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Tag: Twitter

  • Social Media-the stadium for 2014 World Cup

    Social Media-the stadium for 2014 World Cup

    MUMBAI: Brazil had a reason to cheer this FIFA World Cup season. While it lost the big title, it was still the hub of all the excitement related to the football extravaganza. What is interesting to note is that social media platforms like Facebook and Twitter became another venue where the action unfolded with an audience comprising global fans.

     

    The entire span of the World Cup saw a total of 672 million tweets being sent out: the highest number, Twitter has announced so far related to any event.

     

    Of the 672 million tweets, a bulk of the conversation was during the live matches. The semi-final between Brazil and Germany saw fans sending out more than 35.6 million tweets —setting a new Twitter record for a single event.

     

    The other top four matches were Germany versus Argentina with 32.1 million tweets. Next was Brazil versus Chile which garnered 16.4 million tweets followed by the match between Netherlands and Argentina receiving 14.2 million tweets. Finally it was the Brazil versus Colombia game which got 12.4 million tweets.

     

    Three of the top five most-tweeted moments occurred during Brazil’s 7-1 semi-final loss to Germany on 8 July, while the other two moments came in during the final match. The top five moments that generated the biggest peaks of Twitter conversation, measured in tweets per minute (TPM), during the entire tournament was Germany defeating Argentina to win the World Cup final with 6,18,725 TPM. Next was Germany’s Sami Khedira scoring a goal assisted by Mesut Ozil during the semi-final versus Brazil which got 5,80,166 TPM. Germany’s Mario Gotze scoring the winning goal of the World Cup on 13 July generated 5,56,499 TPM. Germany’s Toni Kroos scoring his second goal in the semi final against Brazil was fourth in line with 5,08,601 TPM. Finally, Toni Kroos scoring his third goal during the same semi-final match against Brazil garnered 4,97,425 TPM.

     

    The top 10 mentioned players in India during the WC were Lionel Messi, Luis Suarez, Cristiano Ronaldo, James Rodriguez, David Luiz, Robin Van Persie, Neymar Junior, Mesut Ozil, Pepe and Wayne Rooney.

     

    While Twitter was buzzing, Facebook wasn’t far behind. 350 million people joined the conversation during the entire span of the World Cup generating 3 billion interactions (posts, comments and likes).

     

    Brazil’s demolition by Germany spurred around 66 million people to create more than 200 million Facebook interactions in the semi final match. People thronged to the platform: 10.5 million people from the US in the final and host country Brazil with 10 million. Men in the age group of 18-24 posted on Facebook the most as compared to any other demographic. This was followed by men aged 24-34, women aged 18-24, women aged 24-34 and men aged 13-17.

     

    NeymarJr saw the most fan growth on his page since approximately 15 million fans ‘liked’ his page since the beginning of the World Cup.

     

    Meanwhile, to give  a perspective of the  fervor and excitement surrounding FIFA World Cup – Vdopia a leader in online and mobile video advertising recently released an info-graphic calling it ‘The ultimate multi-screen event’ after  examining the impact of online and mobile devices on fan interaction with the World Cup.

     

    The report found that fans across the Asia Pacific (APAC) region and India were following the FIFA on multiscreens like TV followed by mobiles and then laptops. The most significant trend the report noted was a paradigm shift in consumer’s video consumption behaviour termed as “multi-screen intake” or “platform agnostic” intake. Simplified, it means a typical consumer who was watching the match, checked FIFA updates and shared highlights of his favourite match on his mobile, updating them on Facebook, looking up for some information on their tablet or just sending an email – all during the same time.

     

    Some of the finds mentioned that the mobile has become the second most preferred medium in APAC after television with 80 per cent of the respondents looking at television+smartphones. It also said that 2,50,000 Indian unique viewers visited football sites everyday via their mobile. It says that the social buzz volumes in India were the highest between 8:00 pm to 4:00 am.

     

    The report further mentions that India saw one of the highest ever online sports audiences in May with 6.5 million viewers who watched 59.7 million sports related videos in May 2014.  The report appropriately sums up that the 2014 FIFA World Cup has been regarded as the ‘most social event ever.’

