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Tag: Twitter

  • FoxyMoron bags the digital duties of &TV

    FoxyMoron bags the digital duties of &TV

    MUMBAI: FoxyMoron has bagged the digital marketing duties of the yet-to-be-launched Hindi general entertainment channel (GEC) – &TV.

     

    To be launched from the Zee Entertainment Enterprises Ltd (Zeel) stable, the mandate comprises managing the channel’s presence on social media platforms including Facebook, Twitter, Google+, Instagram and YouTube. The account was won following a multi-agency pitch.

     

    FoxyMoron co-founder Suveer Bajaj said that this win established its foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand. “As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel,” he said.

     

    FoxyMoron will work towards creating and executing content revolving around the central belief of the channel – Jashn Jeene Ka (celebrating the spirit of living). It will also create programme-specific content for their flagship shows in order to utilize the ever growing populace of the digital space.

  • RCom and Twitter partner for Cricket World Cup 2015

    RCom and Twitter partner for Cricket World Cup 2015

    MUMBAI: Reliance Communications has partnered with Twitter to provide customers with the most comprehensive platform to follow the excitement and global commentary as the world’s 14 cricketing nations compete for the tag of the champion team.

     

    By allowing its users new ways to connect and engage on Twitter and follow the six week tournament, Reliance Communications will look to drive internet adoption and usage during this iconic event, and help drive greater recharges and create stickiness around data usage.

     

    Reliance Communications consumer business CEO Gurdeep Singh said, “We are delighted to partner with Twitter to offer this unique service to all cricket fans for a unique World Cup experience.”

     

    “Cricket is best enjoyed with friends and the fun doubles when you can share exchange with all friends instantly. It is with this thought that Reliance has made Twitter free and inclusive, so that our customers can get the most of this World Cup,” he added.

     

    One unique aspect of this service is that customers who do not have a Twitter account can also access cricket related Tweets by logging on towww.rcom.co.in/cricket on their mobile phones throughout the duration of this global event.  RCom customers can engage with players, commentators and celebrities, watch exclusive pictures and videos and of course remain updated with all the latest scores without incurring any data charges.

     

    On the other hand Twitter India and SE Asia director of business development Arvinder Gujral commented, “As a platform for live, public conversations, Twitter has changed the way people connect with sporting and global events including cricket tournaments. All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter. Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter.”

     

    Customers will also be able to follow their favourite accounts and get updates without any data charges from Team India, BCCI and its players, including skipper MS Dhoni, or vice-captain Virat Kohli, the voice of Indian cricket Harsha Bhogle, as well as international legends like Vivian Richards  and Shane Warne, amongst many others. Reliance will also encourage users outside the Reliance network to participate in various interactive contests on Twitter on its account @RelianceMobile. Participants could win miniature bats as souvenirs.

     

    In addition to this, Reliance has launched an exclusive Cricket Portal wherein Reliance customers can download exciting content related to the event like match highlights, commentary, and behind the scenes images. All a customer has to do is go to ICCCWC2015.rcom.co.in.

     

    Reliance has also announced an exciting and fun recharge offer where customers who recharge with certain data packs will get free data depending on the runs scored by India during their games. So for a Rs 177 data recharge (Circle-specific MRP), each run India scores will give them an additional 2MB of extra data absolutely free. And if India wins the match, the free data will be doubled.

     

    Through its initiatives and offers, RCom will bring its customers right into the action as the greatest cricketing spectacle takes center stage.

  • Social media: An alternate playground for World Cup 2015

    Social media: An alternate playground for World Cup 2015

     MUMBAI: While Australia and New Zealand are the epicentre of the ongoing ICC Cricket World Cup 2015, social media platforms like Twitter and Facebook too are planning to make the most of the event by not only introducing a host of innovations but also seeing a number of mentions on these platforms.

     

    Since sports is the ultimate real-time experience, fans on Twitter are getting live updates from their favourite teams, players, coaches, writers, celebrities and fellow fans.

     

    For these reasons, the micro blogging site has created a special Cricket World Cup 2015 timeline called as #CWC15 timeline. According to twitter the most followed players from each of the 14 countries are Mohammad Nabi of Afghanistan, Shakib Al Hasan of Bangladesh, Virat Kohli of India, Ross Taylor of New Zealand, Michael Clarke of Australia, Kyle Coetzer of Scotland and Stuart Broad of England. From team Ireland Kevin O’Brien is the most followed from the country and from team South Africa AB De Villiers is the most followed on twitter.

