ITV

Tag: Twitter

  • Bharat24’s attempt towards becoming a national news channel for an emergent India

    Bharat24’s attempt towards becoming a national news channel for an emergent India

    Mumbai: Bharat24, the latest entrant amongst the Hindi news channels, is all set to pave way for new commencements in this market with its path-breaking news reportage. It aims to lead the national news scene and become the ‘Voice of India’ focusing on a credible first-to-report content strategy for the channel.

    As a news organisation, Bharat24 is striving to act as a bridge between the government and its people to provide them with transparent and right information. With the aim of setting a high benchmark for news reporting, the channel has put in place a strong network of 4000+ reporters (one reporter in each of India’s 4000 constituencies) and bureaus in all major states across India. It has set up a news control room with dedicated hotlines for seamless news gathering from its reporter network and news agencies. While it is observed that most national Hindi news channels focus on two or three states, Bharat24’s network strength has enabled it to focus on all Indian states, equally.

    Bharat24 has allotted 30 per cent of its screen to the news flash bands highlighting the significant 15-20 news stories from each state, mapping Twitter updates of prominent personalities in each state, international news events, etc. adding up to 1000+ news stories.

    In comparison to the silos of conventional set-ups, Bharat24 targets to be a disruptor news brand and has created an integrated news environment for the seamless broadcast of news. The channel has blurred the lines between the departments of input, assignment and output and the same teams remain vigilant across all aspects of news from news gathering to breaking it to the viewers.
    Within a short span of time, Bharat24 has also gained phenomenal advertiser support. It has roped in more than 35 clients within a month from launch – Amul, Policy Bazaar, Muthoot Finance, Reliance Retail, Kelvinator, R-pure masale, Jio Mart, Ankur Salt, JSW Paints, Wonder Cement, FOGG, BL Agro, Rajesh Masala, Rajdhani Besan, JK Cement, Suhana Masale, to name a few.

    While speaking about the channel’s strategy, Bharat24 chief business officer and strategic advisor to the board Manoj Jagyasi added, “Our intention is to improve the viewer engagement and experience of TV news consumption. I am delighted with the positive response that Bharat24 has been generating since its launch. The channel has resonated well with viewers and advertisers alike. It is a matter of great pride the channel was launched with many credible advertisers.”

    Inspite of being a late entrant in the news scene, the channel is at par with its competitors and is grasping the quickly changing market dynamics by adapting new-age technologies. Bharat24 boasts to be the first to introduce augmented reality (AR) enabled studios which enable the channel to deliver clean, clutter-free enhanced audio-visual content on-air. The channel also operates on the latest broadcast technology.

    Bharat24 is well distributed across all major DTH, online and cable networks.

  • Shaadi.com takes internet by storm with #ShaadiKarniHaiKya

    Shaadi.com takes internet by storm with #ShaadiKarniHaiKya

    Mumbai: Shaadi.com has started a new Twitter trend #ShadiKarniHaiKya. With this, the matchmaking platform has hopped onto a Twitter opportunity, turning it into a witty and fun way of promoting its brand on social media.

    When Sagar (@sagarcasm) tweeted – Bahot kar rahi ho, shaadi karni hai kya?, Shaadi.com promptly retweeted – Itna brand name use kar rahe ho, #ShaadiKarniHaiKya?, thereby sending the Twitterati into a frenzy to join the banter and making the hashtag the top trend of the day.

    Shaadi.com’s #ShaadiKarniHaiKya trend took the Internet by storm, chartering #1 on Twitter’s all India trending page with over three million impressions within a few hours. Unable to resist joining in and outwitting each other with their funny spin on the one-liner, over 7000 tweeple engaged in the activity. The campaign saw everyone, from influencers like Trendulkar (@Trendulkar) and SwatKat (@swatic12) to brands from across domains, get creative and chime in with their own take on the phrase. Some of these hilarious takes include, Dominoes’ – Last slice offer kar rahe ho, #ShaadiKarniHaiKya? and Dunzo’s – Unka address add karke groceries manga rahe ho, #ShaadiKarniHaiKya? Meanwhile, brands such as Disney+ Hotstar, Meesho, Myntra, CoinSwitch Kuber, Lenskart, Mad Over Donuts, Kotak Life, Upstox, Cleartrip, McDonald’s, SUGAR Cosmetics, Boat, Amazon MiniTV, Samsung India, and many more, too joined the bandwagon with their funny tweets alongside the super shark and founder of Shaadi.com Anupam Mittal, himself.

