ITV

Tag: Twitter

  • Red Chillies partners Twitter for ‘Jab Harry Met Sejal’

    MUMBAI: Taking forward their unconventional marketing approach, Red Chillies Entertainment has successfully gotten the audience hooked to its mini trails. These micro units have given us sweet glimpses into the characters of Harry and Sejal. Directed by Imtiaz Ali, Jab Harry Met Sejal releases in cinemas on 4 August 2017.

    The latest mini trail, which is the fifth in the order introduces the audience to a new character, the ring. It shows Harry and Sejal looking for the ring all across the beautiful European terrains.

    Here’s the Mini Trail 5 if you’ve not seen it:

    To establish the importance of the ring in the story, the makers have partnered with Twitter India to launch a custom emoji of a ring alongside the hashtag of the film. In each tweet by a user with the hashtags related to the film- #JabHarryMetSejal #JHMS, the emoji of a ring automatically appears at the end of the hashtag. This indeed is a very cool way of emphasising the key element of the film to the audience prior to its releases.

    Talking about the activity, Binda Dey, Marketing Head at Red Chillies Entertainment said, “The ring emoji was planned keeping the communication of Mini Trail 5 in mind. While Harry and Sejal are looking for the ring in the Mini Trail, fans can use the hashtags related to the film and find the ring connect on this platform.”

    “Twitter is the best place to discover what’s happening in the world of Bollywood. The custom emoji intrigues the audience to learn more about the film and offers the opportunity to have shared experiences with their favourite stars Shah Rukh Khan and Anushka Sharma on Twitter,” says Viral Jani, Head of TV & Entertainment Partnerships at Twitter India.

    After looking for the ring in mini trail 5, Anushka Sharma took to Twitter to launch the emoji:

    This indeed is another masterstroke in building the connect as well tapping on to the massive fan following of the both- Shah Rukh Khan and Anushka Sharma on Twitter.

  • One million GST-related Tweets between 30 Jun & 2 Jul as India sought news & updates

    MUMBAI: Twitter is the best place to know what’s happening around in India and to talk about it. Over the weekend, Twitter saw over one million GST-related Tweets (between 30 Jun – 2 Jul 2017) as the whole country flocked to the platform for live breaking news and updates on the launch of GST in India. From #GSTIndia to #GSTForCommonMan, conversations on Twitter echoed the nation’s mood and its temperament towards an event of national significance.

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    As the launch of GST took place at midnight, people took to Twitter to express their opinions and conversations on the platform peaked at 12:30 AM on July 1st with 1.1K Tweets per minute. Top hashtags around the conversation show all sides to the story, including: #GSTCouncil,  #GSTIndia, #GST@GoI, #GSTRate, GST, #GST, #GSTsimplified, #IndiaforGST,  askGST, #GSTForCommonMan, #HalfCookedGST, #HalfBakedGST.

    Mahima Kaul (@misskaul), Head of Public Policy and Government, Twitter India said, “Conversations around the launch of the GST exemplify Twitter as the best place for people to connect with what’s happening in India and around the world and express their opinions. The platform witnessed a myriad of perspectives from Indian audience supporting as well as raising their concerns about the same. With more than a million Tweets on GST, we hope the public feedback will help to facilitate greater citizen engagement on the topic.”

    Top Tweets around the conversations for GST include:

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  • Myntra launches digital campaign with customer

    MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region. Her name is Novi, a homemaker with two daughters and passionate shopper of fashion, from Aizwal in Mizoram.

    The video would be placed on Facebook, Twitter and Myntra’s Youtube channel. Myntra has developed a short film with narration by Novi herself, where she talks about her experience as an enthusiastic, fashionable and cool homemaker. Her story is not just about shopping, brands or style, it is more about being trendy, the elated feeling of looking good and fashion being a way of life in the region.

    The video is called ‘MyntraUnforgettables with Novi’, where Novi briefly narrates her experience as a homemaker and a fashion forward individual from Mizoram.

    The film begins with a bird’s view of the mountainous landscape of Aizwal during monsoon and Novi describing it as a place having an old world charm with a new age vibe. She spent her entire life there and she feels, she was born in heaven. She is a stay at home mom by choice with two beautiful daughters and her husband is a doctor. As she describes this, the video takes us through hilly regions and old towns and shows her pet dogs at home. It then shows her moving about in Aizwal with her husband by her side in one of the shots and a glimpse of her daughters playing in the house.

