ITV

Tag: Twitter

  • Famous Innovations appoints Ferzad Variyava as group creative director

    Famous Innovations appoints Ferzad Variyava as group creative director

    Mumbai: Famous Innovations has appointed two of senior level talents, Manish Ajgaonkar as senior creative director and Ferzad Variyava as group creative director, to head its creative team.

    With close to 18 years of experience in his kitty, Manish Ajgaonkar brings onboard his finely honed creative acumen after working with India’s top creative agencies like HTA, Publicis Ambience, Saatchi and Saatchi, Contract and Interface FCB to name a few. His work has been recognized in local and international award festivals and he has also been on the jury of Goafest for Design and Out-of-home categories.

    On his appointment Manish says, “With the changing needs of advertisers nowadays, I feel there are very few agencies that are actually changing their creative product and thinking to match. Famous has been one such agency that has rapidly grown over the years and has developed a strong creative culture.”

    Ferzad Variyava brings his 15 years of experience with prestigious agencies like the DDB Mudra Group, Publicis Ambience, Alok Nanda & Company and JWT. He has had the good fortune of helming teams on marquee brands like Volkswagen, Renault, Twitter, Thomas Cook, Tata Housing and Lodha Builders to name a few. His list of accolades spans both local and international award festivals over the years.

    Variyava candidly shares, “I have had the privilege of working with some of the most talented minds in my past agencies and I am now looking forward to working with Raj who I have always considered one of the most progressive people in the industry. I equally look forward to partnering Manish whose craft I have always admired. To me, an electric place like Famous is fertile ground to develop more inventive solutions for a newer, bolder breed of clients.”

  • Celebrities leverage their online brand value with Twitter’s BlueRoom

    Celebrities leverage their online brand value with Twitter’s BlueRoom

    Mumbai: Twitter taught us how to spill our hearts online in just 140 characters and now it is teaching celebrities to do the same through one on one interactions with their fans, The social media giant has finally gone public with its much awaited feature, #BlueRoom. Continuing its service of bringing fans and celebrities together, the platform has introduced Blue Room in India that allows fans to interact with their favourite celebs not only through tweets but in real life as well.

    “The #BlueRoom is a special spot to host interviews, Q&As, performances and more, so you can expect to see a even more of your favourite sports stars, film and TV talent, and music artists direct from the #BlueRoom,” read twitter India’s official blog announcing the launch.

    It’s here! A sneak peek of Twitter India’s #BlueRoom — stay tuned this week as we bring you @video & more…pic.twitter.com/2VrUJpEaQH

    In a world which is ruled by likes, favorites and shares, it is essential for celebrities to keep their online popularity up. Blue Room also gives an opportunity to celebrities to increase their online presence and interact with their fans in a more connected way.

    “Any kind of initiative is good news for celebrities as it puts them directly in accessible range of audiences, which is extremely important in this digital age. Whether it is music album launches or any kind of announcements, we see more and more celebrities choosing social media and other digital platform to relay such informations to their fans. If you are not interacting with your fans through facebook or Twitter you are losing out on a lot of fanbase,” shared popular celebrity management agency CAA Kwan founding partner Indranil Das Blah.

    In terms of brand value as well, it is important for celebrities to maintain their online presence and leverage it with fan engagements. “More and more brands are looking at the digital space for marketing themselves. And therefore naturally looking out for a digital footprint to grow. It helps to have a brand ambassador who has a digital footprint in place already,” pointed out Blah.

    Blue Room may have gone public only now but several actors, musicians, chefs, CEOs and sports stars have already tried out the Blue Room at twitter’s office in India. Actors Kalki Koechlin (@kalkikanmani) and Karan Tacker (@karantacker) kicked off some of the first @video Q&As in the #BlueRoom using #AskKalki and #AskKaran.

    Several excited fans sent out questions to the actress, some even asking her to carry out funny challenges as well:

    Look who’s joining us in the #BlueRoom very shortly! Tweet your questions to #AskKalki & @kalkikanmani will reply https://twitter.com/kalkikanmani/status/735353594875105280 …

  • Celebrities leverage their online brand value with Twitter’s BlueRoom

    Celebrities leverage their online brand value with Twitter’s BlueRoom

    Mumbai: Twitter taught us how to spill our hearts online in just 140 characters and now it is teaching celebrities to do the same through one on one interactions with their fans, The social media giant has finally gone public with its much awaited feature, #BlueRoom. Continuing its service of bringing fans and celebrities together, the platform has introduced Blue Room in India that allows fans to interact with their favourite celebs not only through tweets but in real life as well.

