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Tag: Twitter

  • Johnny Lever to make his debut on Twitter

    Johnny Lever to make his debut on Twitter

    MUMBAI: There are all kinds of genres in cinema like thrillers, action, romance, horror and more but the one that never goes out of fashion is comedy and the name that is synonymous with this genre is Johnny Lever. With the premiere of the super-hit comedy movie – Entertainment starring Akshay Kumar, Tamannah Bhatia, Johnny Lever and Krushna Abhishek airing on Zee Cinema on Sunday, 12 October at 8:00 PM, the channel gives an opportunity to all Johnny Lever fans on Twitter to interact with the evergreen comic icon of Bollywood as he engages with them on the Twitter handle of Zee Cinema on 10 October between 11 30 AM and 1 PM.

     

    Johnny Lever is one of the most cherished comedians of Indian Cinema and while many look up to him for his famous comic timing, many others just love him for his heart-warming screen presence. The King of Comedy who has tickled the funny bone of every Indian household will now be gauging the antics of his ardent fans as they put their ‘comic’ foot forward to impress the man himself on Twitter. Zee Cinema has challenged ace entertainer Johnny Lever’s fans to make him laugh with their tweets using the handle #MakeJohnnyLaugh. All Johnny Lever fans can also tune-in to interact with Johnny Lever on Twitter and showcase their comic talent to him LIVE on Twitter! All those who manage to make him laugh will receive a retweet and a favourite from the actor himself as a token of appreciation.

     

    Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL said, “We wanted to create a unique experience for our followers on social media and what better than getting one of the most admired comic icons of India, Johnny Lever, to engage with them on Twitter. Since Johnny has no official Twitter account, this will be a great opportunity for his fans to interact with him and in a role-reversal, they will have to entertain him this time! ”

     

    Catch the super-hit comedy movie – Entertainment starring Akshay Kumar, Tamannah Bhatia, Johnny Lever and Krushna Abhishek on Sunday, October 12th as the 8:00 PM, only on Zee Cinema.

     

  • Kantar Media to commence TV audience engagement on Twitter in UK

    Kantar Media to commence TV audience engagement on Twitter in UK

    NEW DELHI: Audience measurement specialist Kantar Media, which also has a stake in TAM in India, has unveiled Britain’s official Twitter metric for measuring Twitter TV audience engagement.

     

    Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October.

     

    The new tool, bringing together geo-filtered UK Twitter data with the audience research expertise of Kantar Media, enables broadcasters, media agencies and advertisers to track exactly how Twitter amplifies the power of television.

     

    Kantar Twitter TV Ratings will include new metrics that have never been available before in the UK including:

     

    • Unique authors (people Tweeting) and their affinity to brands, channels and programmes

    • Unique audience – using data only available to Kantar Media, the firm is able to measure the number of individuals who viewed Tweets related to individual programmes/shows

    • Impressions – the total number of times that a Tweet or Retweet has been seen about a particular programme

     

    This is in addition to existing metrics including:

    • number of Tweets and Retweets about a programme before, during and after transmission;

    • average Tweets per minute and the highest volume of Tweets per minute ascribed to the programme in question

     

    According to Kantar Media global CEO and chairman Andy Brown, the launch of the first official Twitter TV metrics in the UK gives the broadcast industry official insight for social TV engagement to complement the BARB gold-standard TV measurement currency. “Using the Kantar Twitter TV Ratings, broadcasters, planners and advertisers will be able to assess programmes and series, plan programme promotions more effectively and assist media buyers and sellers to integrate social data more comprehensively into the TV component of their media mix,” he advised.

     

    In addition to these new metrics, Kantar Media has also developed an intuitive dashboard, Instar Social, that broadcasters, media agencies and advertisers can use to view and analyse data alongside their existing TV analysis tools. Instar Social will include a live, real-time leaderboard, providing a snapshot of the top Tweeted programmes as they happen, with the ability to drill down and view actual content of the Tweets in real-time.

     

    Further enhancements scheduled for release include trending topics that are driven by a programme, integration of BARB gold-standard ratings data into the dashboard enabling data overlays, as well as API data feeds. 

  • Twitter India appoints Anupam Dixit as its first industry manager

    Twitter India appoints Anupam Dixit as its first industry manager

    MUMBAI: Twitter India has appointed Anupam Dixit as its first industry manager in the country. The official handle of Twitter India (@TwitterIndia) tweeted out the following announcing his appointment.

     

    As Twitter’s first industry manager in India, Dixit is responsible for providing support for Indian advertising campaigns leveraging the company’s platform for live, public conversations, while working with industry-leading marketers to increase engagement with their customers on Twitter.

