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Tag: Twitter

  • Cashless villages ‘Mumkin Hai’ with new channel & Rs 5-cr campaign

    Cashless villages ‘Mumkin Hai’ with new channel & Rs 5-cr campaign

    MUMBAI: The government has launched ‘DigiShala’, a Doordarshan free DTH channel, to promote cashless transactions in India — the first step in online payment education through the electronic media. The channel will be brought through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency: 11590 Mhz.

    The launch of the channel is part of the government’s ‘Digi Dhan Abhiyan’ under which www.cashlessindia.gov.in has been created to serve as a knowledge repository. The government plans to teach people how to safeguard their accounts from phishing and cyber crimes.

    Minister of electronics and information technology Ravi Shankar Prasad said that the television was one of the most effective and far-reaching mediums to create awareness. The ministry was rolling out a dedicated TV channel to inform citizens about digital payment ecosystem and its benefits he added.

    DigiShala aims to impart information, especially in rural and semi-urban areas, on the online payment ecosystem, its benefits, tools, and processes. The channel, via its user-friendly content, will also encourage viewers to use online payments. The expected viewership of the channel is more over two crore across India. It will be available free (without subscription fee) and hence could be availed by the poor.

    Prasad said that the channel would show programmes depicting demos of making digital payments using USSD, UPI, Aadhaar, e-wallets, cards, and various talk shows and panel discussions with experts, as well as information about products and services under the Digital India programme. Prasad said the goal was to help small traders and citizens to switch to digital payments.

    NITI Aayog has meantime launched an integrated campaign across print, television, radio and social media promoting digital payments to turn India into a cashless economy. The commission has been tasked to create a simplified yet convincing communication. With a primary budget of Rs 5 crore, the campaign will run for a period of six months in 19 regional languages. The call-to-action advertising spots with a local tone highlight routine activities such as shopping, hiring an auto, bill payments or buying groceries in which consumers can use online payments.

    On Facebook and Twitter, influencers such as Abhinav Bindra and Sakshi Malik are endorsing the digital payment campaign using #Digitalpayments and #IPayDigitally. The campaign has been created by The Moving Pixels Co and Thinkstr — Ahmedabad- and Gurgaon-based advertising agencies respectively.

    The TVC ‘Mumkin Hai’ (It’s possible) features a mix of consumers across occupations, age groups and economic levels as the voice-over explains various digital options. The ad ends with the prime minister’s speech urging people to become a part of cashless India.

  • 2016’s top hashtag trends

    2016’s top hashtag trends

    MUMBAI: From Brexit, to GST, to US elections and now demonetisation, 2016 has been an eventful year so far, and continues to throw googlys at us in the last few remaining days (Tamil Nadu CM’s death). No wonder the netizens were exceptionally chatty on Twitter this year.

    The country’s trending moments became worldwide conversations on Twitter, be it PM Modi’s revolutionary demonetisation reform (Most Influential Moment of the Year), Delhi’s rising pollution problem, the debut of Global Citizen Festival in India, and the Bollywood glam at the Filmfare Awards.

    PV Sindhu, Sakshi Malik, and Dipa Karmakar, India’s women athletes that won a million hearts on Twitter during the Olympics made #Rio2016 the Top Hashtag Trend of the Year on Twitter. Their medal victories and near-misses inspired women everywhere, and showcased a spirit of unwavering determination and grit.

    Virat Kohli’s Tweet in support of Anushka Sharma was the Golden Tweet or the most Retweeted Tweet of 2016.

    According to Twitter India, Twitter reflected and influenced Indian society that was united together in celebration, victory, protests, revolutionary reforms, crises, and significant cultural moments.

    To commemorate that, the micro blogging site has released a list of highlights from Twitter’s 2016.

    Hashtags are the anchors of any solid conversation; they enable users to discover and participate in what others are talking about for an issue they care about. With 7 of the top 10 hashtags this year related to the #Rio2016 Olympics and #WT20 cricket, sports dominated the trending Twitter conversations for the nation. The government’s flagship programme, #MakeInIndia is also one of the most popular Hashtag Trends of the year with its global appeal.