    “The #BlueRoom is a special spot to host interviews, Q&As, performances and more, so you can expect to see a even more of your favourite sports stars, film and TV talent, and music artists direct from the #BlueRoom,” read twitter India’s official blog announcing the launch.

    It’s here! A sneak peek of Twitter India’s #BlueRoom — stay tuned this week as we bring you @video & more…pic.twitter.com/2VrUJpEaQH

    In a world which is ruled by likes, favorites and shares, it is essential for celebrities to keep their online popularity up. Blue Room also gives an opportunity to celebrities to increase their online presence and interact with their fans in a more connected way.

    “Any kind of initiative is good news for celebrities as it puts them directly in accessible range of audiences, which is extremely important in this digital age. Whether it is music album launches or any kind of announcements, we see more and more celebrities choosing social media and other digital platform to relay such informations to their fans. If you are not interacting with your fans through facebook or Twitter you are losing out on a lot of fanbase,” shared popular celebrity management agency CAA Kwan founding partner Indranil Das Blah.

    In terms of brand value as well, it is important for celebrities to maintain their online presence and leverage it with fan engagements. “More and more brands are looking at the digital space for marketing themselves. And therefore naturally looking out for a digital footprint to grow. It helps to have a brand ambassador who has a digital footprint in place already,” pointed out Blah.

    Blue Room may have gone public only now but several actors, musicians, chefs, CEOs and sports stars have already tried out the Blue Room at twitter’s office in India. Actors Kalki Koechlin (@kalkikanmani) and Karan Tacker (@karantacker) kicked off some of the first @video Q&As in the #BlueRoom using #AskKalki and #AskKaran.

    Several excited fans sent out questions to the actress, some even asking her to carry out funny challenges as well:

    Look who’s joining us in the #BlueRoom very shortly! Tweet your questions to #AskKalki & @kalkikanmani will reply https://twitter.com/kalkikanmani/status/735353594875105280 …

  • Godrej’s #DeoReborn and #DeoCalculator campaigns for Cinthol DeoStick

    Godrej’s #DeoReborn and #DeoCalculator campaigns for Cinthol DeoStick

    MUMBAI: Angels falling and women chasing men are the kind of commercials that are conventionally seen for deodorants. For a fairly significant amount time deo promotions have revolved around opposite gender fantasies and attractions. But today, with digitization and social media, promotion campaigns have become much more interactive with consumers.

    Godrej Consumer Products Limited Head – India and SAARC Sunil Kataria says that consumers have matured in today’s times and even while chasing image building for brands, the campaigns have to be rooted firmly to the ground.

    Recently, Godrej launched Cinthol DeoStick in the market. The campaign for the product is majorly focused on digital platforms. It started with the #DeoReborn campaign and then the #DeoCalculator was run as a sub campaign. Kataria says that the basic idea of the promotion comes from the product. As most products in the market are spray or gas based, Cinthol DeoStick is a deodorant for solving real problems. Even after so many brands marketing them heavily, the market penetration of deodorants is only 18 percent. Cinthol Deostick aims at increasing the users for deodorants in the country.

    Cinthol deostick started with #DeoReborn campaign whereby the three barriers of deodorants were promoted. Contrary to norm, the campaign’s message was that Cinthol DeoStick was non-alcoholic, lasted long and was cost effective. Playing on the ‘price quotient’, the social platform offered a great medium for Cinthol to reach out to its consumers.

    The idea was to show consumers what they could do with the money they saved if they bought Cinthol DeoStick. This triggered the concept of #DeoCalculator. All that the consumers had to do was to share the price of their deodorant on Twitter using hashtags #DeoReborn and #DeoCalculator. The #DeoCalculator generated a quirky customized infographic giving them options on how they could put the money saved to better use.