    Talking about the trend, Shaadi.com associate director- social media & creative Devesh Rohmetra said, “Singles in India often struggle with picking up on hints. So when our favourite tweleb, @sagarcasm, posted a tweet about it, we jumped at the opportunity and made a hashtag out of it. And through this activity, we, along with netizens, created an encyclopaedia of 5000 (and increasing) fun ways to drop hints and to pop the real question #ShaadiKarniHaiKya?”

    The quirky activity witnessed Twitter users engage with the interesting tweet format in a fun and relatable manner while, at the same time, it also saw Shaadi.com help the audience navigate the problem of identifying hints and signals in the nuances of their daily lives. Not just that, but the campaign also enabled the brand to successfully and organically break through the online clutter on social media and build upon its high brand recall value with the hashtag.

  • Comscore ranks India Today Group at No.1 in video news streaming

    Comscore ranks India Today Group at No.1 in video news streaming

    Mumbai: As the nation’s top multi-platform news outlet and the provider with the highest digital viewing reach for streaming news platforms according to Comscore, India Today Group has persevered in outshining the competition on its relentless journey.

    As per the Comscore Videometrix MultiPlatform Report for July 2022, the media giant tops the rankings list with a digital viewership of 98,600 in the streaming video attribute of the news/information streaming ranked category.

    This development showcases the group’s focus on constantly innovating and servicing its trusted viewership base in the digital ecosystem.

    The India Today Group’s enormous success can be attributed to its strategy of emphasising video, being strong on mobile, and making sure it has a strong social media presence and ranks at the top of YouTube, Facebook, Instagram, and Twitter.

    In the Comscore Videometrix MultiPlatform Report for July 2022, the India Today Group tops the charts by over 15,000 points, beating Times Internet (83,000), Network18 (79,000), and ABP News on YouTube (73,000) by a distance.

    The group’s multiplatform products have had enormous success, which can be credited to its strengths in mobile, video, and social media, and to being the most popular brand on YouTube, Facebook, Instagram, and Twitter.

  • Panasonic launches #India’sTrulySmartWashingMachine with digital campaign

    Panasonic launches #India’sTrulySmartWashingMachine with digital campaign

    Mumbai: Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India’s truly smart washing machines this festive season. Powered by Panasonic’s connected living platform – Miraie, the new range of top-load smart washing machines come with unique smart features along with premium design.

    To create awareness about the new range of Miraie top load washing machines, Panasonic has launched a holistic digital marketing campaign #India’sTrulySmartWashingMachine, bringing back the iconic Gupta Ji, across all Panasonic India handles on Instagram, Youtube, Facebook, Twitter, and LinkedIn to engage consumers. With the entire world switching to smarter technologies, it’s time washing clothes get smarter too. Panasonic Washing Machines loaded with a host of interesting features like Built-in Heater, Wash Wizard & Stain Genius, powered by Miraie, are making the chore of washing clothes truly smart and effortless.

    Conceptualized and executed by Dentsu Creative, the digital campaign is a series of short films where the protagonist Naveen introduces Gupta Ji to a smarter way of washing clothes. A quirky banter between the protagonists highlights the features of the washing machine in a fun and interesting manner. Panasonic’s truly smart washing machines not only remove the toughest of stains with Stain Genius and Wash Wizard feature but also keeps one’s clothes germ-free with its in-built heater technology. 