  • There is no foundation funded journalism in India: Shekhar Gupta

    There is no foundation funded journalism in India: Shekhar Gupta

    MUMBAI:  Social media is the new hub for news breaks.  The role that the platform played during the recently concluded ‘election of the century’ set the tone for the future of journalism in the country.  And stressing on the same was India Today group editor in chief of news properties and vice –chairman Shekhar Gupta at a session on ‘Media and Governance’ at Indian Merchants Chamber.

     

    Gupta said that social media like Twitter will affect governance in India. Calling social media as the new form of journalism that is used to break many stories, he also cautioned that it spreads urban mythologies. He went on to add that  if a war like situation arises, leaders having mass following on Twitter will find it difficult to control a “Twitter storm” from the Twitterati.  Gupta also expects the new government to make phone calls to media owners and it is during this time the media will be tested he said.

     

    Speaking about the turnover of the Indian media industry he quoted  a press article which mentions that the total turnover of the Indian media industry including entertainment is less than that  of telecom giant Bharti Airtel.

     

    He pointed out that India’s demographics and an aggressive literate policy were fuelling the growth in Indian media. He compared the outburst of channels and publications in the media to the 1962 war where the Indian army had expanded suddenly. He also lamented about the fact that today’s TV journalist were inadequately trained in classrooms as well as newsrooms and as such the media is going down the value chain.

     

    At a time when serious discussions are taking place about media ownership with the latest one being Reliance Industries’ acquisition of Network18, Gupta said that the media has always been owned by the corporate and stated, “There is no foundation funded journalism in India”. He also said that large corporate companies are not in the business to milk money out of media organisations as for them the investment is too less.  Gupta said the only worry for him was “funny people” owning the media. He explained how a particular political family at the regional level controls the distribution of media in a north Indian state.

     

    Speaking about the ad revenue of news channels, he explained that FMCG advertisers like soaps, toothpastes and aerated drinks first go to general entertainment channels (GECs) like Star Plus, Colors or Sony where they get high viewership. The second option is sports channels which again have high viewership and last in line are news channels that have no choice left and have to offer ad slots at cheaper rates.

     

    Gupta was previously the editor in chief of Indian Express and a well known host on NDTV for his show Walk the Talk. When asked what will be his new role at India Today group, he said that his essential job was still the same although it was a different universe. “It is still what it was, except it is not a broadsheet daily. This group is diverse as it has 36 titles including magazines and channels like Headlines Today and Aaj Tak,” he said.

  • FIFA World Cup Final sets Twitter, Facebook abuzz

    FIFA World Cup Final sets Twitter, Facebook abuzz

    Mumbai: Football is fodder for social buzz. And when a European team and a Latin American team are battling to take home the FIFA World CUP, it can scale new heights. As it did in the case of the final last night when Germany emerged triumphant by sneaking a goal in in the second half of extra time. According to both Twitter and Facebook, the World Cup Final has set new records for them as far as social engagement is concerned.

     

    Twitter announced the  game peaked at 618,725 tweets a minute, smashing the previous record of 580,166 tweets per minute set during Germany’s wipeout of Brazil in the semifinal. The total number of tweets: 32.1 million during the game.  But the German-Brazil match holds the record at 35.6 million tweets for the most socially active sports event ever.

     

    Facebook said that its timeline was buzzing like never before with 88 million users making a record 280 million interactions (posts, likes, comments) when the Germans and Argentinians chased the ball on the field during the final.  The previous highest was 245 million interactions, which was registered during the SuperBowl in 2013.

  • All India Bakchod re-lives 90’s era of Indian advertising

    All India Bakchod re-lives 90’s era of Indian advertising

    MUMBAI: Don’t judge them by their name. All India Bakchod (AIB) is what they call themselves. They are probably India’s most vocal bunch of youngsters on YouTube. They definitely make you LOL (laugh out loud) with every take of theirs be it on films, politics to even advertising.

    Team AIB which includes names like Tanmay Bhat, Rohan Joshi, Gursimran Khamba and Ashish Sakya who are popular on the digital world. The podcasters today have over 38.5 K Twitter followers, 504,286 likes on Facebook and over 505,473 YouTube subscribers.