     

    Kumar Sangakara is the most followed cricketer from the island country while Shahid Afridi has made it to the list from neighbouring Pakistan. Chris Gayle is the most followed from West Indies while Brendan Taylor is the most followed from Zimbabwe. 

     

    The micro blogging site has also come up with a twitter dream team. This dream team is composed of the most-mentioned players on the site over the past 12 months, forming a first XI. Those who made to the coveted list are Ahmed Shehzad of Pakistan, Virat Kohli of India, Younis Khan of Pakistan, M S Dhoni from India, Mitchell Johnson from Australia, James Anderson and Stuart Broad from England, Shahid Afridi from Pakistan, Moeen Ali from England, Michael Clarke from Australia and Rohit Sharma from India.

     

    With the Board of Control for Cricket in India (BCCI) and Twitter partnering for the World Cup, the cricket body’s account provides access to the players, and it’s where they will be posting photos, videos and breaking news from inside the camp of the Men in Blue. 

     

    Speaking about the same, Twitter India and Southeast Asia market director Rishi Jaitly says, “In India, Twitter is focused on reaching every person with a mobile phone and this product is in service of that goal. We applaud the BCCI for taking the initiative to make it even more accessible for fans to stay in touch with the latest on Indian cricket.”

     

    Twitter has also introduced digital innovations for the coveted tournament. For instance it has come up with a daily recap video on the native video player. If one has missed any of the live action, ICC will send a native video tweet at the end of every match day. This is exclusive to people following the account and will have some of the best action from the game and expert views. The five minute show will go out each evening showcasing each key element of that day’s match.

     

    Meanwhile digital service provider  ‘TO THE NEW’ has come up with some trends it picked up during India’s clash against Pakistan, where the neighbouring country were thrashed bitterly by the Men in Blue. According to the report, the most number of tweets came from India (74.5 per cent), Pakistan ( 5.8 per cent ), Saudi Arabia (4.4 per cent), USA (4.3 per cent) and UK (2.8 per cent) while that of the other countries put together stood at 8.1 per cent.

     

    The report further states that 79 per cent of the tweets were by males while females made up for 21 per cent of the tweets during the match.

     

    According to Twitter India, there were a total of 118.3 million live tweet impressions during the clash of the titans. The top three tweets per minute were when India became victorious by 76 runs (9,987 tweets per minute ). Two, when Virat Kohli scored a top notch century (7,159 tweets per minute) and when Kohli was dismissed by 107 runs (6,916 tweets per minute).

     

    The report also states that the most mentioned players from India were Virat Kohli, M S Dhoni, and Suresh Raina. From Pakistan Misbah-ul-Haq, Shahid Afridi, and Sohail Khan made it to the list.

     

    Facebook too has become an alternate stadium for the World Cup. Globally nine million people had 25 million interactions about India’s victory over Pakistan. One can join the conversation by posting about the match one is watching by tapping the smiley icon before one shares a post, select the option “watching” and choose the specific match.

     

    Through a “Weekly Corner with Cricket Legends,” it has come up with a six part video Q&A series with some of the world’s leading cricketers. For this one will hav e to keep an eye on the ICC Cricket World Cup page each Monday to see interviews with Shane Warne, Yuvraj Singh, and more. Fans can also find in match highlights on the Star Sports’ Facebook page.

     

    The Facebook blog post can be accessed here: http://media.fb.com/2015/02/16/the-cricket-world-cup-on-facebook/ 

     

    Cricket on Facebook

    Indian Cricket Team

    Star Sports India

    ICC Cricket World Cup page

    ESPN Cricinfo

    Aaj Tak, Headlines Today, India Today

    CNN-IBN, IBN7

    SKY Sport NZ

    FOX Sports Australia

    Liv your fame

    Being Indian Channel

    BigFM Radio

  • CBFC’s Nihalani defends diktat banning use of certain words & scenes in films

    CBFC’s Nihalani defends diktat banning use of certain words & scenes in films

    NEW DELHI: Even as film bodies are yet to react on the issue, several members of the Central Board of Film Certification (CBFC) have reacted strongly to the diktat by chairman Pahlaj Nihalani banning use of certain English and Hindi words in films.

     

    While some members tweeted that they had not been consulted and another termed him a moron, Nihalani told Indiantelevision.com that he was very much within the Certification Guidelines in issuing the directive.

     

    In a note sent to producers associations and some prominent individual producers apart from his own CBFC members, Nihalani has banned the use of 11 English words, and 10 Hindi words, which are almost literal translations of these words that, according to him were obscene.