    The new models of this range of washing machines come in multiple capacities ranging from 6.5 kg, 7kg to 8 kg starting at Rs 19,690, and are available at all Panasonic brand shops, large format retail outlets across the country, and online platform Amazon. 

    Commenting on the launch, Panasonic Life Solutions India business head – home appliances Sandeep Sehgal said, “Our exclusive consumer insight study tells us that Indian consumers seek enhanced product experience that can make daily life chores easier and efficient, and 81 per cent are willing to pay a bit extra for connected features. The insight study further tells us that over 50 per cent of consumers aspire to the idea of connected living with comfort, convenience, and safety being the top reasons. Our latest range of Miraie-enabled top-load washing machines offers smart features such as customized wash cycles, scheduled wash programs, and built-in heater technology for a sanitized washing experience. We are aiming for a 30 per cent growth in the washing machine segment in FY 2022-23.”

    Talking about the campaign, Panasonic Life Solutions India head- brand & marketing communications Shirish Agarwal said,“Panasonic as a brand is committed towards helping consumers live their best by aiding them with the right choices customised as per their lifestyle. The digital campaign is an extension of this. It depicts the true, slice of life moments of an Indian household, on how we struggle to remove stubborn stains using various home remedies. It goes on to highlight how technology can be the key enabler for a clean and fresh laundry. Panasonic’s latest range of smart washing machines are designed with advanced technologies that offer a value proposition of comfort, convenience and connectivity.”

  • GUEST ARTICLE: How to stay competitive in the growing world of influencer marketing

    GUEST ARTICLE: How to stay competitive in the growing world of influencer marketing

    Mumbai: If you reflect ten to twelve years, affiliate marketing was a reliable method of reaching your target audience on the internet. Traditionally, affiliate publishers and web portals were the primary channels through which brands competed for customers. Trends, however, are subject to cyclical changes, aren’t they?

    Nowadays, brands are looking for influencers who can promote their products on social media. The effectiveness of influencer marketing was questioned five or six years ago, but now brands are willing to pay a lot to connect with the right influencers through agencies.

    According to our experience with affiliate marketing and influencer advertising, influencer marketing is a mixed form of affiliate marketing and celebrity endorsements. Influencers are now able to leverage their power through the creation of engaging brand-centric content. As part of our mission, we strive to connect with like-minded customers and to provide them with a better customer experience.

    Powerful influencer platforms

    Curated newsletters have taken off over the past few years. It’s common for business influencers to promote articles through newsletters on social media like Twitter and LinkedIn. You’ll likely come back for more as you read.

    Eventually, you’ll gain trust in the sources of information in the content, and their words will be able to influence you. When they promote a product or service, a buyer might buy it. You should send out newsletters and blog posts.

    The old ways of marketing can’t get you brand awareness anymore. Be sure to take advantage of influencers who are influencing your target audience.

    Get an edge on your competition with influencer marketing. To help you start influencing people with your products and services, here are some tips:

    • Ensure your influencers are legit

    Influencer marketing follows the same principles as other forms of marketing. Getting to know your audience members is key to providing anything of value to them.

    Make sure you segment your target audience based on their interests. Pick influencers who can attract those people instead of those whose reach will do it. Any relationship you have with an influencer should be based on relevance. 

    If you pick an influencer with a similar target audience to your brand, you’ll be able to reach the right people. Consumers 92 per cent of the time trust you as an authoritative source and recommend you to friends and family. Many followers of influencers consider their videos, photos, and posts to be endorsements.

    • Make your influence niche-specific

    Marketing with influencers can reach millions, but you won’t get as much for your money as with other “mass” marketing strategies.

    Try looking for smaller influencers and followers instead of big ones. It’s often more likely that they have engaged and dedicated fans. Their communication should also be tailored to the audience and generate responses.

    Many brands use this approach. This campaign wasn’t designed to maximise ROI but to expand the brand’s social footprint, which can pay off financially.

    • Mix your content correctly

    You can reach different audiences with influencer marketing, just like with content marketing. Make sure you’re not just using Instagram and Snapchat for short-form content. These platforms don’t just have viewer influence; you shouldn’t rely on them exclusively.