    1. #Rio2016

    All conversations surrounding this exciting sporting global moment converged on Twitter, as Indians Tweeted using the #Rio2016 hashtag. The hashtag united the country in this moment of national prominence and the Tweets reflected the pride, thrill and joy of Indians everywhere as Indian athletes won medals at the Olympics and received well-deserved cheers on the platform.

    2. #IndvsPak

    The two national teams enthralled fans with a cut-throat match in the group stage of the ICC WT20 tournament. The cricket mania took Twitter by storm as aficionados from either side of the border Tweeted fervently with #IndvsPak to join the conversation on the platform onMarch 19th.

    3. #WT20

    The apex international championship of Twenty20 cricket was religiously Tweeted about by the nation’s ardent cricket lovers. Fans rejoiced at every six and coped together with every wicket by using the #WT20 hashtag from March 15 – April 3.

    4. #IndvsAus

    India battled it out against the Aussies in the group stage of the WT20 tournament. Enthusiastic Indians Tweeted their support for the national team with the #IndvsAus hashtag and celebrated the national win when India beat Australia on March 27th.

    5. #MakeInIndia

    The Government of India uses Twitter to promote their flagship #MakeInIndia programme that encourages companies to manufacture their products in India. The Government shared updates on new deals, joint ventures and tech transfers using this hashtag around the world. Large corporations as well as SMBs across various verticals also Tweeted regarding developments related to this global #MakeInIndia initiative.

    6. #IndvsWI

    India vs West Indies was the penultimate knockout semi-final game in the WT20 tournament. #IndvsWI trended all day on March 31st and Tweets regarding the much anticipated match took over the Twitter timeline. West Indies won the match and millions of broken-hearted Indians still stood strong with Team India, in a display of true passion.

    7. #IndvsBan

    Indians around the world were united with #IndvsBan as fans Tweeted to fellow cricket lovers and joined the conversation on March 23rd. India clinched the thrilling WT20 match by defeating Bangladesh by 1 run and Twitter reflected the sentiments of this joyous moment.

    8. #PVSindhu

    India’s 1.2 billion people stood behind PV Sindhu (@Pvsindhu1) as she set out to compete against world #1 Carolina Mari in the Olympic Badminton Women’s Final. She became the first Indian woman to win a silver medal at the Olympics and Indians took to Twitter to congratulate her. #PVSindhu became an inspiring story for women empowerment as young women, mothers, and well-known women icons in India came together on Twitter to celebrate her victory.

    9. #surgicalstrike

    Debates and discussions ensued on Twitter after the Indian Army carried out a surgical strike against Pakistan on September 29th, following the Uri Attack. The nation stood divided in favour of or against this choice of action that led to a significant number of casualties of Indian soldiers.

    10. #JNU

    Jawaharlal Nehru University Students’ Union (JNUSU) president Kanhaiya Kumar was slapped with sedition charges and arrested on February 13th for a speech he gave at an event held on campus to mark the third anniversary of terror convict Afzal Guru’s hanging. The#JNU hashtag took Twitter by storm as people debated over serious issues such as condemning freedom of speech that this arrest reflected.

  • 2016’s top hashtag trends

    2016’s top hashtag trends

    MUMBAI: From Brexit, to GST, to US elections and now demonetisation, 2016 has been an eventful year so far, and continues to throw googlys at us in the last few remaining days (Tamil Nadu CM’s death). No wonder the netizens were exceptionally chatty on Twitter this year.

    The country’s trending moments became worldwide conversations on Twitter, be it PM Modi’s revolutionary demonetisation reform (Most Influential Moment of the Year), Delhi’s rising pollution problem, the debut of Global Citizen Festival in India, and the Bollywood glam at the Filmfare Awards.

