under the hashtag #eit20. The most interesting questions asked on #eit20 will be answered live on-air. That’s not all. Extraaa Innings T20 will showcase behind-the-scenes in six secondsusing looping“Vine Videos” to give fans a sneak peek into the making of the show in real-time by tweeting them out from @sonymax and @sonysix before, during and after the show.

     

     “In India, Twitter has enabled our users to experience and participate in the biggest media moments that matter to them and has become the second screen for television. We are happy to see Extraaa Innings T20 using Twitter to help viewers connect with the show’s talent and content in real time and make the most of our unique mobile service.”Twitter India Market Director, Rishi Jaitly, said.

     Speaking on the occasion, Vaishali Sharma, VP Marketing& Communications, Sony MAX said, “Through this unique association, Sony MAX &Sony SIX are striving to capitalize on this popular and effective medium to draw in more fans. Twitter works as the perfect forum to stimulate the digitally savvy viewer. Our association with twitter will bring viewers closer to Extraaa Innings T20 through integrations that are designed to enhance their experience.”

  • Social networking sites cater more to career aspirations: Genius

    Social networking sites cater more to career aspirations: Genius

    Kolkata: Social media, which connects friends, has become a professional networking place, which can be leveraged to find and be found by prospective employers.

     

    Kolkata-based Genius Consultants which conducted a survey on the hiring scenario of the current fiscal 2014-15, reveals that 55 per cent of the 575 companies surveyed among different sectors said new jobs will be created in the current fiscal.

     

    “Social networking sites are being used more for enhancing career opportunities than anything else. For candidates sourcing avenues, around 11 per cent would be done from social media and 12 per cent form advertising,” said Genius Consultants CMD RP Yadav, a Rs 450 crore company, on the sidelines of releasing ‘Hiring & Attrition Trend Survey 2014-15 in Kolkata on Thursday.

     

    Around 50 per cent of the users, at present, create an account on platforms like Facebook, Orkut, Twitter and YouTube with professional motives, he added. Social media, especially LinkedIn, plays a major role in mid-level jobs.

     

    Experts said around 75 per cent of LinkedIn users are graduates and postgraduates, with 15 per cent belonging to senior management levels. LinkedIn charges companies to search profiles and to place recruitment advertisements. Apart from being a means to headhunting, it gives recruiters visibility as users visit LinkedIn very often.

     

    By way of tracking candidates through the social media, recruiters can unify all the resumes in their database and standardise hiring processes.

     

    Online job sites, which ate into the share of newspapers in the last decade, now have to face up to social media, added Yadav.

     

    Talking about the media industry, he said that though the industry is growing, in the long term small media companies would be phased out.

     

    For the survey, the consultancy firm sent mailers to 3000 companies, out of which 824 companies participated and around 575 companies answered all the questions.

     

    Yadav further said organizations plan to give increments to their employees in 2014-15. Around 40 per cent companies said that the range of increments will be between 10 to15 per cent, while 33 per cent companies expect it to be in between 5 to 10 per cent range. 

     

    On the other hand 13 per cent companies expected it to be in between 15 to 20 per cent and 10 per cent companies expected the increments to be less than 5 per cent.

  • Omron’s “your voice, their world” campaign goes online

    Omron’s “your voice, their world” campaign goes online

    MUMBAI: OMRON group in India has extended their flagship CSR project ‘Your Voice, Their World’ to the online sphere to create world’s first-of-its  kind online audio library of poems for the visually disabled in association with the National Association for the Blind (NAB), Delhi.

    Riding on the corporate philosophy of working for the benefit of society, this online campaign is an effort to further strengthen company’s support to visually impaired to help them fulfill their dreams of education and overall development via audio-based accessible content. While the first leg of the project (started in Dec, 13) focused on creation of Accessible Digital Library for blind students at NAB, Delhi premises, this online camp aign focuses on creation of an audio library of poems for them by engaging the public at large. The repertoire shall be donated to NAB, Delhi which shall in turn be sharing it with its own students and thousands of other visually impaired connected through its network.