    AIB for their latest video has collaborated with Voctronica to a pay tribute to the evergreen era of Indian advertising. It can be noted that AIB has partnered with Snapdeal and has subtle mentions of the brand for this video. Snapdeal also is selling AIB merchandise. The video has been watched over 136,260 times on the video-sharing site at the time of filling this story.

    AIB with this video takes you back to the time when advertising was all about catchy jingles.

    Click here to watch the video

     

  • 9XO takes the social way

    9XO takes the social way

    MUMBAI: It seems that the 9X Media cluster is busy re-inventing itself. After 9XM, 9X Tashan and 9X Jalwa changed their looks; its international offering has also gone under the knife.

     

    What is unique about the re-invention is that 9XO, which airs international music, will allow a social networking experience with Twitter and Instagram updates of artists to its viewers.

     

    9XO channel head Luke Kenny understands his target audiences’ needs and feels that after viewing the same kind of music, structure, design there comes a saturation point in a viewers’ watching pattern. “Being a broadcaster, we have to keep re-inventing ourselves every now and then to give viewers a fresh dose of music and entertainment. If people get to see the same thing every day, it tends to become a blind spot for them,” he says.

     

    The new look of 9XO will allow the viewers to not only watch the latest and fresh tracks but also enable them to keep a tab on their favourite artists’ Twitter and Instagram updates.

     

    So what made them take the social media route? After a lot of research and surveys, the channel found out that most of its TG spends their time online rather than in front of the television screens. “We thought if we replicate their interactive platform with a medium which is music that is on television then it would form a different kind of network enabling us to connect with the TG seamlessly,” says Kenny.

     

    Along with the new look, the channel has also launched www.9XO.in, a website dedicated to help viewers discover great music. An in-house team worked on creating it as well as the new logo which is blue in colour symbolising the colour of internet.

     

    Elaborates programming head Clyde D’Souza that music programming is all about handpicked curation. “We at 9XO want to be your cool friend who introduce you to the latest dance hit, ballad or quirky music video. The social feed will help viewers get closer to artists. The website will help viewers discover and share awesome music on their Facebook and Twitter timelines.”

     

    Kenny feels that with technology, broadcasters too need to change. One needs to be in constant touch with the TG and should converse with them through social media. “Whenever we do something quirky or interesting on the channel via our packaging or any new ideas, we do get positive feedback from our viewers. Sometimes there are negative feedbacks as well, but we take it in our stride and try to better ourselves.”

     

    Such innovations have paid off as well. “We realised that if there is something new or different on the channel, it does get our competitors’ attention and keeps the client excited. Our advertisers and sponsors love the channel and when we innovate they are always encouraging and supportive,” reveals Kenny.

     

    With the revamp, the channel aims to create a link between the three mediums – internet, mobile and TV – on which the TG enjoys music. The main motto of getting the social media experience on-board was because it’s accessible on the go.

     

    The channel is looking to get more music related content as time goes by. “But again where the difference comes in, because there is music related content on the internet anyway but a lot of it doesn’t get watched. So we are going to be the curators of that content that can make our viewers discover more,” concludes Kenny.

  • Narendra Modi-the third most followed world leader Twitter account

    Narendra Modi-the third most followed world leader Twitter account

    MUMBAI: Prime Minister of India, Narendra Modi is now the third most followed world leader on Twitter after overtaking Indonesian President S B Yudhoyono today.

     
    Modi (https://twitter.com/narendramodi) has around 5,087,980 followers to Yodoyono’s- 5,08743 followers (https://twitter.com/SBYudhoyono) as of 1pm IST today. Only the President of the United States Barack Obama and the Pope have more followers on Twitter.

     
    This shows how Mr Modi has been actively using Twitter to connect with the masses reinforcing the tool of digital diplomacy in a larger context making the social media platform a powerful channel for communicating and engaging with all Indians across the country.

     
    There were nearly 60 million elections-related Tweets during the Lok Sabha elections this year. Narendra Modi was the top elections-related term on Twitter during the entire polling period, more than AAP and INC combined. On Counting Day itself, Narendra Modi and BJP accounted for over half of the 2 million elections-related Tweets. His Twitter account (@narendramodi) has grown by more than 1 million followers since his election win, while the official account of the Prime Minister’s office (@PMOIndia) has grown more than 40% since his swearing-in ceremony. , His election victory Tweet remains the most retweeted Tweet of all time from India.