    The Twitter campaign was run for 2 days. This campaign is also running on other platforms like television and radio. The brand has also taken up activation events focusing on college campuses for better product interaction with the target audience.

    The DeoCalculator campaign has been designed by Creative Land Asia. According to the brand, the campaign received 2274 tweets and 2443 posts. 169 tweets were posted from the official handle @GodrejCinthol in response to Twitter users tweets.

    Kataria says that Godrej has been involved with many other audience engagement campaigns earlier also with products like HIT by launching a mobile app with dengue stories. He says that any brand that intends to reach out to the youth has to adopt the digital platform. His company has increased spends over the last two years on the digital platform and has plans to further double spends on the digital medium, he informs.

  • Godrej’s #DeoReborn and #DeoCalculator campaigns for Cinthol DeoStick

    Godrej’s #DeoReborn and #DeoCalculator campaigns for Cinthol DeoStick

    MUMBAI: Angels falling and women chasing men are the kind of commercials that are conventionally seen for deodorants. For a fairly significant amount time deo promotions have revolved around opposite gender fantasies and attractions. But today, with digitization and social media, promotion campaigns have become much more interactive with consumers.

    Godrej Consumer Products Limited Head – India and SAARC Sunil Kataria says that consumers have matured in today’s times and even while chasing image building for brands, the campaigns have to be rooted firmly to the ground.

    Recently, Godrej launched Cinthol DeoStick in the market. The campaign for the product is majorly focused on digital platforms. It started with the #DeoReborn campaign and then the #DeoCalculator was run as a sub campaign. Kataria says that the basic idea of the promotion comes from the product. As most products in the market are spray or gas based, Cinthol DeoStick is a deodorant for solving real problems. Even after so many brands marketing them heavily, the market penetration of deodorants is only 18 percent. Cinthol Deostick aims at increasing the users for deodorants in the country.

    Cinthol deostick started with #DeoReborn campaign whereby the three barriers of deodorants were promoted. Contrary to norm, the campaign’s message was that Cinthol DeoStick was non-alcoholic, lasted long and was cost effective. Playing on the ‘price quotient’, the social platform offered a great medium for Cinthol to reach out to its consumers.

    The idea was to show consumers what they could do with the money they saved if they bought Cinthol DeoStick. This triggered the concept of #DeoCalculator. All that the consumers had to do was to share the price of their deodorant on Twitter using hashtags #DeoReborn and #DeoCalculator. The #DeoCalculator generated a quirky customized infographic giving them options on how they could put the money saved to better use.

    The Twitter campaign was run for 2 days. This campaign is also running on other platforms like television and radio. The brand has also taken up activation events focusing on college campuses for better product interaction with the target audience.

    The DeoCalculator campaign has been designed by Creative Land Asia. According to the brand, the campaign received 2274 tweets and 2443 posts. 169 tweets were posted from the official handle @GodrejCinthol in response to Twitter users tweets.

    Kataria says that Godrej has been involved with many other audience engagement campaigns earlier also with products like HIT by launching a mobile app with dengue stories. He says that any brand that intends to reach out to the youth has to adopt the digital platform. His company has increased spends over the last two years on the digital platform and has plans to further double spends on the digital medium, he informs.

  • Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    MUMBAI: After successful conceptualization and running of various channels like 9XM, Music Fafafati, Hummra M, CEO of Dicky Speak Pvt Ltd Vikas Varma along with few more promoters is all geared up to launch a new Hindi FTA movie channel called BFlix Movies. The channel possesses a mixed bag of old and new movies.

    It will cater to the ever changing persona of Bollywood. Varma resonates that movies channels, movie halls or multiplexes do not create or produce their own movies but create an environment in which movies are the most fun and entertaining to watch. Breaking free from this notion, the channel will evolve with the constantly changing demands of the viewers and will have structural flexibility in environment to surprise and delight them.

    “Bflix Movies is the ‘gen-next’ movies channel. The entire experience of the channel is very musical and in harmony with the movies we play. If movies are the tea that our viewers drink in the afternoon, then Bflix Movies is a dash of zingy lemon in the tea. In the nights we are the rum in your coke and in the mornings we are the lover you awake with. To sum it all, Bflix Movies is the twinkle in your eye even on your most boring day”, says Varma.