    Conceptualized in association with McCANN Health, the campaign reaches out to the people in the form of following touch points: website – www.yourvoicetheirworld.com, Facebook application (on the OMRON India’s page), Android & iOS apps and exclusive videos being promoted on You Tube. All these vehicles provide an interface where people can record one of the poems available in the database or one from their own collection.

    Commenting on this initiative, Mr. Takuichi Shimizu, president, Omron Management Centre of India, said, “Believing in the untapped potential of human – voice based education tools for the visually impaired, the bohemian campaign has a fresh appeal to enthuse people to do their bit towards this relevant cause in an interesting and simple manner. We believe that it shall certainly be helpful in contributing towards the cognitive development, social development of the visually impaired and above all in helping them become a better human being.”

     

    The campaign received its first submission from OMRON’s brand ambassador Farhan Akhtar who lent his voice to a beautiful poem written by famous lyricist and Chairman, CEO and Chief Creative Officer, McCANN Worldgroup India and South Asia, Prasoon Joshi. According to him, “To run a campaign with poetry at its heart and to serve the visually impaired through it, is an unique opportunity and I was more than happy to pen a poem to get this kick started. OMRON is a valued partner for us and I am glad that we have partnered with them to steer such a novel initiative.”

     

    Owing to his association with the campaign since the beginning, Farhan has been endearingly promoting the cause. In order to keep increasing the reach of the campaign, it has also been promoted on OMRON’s social networking platforms – Facebook and Twitter pages, through other online portals and on-ground activations too. With more than 1700 poems submitted so far, OMRON is hopeful of keeping the momentum alive to create a meaningful collection of around 3000 poems by May, 2014. All the poems submitted are available for voting. The first phase of the campaign has been met with a overwhelming response with over 33,000 visitors to the website, a 20% increase in Facebook Fans, massive growth in Facebook reach to 3 million, more than 100 % rise in Twitter
    followers and more than 1,28,000 views of the campaign videos on You Tube.

     

    Being an intrinsic part of the strategy of the campaign since its inception as creative partners, McCANN Health feels that for a company that’s built on sensing technology, the best way to fulfill their CSR aspirations is to back an initiative that’s dedicated to the senses. “The visually impaired pay more attention to what their other senses can tell them and our idea was to serve this reality. It’s a beautiful idea and we are proud to be part of it ‘says Sohan Shah, SVP, McCANN Health.

    Sounding optimistic about the campaign and the association, Mr. Prashant Ranjan Verma, Joint Secretary-NAB , Delhi, said: “ Education based on accessible formats is one of the most effective tools to help the visually impaired people become more capable, financially independent, better human beings and a part of the mainstream. Taking this thought forward, we started production of audio and e-books with the support from OMRON. Believing that visually impaired people have the same needs of edutainment as any other normal human beings, this online initiative is the next level focusing on creating a database of meaningful poems which unfortunately, so far, has been a largely ignored domain.”

    The Ist phase concluded today with the Meet with Farhan event where the participants with maximum votes for their poems got to meet Farhan Akhtar at Mumbai.

     

  • Modi show on India TV stormed TV viewership

    Modi show on India TV stormed TV viewership

    MUMBAI: Narendra Modi featuring in Aap Ki Adalat – Special Episode has broken all TV news viewership records. The Saturday telecast of the show on India TV got an all time high market share. According to the monitoring agency TAM’s data released today, 74 percent Hindi news television viewers in India were watching this show at one point of time.

     

    Even on youtube ‘Aap Ki Adalat’ with Modi has been a huge hit. Till now it has clocked 1.78 million views globally on youtube. #modikiadalat was trending as world’s no. 1 on twitter while the telecast was on.

  • IPL and Twitter partner for real-time interactive IPL experience

    IPL and Twitter partner for real-time interactive IPL experience

    MUMBAI: Twitter is buzzing and while one thought it was only for the ongoing elections, the social networking site has now partnered with the Indian Premier League (IPL), taking its 2013 partnership one step ahead. Through this association the duo will unveil a new gold standard of live, interactive and conversational experiences for cricket fans globally. The partnership will be seamlessly integrated on-air, on-ground and online.