     

    Dixit has eight years of digital marketing experience and has had a front row seat to the evolution of the medium in India. In his last role, he was MTS digital marketing and ecommerce head, where he worked on the MTS internet baby campaign, which is now the most viewed brand commercial on YouTube among other award winning digital innovations.

     

    Prior to MTS, he launched Blyk, a youth mobile messaging media platform, India; besides starting his first digital venture EveryMedia. 

  • The Small Big Idea turns live tweets into online videos for &Pictures

    The Small Big Idea turns live tweets into online videos for &Pictures

    MUMBAI: With digital leading the way forward, &Pictures, an interactive movie channel from Zee Entertainment Enterprises (Zeel) stable is leaving no stone unturned to increase its engagement level with the digital audiences.

     

    It had recently launched an interactive application called Dil Se, which allows people to record and upload messages for their favourite celebrity. The recorded messages are then sent to celebs for them to reply with personalized messages for their fans.

     

    Now, the channel’s digital agency The Small Big Idea has roped in stand up comedians Ashwin Mushran and Amogh Ranadive to promote the interactive application Dil Se. In a one of a kind interactive campaign, the audience’s tweets were converted into videos within minutes of them being posted.

     

    The audience had to tweet to the channel, the extent to which they would go to catch the attention of their favourite star. The gags told the audience how their ideas of impressing their stars might not to be the best, by mocking the idea itself. The videos were hilarious and that attracted more than 6 lakh impressions on twitter alone.

     

    The Small Big Idea founder-director Harikrishnan Pillai said, “Our route was twisted and twisted works. People didn’t expect their version of celeb-love to come out in such funny manner, and that too within minutes of them tweeting. Good part is that people were OK to laugh at themselves. The giggles ended at 6 lakh impressions, validating the efficacy of the idea too.”

     

    Zeel Hindi movie channels deputy business head Ruchir Tiwari added, “The end objective was to make people aware of this application. The core message was beautifully weaved around the social activity, giving us dual advantage of creating great online content and marketing the digital property.”

  • Star Plus to debut the promo for “Satyamev Jayate” exclusively on Twitter

    Star Plus to debut the promo for “Satyamev Jayate” exclusively on Twitter

    MUMBAI: The third season of the popular television show Satyamev Jayate with Aamir Khan on Star Plus will be exclusively promoted on Twitter.

    With the success of rise in online conversation around the show in the last two seasons, this season audience will be engaged in many unique ways on Twitter.

    Star Plus will give fans the power to unlock and enable the release of the promo of the new season of Satyamev Jayate exclusively on Twitter, before any online or offline platform.

    Star Plus will become the first broadcaster to use the “Flock to Unlock” card that will incentivise followers to drive engagement and awareness about the show and unlock exclusive content on Twitter.

    Fans are encouraged to Tweet with hashtag #MumkinHai to generate the required number of Tweets needed to unlock the video and be the first to view it.

    Below is the tweet from @SatyamevJayate:

    https://twitter.com/satyamevjayate/status/509746786873798657 

    Below is the tweet from @StarPlus:

    https://twitter.com/StarPlus/status/509745885396209667

    In the spirit of empowering audience, there have been various Twitter exclusive chats with experts in various social issues, such as Harish Iyer and Nikhil Dey, held by @SatyamevJayate.

    https://twitter.com/satyamevjayate/status/505002740225814528

    https://twitter.com/satyamevjayate/status/504900584336404480

    Follow @SatyamevJayate and @StarPlus for more and Tweet using #MumkinHai to join the conversation.

  • MAX2 amasses love for good movies through #isupportgoodmovies

    MAX2 amasses love for good movies through #isupportgoodmovies

    MUMBAI: MAX2, the second Hindi movie channel from the stable of India’s leading television network, Multi Screen Media (MSM) has launched its digital campaign #isupportgoodmovies. With a differentiated brand positioning of ‘Jab dekho tab naya’, the channel believes in keeping the spirit of timeless, good movies, alive. The digital campaign movement is an effort to celebrate the magic of iconic films.

     

    The objective of the channel’s digital campaign was not only to appeal to the needs of the discerning Indian audience who appreciate rich Indian cinema, but to inspire newer audiences to recognize, appreciate, and admire what went into creating them, as well. The campaign on Twitter and Facebook has garnered support from not only savvy social media influencers, but a good fan following who wanted to see iconic films brought back to life on television screens.