    PV Sindhu, Sakshi Malik, and Dipa Karmakar, India’s women athletes that won a million hearts on Twitter during the Olympics made #Rio2016 the Top Hashtag Trend of the Year on Twitter. Their medal victories and near-misses inspired women everywhere, and showcased a spirit of unwavering determination and grit.

    Virat Kohli’s Tweet in support of Anushka Sharma was the Golden Tweet or the most Retweeted Tweet of 2016.

    According to Twitter India, Twitter reflected and influenced Indian society that was united together in celebration, victory, protests, revolutionary reforms, crises, and significant cultural moments.

    To commemorate that, the micro blogging site has released a list of highlights from Twitter’s 2016.

    Hashtags are the anchors of any solid conversation; they enable users to discover and participate in what others are talking about for an issue they care about. With 7 of the top 10 hashtags this year related to the #Rio2016 Olympics and #WT20 cricket, sports dominated the trending Twitter conversations for the nation. The government’s flagship programme, #MakeInIndia is also one of the most popular Hashtag Trends of the year with its global appeal.

    1. #Rio2016

    All conversations surrounding this exciting sporting global moment converged on Twitter, as Indians Tweeted using the #Rio2016 hashtag. The hashtag united the country in this moment of national prominence and the Tweets reflected the pride, thrill and joy of Indians everywhere as Indian athletes won medals at the Olympics and received well-deserved cheers on the platform.

    2. #IndvsPak

    The two national teams enthralled fans with a cut-throat match in the group stage of the ICC WT20 tournament. The cricket mania took Twitter by storm as aficionados from either side of the border Tweeted fervently with #IndvsPak to join the conversation on the platform onMarch 19th.

    3. #WT20

    The apex international championship of Twenty20 cricket was religiously Tweeted about by the nation’s ardent cricket lovers. Fans rejoiced at every six and coped together with every wicket by using the #WT20 hashtag from March 15 – April 3.

    4. #IndvsAus

    India battled it out against the Aussies in the group stage of the WT20 tournament. Enthusiastic Indians Tweeted their support for the national team with the #IndvsAus hashtag and celebrated the national win when India beat Australia on March 27th.

    5. #MakeInIndia

    The Government of India uses Twitter to promote their flagship #MakeInIndia programme that encourages companies to manufacture their products in India. The Government shared updates on new deals, joint ventures and tech transfers using this hashtag around the world. Large corporations as well as SMBs across various verticals also Tweeted regarding developments related to this global #MakeInIndia initiative.

    6. #IndvsWI

    India vs West Indies was the penultimate knockout semi-final game in the WT20 tournament. #IndvsWI trended all day on March 31st and Tweets regarding the much anticipated match took over the Twitter timeline. West Indies won the match and millions of broken-hearted Indians still stood strong with Team India, in a display of true passion.

    7. #IndvsBan

    Indians around the world were united with #IndvsBan as fans Tweeted to fellow cricket lovers and joined the conversation on March 23rd. India clinched the thrilling WT20 match by defeating Bangladesh by 1 run and Twitter reflected the sentiments of this joyous moment.

    8. #PVSindhu

    India’s 1.2 billion people stood behind PV Sindhu (@Pvsindhu1) as she set out to compete against world #1 Carolina Mari in the Olympic Badminton Women’s Final. She became the first Indian woman to win a silver medal at the Olympics and Indians took to Twitter to congratulate her. #PVSindhu became an inspiring story for women empowerment as young women, mothers, and well-known women icons in India came together on Twitter to celebrate her victory.

    9. #surgicalstrike

    Debates and discussions ensued on Twitter after the Indian Army carried out a surgical strike against Pakistan on September 29th, following the Uri Attack. The nation stood divided in favour of or against this choice of action that led to a significant number of casualties of Indian soldiers.

    10. #JNU

    Jawaharlal Nehru University Students’ Union (JNUSU) president Kanhaiya Kumar was slapped with sedition charges and arrested on February 13th for a speech he gave at an event held on campus to mark the third anniversary of terror convict Afzal Guru’s hanging. The#JNU hashtag took Twitter by storm as people debated over serious issues such as condemning freedom of speech that this arrest reflected.