    See if long-form content offers you more opportunities instead. By using sites like Medium, you can find the right balance rather than focussing on one type of content exclusively. A platform like medium lets your audience dig deeper into topics than Snapchat and Instagram.

    Curating your marketing collateral is always a good idea, and a good collection provides various content. You can further the discussion with pictures, videos, articles, and even emails.

    • Make give-aways free and valuable

    No one can deny that people love freebies. Ensure your influencers are hosting giveaways so your target audience will be attracted to your content.

    It will help to encourage participants to follow your account and comment on your posts, and it may get more engagement. Customers will return to your business after sampling your products and getting to know your brand.

    37 per cent of the time, consumers buy stuff based on recommendations from social influencers. The social proof of influencers is one of the reasons consumers trust them. There is a chance these strategies will boost sales, so they are worth a shot.

    Conclusion

    A marketer’s arsenal of marketing strategies is growing more powerful with the use of influencers. It will help if you learn how to use it properly to be able to use it effectively. It takes considerable time, effort, and research to identify the right influencer to promote your brand. Once you have achieved the proper balance for your bottom line, it may be a divine match.

    The author of the article is PDP Media founder and CEO Raushn Jha.

  • GUEST ARTICLE: What is social entertainment and how can brands benefit from it?

    GUEST ARTICLE: What is social entertainment and how can brands benefit from it?

    Mumbai: Social entertainment is not just merely content creation and people interacting with each other; it includes different high-tech activities such as video streaming, video chat communication, multi-player gaming, music and video streaming with the help of different social networking services. Social media, as well, comes under the umbrella of social entertainment, covering almost 80 per cent of the market with applications such as Instagram, LinkedIn, Facebook, Twitter, etc. Users from across the world also confirmed that social entertainment is now even taking the place of television and cinema. In order to win the audience’s heart, brands must go to the roots and try being more creative with designing and content creation and communicating their message at the same time through collaboration with creators who have a good amount of fanbase. One of the biggest benefits to brands deals with the prolongation of content through digital collection of videos or posts.

    Social media and social entertainment are similar and yet distinct. The social media landscape has changed over the last several years, and these days, social media platforms are intended to be more than just a count of your friends. Viewing other people’s films and photos has become a kind of enjoyment in modern times. The material is being engaged with by more individuals than ever in the social media era. In the history of social media, what you watch and the desire to see is more important than what you follow.

    As we are aware, the pandemic in 2021 will greatly impact social media, particularly entertainment. The social platform and means of entertainment benefited from the pandemic.

    Now, let’s talk about how brands can benefit 

    1. Increase brand awareness

    In this era, everyone has a smartphone and is using social media platforms like Facebook, Instagram, Youtube, or Twitter, which is a natural place to reach new and highly targeted audiences.

    Every single person updates there to see and show their side of living and making money out of it.

    2. Humanise your brand

    One of the keys to social media for businesses is that it benefits their brands. Introduce your products to the public by highlighting the benefits of your products to your followers.

    Show how you embrace your brand values, how it works in people’s life and how you are interested in customers.  

    3. Establish your brand as a thought leader 

    No matter which industry your business is in, social media offers plenty of opportunities to establish thought leaders.

    4. Stay top of mind

    Keep your social media posts creative, entertaining, and informative. 80 per cent of people log in to their account once a day. Social media is a platform where you can connect with fans and followers every time.

    If we are talking about the growth 

    1. Increase website traffic

    The keys to increasing the traffic on social media are posts and ads. Sharing fantastic content from your album or website on your preferred social platform.

    Participating in social reviews/chats can also be a great way to increase your brand’s visibility in the market.

    2. Boost sales

    Social networks will become more vital for product search and e-commerce as the number of individuals utilising social media keeps expanding and social sales technologies develop. The moment has come to match your social marketing initiatives with your sales objectives.

