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Tag: Twitter

  • Facebook accounts for three-quarters of global social network ad spend

    Facebook accounts for three-quarters of global social network ad spend

    MUMBAI: Boosted by solid growth in usage and advertising spend across major social networks, the global social network market continued to show strong growth in 2014, as per Strategy Analytics Global Social Network Forecast. Globally, social networks surpassed two billion users for the first time in 2014, of which Facebook accounted for 68 per cent.

     

    Ad spend on social networks grew a robust 41 per cent globally in 2014 totaling over $15.3 billion, accounting for 11 per cent of global digital ad spend. Facebook accounted for three-quarters of global social network ad spend in 2014, while Twitter accounted for eight per cent. In 2015, ad spend on social networks is expected to grow by 29 per cent, totaling $24.2 billion.

     

    “Overall, the social network market continues to show strong growth across all regions as the major social network platforms drive usage and engagement via improved integration of digital media content. While Facebook currently dominates the global social network market, its absence in China allows local social networks such as QZone and Tencent Weibo to gain traction in the rapidly expanding Chinese digital advertising market,” said Leika Kawasaki, author of the report.

     

    Other key findings from the report include:

     

    1) Nearly half (46 per cent) of social network users reside in the Asia Pacific region.

     

    2) China accounts for almost 25 per cent of global social network users with 495 million users in 2014.

     

    3) North America had the highest ratio of social network users to its population (64 per cent) in 2014, followed by Western Europe at 55 per cent.

     

    4) The US accounts for the largest share of global social network ad spend (41 per cent), totaling $6.2 billion in 2014, up 35 per cent YoY.

     

    5) The UK is the second largest market for social network ad spends, accounting for 8.2 per cent of global social network ad spends in 2014, just edging out China (8 per cent).

     

    6) The US had the highest social network ad spend per social network user at $31.37 in 2014. This is expected to grow 27 per cent to $39.84 in 2015.

     

  • India vs Australia semi final match smashes record on Twitter

    India vs Australia semi final match smashes record on Twitter

    MUMBAI: India’s defeat in the semi final match against Australia in the ICC Cricket World Cup may have been disappointing for Indians but the energy set the social media arena on fire.

     

    The India – Australia semi final match recorded the highest number of live Twitter impressions on the platform compared to all ICC Cricket World Cup matches. It garnered close to 161. 4 million Twitter impressions. The previous highest match was the India versus Pakistan match, which accounted for 118.3 million Twitter impressions.

     

    The top tweets per minute (TPM) moments were:

    1) Australia winning by 95 runs

    2) M.S Dhoni being run out for 65

    3) James Faulkner dismissing Rohit Sharma leaving India with 232/9

    4) Aaron Finch being dismissed for 81, Australia was 233/4

    5) David Warner being dismissed too, Australia was 15/1

     

    The top three mentioned India players were M.S.Dhoni, Virat Kohli and Rohit Sharma. On the other hand, Steve Smith, Aaron Finch and Mitchell Johnson were the top three players for Australia.

     

    A group MEC report, which analysed the India versus Pakistan and the semi final match against Australia shared some highlights too. It said the chatter around the India-Pak match on 15 February was 0.7 million. On the other hand, the India-Australia semi final match had a chatter of 0.9 million. (All the chatter has been gathered across Twitter, Facebook, other forums and blogs). The report also highlighted that the top two hashtags were #ShameOnTimesNow and #DareToBeDhoni.

     

  • Cyanogen raises $80 million from Rupert Murdoch, Twitter & others

    Cyanogen raises $80 million from Rupert Murdoch, Twitter & others

    MUMBAI: Cyanogen Inc., a mobile operating system (OS) pure-play, has completed an $80 million round of Series C financing. With offices in Palo Alto and Seattle, the company will leverage the infusion of new funding to hire talent and accelerate the development of its open OS platform.

     

    The financing was led by Premji Invest and includes participation from new strategic investors namely News Corp’s Rupert Murdoch, Twitter Ventures, Qualcomm Incorporated, Telefónica Ventures, Smartfren Telecom, Index Ventures, Access Industries (the US-based industrial group headed by Len Blavatnik), Vivi Nevo, and several yet to be announced partners.