  • Demonetisation: Paytm & SBI most talked about on Twitter and Insta

    Demonetisation: Paytm & SBI most talked about on Twitter and Insta

    MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

    While the country debates on whether the move has been successful in curbing black money or not, one thing is for certain, it caught everyone’s attention.

    Maxus Kaleidoscope has released data that reveals the location-wise mood of India from Twitter and Instagram.

    The conversations were mapped  between the 8 to the 24 of Nov 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time.

    Location based Tweets and Instagram Posts oscillated largely between Action oriented and Calm Moods in the fortnight since the demonetization from an All India basis. Calm moods were dominant in the North Eastern states of Mizoram and Meghalaya as depicted in the map below.

    Nearly 5 Lakh conversations on Twitter & Instagram made up the top 10 trending topics. Demonetization accounted for 6 of the top 10 trending topics since the announcement, of which the PM accounted for half of the trending topics. #IamwithModi and #Modi were the topics that made up for 19% of the conversations within the top 10 trends. Cricket shared a bit of the spotlight from demonetization thanks to the ongoing England-India test series.
    public://Demonetisation Mood Mapping by Maxus (1)_0.jpg

    Brands too shared some of the light light that demonetization drew. A total of 23 brands of were linked to the top 10 trending topics during the past fortnight. These brands factored in slightly over 30 per cent of the total conversations. PayTM  leading the bunch (avg. 53% association) and SBI (avg. 16% association) carved out the larger part of the Brand Share of Conversation.
    public://Demonetisation Mood Mapping by Maxus (2)_0.jpg

    The top 5 metros reflected similar patterns of Moods where Action dominated the moods however there were some days especially like 17 Nov in Delhi when the expression of Calm gave way to Action. Additionally Tamil Nadu showed a blip towards Anxiety on the 18, 19 and 21 Nov 2016 when subsequent announcements of the demonetization easing by the government and news of the CM Jayalalithaa seemed to have driven up the specific mood.

    public://Demonetisation Mood Mapping by Maxus (3).jpg

    public://Demonetisation Mood Mapping by Maxus (4).jpg

    public://Demonetisation Mood Mapping by Maxus (5).jpg

    public://Demonetisation Mood Mapping by Maxus (6).jpg

    public://Demonetisation Mood Mapping by Maxus (7).jpg

    According to Maxus Kaleidoscope’s mapped data over Twitter and Intagram, there is a sense of patient restraint in cities across India as the demonetization moves on into the 3rd week and nears the critical end of the month period when cash flows really come into play.

     

  • Demonetisation: Paytm & SBI most talked about on Twitter and Insta

    Demonetisation: Paytm & SBI most talked about on Twitter and Insta

    MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

    While the country debates on whether the move has been successful in curbing black money or not, one thing is for certain, it caught everyone’s attention.

    Maxus Kaleidoscope has released data that reveals the location-wise mood of India from Twitter and Instagram.

    The conversations were mapped  between the 8 to the 24 of Nov 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time.

    Location based Tweets and Instagram Posts oscillated largely between Action oriented and Calm Moods in the fortnight since the demonetization from an All India basis. Calm moods were dominant in the North Eastern states of Mizoram and Meghalaya as depicted in the map below.

    Nearly 5 Lakh conversations on Twitter & Instagram made up the top 10 trending topics. Demonetization accounted for 6 of the top 10 trending topics since the announcement, of which the PM accounted for half of the trending topics. #IamwithModi and #Modi were the topics that made up for 19% of the conversations within the top 10 trends. Cricket shared a bit of the spotlight from demonetization thanks to the ongoing England-India test series.
    public://Demonetisation Mood Mapping by Maxus (1)_0.jpg

