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Tag: Twitter

  • Twitter ads pro ecosystem to be created by Simplilearn

    Twitter ads pro ecosystem to be created by Simplilearn

    MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered by Twitter, as the core of its certification in Twitter Advertising which will educate marketers on how to leverage Twitter successfully for their business’s digital and social media marketing efforts.

    Twitter ads have strategically benefited Fortune 500 and small and medium enterprises in customer acquisition, customer and user engagement as well as brand building. Edric Subur from Twitter’s marketing team is presenting on the power of Twitter Advertising through Simplilearn’s Online Self-Learning (OSL) model.

    Edric Subur from Twitter’s marketing team, said, “We are really excited to work with Simplilearn to distribute a structured Twitter Ads course to thousands of marketing professionals. Many marketers are interested in leveraging Twitter Ads to grow their business but are unsure of what’s the best way to do it.”

    Simplilearn chief business officer Kashyap Dalal, said “The Certification in Twitter Advertising will also be a part of Simplilearn’s flagship offering – the Full-stack Digital Marketer Masters Program Learners on this course will be trained to make the most of Twitter’s advertising platform, gain insights into audience targeting and content strategies, and learn how to measure results accurately to gauge the success of Twitter ad campaigns.”

    Simplilearn is one of the world’s leading providers of online training for IT, Software Development, Project Management, Data Science, Cloud Computing, Digital Marketing, and many other emerging technologies.

  • BSE to Tweet real-time updates

    BSE to Tweet real-time updates

    MUMBAI: Twitter and Asia’s first stock exchange, BSE, have joined forces in their pursuit of providing real time information to the business community in India on Twitter via auto tweets, DMs and more. Investors can access financial data at the tip of their fingers, through four unique integrations:

    ·Hourly Tweet updates of the Sensex figures

    ·@BSEIndia’s display photo change every two minutes to reflect the current Sensex figure and level

    ·Real time replies for Sensex 30 current stock prices via an auto-response

    ·Direct Message subscription facility for Daily Opening and Closing stock price for Sensex 30 companies

    Twitter is the first international social media platform that the BSE is leveraging to enable Indian investors to access stock-related information via a digital platform with ease.

    Twitter has activated four unique features through hourly tweets, autoresponder tweets for Sensex 30 stock prices, auto direct messages for opening and closing figures of Sensex 30, and a ‘live’ display photo that will change every two minutes to project the dynamic Sensex figure and level.

    During trading hours (9 am to 3.30 pm), @BSEIndia will send hourly tweet updates of the Sensex figures, level, and Top 5 gainers and Top 5 losers.

    @BSEIndia’s display photo will change every two minutes to reflect the current Sensex figure and level — with a red arrow pointing downwards when it is down, and a green arrow pointing upwards when it is up. At a glance, people can gauge the market condition.

    For Sensex 30 current stock prices, people can Tweet to @BSEIndia with the company hashtag to get the current company stock price via an auto-response. The official hashtags for companies are listed on www.bseindia.com. For example, you can Tweet: @BSEIndia #HDFC:

    One can also subscribe to a special Direct Message subscription facility for Daily Opening and Closing stock price for Sensex 30 companies. One can activate this facility by Tweeting ‘#Subscribe #CompanyName’.

    Viral Jani, Media Partnerships, Twitter India said, “This is the first-ever association in Asia between a stock exchange and a social media platform to provide real-time market updates.”

    Endorsing this partnership, Ashishkumar Chauhan, MD & CEO, BSE India, said, “BSE is known for its innovative products and strategies.”

  • BSE to Tweet real-time updates

    BSE to Tweet real-time updates

    MUMBAI: Twitter and Asia’s first stock exchange, BSE, have joined forces in their pursuit of providing real time information to the business community in India on Twitter via auto tweets, DMs and more. Investors can access financial data at the tip of their fingers, through four unique integrations:

    ·Hourly Tweet updates of the Sensex figures

    ·@BSEIndia’s display photo change every two minutes to reflect the current Sensex figure and level

    ·Real time replies for Sensex 30 current stock prices via an auto-response

    ·Direct Message subscription facility for Daily Opening and Closing stock price for Sensex 30 companies

    Twitter is the first international social media platform that the BSE is leveraging to enable Indian investors to access stock-related information via a digital platform with ease.