     

    A few initiatives include:

     

    Twitter IPL Calendar

     

    Through this fans can set reminders for their favourite matches, by simply tweeting @IPL with the hashtag #Calendar; they will then receive calendar entries for each IPL match on their mobile phone, which will remind the fan of the match’s starting time, 10 minutes before the start of each game.

     

    IPL Pulse

     

    Audiences will also hear the story of IPL-7, as told through Twitter Data, with “IPL Pulse” data visualizations depicted in broadcast highlighting the most buzzing players, conversations, and trends. IPL Pulse will also be available to view on the IPL website during the season. Fans at the stadium can tweet with #PepsiIPL as well and experience the visualization growing larger-than-life on the giant screens.

     

    Best Tweets and Hashtag Battles

     

    As they could last season, fans will continue to have the opportunity to see the best tweets on screen, and vote for their favourite teams and players in the team and player hashtag battles, whose results will be showcased in real-time, throughout the match.

     

    #IPLSelfie

     

    In keeping with the phenomenon of the selfie that has spread from Twitter throughout popular culture, fans tweeting with #IPLselfie this season will have their photos featured on the IPL website.

     

    #IPLMagic

     

    At the end of every match, fans will be able to receive a personalised photo message with an iconic image from every match of IPL-7 when they tweet to @IPL with #Magic. This will be personalised for every user, with a message by the captain of the team featured in the photo. This will be a global first interactive experience for a sports league at this scale.

     

    @IPLSpiderCam

     

    Exclusive behind-the-scenes content from the IPL will get a new twist this year, with the SpiderCam turning into a first-person tweeting object, bringing never-before-seen images from the cricket field into the timeline of cricket fans in real-time, through the @IPLSpiderCam Twitter account.

     

    #TwitterMirror

     

    This season will also see the debut of the autographed #TwitterMirror, where players and the members of the winning team will have the ability to share candid messages with fans through customized photos, which will be tweeted out from @IPL. The story of the IPL will also be told through six-second Vine videos through the 2014 season.

     

    Twitter Q&As

     

    Between matches, the @IPL Twitter handle will be regularly taken over by players and commentators to interact 1-on-1 with fans.

     

    “IPL has always set the bar high for fan engagement. This next phase of our partnership with Twitter will ensure that fans can not only take in the action this summer but participate in the fun in real-time with unique interactive experiences,” IPL Governing Council chairman Ranjib Biswal.

     

    Twitter India market director Rishi Jaitly said, “Twitter is the world’s leading mobile information network where users follow, share and experience content that is live, public and conversational. This partnership represents yet another watershed moment at the intersection of Twitter and sports. By bringing together Twitter best practices and innovation at such scale to a global audience, IPL is again truly connecting to the pulse of today’s cricket fans. We congratulate them for giving fans around the world meaningful opportunities to discover content, converse and self-express as part of the live, public conversation that is IPL.”

  • Global bbc.com figures and twitter shares hit record high

    Global bbc.com figures and twitter shares hit record high

    MUMBAI: The BBC today announced that bbc.com reached a record 96 million unique users and generated an all-time high of 1.3 billion page views in March 2014. BBC World News welcomed its five millionth Facebook fan and new figures also reveal that the BBC is by far the most-shared news brand on Twitter (source: Newswhip), with its stories shared a record 2.71 million times across the month – almost 50% more than any other publisher.  The driving factors were its coverage of major global news stories including the crisis in Ukraine and the disappearance of Malaysia Airlines Flight MH370 and the increased popularity of bbc.com’s feature sections including BBC Future, BBC Travel and BBC Culture.

     

    The site, which offers up-to-the minute international and local  news and in-depth analysis, saw unique user figures up 26% on the monthly average of 76 million, whilst page views rocketed by 35%.  Over 34 million video views were seen during the month, with a record-breaking 11 million viewed via the bbc.com apps.

     

    James Montgomery, Director of Digital and Technology for bbc.com, said, “As the leader in global breaking news, our users rely on the BBC to provide impartial and accurate news on developing stories and significant global events, whatever their nature or location. We are incredibly proud that so many people chose us as their trusted source for news on the major stories that captivated the world last month.”