     

    Existing investors Benchmark, Andreessen Horowitz, Redpoint Ventures, and Tencent Holdings Ltd. also participated.

     

    “We’re committed to creating an open computing platform that fundamentally empowers the entire mobile ecosystem from developers to hardware makers, and most importantly, consumers around the world. We’re excited to have the backing of an amazingly diverse group of strategic investors who are supporting us in building a truly open Android,” said Cyanogen Inc CEO Kirt McMaster.

     

    “We invested in Cyanogen because we’re big proponents of what they’re doing in opening up Android and supporting global and local ecosystem players. Cyanogen is well positioned to become the 3rd leading mobile OS, and we’re excited to back them in growing their business on a global scale,” added Premji Invest technology sector lead Sandesh Patnam.

     

    To date, Cyanogen has received a total of $110 million in funding. Cyanogen is known for both its commercial distribution, Cyanogen OS, and open-source project CyanogenMod.

     

  • OgilvyOne launches 5 Star’s Ramesh Suresh cricket videos on Vine

    OgilvyOne launches 5 Star’s Ramesh Suresh cricket videos on Vine

    MUMBAI: After delighting unsuspecting movie-goers in PVR Cinemas and commentating live for the India-South Africa match, Ramesh and Suresh, who feature in the ad for Cadburys 5 Star, have a new job up their sleeves.

     

    Responding to requests made by Cadbury 5 Star fans, OgilvyOne made the duo India’s unofficial cricket coaches, who were on a mission to teach everyone, including our boys in blue, a thing or two about cricket.

     

    All through the day, the brothers kept eating Cadbury 5 Star, kept getting lost and giving coaching tips to the teams, umpires, audience and their fans. Understanding youthful demands of constant entertainment, the brand decided to leverage Vine by creating real time video content.

     

    With 20 Vine videos that ranged from fielding instructions, to dealing with sledging, from a booty shake celebration to a special message to Virat Kohli, they found a way to make the match even more enjoyable.

     

    OgilvyOne senior creative director worldwide George Kovoor said, “This is the first time a brand has used Vine to create real time video content during an event as big as the Cricket World Cup. It is also one of a series of social media innovations and ideas that Cadbury 5 Star created to start conversations during the World Cup and amplify the promise of Jo Khaaye Kho Jaaye.”

     

    Twitter:

     

    · Impressions: 526K

     

    · Tweets: 4375

     

    · Mentions: 2029

     

    · RTs: 2080

     

    · Favorites: 1031

     

    Vine:

     

    · Loops: 86,561

     

    · Top Vines:

     

    o   Running Between the wickets:

     

    o   Victory Dance:

     

    o   Umpire:

     

    Facebook:

     

    · Reach: 1,987,200

     

    · Views: 50,884

     

    · Likes: 53,725

     

    · Comments: 290

  • CEAT hops on as segment sponsor for IPL 2015

    CEAT hops on as segment sponsor for IPL 2015

    MUMBAI: CEAT has hopped on board as one of the central sponsors for the Indian Premier League (IPL) 2015. 

    CEAT will be the prime sponsor for the Strategic Time Out segment in Pepsi IPL. CEAT and Pepsi IPL association leverages on common values between both the brands i.e. premium and dynamic. The association also acts as a perfect marriage between two brands that are youth centric.

     

    CEAT as a brand has always been associated with cricket, which includes CEAT Cricket Ratings amongst others and recently launched CEAT Cricket gear. The tie up with Pepsi IPL will make CEAT’s association with cricket even stronger. The partnership with Pepsi IPL will leverage CEAT as a global brand, increasing its brand awareness in key markets. 

     

    CEAT will also be leveraging the partnership with Pepsi IPL through multiple on-ground and digital activations during the upcoming season. For its Facebook and Twitter followers, CEAT has planned contests around Strategic timeout. The contest will comprise tricky questions around strategic timeout creating buzz around this segment for cricket enthusiasts.