    Twitter has activated four unique features through hourly tweets, autoresponder tweets for Sensex 30 stock prices, auto direct messages for opening and closing figures of Sensex 30, and a ‘live’ display photo that will change every two minutes to project the dynamic Sensex figure and level.

    During trading hours (9 am to 3.30 pm), @BSEIndia will send hourly tweet updates of the Sensex figures, level, and Top 5 gainers and Top 5 losers.

    @BSEIndia’s display photo will change every two minutes to reflect the current Sensex figure and level — with a red arrow pointing downwards when it is down, and a green arrow pointing upwards when it is up. At a glance, people can gauge the market condition.

    For Sensex 30 current stock prices, people can Tweet to @BSEIndia with the company hashtag to get the current company stock price via an auto-response. The official hashtags for companies are listed on www.bseindia.com. For example, you can Tweet: @BSEIndia #HDFC:

    One can also subscribe to a special Direct Message subscription facility for Daily Opening and Closing stock price for Sensex 30 companies. One can activate this facility by Tweeting ‘#Subscribe #CompanyName’.

    Viral Jani, Media Partnerships, Twitter India said, “This is the first-ever association in Asia between a stock exchange and a social media platform to provide real-time market updates.”

    Endorsing this partnership, Ashishkumar Chauhan, MD & CEO, BSE India, said, “BSE is known for its innovative products and strategies.”

  • Twitter and Rolling Stone India partners live Twitter music gigs called #RollingWith

    Twitter and Rolling Stone India partners live Twitter music gigs called #RollingWith

    MUMBAI: Twitter India and music monthly Rolling Stone India has teamed up to kickstart a new bi-monthly partnership. Called #RollingWith, this curated partnership will see Indian indie musicians and visiting global acts perform live at the Twitter India #BlueRoom, and the performance will be broadcasted live on Periscope via @RollingStoneIN to reach fans across the country and the world on Twitter. Prior to and during the performance, the artists will also engage with fans on Twitter via exclusive video Q&As and more.

    Taking fan engagement from online to offline, a small set of fans, selected via Twitter, will also be invited to watch the gig live at the #BlueRoom.

    These ‘music-and-conversation’ video sessions will give music fans a new way of enjoying live music – with a side of social media infused banter. The series will aim to discover new artists, and offer a space where musicians and fans meet, talk music, and enjoy a nonchalant listening session. To make it a more inclusive experience for fans, artists will crowdsources lyrics, take a Twitter poll of their favourite tracks, make new album announcements, new tour announcements, share gig travel stories, or chat with fans live on Periscope while performing.

    The #RollingWith partnership kickstarted today with British pop sensation, The Vamps (@TheVampsband) that took place live on Twitter on Monday morning. The September and October line-up also includes artists such as Urdu rapper Naezy (@NaezytheBAa), Sandunes (@sandunesmusic), and Mumbai rapper Divine (@VivianDivine), Nucleya (@NUCLEYA) and Dualist Inquiry (@DualistInquiry).

    “Twitter is your live connection to culture, and fans flock to Twitter to share and connect with their favourite artists and other fans. We are thrilled to bring new experiences for music fans exclusively on Twitter with #RollingWith in partnership with Rolling Stone India. Through this initiative, we will be hosting curated performances from Indian indie artists and visiting global acts both on Twitter and live at the #BlueRoom, and will also give fans an opportunity to engage with their favourite musicians in new and unique ways. #RollingWith will feature both known and emerging artists to support the growing local music industry,” says Twitter head of media Partnerships, Southeast Asia Pratiksha Rao,

    Rolling Stone editor & publisher Radhakrishnan Nair, India says, “Rolling Stone India is committed to the cause of supporting artists as well as providing them with a platform to interact with their fans directly. We are happy to join hands with Twitter India for #RollingWith, which is a unique and exciting project in today’s social media-driven industry. We hope #RollingWith will go a long way in building and fostering an interactive community of musicians and fans.”

    The gigs will go live on @RollingStoneIndia on Twitter and Periscope, and will reach audiences across the country and the world via Twitter. For regular updates on artist line-up, follow @TwitterIndia and @RollingStoneIN. Follow the conversation with #RollingWith.