    3. Partner with influencers

    People who have a large following of people who can draw the attention of their immense social media following to your brand.

    4. Promote content 

    Make sure you have a content marketing strategy in place to maximise the advantages of social media for the company.

    Conclusion 

    Social media is undoubtedly simpler to use and has a wider audience than conventional media, which is advantageous for both companies and gaming gear. Everyone is quite active when it comes to social interaction, whether they are one year old or 70 years old. It allows you the chance to advertise your goods while also communicating on many channels. Whether a blessing or a curse, social interaction among people has never been impacted by other environmental elements since it has such a strong grasp on society and people’s daily lives.

    The author of the article is Treasure Records managing director Deepak Gupta.

  • Domino’s faces FSSAI heat as viral video raises question mark on its hygiene standards

    Domino’s faces FSSAI heat as viral video raises question mark on its hygiene standards

    Mumbai: Days after a Twitter user posted a video allegedly showing poor hygienic practises followed at a Domino’s outlet in Bengaluru, the Food Safety and Standards Authority of India (FSSAI) has swung into action. The authorities on Wednesday issued a spot memo to food business operators seeking an explanation regarding “unhygienic food handling practices” at the pizza outlet reported in the complaint.

    An improvement notice was also issued based on “inspection observations” which are to be complied with within 15 days, reported news agency ANI. Further necessary action will be taken against the multinational pizza restaurant chain by the designated officer (state licensing), Bangalore Urban District, as per the provisions under the FSS Act upon receipt of the explanation, said ANI in a tweet. 

     

    :

     

    The FSSAI crackdown comes on the back of a complaint raised by a Twitter user against alleged unhygienic practises being followed at the pizza brand’s outlet. The user had posted a picture last month, allegedly of a Domino’s outlet in Bengaluru, showing a mop and a toilet brush hanging in close proximity above the pizza dough.

    The user who identifies himself as an IT graduate wrote: This is how @dominos_india serves us fresh Pizza! Very disgusted. Location: Bangalore.

    He also tagged the FSSAI, the ministry of Health, the Karnataka health minister, and the union health minister.

     

     

    The Twitter user named Sahil Karnany followed it up with a video on 14 August, captioning the tweet, “Here is the video of the scene.”

    The tweet soon became viral, with several other netizens responding to it, some of them sharing their own bad experiences with the pizza brand.

    Soon after, the FSSAI took notice of the tweet. Responding to Karnany’s tweet on Tuesday, the official Twitter handle of the agency wrote, “FSSAI has taken note of the incident. The response of the FBO has been sought and appropriate action shall be taken in the matter as per the regulatory provisions under the FSS Act, 2006.”

     

     

    Meanwhile, Domino’s India has issued an official statement saying the brand adheres to “world-class protocols for ensuring the highest standards of hygiene and food safety.”

    “An incident involving one of our stores was recently brought to our notice. We want to assert that this is an isolated incident, and we have taken the strictest action against the restaurant in question. Please be informed that we have zero tolerance for violations of our high safety standards,” the pizza restaurant chain further stated.

  • ‘Twitter has spoken’, says Musk as 65% back his claims on fake users in poll

    ‘Twitter has spoken’, says Musk as 65% back his claims on fake users in poll

    Mumbai: The Twitter-Elon Musk wrangle does not seem to be resolving itself any time soon, with both sides trading charges and counter charges. A Twitter poll by the Tesla CEO has revealed that nearly 65 per cent of his followers do not believe Twitter’s claims on the percentage of fake/spam accounts on the platform.

    The Tesla CEO conducted the poll on Saturday on whether “less than five per cent of Twitter daily users are fake/spam?” to be answered with a Yes/No. The billionaire triumphantly declared the results of the online poll on Monday: “Twitter has spoken …”, disclosing that 64.9 per cent of over eight lakh users who participated in the poll believe that Twitter’s claims that less than five per cent of its active users are bots is not true.

    Some of the Twitterati went so far as to accuse the networking giant of trying to hide its actual bot count, with Musk emphatically agreeing to the accusation.