     

    As part of this exciting movement, tweets were exchanged to stoke the need using #BringBackGoodMovies, turning into a huge sensation on Twitter. To sustain the buzz around this campaign promotion, the conversation transitioned to #IsupportGoodMovies, which became a trending subject on Twitter.  With almost 6000 mentions between #BringBackGoodMovies and #ISupportGoodMovies, the movement gained new followers on Twitter in just a span of 6 days. A dynamic cover photo app which showcases the pictures of the good movie supporters has added momentum to this movement. It got people talking about movies like never before, ushering the need to see great cinema.

     

    Commenting on the launch of the channel’s digital campaign, Vaishali Sharma, VP Marketing, MAX2 said, “There are several people on social media platforms who love and cherish iconic films and our digital campaign brings together like minded individuals with a common love for such timeless cinema. We as a channel wanted to establish that emotional connect with our viewers and our campaign helps people to profess their love for movies in the digital space.”

  • Content creators see value in social media data

    Content creators see value in social media data

    MUMBAI: Twitter, Facebook and television go hand in hand these days. The relationship between television and social media has been growing over the years. But does it have the potential to turn into a major revenue stream?

    Discussing this was a panel at TV.Nxt 2014 comprising Viacom18 Media VP and Colors commercial and digital head Vivek Srivastava, CNN International New Delhi bureau chief Ravi Agrawal, Nielsen India MD Prashant Singh, GroupM South Asia managing partner Tushar Vyas and Star India VP and digital marketing and CRM head Venke Sharma. The session was headed by Provocateur Advisory principal Paritosh Joshi.

    Firing up the session, Joshi asked Agrawal to share some insights as to how CNN evolved and now functions with the proliferation of social media since it was one of the early entrants into it. Agrawal highlighted that in the early 2000s, CNN had created a website called ireport.com where it invited people to click pictures and post from places where a journalist couldn’t be. “That’s when we saw that regular citizens can get the story before anyone can. We saw this even in the 2008 attack on the Taj Hotel in Mumbai, when the first few images that came were from the common people which were of superb quality. That became a great tool for us to tell stories from places unreachable to us,” he said. He went on to add that the notion of TV and social media being a new marriage is actually an old one in many parts of the world.

    While the possibility of getting a return path was natural for news, how does it work for fiction makers? Sharma started off by saying that there are people for whom entertainment is defined by buzzing topics and a fear of missing out. Talking about Star Plus’ hit show Diya Aur Baati Hum, he said that although it rates high on TAM ratings, it doesn’t garner the same on social media vis-a-vis Iss Pyaar Ko Kya Naam Du which doesn’t get the ratings but gets the buzz.

    Joshi went on to ask Vyas about the translation of social media into a source of revenue. Vyas said that social media works as a surrogate and is also an incremental data point. “We capitalise on the second screen behaviour and try and reach out to all set of audiences on various platforms. Social media is an incremental data over TV data,” he said.

    Nielsen had recently launched its Twitter TV ratings in the US for calculating data on TV shows on the social networking platform. Said Singh, “In this, we don’t count the number of tweets but rather the impressions. It is the GRP equivalent. Whether the market will decide to trade on it or to use it as another dimension against TV ratings is to be seen. But we believe that being able to measure impressions would be more and more important.”

    Talking about how the medium works in sync with the TV, Srivastava said that it is mostly important from a catch-up stand point in the media space. Facebook was to interact while not watching TV while Twitter was an accompaniment while watching TV. This was agreed upon by Sharma who said that Star had used Facebook to sharply target and get viewers to sample its latest Pro Kabaddi League.

    However, Agrawal pointed out that the capability of knowing how people react to your stories also puts the onus on journalists to be more careful and responsible.

    Joshi said that content makers are worried about the fact that the value of a viewer on TV is 100 times more than on digital. To this Vyas said that although it might be true in terms of absolute value, the audience on a platform like YouTube is higher than many other TV monetisation that is happening today. “If you look at advertising money, then digital is slowly reaching the top of the pyramid,” said Vyas.

    Star has set up its own listening hub to understand trends and draw actionable insights, highlighted Sharma. Agrawal ended the session by stating that drawing data from social media is also a danger. “It isn’t always a reflection of reality. The demographics that use social media are of a certain type and especially globally I would be slightly vary about extrapolating data from there,” he concluded.

  • 95% of the world’s online public conversation about TV is on Twitter: Rishi Jaitly

    95% of the world’s online public conversation about TV is on Twitter: Rishi Jaitly

    MUMBAI: The new trend that is creating waves in India these days is the usage of social media while watching television and specifically writing about television content on the platforms. Speaking about this growing trend was Twitter India market director Rishi Jaitly at the TV.Nxt conference in Mumbai.