     

    Additionally, this property will also allow the brand to be actively visible on various platforms for entire IPL period. CEAT will also be launching an app on cricket that will have elements of the IPL theme.

     

    CEAT managing director Anant Goenka said, “We have signed a three year deal with BCCI by picking up the sponsorship of Strategic Time Out for Pepsi IPL. Pepsi IPL has emerged as the biggest cricket property in India and given CEAT’s long term association with cricket this became the perfect platform for us to come on board. This property allows us to bring saliency around the brand through which we hope to build value for our customers over the next three years. Further, this allows us to be synonymous with Pepsi IPL in the tyre category and bring excitement to both our internal & external customers.”

     

  • CBFC took unilateral decision to put list of offensive words on hold: Rathore

    CBFC took unilateral decision to put list of offensive words on hold: Rathore

    NEW DELHI: The Parliament was informed on 13 March that the list of 28 “objectionable and abusive” words suggested for banning from Indian films by Central Board of Film Certification (CBFC) chairman Pahlaj Nahalani was held back. This, because a need was felt to consult on the same with people from different sections of society.

     

    Minister of State for Information and Broadcasting Rajyavardhan Rathore told the Lok Sabha today that the decision in this regard had been taken by the Board in a meeting on 23 February.

     

    The Minister also said that the list of objectionable words circulated by Nihalani on 12 February this year had been compiled by regional offices of the CBFC in 2003.

     

    Meanwhile, a Ministry official told Indiantelevision.com last month that any decision in this regard may have been taken at the level of the Board or by its chairman, who had issued the list leading to protests from some members.

     

    Rathore had earlier said, “CBFC under the Ministry certifies films for public screening in accordance with the Cinematograph Act, 1952 and Cinematograph (Certification) Rules, 1983. Section 5B of the Cinematograph Act, 1952 provides principles for guidance in certifying films. Guidelines for certification of films notified under the Cinematograph (Certification) Rules lay down among other things that CBFC shall be guided by the following principles in this regard: (i) human sensibilities are not offended by vulgarity, obscenity or depravity; and (ii) such dual meaning words as obviously cater to baser instincts are not allowed.”

     

    In a circular to the producers’ association and regional officers, the Board had last month listed several “objectionable words” that are being used in films and directed its regional officers to ensure a ban on the list of cuss words. It also aimed to seek more conformity from directors and scriptwriters on cultural matters and political correctness. It also said Mumbai should be used in place of Bombay.

     

    The list led to a Twitter war of words, where some members said Nihalani had taken the decision unilaterally.

     

    However, Nihalani told Indiantelevision.com that he was within his rights to issue the list as he was only using the powers given to him under the Cinematograph Act and was only referring to words that the Certification Guidelines do not allow.

  • Star Sports’ ‘Mauka’ rides high on Twitter Brand index

    Star Sports’ ‘Mauka’ rides high on Twitter Brand index

    MUMBAI: Team India is on a demolition mode eliminating every rival that has stood against the ‘Men in Blue.’ This excitement around the matches has also translated on social media platforms, where fans have displayed their excitement.

    Sensing an opportunity here, various brands have been launching innovative campaigns. In week four now, micro blogging site Twitter has released its brand index. This week saw one new debutant with contests by some of the big movers. Meanwhile Star Sports India continues to ride high on the ‘Mauka Mauka’ campaign. Interestingly, this week saw as much conversation during non-India match days as during India game days, which meant there was almost constant conversation on the platform.

    Below are the top five tweets and the brand journey on Twitter during the week as well as the actual index.