    The Tesla CEO is engaged in a fierce legal battle with Twitter after he backed out of his $44 billion acquisition deal, claiming the social media giant did not keep up its part of the deal by disclosing the correct data on spam and bot accounts on the platform. Twitter claims that spam profiles account for only five per cent of its daily active users.

    Earlier, Musk challenged Twitter CEO Parag Agrawal to a “public debate” over the issue of fake accounts on the platform. In multiple tweets, while replying to a follower’s tweet summarising the highlights of the $44 billion acquisition offer to buy Twitter, Musk asserted that the social media company’s method of estimating spam bots and accounts is flawed and “materially false.”

    The billionaire currently faces a lawsuit after breaching the $44 billion acquisition agreement of the social media company.

    ALSO READ  Twitter sues Elon Musk for breaching $44 bn deal, he reacts with a meme

    ALSO READ | The Twitter-Elon Musk tussle: To be ‘bot’ or not to be

  • Over 90% of shoppers actively seek out comments about brands on social media before buying: Twitter & Publicis media research

    Over 90% of shoppers actively seek out comments about brands on social media before buying: Twitter & Publicis media research

    MUMBAI: How much does talking about brands and products impact sales? And how do businesses tap into this power? Over 90 per cent of shoppers actively seek out comments about brands, products, or services on social media before arriving at purchase decisions, according to a recent research study. 68 per cent of those surveyed said their impression of a brand was changed as a result of experiencing brand conversation, according to the study undertaken in collaboration by Publicis Media & Twitter. Over half of shoppers consider brand conversation on social media impactful as per traditional reviews.

    Twitter teamed up with Publicis Media to survey 9,600 consumers on six social platforms across the US, the UK, India and Mexico, to understand how brand conversations on social impact consumer decision-making and sales. The study uncovered several findings that point to the power of social brand conversation. The research aims to understand how brand conversations on social impact consumer decision-making and sales.   

    71 per cent of people surveyed felt they are more likely to consider brand conversations before a purchase journey begins. While the data shows the influence of brand conversation is high before or early in a purchase journey, it decays over time. This indicates that always-on engagement is key and can even kick-start buying decisions.

    According to the study, content and sentiment matter with 86 per cent of “very positive” conversations being considered as ‘memorable’ by respondents. Whereas only 49 per cent of “very negative” conversations are considered memorable. Three in four brand conversations resulted in more positive brand sentiment, as per the study.

    The research also corroborated brand conversations on Twitter as driving people to buy, with 60 per cent of purchasers who recalled a conversation on Twitter said it made them much more likely to consider the product they bought.

    Publicis Media Services India CEO Tanmay Mohanty said about the research, “In a world where interaction, opinion and communication are vital, this is the reason social media platforms are still seeing growth and can influence & shape consumer views and decisions.”

    “This groundbreaking study with Twitter illuminates how consumers actively seek opinion on brands on social platforms, and how social chatter can influence decision-making and purchase and build trust and popularity for brands,” he further said.

    Further insights, outlines and explanations on the research can be found in the blog post:  #LetsTalkShop: How brand conversation powers shopping (twitter.com).

  • Aaj Tak asks netizens for ideas on Sudhir Chaudhary’s next show with #AskSudhir campaign

    Aaj Tak asks netizens for ideas on Sudhir Chaudhary’s next show with #AskSudhir campaign

    Mumbai: Aaj Tak, the Hindi news channel from India Today Group, and veteran journalist Sudhir Chaudhary experimented with a technology-driven interactive digital campaign.

    The campaign #AskSudhir garnered over three lakh plus WhatsApp messages, 1.2 lakh plus listens on Twitter spaces and 75,000 plus Tweets and trended for about six hours on the top during the day.

    The social media campaigns saw Aaj Tak viewers and lakhs of netizens engage on Twitter spaces and the Chatbot campaign, and emotionally connect with Sudhir Chaudhary on Aaj Tak.