  • Nikhil Wagle: Another one bites the dust at Network18?

    Nikhil Wagle: Another one bites the dust at Network18?

    MUMBAI: Is senior journo Nikhil Wagle going to end up as another casualty at the Network18 group? 

     

    What has got tongues wagging is a tweet which Wagle sent out this morning in which he stated: “My decision to leave Mum (read Mumbai) is final. Need to get away from crowds and madness! Want ultimate peace.”

     

    Wagle is editor in chief at IBN Lokmat which is part of IBN18 which itself is part of the Network18 group. Apparently, he has been on leave for some time now.

     

    RTI activist and senior journalist Vinita Deshmukh questioned him on his tweet, “What are u saying? Where are you going? Will you be the next TV star to desert us?” Wagle responded by saying: “Will always be with people n activists like u! Don’t know about TV!”

    So we at indiantelevision.com also got into the twitter game and messaged him asking him what was going on. He responded after some time, saying he was on leave. And when questioned whether his leave was permanent or just a short break, his quick repartee was “Wait and watch!”

     

    Wagle tweeted later at close to midnight: “Please don’t spread rumors. I am with@ibnlokmattv. Not resigned. On leave.Was hospitalized n adviced rest.“ (updated at 11:23 pm, 28 June 2014).

    Wagle has worked with Doordarshan as well as newspaper Aapla Mahanagar and has been with IBN Lokmat since its launch in 2008.

     

    Currently, IBN18 editor in chief Rajdeep Sardesai and CNN-IBN deputy editor Sagarika Ghose are on leave. Though Rajdeep has calmed his team by saying that he would be back in July before he went on leave earlier this month, the rumour is that he is not returning.

     

    After Reliance announced its acquisition of the network last month from founder Raghav Bahl, group CEO B Saikumar, COO Ajay Chacko, CFO RDS Binni Bawa and several others put in their papers. It is unknown who will be taking their positions. Meanwhile, the open offer for Network18 is slated to go on till August.

     

  • Alok Nath Joins Twitter

    Alok Nath Joins Twitter

    MUMBAI: Alok Nath, the popular film and television star, today joined Twitter. The actor, known for his fatherly roles in the film and television, became a pop culture icon as the Sanskari Babuji on Twitter a few months back, when one of his movies was being aired on television and users began tweeting about his character and his dialogues. In the last six months, there have been close to 2, 00,000 Tweets about him and his TV character.

     

    Alok Nath has spent nearly three decades in the television and film industry and came into limelight in the mega serial “Buniyaad”. He has acted in many hit films like Maine Pyaar Kiya, Vivaah, Kabhi Khushi Kabhi Gham, Taal, Hum Saath Saath Hain, Hum Aapke Hain Kaun and many more. Not only that but he has also played role of Sanskari Babuji on various soaps such as Sapna Babul Ka…Bidaai, Yahan Mein Ghar Ghar Kheli.

     

    Alok Nath on joining Twitter said, “I’m excited to join Twitter since people have popularised my character on it and I’m happy to now finally share the real Alok Nath with the world. It feels like there was a party thrown in my honour and I didn’t attend. So I’m attending now, fashionably later than never and I’m looking forward to engaging with my fans and friends in real-time.”

     

    Pratiksha Rao, Entertainment partnerships manager, Twitter said, “We are very happy to welcome Alok Nath on Twitter. Twitter is the global town square where users can engage in live and public conversation about their interests from news to sports to films to comedy. Twitter users can now engage in conversation with Alok Nath and discover more about him outside of his TV shows’ persona.”

  • Missed being at Cannes Lions? Don’t fret, take a look

    Missed being at Cannes Lions? Don’t fret, take a look

    MUMBAI:  At the 61st edition of Cannes Lions a lot has happened that one would want to a keep a note of.

    Think of any big name from the media, marketing, advertising industry and they were there, sharing their experiences and views on the industry. Keeping those who couldn’t attend the festival of creativity, the organisers promotes its major happenings real time across Twitter, Facebook and YouTube.