    1) Star Sports India’s #MaukaMauka campaign entered its fourth week. Like previous weeks, there was the lead up video for the upcoming game as well as a follow up revealed at the end of the game. This time around Star Sports asked users to Tweet to them with the hash tag #MaukaMauka to reveal the ad on Twitter before it got revealed on TV. The ad itself was on how an Indian win could help Pakistan progress to the last eight. They also continued to provide commentary on the games itself, which ensured that people kept engaging with them through the week too. @StarSportsIndia

    2) Alto 800 went down the contest route and managed to debut at number two. Trying to build equity as a potential first car for its target audience they ran smart contests around hash tags like #DebutTips and #AltoFirstTimer. Both were aimed at getting people to engage with them to get tips for first time buyers as well as connect with potential clients. There were prizes up for grabs and that continued to create impact among users. @Alto_800: 

    3) HDFC Life continued to engage users around its hash tag #MyTeamMyPride. This week they asked people to predict outcomes, scores and other details of the game to win prizes up for grabs. The hash tag has found a way of rallying fans as well as giving a boost to their campaign. @HDFCLIFE

    4) Dairy Milk India was also able to find a great balance between running a contest and exciting cricket fans around their #FansofJoy hash tag as well. For the contest, they asked people questions about the game to test cricket knowledge of their followers. Apart from this #FansOfJoy moments were also prominently shared across national dailies. @DairyMilkIn

     

    5) Castrol Cricket followed what now seems like a winning mode – a meaningful hash tag, a contest and good content – to make Castrol the latest addition to the Twitter Brand Index. They entered with the hash tag – #ClingOnToTheCup. The big idea this week was that they asked people to Tweet to them with their pictures and they would put those pictures up on the boundaries display boards during the Cricket World Cup games. People really got behind the idea, which is essentially another way of becoming a part of the live cricket experience. @CastrolCricket 

  • India produced 36% of global chatter for World Cup week 1: Repucom study

    India produced 36% of global chatter for World Cup week 1: Repucom study

    MUMBAI: The ongoing ICC Cricket World Cup 2015 is seeing a strong rush of trends on social media platforms. Comparing the social media buzz from both the first weeks’ action of the 2011 and 2015 Cricket World Cups, the growth of India’s online community has made them the dominant force in international social engagement within the sport, states a report released by sports marketing research company Repucom. 

     

    According to the report, in the first week of the tournament held in 2011, the top 10 most active nations talking about the Cricket World Cup had produced just under 9,000 (8,930) online interactions. When compared to the same period of this year’s competition, the top 10 most active nations produced over 82 times as much traffic (7,39,050). Besides over 36 per cent of the global chatter was produced by one nation, India.

     

    Speaking about the emerging social media trends, Repucom South Asia senior vice president and India director Joseph Eapen said, “Commercially speaking, India’s official Facebook page generates $16,156 per post of potential media value to their sponsors. This average was taken from a sample of 10 posts during the first seven days during the World Cup.”

     

    Eapen also states that the ICC has been making big efforts in bringing digital platforms to the foreground of this year’s tournament through collaborations with Twitter as well as extending their digital coverage with live scores, in-match clips, exclusive videos and an official app. 

     

    According to the report, other teams which have produced the biggest online buzz this year include Pakistan, Australia and the UK. Surprisingly though nations like the US have  also contributed to a good deal of engagement. “In 2011, the US was responsible for 29 per cent of the global online buzz. In 2015, that percentage has dropped to nine per cent, showing the growth in online competition and share of voice,” the report adds.

     

    In its concluding remarks the report says that of all the competing nations, England and South Africa join India as the only teams to rank in both the top five most well followed Facebook and Twitter accounts.

  • Pakistan cricket team loses face in front of their fans: TO THE NEW analyses

    Pakistan cricket team loses face in front of their fans: TO THE NEW analyses

    MUMBAI: It’s just the start of the ICC Cricket World Cup 2015 and it has gone from bad to worse for the Pakistan cricket team. Almost everything has gone against them starting from key players being banned from international cricket to losing two critical matches in the start of the tournament against India and West Indies that have brought them to the bottom of the Pool B Points Table. To add to this, they are now hit by fresh scandals like the fake retirement announcement of Younis Khan and their chief selector– Moin Khan doing the rounds of casinos post his team losing the match.