     

    In addition, he said films should avoid scenes of violence against women, glorification of violence, double-meaning words, and the use of the name Bombay instead of Mumbai.

     

    In a series of tweets, CBFC member and filmmaker Ashoke Pandit said, “I as a Filmmaker & #CBFC board member do not endorse the list issued by the Chairperson on words not to be used in films. I was not consulted. Does the #ChairpersonCBFC endorse other bad words, which are not in this list can be used in the films? #Antifilmmakers. The list of words ‘not to be used in films’ issued by the Chairperson is against the freedom & creative liberty of a filmmaker. If I am portraying the character of Dawood in my film, he will use the language as per his character & not what a saint would use. Does the #ChairpersonCBFC endorse other bad words which are not in this list can be used in the films?”

     

    Reacting to the tweets, Nihalani said he stood by his directive and wondered why such obscenities had been permitted so far. He said this made it difficult not only for family audiences to see such films, but added the burden of ‘bleeping’ out these words when the films were shown on television. 

  • Rathore promises inquiry into AIR re-tweets on Indo-Pak match

    Rathore promises inquiry into AIR re-tweets on Indo-Pak match

    NEW DELHI: Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore has promised to look into the case of All India Radio’s (AIR) Twitter handle on Sunday re-tweeting obnoxious anti-Pakistan tweets by some of its followers after India beat Pakistan in their opening World Cup cricket match.

     

    In its response, the Twitter handle of News Service division of AIR has denied there was anything obnoxious in its re-tweets but said it is open to any inquiry.  

     

    AIR invited tweets wishing team India the best when the India-Pakistan World Cup match was under way in the Adelaide Oval on Sunday afternoon.

     

    “Give your best wishes to #TeamIndia for #CricketWorldCup using #WCFirSe. Best will get re-tweet from us,” said a tweet.

     

    “This is within the scope of Prasar Bharati. Whoever is handling the Twitter account must have done it in excitement. People tend to get excited, but a certain grace must be maintained,” Rathore said.

     

    “India’s explosive win over Pakistan at #AdelaideOval. Hindustan decides Pakistan’s #GharWapsi #WCFirSe,” a tweet originally in Hindi, which was re-tweeted by the AIR News’ verified account @airnewsalerts read. The handle is the “Official account of News Services Division, All India Radio.” 

  • ICC ties up with Twitter for World Cup 2015

    ICC ties up with Twitter for World Cup 2015

    MUMBAI: After their partnership at the ICC World T20 in 2014, ICC and Twitter are ready to launch a host of innovative and interactive features for the ICC Cricket World Cup 2015 that will flow seamlessly for fans on-air, on ground and on-line.

     

    Here are five experiences that cricket fans globally can look forward to.

     

    ICC Cricket World Cup Timeline

     

    A special ICC Cricket World Cup Timeline has been designed within all of Twitter’s platforms, from iOS to Android and also twitter.com. There are two timelines, Tournament and Match, which will give fans an instant snapshot of the match with commentary, expert and fan tweets all coming through to a central point.

     

    Users will also be able to tweet with the official tournament and match hashtags from right within this timeline. In a first for global cricket, there will also be a dedicated tab for photos, consumer video and Vine videos to give fans inside access to the year’s biggest sporting event. For mobile, this experience is available to all users who have updated to the latest version of the twitter app.

     

    #AskTheCaptain

     

    In addition to showcasing relevant tweets during the game, ICC is giving cricket fans around the world a chance to make dreams come true in each of the 49 World Cup matches. By tweeting to @ICC with the hashtag #AskTheCaptain, Twitter users across the world can participate in the post-match interviews and get closer to the action than ever before.

     

    At every match, one tweet containing a question will be picked up by the commentators and asked to the winning captain live on global television feed during the post-match presentation.

     

    #CWCDaily on Twitter Video

     

    ICC is producing a special digital wrap-up of every single match day throughout the ICC Cricket World Cup 2015 and @ICC will Tweet this #CWCDaily recap of the day via Twitter Video to ensure that fans don’t miss out on any Cricket World Cup story. It’s a five minute show that will go out each evening with news and views from right across every element of #CWC15. Fans can get involved by sharing their views using#CWCDaily and interacting with the show.

     

    Twitter Voting Card: #PlayOfTheDay

     

    At the end of each match day, users can get involved to decide which moment was the #PlayOfTheDay based on a shortlist by ICC. To make the choice, users will simply have to click on a special Twitter Voting Card that @ICC will Tweet out giving a daily winning ‘Play of the Day’ on all 36 match days during the ICC Cricket World Cup 2015.