    Brands too shared some of the light light that demonetization drew. A total of 23 brands of were linked to the top 10 trending topics during the past fortnight. These brands factored in slightly over 30 per cent of the total conversations. PayTM  leading the bunch (avg. 53% association) and SBI (avg. 16% association) carved out the larger part of the Brand Share of Conversation.
    public://Demonetisation Mood Mapping by Maxus (2)_0.jpg

    The top 5 metros reflected similar patterns of Moods where Action dominated the moods however there were some days especially like 17 Nov in Delhi when the expression of Calm gave way to Action. Additionally Tamil Nadu showed a blip towards Anxiety on the 18, 19 and 21 Nov 2016 when subsequent announcements of the demonetization easing by the government and news of the CM Jayalalithaa seemed to have driven up the specific mood.

    public://Demonetisation Mood Mapping by Maxus (3).jpg

    public://Demonetisation Mood Mapping by Maxus (4).jpg

    public://Demonetisation Mood Mapping by Maxus (5).jpg

    public://Demonetisation Mood Mapping by Maxus (6).jpg

    public://Demonetisation Mood Mapping by Maxus (7).jpg

    According to Maxus Kaleidoscope’s mapped data over Twitter and Intagram, there is a sense of patient restraint in cities across India as the demonetization moves on into the 3rd week and nears the critical end of the month period when cash flows really come into play.

     

  • Star Plus leads in traditional entertainment media brand category: Study

    Star Plus leads in traditional entertainment media brand category: Study

    MUMBAI: In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

    The study broadly covers six categories of content- health and lifestyle, new age entertainment, traditional entertainment, new age news, traditional news, individual creators and over 5,000 Facebook video publishers in India.

    According to the report, Times of India with 112228314 views is the most viewed video publisher on Facebook. It is the most consistent video uploader of all and uploads more than 20 videos on their Facebook page almost every day.

    “India is right now at the center of Facebook’s growth strategy. With around 142 million monthly active users in the country, it is a platform that brands or video creators cannot ignore! Despite YouTube still being the go-to platform for most video creators in the country, Facebook is fast catching up and attracting new creators to its platform,” said Vidooly CEO and co-founder Subrat Kar.

    Star Plus dominates the traditional entertainment media brand category with 26 million+ views, and is followed closely by Zoom TV with 25 million+ views and HistoryTV 18 with 24 million+ views.

    Food related content is gaining massive traction in India. Hebbar’s Kitchen, ScoopWhoop’s Om nom nom, Buzzfeed India, Glamrs, The Logical Indian, PopXo, Scroll are making a killing on Facebook through video.

    The top 10 new age media brands collectively clocked over 206 million video views just in October.

  • Star Plus leads in traditional entertainment media brand category: Study

    Star Plus leads in traditional entertainment media brand category: Study

    MUMBAI: In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

    The study broadly covers six categories of content- health and lifestyle, new age entertainment, traditional entertainment, new age news, traditional news, individual creators and over 5,000 Facebook video publishers in India.

    According to the report, Times of India with 112228314 views is the most viewed video publisher on Facebook. It is the most consistent video uploader of all and uploads more than 20 videos on their Facebook page almost every day.

    “India is right now at the center of Facebook’s growth strategy. With around 142 million monthly active users in the country, it is a platform that brands or video creators cannot ignore! Despite YouTube still being the go-to platform for most video creators in the country, Facebook is fast catching up and attracting new creators to its platform,” said Vidooly CEO and co-founder Subrat Kar.

    Star Plus dominates the traditional entertainment media brand category with 26 million+ views, and is followed closely by Zoom TV with 25 million+ views and HistoryTV 18 with 24 million+ views.

    Food related content is gaining massive traction in India. Hebbar’s Kitchen, ScoopWhoop’s Om nom nom, Buzzfeed India, Glamrs, The Logical Indian, PopXo, Scroll are making a killing on Facebook through video.

    The top 10 new age media brands collectively clocked over 206 million video views just in October.

  • A combination of cute & hot, guess what?

    A combination of cute & hot, guess what?