    TO THE NEW Digital, a digital services company carried out a detailed social media research on how these events have led to a total let down of the Pakistan cricket team in the eyes of their fans. The report analysed more than 105,648 mentions on various social channels like blogs, forums, news and Twitter and found a net negative sentiment of – 62 per cent against the team.

    The Pakistan’s Team Report Card clearly labels captain Misbah-ul-Haq for his bad decisions in both the matches and Sohail Khan for his bad bowling performance against West Indies as the top villains with a net negative sentiment of – 56 per cent and – 55 per cent respectively. The next on the card, are the undesired ones for Pakistan who have now aged a bit to fit into the team – Younis Khan with a negative sentiment of – 47 per cent and Shahid Afridi with a negative sentiment of – 43 per cent.

    Amongst the lineup of events that have pushed Pakistan to further criticism, Younis Khan’s fake news of retirement after the Cricket World Cup 2015 received the most negative mentions with a net negative sentiment of – 86 per cent and Moin Khan’s casino visit received 18,500 mentions across social media channels with a net negative sentiment of – 65 per cent. The onus now lies with the Pakistan team to turn the tables with their performance in the upcoming fixture against Zimbabwe on 1 March, 2015. 

    TO THE NEW Digital CEO Deepak Mittal said, “Social media sentiments are true reflection of how the audience reacts offline. Sentiment analysis on various social channels can help not only the national teams in Cricket World Cup to analyze the mood of their fans but the scope will also expand to events like IPL and EPL. This would definitely help clubs in these leagues to strategize their social positioning by identifying their true fan base, analyzing the kind of social media buzz that leads to positive and negative sentiments across their follower base.”

  • Axis Bank tops Twitter Brand Index for week 2 of ICC Cricket World Cup

    Axis Bank tops Twitter Brand Index for week 2 of ICC Cricket World Cup

    MUMBAI:  Social media platform Twitter has released the list of top advertisers who were successful in using the micro blogging platform to reach out to their respective audiences through digital conversations, for week two during the ongoing ICC Cricket World Cup 2015. 

     

    The list has been compiled using an aggregate of re-tweets, favourites and replies, to come up with the Twitter Brand Index to acknowledge the top five brands from over 50 brands.

     

    Axis Bank has continued to build engagement around cricketing rituals. Knowing how big the game is in India people have been tweeting about how they do not take baths before games, drink water during games or (more popularly) leave their seats when a particular player is on a roll. Axis Bank used this insight to great effect by inviting people to share their rituals. “They’ve been able to sustain engagement by continuing activity on Twitter beyond just Match Days to having an always on strategy,” states the report. The top tweet for this campaign has been- https://twitter.com/AxisBank/status/569127038268923905

     

    Secondly Nike continues to rally the Indian Supporter around the hashtag #BleedBlue Chant. This week they shared more Bleed Blue stories and asked people to share theirs. This has been one of the unifying hashtags this World Cup and Nike continues to bring the Indian fan under the Bleed Blue umbrella. The campaign top tweet for the second week has been: https://twitter.com/nikecricket/status/569329658765778944 

     

    Thirdly Kit Kat India won the conversation this week with their casual banter on Twitter with their counterparts in South Africa. The flags of the two teams were overlaid on Kit Kat chocolate bars as part of the campaign. This also was the most retweeted tweet this week. The top tweet was: https://twitter.com/KitKatIndia/status/568740943597162497

     

    Meanwhile Club Mahindra has continued to find creative ways to integrate stories from their resorts into the larger cricket conversation on Twitter. The report says that it had seen a jump into non India matches as well and when New Zealand defeated England they drew parallels between scenic locations in New Zealand with one of their locations here in India. The top tweet for Club Mahindra’s campaign was: https://twitter.com/clubmahindra/status/568644082374832128

     

    And finally Cadbury 5 Star was able to bring together the Audio Card on Twitter during match day on Sunday and their brand assets – the twin duo of Ramesh and Suresh – to bring to their consumers specific commentary, pitch reports and post match analysis in the Ramesh and Suresh style. The top tweet for this campaign was: https://twitter.com/Cadbury5Star/status/569452254522003457