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Tag: Twitter

  • Amazon Prime subs can watch NFL live, 10-game deal signed

    MUMBAI: As a growing number are switching to mobile entertainment, Amazon Prime has decided to stream US National Football League games live.

    A company spokesperson said that Amazon will live-stream 10 games exclusively for Prime members. Yahoo streamed the first NFL game in 2015.

    Before the deal was announced, Twitter, Facebook and YouTube were also in the running. It was learnt that Amazon marched ahead of all for the digital distribution rights. Although Amazon declined to comment on the deal value, it is understood to be around US$ 50m for ten games in a year. Amazon plans to recover its investments by running ads during the games.

    Amazon has over 60 million Prime subscribers worldwide, according to analyst reports.

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    Amazon Prime brings Fugay & Autograph on Gudi Padwa

    Amazon Prime expands reach, available to Voda subs

     

     

  • Germany threatens to penalise Facebook, Twitter for hate speech and fake news

    NEW DELHI: Germany has threatened to impose fines of up to €50 million (Euro Five crore) on social media networks including Facebook and Twitter if they fail to get their houses in order over the spread of hate speech online.

    The proposals would see firms hit in their pockets for failing to remove blatantly illegal content such as hate speech and fake news within 24 hours, according to a report in ‘Guardian’ yesterday.

    For other, lesser, law breaking content a more lenient deadline of seven days has been set.

    A draft law is currently being formulated by the German Parliament prompted by exacerbated politicians concerned that American social media firms are not taking the problem seriously enough, although it is likely to be met with howls of anger from free speech activists.

    Federal minister for justice and consumer protection Heiko Maas said, “Facebook and Twitter missed the chance to improve their takedown practices. For companies to take on their responsibility in question of deleting criminal content, we need legal regulations.”

    Internet giants have long striven to paint themselves as conduits of information rather than publishers in their own right, a semantic quirk which enables them to shed much of the responsibility shouldered by traditional publishers.

    The German government’s move follows concerns raised by chancellor Angela Merkel that fake news and bots could influence upcoming elections.

  • WeTransfer appoints Httpool as India partners

    MUMBAI: Httpool has added another global major to their extensive kitty of partners, with WeTransfer. The international cross-channel advertising network, that has partnered to monetise WeTransfer Ad inventories in 15+ markets in Europe, will also now be representing them in India.

    Founded in 2009, WeTransfer is the pioneer of effortless file transfer. With seamless and deeply integrated access they have over 40 million active users every month! WeTransfer provides brands with an extensive ad inventory to reach their target audience effectively through full-screen background or wallpaper spots.

    Httpool; an international cross-channel ad network, is an optimal partner for media agencies seeking integrated digital advertising solutions. Httpool employs the most advanced proprietary and licensed technologies to offer the broadest range of ad network products and ad tech solutions across display, video, engagement, social and performance channels, on all devices. It represents Twitter, LinkedIn, BBC, AOL, Spotify and other selected global and local publishers across 30+ Central and Eastern European and Asian markets. Httpool India was founded in 2010 and has offices in Mumbai and Delhi that work with all major agencies and brands.

    WeTransfer’s John De Lang explains: “Httpool brings with them extensive experience and leadership in the digital space. We have been working with them for a while now and they have been representing us in multiple markets across Europe and Asia; we are pleased to have them represent our platform within the Indian market too.”

    Httpool India managing partner Amit Gupta adds, “WeTransfer experiences a lot of traction from varied target groups belonging to diverse fields, making it a great platform for advertisers. We look forward to this exciting and challenging journey in an exhaustive market like India”

  • Wrogn Virat brand in Jabong portfolio

    MUMBAI: India’s leading online fashion portal Jabong has announced the addition of Virat Kohli’s breakaway fashion brand Wrogn to its product portfolio. The men’s fashionwear brand will be available in 450 variants.

    Virat has been the highest run scorer for India for six years straight and was the fastest in the world to reach 25 centuries in ODIs. Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.

    Wrogn’s launch will be supported by digital and social media campaigns including Virat’s selfie video announcing the brand’s launch on YouTube, Facebook, Twitter & Instagram. A separate Shop-In-Shop promotion will highlight the WROGN’s latest campaign images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog. The top two highest spenders on the day of launch will be invited for a Meet & Greet with Virat Kohli while the remaining five highest spenders will receive merchandise signed by the Indian cricket captain.

    Jabong chief business officer Rahul Taneja said, “We are pretty stoked to launch Wrogn on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself.”
    Jabong chief merchandising officer Kalyan Kumar Gunasekaran added, “Wrogn collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, Wrogn for us is just the right click.”

    Universal Sportsbiz CEO & owner of Wrogn Anjana Reddy said, “Wrogn is one of the fastest growing men’s youth fashion brand in India, and we are excited to partner with Jabong and launch our latest SS’17 Collection.”

    Universal, under its brand ‘Collectabillia’, is every sporting enthusiast’s dream. Promoted by Reddy – a national level badminton player – and backed by the Accel Partners, of the Angry Birds and Facebook fame, Collectabillia aims to bridge the gap between celebrities and their ardent fans.