    MUMBAI: Foodpanda has announced that Sunny Leone will be a part of their new digital marketing campaign.

    The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization. The campaign would target the consumers through various social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

    The campaign videos can be viewed on Foodpanda’s social properties. In the videos, Sunny would be seen along with her husband; in an informal relaxed disposition at her home yearning for some great food and Foodpanda does the trick for her. The short digital campaign would majorly play on Snapchat which is in sync with the content consumption by the users of today. The sentiment of the campaign talks of what Foodpanda stands for- convenience, making users feel special and express delivery.

    Foodpanda India CMO Gagan Arora says, “Post demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need.”

  • A combination of cute & hot, guess what?

    A combination of cute & hot, guess what?

    MUMBAI: Foodpanda has announced that Sunny Leone will be a part of their new digital marketing campaign.

    The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization. The campaign would target the consumers through various social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

    The campaign videos can be viewed on Foodpanda’s social properties. In the videos, Sunny would be seen along with her husband; in an informal relaxed disposition at her home yearning for some great food and Foodpanda does the trick for her. The short digital campaign would majorly play on Snapchat which is in sync with the content consumption by the users of today. The sentiment of the campaign talks of what Foodpanda stands for- convenience, making users feel special and express delivery.

    Foodpanda India CMO Gagan Arora says, “Post demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need.”

  • Use ‘Umbrella with Raindrops’ for sex risk awareness

    Use ‘Umbrella with Raindrops’ for sex risk awareness

    MUMBAI: The World’s leading sexual wellbeing brand, Durex, today announced “Umbrella with Raindrops” as the overwhelming choice (23.3%) in a global poll1 to find the unofficial safe sex emoji.

    Shockingly, almost half of 16-35 year olds think that HIV is not something that could ever affect them2 despite the fact that every 30 seconds a young person is infected with HIV3.

    Whilst more than 60% of young people surveyed1 admitted to being uncomfortable discussing safe sex, 72% of respondants surveyed admitted they found it easier to express emotions using emojis and more than three quarters admitted that they use emojis to discuss sex and relationships. 

    The unveiling of an unofficial safe sex emoji is the latest move in Durex’s ongoing #CondomEmoji campaign which calls for Unicode to put a safe sex emoji on every smartphone in the world in order to help young people communicate about safe sex more easily.  

    To date, the #CondomEmoji campaign has trended on both Twitter and Facebook with supporters from over 160 countries backing the movement, and has seen high profile support on social media from global organisations including the International Planned Parenthood Association, Terrence Higgins Trust and New Zealand AIDS Foundation. Durex hopes that the popularity of the unofficial safe sex emoji will demonstrate what the 9 out of 10 surveyed confirmed; that a safe sex emoji would be a step towards empowering young people to talk about safe sex – and encourage Unicode to reconsider their decision to reject the original application.

    Durex Global Category Director, Volker Sydow, said: “Until Unicode recognise the need for a Condom Emoji and reverse their decision to put a safe sex emoji on every smartphone across the globe, we must continue to  demonstrate that there is the desire for such a thing.  We believe the naming of “Umbrella with Raindrops” as the unofficial safe sex emoji will be a significant step towards helping young people put safe sex back on the agenda. We are asking people to show their support for the cause on World AIDS Day 2016 by using this unofficial safe sex emoji and the hashtag #CondomEmoji.”

    The campaign has also received the support of the International Planned Parenthood Association (IPPF), with Director General Tewodros Melesse adding: “Safe sex awareness continues to be an important global challenge. We support Durex’s campaign in helping make young people think about protection. On World AIDS Day we will be backing this effort to help raise awarness of the risks associated with unprotected sex.” 

    Sources:

    1. 3GEM research questioning 3500 people from UK, USA, Brazil, China, India and South Africa commissioned by Durex – UK, October 2016

    2. Someone Like Me, VIMN & Brand Solutions Insight with Tapestry Research, 2014

    3. UNAIDS. Global Report 2010, Core Slides, Slide 11