    The channel is available on all major cable and DTH networks in India and has already started airing on Insat4a.

    A small yet passionate team has been created to not get lost in the war of bureaucracy and designations. It will focus on the underlying ideology, clarity of intent and simplicity of execution on TV.

    The channel has another supporter, Kamaal R Khan as part of its team and will constantly play @kamaalrkhan tweets on the channel. He is already creating a lot of buzz about this on his social media accounts.

    “I personally am a big fan of his tweets and among his 1.1 million (11 lakh)  fans on Twitter”, voices Varma.

    Adding further, “It’s great for the ego of the people involved with the channel. It does very little to garner viewership and certainly does nothing to retain it. We launched 9XM with zero marketing and in two weeks we beat MTV, which was #1 at that time. The same was applied to Hummra M and Music F Fatafati. If the channel is good, it will garner viewers irrespective of its B2C marketing spends”.

    “Brand mirroring platforms on Facebook, Twitter, YouTube, etc. will be created for the Bflix Movies community and space for our viewers to interact. A ‘mood-map’ will also be created airing tailor made content as per the audience’ demand,” he informed.  

  • Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    MUMBAI: After successful conceptualization and running of various channels like 9XM, Music Fafafati, Hummra M, CEO of Dicky Speak Pvt Ltd Vikas Varma along with few more promoters is all geared up to launch a new Hindi FTA movie channel called BFlix Movies. The channel possesses a mixed bag of old and new movies.

    It will cater to the ever changing persona of Bollywood. Varma resonates that movies channels, movie halls or multiplexes do not create or produce their own movies but create an environment in which movies are the most fun and entertaining to watch. Breaking free from this notion, the channel will evolve with the constantly changing demands of the viewers and will have structural flexibility in environment to surprise and delight them.

    “Bflix Movies is the ‘gen-next’ movies channel. The entire experience of the channel is very musical and in harmony with the movies we play. If movies are the tea that our viewers drink in the afternoon, then Bflix Movies is a dash of zingy lemon in the tea. In the nights we are the rum in your coke and in the mornings we are the lover you awake with. To sum it all, Bflix Movies is the twinkle in your eye even on your most boring day”, says Varma.

    The channel is available on all major cable and DTH networks in India and has already started airing on Insat4a.

    A small yet passionate team has been created to not get lost in the war of bureaucracy and designations. It will focus on the underlying ideology, clarity of intent and simplicity of execution on TV.

    The channel has another supporter, Kamaal R Khan as part of its team and will constantly play @kamaalrkhan tweets on the channel. He is already creating a lot of buzz about this on his social media accounts.

    “I personally am a big fan of his tweets and among his 1.1 million (11 lakh)  fans on Twitter”, voices Varma.

    Adding further, “It’s great for the ego of the people involved with the channel. It does very little to garner viewership and certainly does nothing to retain it. We launched 9XM with zero marketing and in two weeks we beat MTV, which was #1 at that time. The same was applied to Hummra M and Music F Fatafati. If the channel is good, it will garner viewers irrespective of its B2C marketing spends”.

    “Brand mirroring platforms on Facebook, Twitter, YouTube, etc. will be created for the Bflix Movies community and space for our viewers to interact. A ‘mood-map’ will also be created airing tailor made content as per the audience’ demand,” he informed.  

  • Baidu India launches a social campaign ‘The Last Conversation’

    Baidu India launches a social campaign ‘The Last Conversation’

    MUMBAI: On World Environment Day (WED) 2016, Baidu’s India office will launch a new social campaign named “The Last Conversation” to raise awareness of wildlife depletion. The campaign will feature Baidu’s mascot, the “DU bear”, having a final conversation with different endangered animals through a series of posts on Facebook and Twitter, with the goal of urging people to avoid products that cause harm to wildlife.

    According to a 2014 report issued by the International Union for Conservation of Nature (IUCN), India is home to 6.5 percent of the world’s total wildlife species, which includes 7.6 percent of all mammals and 12.6 percent of all bird species. Out of these, 15 species of birds, 12 species of mammals, and 18 species of reptiles and amphibians in India are recognized as critically endangered.