    From session highlights to picture updates; ad men, agency networks, other attendees were all out on social posting.

    Indiantelevision.com lists down 20 thought provoking tweets and tidbits to bring home the flavour of Cannes Lions 2014…

     

     

     

    Unilever News @Unilever  

    “Marketing was about making a myth and telling it. Now it’s telling a truth and sharing it” — Marc Mathieu @Unilever #CannesLions

    Ogilvy & Mather @Ogilvy  

    “You achieve more from failure than you do from success.” –@JaredLeto at #CannesLions #OgilvyCannes MT @ThamKhaiMeng

    Ogilvy & Mather @Ogilvy 

    We are all born creative. We just got it educated out of us. –@ThamKhaiMeng #OgilvyCannes #CannesLions

    Ogilvy & Mather @Ogilvy  

    Selling ideas is a hard job… Avoid those who make it more complex. They often nitpick without real solutions. #CannesLions #OgilvyCannes

    Ogilvy Cape Town @OgilvyCT

    Use creativity to solve a problem you’ve never seen. That’s what drives the world. @neiltyson #canneslions #ogilvycannes

    Ogilvy & Mather @Ogilvy  

    Successful people lose more than they win… Find insight after losing. Find faults after winning. #CannesLions #OgilvyCannes

    Ogilvy & Mather @Ogilvy  

    Your first job is the second part of your education. #CannesLions #OgilvyCannes

    Cannes Lions @Cannes_Lions

    “The best thing about the fall of BlackBerry and the rise of Apple is the win of creativity,” – @kanyewest @PulseofCulture #CannesLions

    Cannes Lions @Cannes_Lions

    “If people are saying you’re wrong, that’s a good sign that you’re probably a genius” – @SteveStoute @PulseofCulture #CannesLions

    Cannes Lions @Cannes_Lions  

    Global advertising doesn’t work. It glides past people, isn’t part of their culture, doesn’t touch them-John Hegarty @bbhlondon #CannesLions

    Cannes Lions @Cannes_Lions 

    ‘You cannot market an artist like a yogurt, but you can definitely market a yogurt like an artist’ Olivier Robert-Murphy @UMG #CannesLions

    Cannes Lions @Cannes_Lions  

    ‘Bad advertising online is shit. Bad advertising on mobile is just offensive’ – @ddroga #CannesLions

    Weber Shandwick US @WeberShandwick 

    “If you’ve got nothing to say, the technology doesn’t matter” #profaneandpolitical #wscannes2014

    Tracy @TracybradyHH · 

    The biggest risk is not to take a risk. Be brave. #ipgCannes2014 #HHCannes #CannesLions @WeberShandwick #unapologetic

    Rufus Leonard @rufusleonard 

    “Risk is the mother of #innovation” says Tim Webber @Framestore @Cannes_Lions #CannesLions

  • Uruguay’s win creates frenzy on Twitter

    Uruguay’s win creates frenzy on Twitter

    MUMBAI: Bouncing back after a knee recovery, Luis Suarez scored twice to give Uruguay a 2-1 victory over England at the FIFA World Cup to revive his team’s Group D campaign.

     

    The action in Brazil played out on twitter with fans, players and celebrities expressing themselves in 140 characters.

     

    There were a total of 6.7 million tweets during the match window. It wasn’t surprising that the Liverpool striker Suarez received 1.5 million mentions of his twitter handle @luis16suarez during the game.

     

    The star players of Uruguay who found the most mentions were Luis Suarez, Alvaro Pereira and Edinson Cavani while from the English team Wayne Rooney, Steven Gerrard and Daniel Sturridge received the most number tweets with their respective twitter handle mentions.

     

    The top three peak moments of the game were when Suarez scored the first goal which had twitter abuzz with 2,14,246 tweets while English star player Rooney lone goal generated a total of 2,07,730 tweets and 1,47,428 tweets when Suarez scored the second and final goal.

     

    The most shared tweet from the riveting game was from OneDirection’s Liam Payne’s tweet which received more than 48,000 thousand retweets. The other popular tweets were from Dutch footballer Robin Van Persie, Rolling Stones founder vocalist Mick Jagger and Rihanna.