     

    @ICC Twitter Account Phone Number

     

    Tweets from the ICC are now just a missed call away for fans in India. They can dial 011-3049 6049 and get up to three Tweets from @ICC as SMSes every day.

  • Twitter appoints Taranjeet Singh as head of sales for India

    Twitter appoints Taranjeet Singh as head of sales for India

    MUMBAI: Twitter has appointed Taranjeet Singh as head of sales for its India operations. He will be based in the company’s Gurgaon office.

     

    Singh’s main responsibilities will be to increase the commercial opportunities for Twitter in India and to work closely with brands and agencies to maximise the value of real-time marketing on the world’s largest platform for live, public conversations.

     

    Twitter managing director – Southeast Asia, India and Middle East and North Africa Parminder Singh said, “India is a very important market for us – we’ve seen strong usage of our platform across the board last year and now is a great time to increase our local sales presence by bringing in Taranjeet as the head of sales for India.”

     

    Parminder believed that it has seen growing momentum for brands and agencies to use Twitter to connect with their audiences in real-time for major events as well as everyday moments in India. “Taranjeet will lead our partnership with brands for maximize their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India.”

     

    Taranjeet added, “I’m excited to be part of the Twitter team in one of the world’s fastest-growing mobile and social media markets. Social media has such a big impact on Indian society today and Twitter is the best way for Indians to stay connected to their interests and the world. We have an amazing opportunity to help the best brands and agencies in India to understand the benefits of real-time marketing on the Twitter platform and make social media an integral element of every brand advertising campaign.”

     

    Taranjeet has more than 19 years of sales and business development experience and a comprehensive understanding of the media industry. In his last assignment as the BBC Advertising sales director, South Asia, he was responsible for revenue and business strategy for BBC World News and the website www.bbc.com. Prior to joining the BBC, Taranjeet held various positions at Outlook Publishing, including heading advertising sales and business development in northern India.

     

    Taranjeet holds a Post Graduate Diploma in Management from the Amity Business School and a Bachelor’s Degree in Commerce from DAV College, Dehradun. He is also currently pursuing a General Management leadership program from INSEAD.

  • Raghav Bahl on why digital is the next big medium for journalists

    Raghav Bahl on why digital is the next big medium for journalists

    MUMBAI: Raghav Bahl, who recently launched his venture The Quint, is quite bullish about the booming digital ecosystem in India. In a self written note published on social media, the media mogul lists the various opportunities offered by social media platforms.

     

    According to Bahl, first and foremost there is immediate threat to the editor but in order to survive, he must adapt to evolving needs in the digital environment. For starters, he will have to ensure that content is not text heavy but crisper and sharper and focused towards the consumption patterns of “millennials”. For the uninitiated the term stands for those individuals reaching young adulthood by the year 2000 or simply known as ‘Generation X’.

     

    In his second point, Bahl explains how in the current day “journalistic scoops,” which give an exclusive edge and add the “I broke it First” feeling to a journalist, will be over time replaced by scoops that are released first online and distributed to the public. He provides examples of how infamous outfits like the Boko Haram have been releasing detrimental videos online.

     

    Moving further Bahl is of the opinion that social media and its blue eyed platforms namely Facebook and Google, will be an independent journalist’s best friend instead of a newspaper and TV, which have limited reach. He compares the strength of the digital medium a force that offers ‘viral velocity’ to a newsman’s work.

     

    In his fourth point, Bahl elaborates about the two way communication model involved in the cyber space, which allows content creators, journalists and opinion leader to receive real time feedback. Thanks to the algorithmic trend sheets and tools a journalist can very well be equipped to know exactly how to spark argumentative conversations that can help fuel fruitful debates.

     

    In conclusion, Bahl says that the new team at Quint has taught him to learn valuable lessons at daily edit meets as he grasps the new lingo of Generation X.

     

    The full article can be read here: https://www.linkedin.com/pulse/quint-six-months-flat-raghav-bahl?trk=mp-reader-card

     

  • Twitter reveals the most influential tweets for #YearOnTwitter 2014

    Twitter reveals the most influential tweets for #YearOnTwitter 2014

    MUMBAI: The year 2014 has undoubtedly belonged to social media and the digital platform. Right from the Pope to Presidents and celebrities, everyone has made a substantial impact through social media. The digital medium products such as selfies, retweets, posts on the most influential books thread, video bytes, challenges like the Ice Bucket and several other me too challenges, announcing breakups and marriages, open letters, celebrity fall outs and unisons with publications etc.; have ensured that the narrative is always chronicled on social media.