    The Vamps  (@TheVampsband) at the first #RollingWith Twitter gig

  • Twitter and Rolling Stone India partners live Twitter music gigs called #RollingWith

    Twitter and Rolling Stone India partners live Twitter music gigs called #RollingWith

    MUMBAI: Twitter India and music monthly Rolling Stone India has teamed up to kickstart a new bi-monthly partnership. Called #RollingWith, this curated partnership will see Indian indie musicians and visiting global acts perform live at the Twitter India #BlueRoom, and the performance will be broadcasted live on Periscope via @RollingStoneIN to reach fans across the country and the world on Twitter. Prior to and during the performance, the artists will also engage with fans on Twitter via exclusive video Q&As and more.

    Taking fan engagement from online to offline, a small set of fans, selected via Twitter, will also be invited to watch the gig live at the #BlueRoom.

    These ‘music-and-conversation’ video sessions will give music fans a new way of enjoying live music – with a side of social media infused banter. The series will aim to discover new artists, and offer a space where musicians and fans meet, talk music, and enjoy a nonchalant listening session. To make it a more inclusive experience for fans, artists will crowdsources lyrics, take a Twitter poll of their favourite tracks, make new album announcements, new tour announcements, share gig travel stories, or chat with fans live on Periscope while performing.

    The #RollingWith partnership kickstarted today with British pop sensation, The Vamps (@TheVampsband) that took place live on Twitter on Monday morning. The September and October line-up also includes artists such as Urdu rapper Naezy (@NaezytheBAa), Sandunes (@sandunesmusic), and Mumbai rapper Divine (@VivianDivine), Nucleya (@NUCLEYA) and Dualist Inquiry (@DualistInquiry).

    “Twitter is your live connection to culture, and fans flock to Twitter to share and connect with their favourite artists and other fans. We are thrilled to bring new experiences for music fans exclusively on Twitter with #RollingWith in partnership with Rolling Stone India. Through this initiative, we will be hosting curated performances from Indian indie artists and visiting global acts both on Twitter and live at the #BlueRoom, and will also give fans an opportunity to engage with their favourite musicians in new and unique ways. #RollingWith will feature both known and emerging artists to support the growing local music industry,” says Twitter head of media Partnerships, Southeast Asia Pratiksha Rao,

    Rolling Stone editor & publisher Radhakrishnan Nair, India says, “Rolling Stone India is committed to the cause of supporting artists as well as providing them with a platform to interact with their fans directly. We are happy to join hands with Twitter India for #RollingWith, which is a unique and exciting project in today’s social media-driven industry. We hope #RollingWith will go a long way in building and fostering an interactive community of musicians and fans.”

    The gigs will go live on @RollingStoneIndia on Twitter and Periscope, and will reach audiences across the country and the world via Twitter. For regular updates on artist line-up, follow @TwitterIndia and @RollingStoneIN. Follow the conversation with #RollingWith.

    The Vamps  (@TheVampsband) at the first #RollingWith Twitter gig

  • Twitter India kicks off #GoLive bootcamps

    Twitter India kicks off #GoLive bootcamps

    MUMBAI: Twitter has expanded its Indian outreach to empower agencies and brands it works with to capitalize on live, always-on moments and video innovation through the platform. The outreach program in India is anchored by a three-prong strategy: gamified learning through DIY postcards, new deep dive courses for its Flight School online education programme, and a new series of multi-city #GoLive agency bootcamps.

    “The digital space moves at lightning speed, change is the only constant. Agencies know of Twitter, but not many know how best to leverage our latest tools in a way that adds value for their clients. To help increase the understanding as our platform and the industry evolves, we are working to engage more with marketers around the world so that they and their clients can use Twitter more effectively to reach and engage with target customers,” says Simon Brockman, Head of Agency Development, APAC & MENA, Twitter.

    Gamified learning going back to basics

    Twitter India will send weekly ‘Did You Know’ cards to agencies over a six week period, to help agencies in achieving their marketing goals through gamified learning. These ‘Did You Know’ cards will contain interesting facts and trivia about Twitter’s advertising solutions, share best practices on how to target and build an audience on the platform, and deliver research insights to agency representatives. On the corresponding Friday, there will be trivia quiz hosted from @TwitterAdsIN open to employees of participating agencies to test that week’s knowledge.

    New modules available to agencies and brand marketers globally

    For marketers seeking to advance their digital prowess, Twitter Flight School serves as the go-to resource for agencies and brand marketers to stay on top of the latest innovations on the platform and ideas to maximize campaign results. More than 7,900 representatives from brands and agencies in the region has registered for the free online education program so far. Within a week in India, nearly 600 agency representatives have signed up for the program.