    Baidu India will hold its campaign on Twitter and Facebook from June 1st to June 5th, 2016, with the hash tag #TheLastConversation. The animals featured in the conversations will speak their last words to the DU bear before they are turned into consumer products, in a strong message of the harmful impact of our purchases on wildlife.

    Baidu has previously advocated other environmental causes in India and worldwide. Since 2014, Baidu’s Android apps DU Battery Saver and DU Speed Booster have partnered with the World Wide Fund for Nature (WWF) on a yearly basis to raise awareness of Earth Hour, the world’s largest grassroots environmental movement organized by WWF.

    WED is a yearly awareness campaign run by the United Nations Environment Programme (UNEP). The theme of WED 2016 is illegal trade in wildlife, with the slogan ‘Go Wild for Life’.

  • Baidu India launches a social campaign ‘The Last Conversation’

    Baidu India launches a social campaign ‘The Last Conversation’

    MUMBAI: On World Environment Day (WED) 2016, Baidu’s India office will launch a new social campaign named “The Last Conversation” to raise awareness of wildlife depletion. The campaign will feature Baidu’s mascot, the “DU bear”, having a final conversation with different endangered animals through a series of posts on Facebook and Twitter, with the goal of urging people to avoid products that cause harm to wildlife.

    According to a 2014 report issued by the International Union for Conservation of Nature (IUCN), India is home to 6.5 percent of the world’s total wildlife species, which includes 7.6 percent of all mammals and 12.6 percent of all bird species. Out of these, 15 species of birds, 12 species of mammals, and 18 species of reptiles and amphibians in India are recognized as critically endangered.

    Baidu India will hold its campaign on Twitter and Facebook from June 1st to June 5th, 2016, with the hash tag #TheLastConversation. The animals featured in the conversations will speak their last words to the DU bear before they are turned into consumer products, in a strong message of the harmful impact of our purchases on wildlife.

    Baidu has previously advocated other environmental causes in India and worldwide. Since 2014, Baidu’s Android apps DU Battery Saver and DU Speed Booster have partnered with the World Wide Fund for Nature (WWF) on a yearly basis to raise awareness of Earth Hour, the world’s largest grassroots environmental movement organized by WWF.

    WED is a yearly awareness campaign run by the United Nations Environment Programme (UNEP). The theme of WED 2016 is illegal trade in wildlife, with the slogan ‘Go Wild for Life’.

  • Twitter to simplify its 140 character rule

    Twitter to simplify its 140 character rule

    MUMBAI:  Twitter  is to simplify Tweets in the coming months, making it faster and easier for people to express themselves with more room in their 140-character Tweets. Media attachments, such as photos and videos, will no longer count toward the character limit; @names in reply to Tweets will be removed from the count; and people will now be able to Retweet and Quote Tweet themselves, enabling them to resurface any of their previous Tweets and add new commentary. In addition, any new Tweet beginning with an @name will be seen by all followers.

    “One of the biggest priorities for this year is to refine our product and make it simpler,” said Twitter CEO and cofounder. Jack Dorsey. “We’re focused on making Twitter a whole lot easier and faster. This is what Twitter is great at – what’s happening now, live conversation and the simplicity that we started the service with.”

    “We’re not giving up on the idea of Twitter being in the moment. That concept of brevity, speed and live conversation – being able to think of something and put it out to the world instantly – that’s what’s most important,” added Dorsey. “We’re always going to look for opportunities to make Tweets a lot more expressive, and enable people to say what they want to say. As long as things are fast, easy, simple and expressive, we’re going to look at what we can do to make Twitter a better experience.”

    Earlier this year, Twitter announced changes to its timeline, enabling people to get back to live as quickly as possible while still making sure they didn’t miss important Tweets while they were away. The reaction to the enhanced timeline has been positive with less than two percent of people opting out, and has increased engagement from people on Twitter with significantly more Tweets, Retweets, Replies and Likes.

    Additionally, improvements were made this year to the process of signing up new people on Twitter, helping them find new accounts by topic, location and people. This new on-boarding flow has resulted in dramatic increases in Follows, up 48 percent, and Mutual Follows, up 56 percent, on average across both iOS and Android OS. Mutual Follows are important because it’s two people who recognize each other, talk to each other and give each other feedback. That’s critical for new engagement and usage.