     

    March also marked a record month for traffic across the five feature sections of bbc.com – BBC Travel, BBC Future, BBC Autos, BBC Capital and BBC Culture which together attracted 7 million visitors and 63 million page views; resulting in a month-on-month increase of 42% and year-on-year growth of 106%.  Popular articles included: BBC Future’s  ‘The Future of Safe Sex’ which received over 269,000 page views, BBC Culture’s ‘Beyond Jodorowsky’s Dune: 10 Greatest Movies Never Made’ attracted  almost 3.2 million views across the month and BBC Travel’s game ‘Geoguesser’ ‘How Well Do You Know The World’ drew an impressive 270,000 unique users.

     

    Jonathan Fildes, Managing Editor, Features, BBC.com added,  “The feature sections offer users of the site an alternative and in-depth take on a variety of current and unusual topics complementing bbc.com’s news output.  We are delighted that these sections are growing in popularity and drawing record figures from fans of bbc.com.”

     

    Bbc.com has seen a rise in mobile usage of 88% year on year to 24 million browsers per month, whilst figures for desktop have remained stable at 56 million.

  • CNBC-TV18 partners with TCS and Twitter for elections

    CNBC-TV18 partners with TCS and Twitter for elections

    MUMBAI: Social media can no longer be sidestepped when it comes to figuring out the mood of the people. Recently, c announced its partnership with Twitter for the upcoming elections and now another business broadcaster has decided to bond with Tata Consultancy Services (TCS) and the social media hub Twitter to track insights into the Lok Sabha elections.

     

    Through TCS’s app iElect, CNBC-TV18 will use the analysis and data from it on air through the day. Says CNBC-TV18 managing editor Shereen Bhan, “These elections are landmark, in the sense that we are all seeing a lot of Indians having conversations and voicing their opinions online. It would be interesting and extremely insightful to be able to gauge the sentiment of Indians in this new age of social media. We at CNBC-TV18 have always been at the heart of bringing value to our viewers through credible reportage, insights and analysis. This partnership complements our cause of enabling our viewers to view elections in a well rounded, informed manner.”

     

    TCS global communications VP and head Pradipta Bagchi said, “TCS is happy to bring real time social media analysis to CNBC-TV18. India has a large amount of smartphone users and almost 100 million first-time voters in general elections 2014. TCS iElect will be new and engaging for them to participate through the entire process with its gamified and interactive features We think bringing live television  & Twitter together along with TCS’s big data capability will change the way India will look at election 2014.”

     

    Twitter India marketi director Rishi Jaitly commented “Twitter is at the heart of the political conversation in this election. We are excited that CNBC-TV18, using the TCS iElect App, will be distributing Twitter conversations and their analysis to a new set of TV viewers. This is in line with our strategy of making elections-related conversations on Twitter accessible by everyone, placing real-time data and content in the hands of every Indian to make an informed voting decision.”

  • Jabong launches exclusive designer collection by India’s top fashion designer RohitBal

    Jabong launches exclusive designer collection by India’s top fashion designer RohitBal

    MUMBAI: Jabong.com, India’s leading online fashion destination, in association with renowned Fashion Designer, RohitBaltoday unveiled the“RohitBal for Jabong” collectionat the Palladium Hotel, Mumbai. The evening saw the launch of this exclusive designer wear collection for women via a fashion show that had models strut for the guests in RohitBal’s creations. Actress ShraddhaKapoor walked the ramp donning a gorgeous ‘RohitBal for Jabong’ ensemble during the launch.

     

    From the time when Indian fashion was first defined, the iconic name RohitBalhas been synonymous in the light of some most exquisite cotemporary shades of ethnic India. Deeply rooted with this ideology and creating some of the finest and most chic apparel, Jabong decided to take the fashion quotient a few notches higher with this association.This is the first time that Delhi-based designer, RohitBal known primarily for his heavily embellished ethnic wear for men and women, will be designing exclusively for any online fashion retailer.