     

    As the social soundtrack to life in India, Twitter has revealed the four most influential Tweeple in India for its #YearOnTwitter 2014 campaign, namely Amitabh Bachchan (12M), Shah Rukh Khan (10.4M), Priyanka Chopra (8.05M) and Sachin Tendulkar (4.85M). The portfolios of two of these biggies – Amitabh Bachchan (@srbachchan) and Sachin Tendulkar (@sachin_rt) are handled by Fluence, a celebrity digital network that has made news throughout the year with its disruptive activities and signings.

     

    Starting 16 December 2014 till 31 December, the top five tweets that created maximum impact from this set of Indian Tweeples will be showcased under the Perspectives section on 2014.twitter.com, along with other global movers and shakers such as Lady Gaga, Robert Downey Jr. and Neymar Jr. These influencers were chosen for their reach in the country and the news they made during the year on Twitter. Sachin’s picture of him posing with his mother holding his autobiography for the first time, him receiving the Bharat Ratna, Amitabh Bachchan’s thank you message for fans wishing him on his birthday and him sweeping the streets for Swach Bharat Abhiyaan were amongst the most talked about Tweets in the year.

     

    Speaking about their influential clients, Ashish Joshi, VP Digital & Business Head Fluence says, “I would like to congratulate Mr Bachchan and Sachin, two prolific personalities who the people love and who have the power to influence the country with their statements. While it is an honour for Fluence to be associated with personalities of this calibre this association comes with the responsibility of constantly innovating and coming up with ideas that are true to their personalities and are also loved by their fans.  We hope continue to succeed in our efforts while handling these incredibly charismatic and influential people and set new benchmarks for ourselves in the years to come.”

     

    Rishi Jaitly, Market Director for Twitter India and South East Asia added, “No doubt that 2014 was a breakthrough year for Indians using Twitter to connect to their world and heroes such as Amitabh Bachchan and Sachin Tendulkar with 12 million and nearly 5 million followers, respectively. We’re honored to feature them on our global #YearOnTwitter site which showcases the best of the world’s Twitter celebrities and how they connect with their followers in a more personal, authentic way. We look forward to enabling many more millions of Indians to stay engaged with their favourite idols through our platform for live, public conversations on their mobile devices.”

     

    Established in 2013 by CA Media, Fluence has created waves in the nascent sector by signing on some of the biggest names in the industry such as Amitabh Bachchan, Salman Khan, Ranveer Singh, Sonu Nigam, Lata Mangeskhar, etc.

     

  • ‘Greatness is Contagious’, says World Cup

    ‘Greatness is Contagious’, says World Cup

    MUMBAI:  The countdown to the biggest sporting event, the ICC Cricket World Cup 2015, has officially begun with the ICC releasing the official TVC for the big game.

    With 67 days to go for the mega event to begin in February, the campaign titled ‘Greatness is Contagious ’ reflects the insight that one cannot help but be affected when one is in the presence of stalwarts.

    The ad begins with a few children, in different parts of the world, gearing up for a match by preparing a pitch by either arranging a set of stones to be used as make-believe wickets or sketching a wicket on a ruined wall. Now as the pitch has been set, determined young cricketers, both boys and girls, are seen getting ready to score the perfect six. Next, fans begin chanting and cheering the young teams.  

    A still from the film depicts how cricket is celebrated as religion in India, as temple priests and worshipers are shown performing an aarti of two cricket bats! Indian fans enjoying the game are spotted wearing the jersey of cricketing icon Sachin Tendulkar.  Towards the end, left arm fast bowler and Australian cricketer Mitchell Johnson, along with New Zealand’s Brendon Macullum ,are seen gearing up for the big match.

    The World Cup, this year, will be hosted jointly by New Zealand and Australia.

    The music in the 60 second TVC is that of Swedish Producer WDL’s Bob’s Beat, assisted by Markus Wetterberg’s (Mawe), vocals to the electronic sound. The agency for the TVC is CHE Proximity while the production was carried by Sweetshop. Ben Quinn is the director and the executive creative director is Leon Wilson.

    The ad put up on ICC’S Facebook page, so far has garnered 31,000 views and 603 shares and on YouTube 2,394 views and counting. On twitter, the video which was shared by the Council, garnered a paltry 81 re-tweets and 75 favourites as fans from a few countries expressed anguish over not many cricketers being included in the TVC.

     

    To watch the TVC, click here- https://www.youtube.com/watch?v=SxBL-qImwQU