     

    Jaitly said that Twitter believes that it is a realisation of the dream of the inventor of the printing press, Johan Guttenberg and today it has become a platform that has truly frictionless content consumption capability and frictionless content expression and publishing. This has led to it producing nearly 500 million tweets a day with 76 per cent users from mobile phones.

     

    He stresses that Twitter encourages people to think of it not as a website but as a mobile microphone which has led to 40 per cent people only consuming content but 60 per cent users consuming as well as contributing. “When you go on YouTube or Wikipedia, you don’t feel ‘oh I must upload a video’ or ‘oh I must edit this page’ but on Twitter people feel this need to tweet, which is fantastic!” says Jaitly.

     

    Recently, Twitter launched its analytics for everyone to track. This, because it has become important to know not just the reach but the ‘live reach’ of tweets as well. Jaitly highlights that 75 per cent of impressions are created within an hour of publishing a tweet.

     

    Talking about the relationship between television and Twitter he shared some statistics that during the Indian Premiere League, 75 per cent of tweets had been sent during the match. In the UK, 40 per cent of Twitter traffic in the evening is about TV and globally 95 per cent of the world’s online public conversation about TV is happening on Twitter.

     

    Research agency Nielsen found that shows that rate high, drive conversation on Twitter but a third of the time, buzz on Twitter can drive ratings. Two years ago, Nielsen came to the social media company saying that advertisers wanted to know how alive its audience was. So, Twitter offered its data set to create Nielsen Twitter TV ratings for shows in real time, every night.

     

    An added bonus to advertisers is that when viewers are engaged on Twitter while watching content, they are less likely to tune away during ads and more likely to recall them. Jaitly points out that the non-fiction entertainment genre is most conducive to public buzz due to its high engagement tactics such as voting or reaction to eliminations, led by sports and news and increasingly by drama and fiction.

     

    Jaitly compares his platform to a sofa, where everyone is watching TV together including the talent, anchor, brand and friends. “This 3D holistic experience is where we think the world is moving and when you optimise on that experience, you optimise for the success of your business,” he says. However, success on Twitter is about personifying oneself by having executives, talent, mascot and machines on the platform. This is why businessman Anand Mahindra is so popular and so is Homer Simpson, the character from the popular series The Simpsons, who tweets during off season and extends the life of the show. Says he, “You win on Twitter when you bring a collection of voices together and when you get your viewer to tweet, you convert him into a marketer.”

     

    According to him, even brands today are engaged in telling stories. “We believe media is moving to where audiences crave content that is personal, mobile and interactive,” he says.

     

    In India, its top priority is to drive growth. This is supported by advertisers and brands who want to be a part of Twitter conversations through its product ‘promoted tweets’. But it ensures that it doesn’t interfere in a user’s newsfeed. Meanwhile, adapting to the multiple languages of the country, it allows tweets in all Indian languages including translation.

  • Battle to be world’s #1 news site hots up as BBC numbers soar

    Battle to be world’s #1 news site hots up as BBC numbers soar

    MUMBAI: New research from ComScore* has revealed that the BBC’s global audience has grown by 30% since 2012 to 73.4m unique browsers – just 200,000 (0.27%) short of CNN’s 73.6m.

    The competition to claim the top spot in online news intensified in July as the BBC outpaced the market to overtake all other international rivals. 

    The BBC puts its sustained growth down to a programme of product investment, enhanced feature content on bbc.com, the increasing popularity of the BBC’s suite of language sites and its continued commitment to first-hand reporting from an unmatched network of international correspondents. 

    In a period of unprecedented industry change the BBC has retained its position as the most trusted international news broadcaster and continues to take market share.  Studies** have shown the BBC to be the leader in global breaking news with stories from a wider geographical spread of places and journalists in more countries than any other international news provider.  

    Separate research also showed that the BBC is by far the most shared news brand on Twitter, with the latest figures*** revealing that its stories were shared a record-breaking 3.5 million times in July – over a million more than its nearest competitor.

    Peter Horrocks, Director of the World Service Group, said, “In a year that has seen wave after wave of fast-moving and constantly evolving breaking news stories from all corners of the world we are delighted that audiences are increasingly turning to the BBC for up-to-the-minute coverage from a trusted and impartial source.

    “As the world gets smaller and big stories affect us all, our worldwide network of journalists and uniquely global perspective are increasingly valuable. Our aim is to become the leaders in global news online. It’s a bold ambition and we do not underestimate the competition, but the game is on.”

    The BBC enjoyed particular success in North America – the home market of many of the BBC’s competitors and one of only a handful of regions in the world where it does not already take the top spot.   July saw its unique desktop users grow 6% month on month and 16% year on year, bucking the trend and moving the BBC up to 4th place.