    Twitter has added new deep dive modules to Flight School that support marketers who are keen on leveraging premium content advertising from top broadcasters, sports leagues, and content creators. Marketers can explore content partnerships with Twitter Amplify, scale optimisation with Twitter Ads, and maximize TV campaign results with Twitter integration. Upcoming modules include the latest video on Twitter and direct response features, key drivers of engagement for advertisers on Twitter.

    Twitter kicks off #GoLive agency bootcamps in Asia

    Finally, Twitter kicks off a series of #GoLive agency bootcamps across Asia, including India, this August. The bootcamps are half day learning sessions for agencies comprising of intensive training workshops aimed at bringing together Twitter experts from marketing, research, product, and brand strategy to facilitate best practice sharing.The the first round of bootcamps will be conducted for some of the key agency partners including GroupM, Omnicom Media Group & Publicis Media. Later in the year, the program will be scaled to include some of the other agency groups too.

    More than 20 of these training sessions will be held with agencies across India, Indonesia, Philippines and Singapore between August and September.

    Here are some perspectives from the agencies:

    “At MEC India, to perpetually be in beta mode is a philosophy we aspire to. With so much going on around us, we place a big premium on staying updated. We find Twitter’s Flight School and agency outreach programme very valuable towards that end,” Gangs T Gangadhar, Managing Director of MEC South Asia.

    “Digital is developing at a rapid speed and we want to maximise this moment for our clients in real-time. The #GoLive training sessions and Flight School from Twitter ensure that we are topping the digital game, aligned to the needs of our teams, while helping us elevate as a Group.” – Gregory Fortune, Head of Trading, Southeast Asia, Publicis Groupe

    “The age of “Precision and Addressability” has arrived and as agency leaders, we need to be at the forefront to best advise our clients on their brand strategies and campaigns in this fast changing Digital landscape. I am excited to see Twitter making the effort to help upgrade agency skills with Twitter Flight School and the agency bootcamp. We look forward to closer collaboration with Twitter to take our agency to greater heights,” Yasir Riaz, Managing Director of Starcom Indonesia.

  • Twitter India kicks off #GoLive bootcamps

    Twitter India kicks off #GoLive bootcamps

    MUMBAI: Twitter has expanded its Indian outreach to empower agencies and brands it works with to capitalize on live, always-on moments and video innovation through the platform. The outreach program in India is anchored by a three-prong strategy: gamified learning through DIY postcards, new deep dive courses for its Flight School online education programme, and a new series of multi-city #GoLive agency bootcamps.

    “The digital space moves at lightning speed, change is the only constant. Agencies know of Twitter, but not many know how best to leverage our latest tools in a way that adds value for their clients. To help increase the understanding as our platform and the industry evolves, we are working to engage more with marketers around the world so that they and their clients can use Twitter more effectively to reach and engage with target customers,” says Simon Brockman, Head of Agency Development, APAC & MENA, Twitter.

    Gamified learning going back to basics

    Twitter India will send weekly ‘Did You Know’ cards to agencies over a six week period, to help agencies in achieving their marketing goals through gamified learning. These ‘Did You Know’ cards will contain interesting facts and trivia about Twitter’s advertising solutions, share best practices on how to target and build an audience on the platform, and deliver research insights to agency representatives. On the corresponding Friday, there will be trivia quiz hosted from @TwitterAdsIN open to employees of participating agencies to test that week’s knowledge.

    New modules available to agencies and brand marketers globally

    For marketers seeking to advance their digital prowess, Twitter Flight School serves as the go-to resource for agencies and brand marketers to stay on top of the latest innovations on the platform and ideas to maximize campaign results. More than 7,900 representatives from brands and agencies in the region has registered for the free online education program so far. Within a week in India, nearly 600 agency representatives have signed up for the program.

    Twitter has added new deep dive modules to Flight School that support marketers who are keen on leveraging premium content advertising from top broadcasters, sports leagues, and content creators. Marketers can explore content partnerships with Twitter Amplify, scale optimisation with Twitter Ads, and maximize TV campaign results with Twitter integration. Upcoming modules include the latest video on Twitter and direct response features, key drivers of engagement for advertisers on Twitter.