     

    RohitBal’s collectionbringsa unique charm with delicate detailing and high design. The collection reflects his brand belief of beauteous anarkalis and prolific use of net and cotton with decorative motif embroidery and block prints. Whilst at one end, it highlights RohitBal’s biggest strength of creating magic with natural shades of white, cream and almond, on the other end it depicts his interpretation of popular color shades of fuchsia, orange and yellow. The collection is an honest attempt in making RohitBal’s Signature Designs affordable and accessible to the diverse and discerningbuyers in India.The collection pricedat Rs. 5999and upwards, features the trendiest styles composed of anarkalis, lehangacholis, sarees and chudidarkurtas. The line offers must-have pieces for every occasion and the perfect standout accent to both daytime and evening looks.

     

    Commenting on the association, Arun Chandra Mohan, Founder & CEO, Jabong.com said“This launch comes in response to the increasing popularity and demand of designer clothes on our website over the past few months. Celebrating the craft of fashion with the eminent designer himself, we are proud to launch the exclusive collection ‘RohitBal for Jabong’. His collection is an incredible assortment which will cater to the growing demand for what’s new and next in designer wear for women.”

     

    RohitBal during the collection launch said, “I am really excited to launch the new collection – ‘RohitBal for Jabong’. This marks a terrific new phase of my creativity while allowing me to meet the demand for designer collections in the massive Indian market. Online retail is the future and this platform enables me to reach out to an entirely untapped market of young, fashionable buyers. I look forward to a long relationship with Jabong and present several new collections. For me, this is the future of fashion.”

     

    Jabong.com over the last few years has clocked not only the loyalty of its customers but has also grown strength by strength earning customer testimonials. Today, with the widest assortment, Jabong has become a one stop shop for all fashion needs. Jabong.com today exudes this vision of being India’s leading online fashion retailer with all its associations and expansions.

     

    To shop the latest collection, please visitwww.jabong.com. Follow Jabong on Twitter @JabongIndia and find Game4u on Facebook atwww.facebook.com/myjabong

     

  • Global bbc.com figures and Twitter shares hit record high

    Global bbc.com figures and Twitter shares hit record high

    MUMBAI: The BBC today announced that bbc.com reached a record 96 million unique users and generated an all-time high of 1.3 billion page views in March 2014. BBC World News welcomed its five millionth Facebook fan and new figures also reveal that the BBC is by far the most-shared news brand on Twitter (source: Newswhip), with its stories shared a record 2.71 million times across the month – almost 50% more than any other publisher.  The driving factors were its coverage of major global news stories including the crisis in Ukraine and the disappearance of Malaysia Airlines Flight MH370 and the increased popularity of bbc.com’s feature sections including BBC Future, BBC Travel and BBC Culture.

     

    The site, which offers up-to-the minute international and local  news and in-depth analysis, saw unique user figures up 26% on the monthly average of 76 million, whilst page views rocketed by 35%.  Over 34 million video views were seen during the month, with a record-breaking 11 million viewed via the bbc.com apps.

     

    James Montgomery, Director of Digital and Technology for bbc.com, said, “As the leader in global breaking news, our users rely on the BBC to provide impartial and accurate news on developing stories and significant global events, whatever their nature or location. We are incredibly proud that so many people chose us as their trusted source for news on the major stories that captivated the world last month.”

     

    March also marked a record month for traffic across the five feature sections of bbc.com – BBC Travel, BBC Future, BBC Autos, BBC Capital and BBC Culture which together attracted 7 million visitors and 63 million page views; resulting in a month-on-month increase of 42% and year-on-year growth of 106%.  Popular articles included: BBC Future’s  ‘The Future of Safe Sex’ which received over 269,000 page views, BBC Culture’s ‘Beyond Jodorowsky’s Dune: 10 Greatest Movies Never Made’ attracted  almost 3.2 million views across the month and BBC Travel’s game ‘Geoguesser’ ‘How Well Do You Know The World’ drew an impressive 270,000 unique users.

     

    Jonathan Fildes, Managing Editor, Features, BBC.com added,  “The feature sections offer users of the site an alternative and in-depth take on a variety of current and unusual topics complementing bbc.com’s news output.  We are delighted that these sections are growing in popularity and drawing record figures from fans of bbc.com.”

     

    Bbc.com has seen a rise in mobile usage of 88% year on year to 24 million browsers per month, whilst figures for desktop have remained stable at 56 million.