  • VLCC launches ‘beauty-full month’

    MUMBAI: VLCC, a leader in beauty and wellness industry in India, has announced the roll-out of its innovative “The Beauty-Full Month” campaign to celebrate womanhood across India. This multi-media marketing communications campaign, rolled out for the month of March 2017, aims to applaud the distinctiveness and beauty of every woman. The campaign is live on the company’s website, and its social media channels including Facebook, Twitter, Instagram and will also be supported with consumer engagement initiatives on-ground as well as print advertising. As a part of the campaign, VLCC is providing up to 50 per cent discount on specific services on a particular day.

    Conceptualized in-house, basis research and insights, the campaign around the Beauty Services offerings by VLCC, is primarily designed to reach out to women across all age groups. The campaign will run for the entire month of March where each day is dedicated to celebrate the 31 beautiful attributes of a woman. To complement each attribute, 31 different services, one for each day, are being offered at all VLCC Wellness Centers across cities in India.

    VLCC founder Vandana Luthra said, “Since no two women are the same, the beauty and wellness treatment offered should be tailor-made to celebrate their uniqueness. This campaign is our token of gratitude to all the wonderful women who make this world a better place. This is a unique campaign wherein we are extensively using digital as the lead medium to connect with our consumers.”

    The campaign is supported by online promotions and contest, on-ground activations, bloggers and influencer engagement, across the month. VLCC is promoting this campaign across multiple digital formats using native stories, banner advertising, video promotions etc. Additionally, Facebook Live sessions are being conducted around the theme of the week, to increase consumer engagement.

  • YouTube challenges Facebook & Twitter with mobile live

    MUMBAI: Beware, Facebook and Periscope. YouTube is ready to ramp up a challenge with its live mobile closeup. Google-owned video network has began to let popular online video personalities broadcast on the go using mobile devices.

    The new mobile live streaming feature allows YouTube content creators whose channels have more than 10,000 subscribers to broadcast through apps tailored for mobile devices such as smartphones.

    According to product managers Barbara Macdonald and Kurt Wilms, this launch will put the power of live streaming in the hands of hundreds of thousands of talented creators, giving them a more intimate and spontaneous way to share their thoughts, lives and creativity.

    The feature would be available more broadly at YouTube soon.

    However, the functionality remains unchanged. As before, you can set a custom title, enable or disable live chat, and choose to send a notification to all of your subscribers. You can broadcast in portrait or landscape and messages will appear on your screen as fast-moving bubbles.

    Facebook and Twitter have already added such capabilities to their mobile applications, getting an advantage on YouTube.

    YouTube is banking on its reliability and rock-solid infrastructure to tempt people across, as well as a new Super Chat feature. Like Twitch and other live streaming services, this gives viewers the option to pay for a distinct, brightly colored message. It’ll stay pinned to the top of the chat window for up to five hours, and earn creators another slice of cash as they converse with their fans in real-time.

    Macdonald and Wilms said that Super Chat is like paying for that front-row seat in the digital age.

    In December, Facebook began testing a live audio streaming service that will let people essentially broadcast radio-style on the leading online social network.

    The new feature came as an alternative to a Facebook Live tool that lets people stream live video at the social network.

    An audio-streaming option promised to be useful in areas where telecommunication networks have trouble handling the larger data demands of video streaming.

  • Twitter introduces three safety features

    Twitter introduces three safety features

    MUMBAI: Twitter has announced three changes — stopping the creation of new abusive accounts, bringing forward safer search results, and collapsing potentially abusive or low-quality Tweets. 

    Twitter stands for freedom of expression and people being able to see all sides of any topic. The global live communication platform announced three changes today –  stopping the creation of new abusive accounts, bringing forward safer search results, and collapsing potentially abusive or low-quality Tweets.

    Last week, it introduced an improvement to reporting abusive Tweets that gives people experiencing targeted harassment more ways to report it. Twitter began building on this initiative in November, and is continuing to work on ways to give people more control over what they see on the platform.

    Stopping the creation of new abusive accounts:

    Twitter is taking steps to identify people who have been permanently suspended and stop them from creating new accounts. This focuses more effectively on some of the most prevalent and damaging forms of behavior, particularly accounts that are created only to abuse and harass others.

    Introducing safer search results:

    Twitter is also working on ‘safe search’ which removes Tweets that contain potentially sensitive content and Tweets from blocked and muted accounts from search results. While this type of content will be discoverable if you want to find it, it won’t clutter search results any longer. Learn more in our help center.

    Collapsing potentially abusive or low-quality Tweets:

    The team has also been working on identifying and collapsing potentially abusive and low-quality replies so the most relevant conversations are brought forward. These Tweet replies will still be accessible to those who seek them out. This can be expected to roll out in the coming weeks.

    In the days and weeks ahead, Twitter announced that the company will continue to roll out product changes – some changes will be visible and some less so. With every change, the site is looking forward to learn, iterate, and continue to move at this speed until it has made a significant impact that people can feel.