    Twitter kicks off #GoLive agency bootcamps in Asia

    Finally, Twitter kicks off a series of #GoLive agency bootcamps across Asia, including India, this August. The bootcamps are half day learning sessions for agencies comprising of intensive training workshops aimed at bringing together Twitter experts from marketing, research, product, and brand strategy to facilitate best practice sharing.The the first round of bootcamps will be conducted for some of the key agency partners including GroupM, Omnicom Media Group & Publicis Media. Later in the year, the program will be scaled to include some of the other agency groups too.

    More than 20 of these training sessions will be held with agencies across India, Indonesia, Philippines and Singapore between August and September.

    Here are some perspectives from the agencies:

    “At MEC India, to perpetually be in beta mode is a philosophy we aspire to. With so much going on around us, we place a big premium on staying updated. We find Twitter’s Flight School and agency outreach programme very valuable towards that end,” Gangs T Gangadhar, Managing Director of MEC South Asia.

    “Digital is developing at a rapid speed and we want to maximise this moment for our clients in real-time. The #GoLive training sessions and Flight School from Twitter ensure that we are topping the digital game, aligned to the needs of our teams, while helping us elevate as a Group.” – Gregory Fortune, Head of Trading, Southeast Asia, Publicis Groupe

    “The age of “Precision and Addressability” has arrived and as agency leaders, we need to be at the forefront to best advise our clients on their brand strategies and campaigns in this fast changing Digital landscape. I am excited to see Twitter making the effort to help upgrade agency skills with Twitter Flight School and the agency bootcamp. We look forward to closer collaboration with Twitter to take our agency to greater heights,” Yasir Riaz, Managing Director of Starcom Indonesia.

  • Saluting TV technicians, the Beyond Dreams way

    Saluting TV technicians, the Beyond Dreams way

    MUMBAI: As an audience, whenever we watch a film or a TV show we only know and remember the faces of our heroes and heroines. Even the national anthem videos which play in the multiplexes before a film starts feature the stars – film or TV or musicians or singers.

    We promptly forget and hardly acknowledge the professionals who work behind the camera. These are the names that appear in the end of the film or the show in the credits. We simply switch the channel or walk out the theatre, without paying heed to any of them as they roll down.

    Breaking the stereotype formula of only highlighting the stars on screen, TV production house Beyond Dreams Entertainment’s Yash Patnaik has featured those behind the scenes in a video of the national anthem, that was released on social media websites such as Facebook, YouTube and Twitter on Independence Day.

    TV crew such as make up artists and hair designers, writers, set designers, spot boys, lighting boys, helpers – pop up in the video singing a word or a line of the national anthem.

    Says Yash: “Whenever events like Independence Day, Diwali or Holi come, we always zoom in on the on-screen talent or directors or producers, and they are given greater respect. But behind the recognition and success we get are  the large crews that work with us and support all our productions. Whenever I visit my set, the affection and love I received from my unit is tremendous. Therefore, we thought of doing the video featuring them and let them feel special on the special day. “

    The national anthem video cost Patnaik – who has three shows (Jaana Na Dil Se Door, Naagarjuna and Kuch Rang Pyar Ke Aise Bhi) under his belt currently  – Rs 3 to 4 lakh to produce. Thanks to the three units that are working on the three shows, Patnaik had access to the 150 crew to participate in the video. Despite that however he states that it was not that easy to make the film.

    “They were not ready to face the camera,” he reveals. “as they are very uncomfortable in front of it. But they came forward after some persuasion and we shot it over four to five days.”

    Even good names from Bollywood stepped forward to lend their support to his effort. Bollywood actor Ali Faisal came forward and gave the voice over at the beginning of the video, with lyricist Abhishek Kumar writing the lines and Udbhav Ojha composing the music for the national anthem.

    The video was released on Facebook and YouTube and simultaneously a social media push was given. The hashtag #GoBeyond was used to promote it on social networking sites. On Twitter, the hashtag #GoBeyond was at the No 1 spot in India and in the world it was on number 20. The reach was 1.5 million and the video generated 165,000 views.  More than that it got a lot of plaudits from fellow and rival producers, industry stalwarts. The video trended at the number three position in Australia

    public://13925254_957448931030532_4701828021642154339_n.jpg
    Patnaik says another video has been produced with TV  stars paying tribute to the behind the scenes technicians.

    Yash says he is quite enthused by digital and short productions and hopes to launch a digital platform by the end of 2016.