  • Twitter records over 700K Tweets with #Budget2017

    Twitter records over 700K Tweets with #Budget2017

    MUMBAI: Twitter is the live connection to news and culture and this reflected during the recently concluded #Budget2017 when people flocked to the platform for live breaking news and to know what’s happening. Conversations on Twitter on the Union Budget 2017 echoed the nation’s mood and its temperament towards an event of national significance.

    From common man to well-known personalities, everyone took to Twitter to express their opinions regarding the Budget. The platform recorded 720,000 Budget-related Tweets between January 30 – February 2, 2017.

    The conversations on the platform peaked at 12:01 PM with 1.5K Tweets per minute.

    Here’s a snapshot of what people were saying about #Budget2017:

    Together with the Finance Ministry (@FinMinIndia), Ministry of Information and Broadcasting (@MIB_India), CNBC-TV18 (@CNBCTV18News), SBI (@TheOfficialSBI), as well as Bloomberg-Quint (@BloombergQuint), Twitter provided live updates from #Budget2017, showcasing the presentation of the Union Budget and initiated conversation amongst policy makers, influencers, journalists, opinion-makers, and the public in general.

    This year, Finance Minister @ArunJaitley did two Q&As on Twitter, taking questions with the hashtags #MyQuestionToFM and #AskYourFM after the Budget itself, expanding the #Budget2017 discussion with the public and gathering feedback in real-time. @FinMinIndia also posted exclusive behind the scenes peek into the highly secretive process of the making of the #Budget2017 with an autographed picture of the Finance Minister @ArunJaitley via Twitter’s Challenger app as well as a video Teaser to the Q&A session.

    In a first of its kind Twitter collaboration, CNBC-TV18 and SBI joined forces for the first-ever Amplify partnership in the news category for India, providing video highlights of #Budget2017 on the platform. The highly informative content approach featured #Budget2017 videos from CNBC-TV18 and pre-roll ads from SBI.

  • Twitter records over 700K Tweets with #Budget2017

    Twitter records over 700K Tweets with #Budget2017

    MUMBAI: Twitter is the live connection to news and culture and this reflected during the recently concluded #Budget2017 when people flocked to the platform for live breaking news and to know what’s happening. Conversations on Twitter on the Union Budget 2017 echoed the nation’s mood and its temperament towards an event of national significance.

    From common man to well-known personalities, everyone took to Twitter to express their opinions regarding the Budget. The platform recorded 720,000 Budget-related Tweets between January 30 – February 2, 2017.

    The conversations on the platform peaked at 12:01 PM with 1.5K Tweets per minute.

    Here’s a snapshot of what people were saying about #Budget2017:

    Together with the Finance Ministry (@FinMinIndia), Ministry of Information and Broadcasting (@MIB_India), CNBC-TV18 (@CNBCTV18News), SBI (@TheOfficialSBI), as well as Bloomberg-Quint (@BloombergQuint), Twitter provided live updates from #Budget2017, showcasing the presentation of the Union Budget and initiated conversation amongst policy makers, influencers, journalists, opinion-makers, and the public in general.

    This year, Finance Minister @ArunJaitley did two Q&As on Twitter, taking questions with the hashtags #MyQuestionToFM and #AskYourFM after the Budget itself, expanding the #Budget2017 discussion with the public and gathering feedback in real-time. @FinMinIndia also posted exclusive behind the scenes peek into the highly secretive process of the making of the #Budget2017 with an autographed picture of the Finance Minister @ArunJaitley via Twitter’s Challenger app as well as a video Teaser to the Q&A session.

    In a first of its kind Twitter collaboration, CNBC-TV18 and SBI joined forces for the first-ever Amplify partnership in the news category for India, providing video highlights of #Budget2017 on the platform. The highly informative content approach featured #Budget2017 videos from CNBC-TV18 and pre-roll ads from SBI.

  • Movies Now 2 offers to win paid trip for Wrestle Mania 2017

    Movies Now 2 offers to win paid trip for Wrestle Mania 2017

    MUMBAI: This month, get a chance to meet you favorite wrestling stars in WWE Live! Movies Now 2 has tied-up with XXX: The Return of Xander Cage and offers its viewers a chance to win a trip to Germany for an opportunity to watch WWE Live – Road To Wrestle Mania 2017. Viewers can grab onto this opportunity by participating in their twitter contest which starts from 18 January at 3:00pm.

    Movies Now 2 has associated for this exclusive tie-up with the film because it resonates to the movie’s content. It is very similar to the kind of movies that air on the channel; very stylish, cutting-edge and action-packed. The channel known as the Hollywood’s Wildchild, showcases some of the best Hollywood movies for avid movie-watchers, who love high decibel action and drama and it’ll be very exciting to see the audience engagement for a contest of this kind.

    To participate the viewers will have to follow Movies Now 2 Twitter handle – @MoviesNow2 and they will be eligible for selection after they have successfully completed 5 or more tasks/activities/quizzes. Post the quiz one lucky winner will win an all-expense paid trip for two to Germany and get the opportunity to see their favorite WWE stars live.