    “Digital  gives you an opportunity to say what you feel and we should all say something which make sense,” says Yash. “You should speak in a voice and that voice should make some difference in the society and we will not shy away from telling the world what we believe in. And this video is first step in that initiative.”

  • Saluting TV technicians, the Beyond Dreams way

    Saluting TV technicians, the Beyond Dreams way

    MUMBAI: As an audience, whenever we watch a film or a TV show we only know and remember the faces of our heroes and heroines. Even the national anthem videos which play in the multiplexes before a film starts feature the stars – film or TV or musicians or singers.

    We promptly forget and hardly acknowledge the professionals who work behind the camera. These are the names that appear in the end of the film or the show in the credits. We simply switch the channel or walk out the theatre, without paying heed to any of them as they roll down.

    Breaking the stereotype formula of only highlighting the stars on screen, TV production house Beyond Dreams Entertainment’s Yash Patnaik has featured those behind the scenes in a video of the national anthem, that was released on social media websites such as Facebook, YouTube and Twitter on Independence Day.

    TV crew such as make up artists and hair designers, writers, set designers, spot boys, lighting boys, helpers – pop up in the video singing a word or a line of the national anthem.

    Says Yash: “Whenever events like Independence Day, Diwali or Holi come, we always zoom in on the on-screen talent or directors or producers, and they are given greater respect. But behind the recognition and success we get are  the large crews that work with us and support all our productions. Whenever I visit my set, the affection and love I received from my unit is tremendous. Therefore, we thought of doing the video featuring them and let them feel special on the special day. “

    The national anthem video cost Patnaik – who has three shows (Jaana Na Dil Se Door, Naagarjuna and Kuch Rang Pyar Ke Aise Bhi) under his belt currently  – Rs 3 to 4 lakh to produce. Thanks to the three units that are working on the three shows, Patnaik had access to the 150 crew to participate in the video. Despite that however he states that it was not that easy to make the film.

    “They were not ready to face the camera,” he reveals. “as they are very uncomfortable in front of it. But they came forward after some persuasion and we shot it over four to five days.”

    Even good names from Bollywood stepped forward to lend their support to his effort. Bollywood actor Ali Faisal came forward and gave the voice over at the beginning of the video, with lyricist Abhishek Kumar writing the lines and Udbhav Ojha composing the music for the national anthem.

    The video was released on Facebook and YouTube and simultaneously a social media push was given. The hashtag #GoBeyond was used to promote it on social networking sites. On Twitter, the hashtag #GoBeyond was at the No 1 spot in India and in the world it was on number 20. The reach was 1.5 million and the video generated 165,000 views.  More than that it got a lot of plaudits from fellow and rival producers, industry stalwarts. The video trended at the number three position in Australia

    public://13925254_957448931030532_4701828021642154339_n.jpg
    Patnaik says another video has been produced with TV  stars paying tribute to the behind the scenes technicians.

    Yash says he is quite enthused by digital and short productions and hopes to launch a digital platform by the end of 2016.

    “Digital  gives you an opportunity to say what you feel and we should all say something which make sense,” says Yash. “You should speak in a voice and that voice should make some difference in the society and we will not shy away from telling the world what we believe in. And this video is first step in that initiative.”

  • PepsiCo is exclusive global launch partner for Twitter’s promoted #Stickers

    PepsiCo is exclusive global launch partner for Twitter’s promoted #Stickers

    MUMBAI: Twitter has launched creative expression tools, #Stickers to help marketers revive their brands. Using this, users can add a prop of creativity to photos and connect them to the world on the platform. Various GIFs, polls and emojis are being launched to help brands drive deeper customer engagement.

    Starting today, brands can also create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging. This represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.

    Embeddable Tweet: 

    Brands can design four or eight stickers like accessories and other props for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning photos with the brand’s sticker will be connected and discoverable to anyone who taps the brand’s sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/image008_0.jpg?itok=G5CTWRwC

    Pepsi is the exclusive launch partner of promoted #Stickers, and will share nearly 50 custom stickers across 10 markets, including India, for fans to use as part of their global PepsiMoji campaign. The partnership also includes a custom niche creator campaign showing consumers how to use their #Stickers, as well as a branded Pepsi emoji and a promoted trend. This campaign marks the largest partnership between Twitter and Pepsi to date.

    Promoted #Stickers are available globally to select marketers with a managed account.