    Novi then begins to describe her personality, more specifically her sense of fashion and describes fashion as ‘happiness’. She was always on the search for brands and one day she happened to find Myntra. Her husband George is also very selective about his fashion, one of their little daughters, Norelle is like a diva and the other, Aria, is the wise one and Novi loves to dress them up. She states that she was lucky as when Aria was about to be born, Myntra started its door-to-door delivery in that city and she shopped crazily for her new born during the end of reason sale, in fact her first dress was delivered by Myntra. The video also shows adverse conditions such as rain and difficult terrain that the delivery executive has to brave, in order to be able to deliver the package. EORS has now become a tradition in the family and everybody shops to their heart’s content during the sale. She goes on to state that we don’t realize how looking good makes us feel good, as it sparks up one’s personality, make the person feel confident and on top of the world. She describes herself and her personality as being part of a family that sticks together and celebrates together and experiences all up’s and down’s and life in style.

  • Twitter handle @StarFootball crosses one million followers

    MUMBAI: Home to a number of leading domestic and International sports, the Star Sports network with eleven channels broadcasts premier sporting events has a leading voice for football on social media, @StarFootball – the official Star Sports Football Twitter handle – has surpassed the following of football teams by garnering more than 1 million followers.This growth is fuelled by fascinating content, engaging updates which includes the latest news and happenings from the world of football. In just one year, the page has witnessed a massive 930 per cent organic growth, becoming a popular social destination for the football community.

    Real-time updates and appealing campaigns related to leagues such as Premier League and Bundesliga helps fans engage with the handle and enjoy football during the games and even off-season. @StarFootball has 9 lakh more followers since April 2016. The @StarFootball community is now bigger in number than most of the football leagues and clubs in the world. The handle has more followers than most current Premier League teams, apart from the ‘Big Four’ and Man City; more followers than most current La Liga teams,apart from Barcelona, Real Madrid and Atlético de Madrid; and most current Bundesliga teams, except Bayern Munich and Dortmund.

    Enthused about reaching this milestone, a Star India Spokesperson said, “Star Sports is committed to bringing fans closer to football, and this is true across our social media platforms as well.Star Sports engages with the growing base of football fans through its official twitter handle,@StarFootball. It is exciting to see the page reach more than 1 million followers.Over time,it has emerged as a community that engages not just with fans but also national and international players. We will continue to drive interesting conversations with more immersive and compelling content.”

    Footballers from the Indian Super League, Premier League, and Bundesliga have been seen engaging on @StarFootball. Among these are popular names such as Henrikh Mkhitaryan, Pierre-Emerick Aubameyang, Riyad Mahrez, Arata Izumi, John Arne Riise and Nico Velez. The handle is followed by world-renowned opinion makers such as Jordan Henderson, Matthew Hayden, Joe Morrison, Mikael Silvestre and clubs like LFC India, Chelsea India etc.

    The Star Sports Football Twitter page brings the latest in Football to the fans and helps them remain informed about their favourite clubs and players. The handlehas emerged as a digital destination for fans to catch match build-ups, view posters of their favourite, entertaining memes and some finest moments in football, among others.

  • PM Modi third ‘most followed’ leader on Twitter: Burson-Marsteller Study

    MUMBAI: The Indian prime minister Narendra Modi is the third-most followed world leader with 30 million followers on his personal account and 18 million followers on his institutional account, @PMOIndia, which is in fourth place on Twitter, according to Burson-Marsteller’s Twiplomacy study.

    Pope Francis is the most followed world leader on Twitter with a combined total of 33 million followers on his nine language accounts, ahead of U.S. President Donald Trump with 30 million.

    Twiplomacy is Burson-Marsteller’s leading global study of how world leaders, governments and international organizations use social media. Data was captured in May 2017, using proprietary Burson tools, CrowdTangle.com and Twitonomy.com.

    India’s foreign minister, @SushmaSwaraj, is the most followed female world leader with eight million followers and @IndianDiplomacy is third among foreign ministries with 1.2 million followers on Twitter.

    Twitter is the prime social network used by 276 heads of state and government, and foreign ministers, in 178 countries, representing 92 percent of all United Nations (UN) member states. Facebook is the second-most used social platform by world leaders, with 169 governments having established official pages. However, world leaders have, on average, twice as many followers on their Facebook pages as followers on Twitter. Data for Twiplomacy, which updated the studies about Facebook, Instagram, Snapchat and Periscope, was captured in May 2017 using Burson-Marsteller’s proprietary Burson tools, CrowdTangle.com and Twitonomy.com.

    Are World Leaders Conversational on Twitter? While President Trump’s tweets have generated 166 million interactions (likes and retweets) over the past 12 months –PM Modi is in second place with 35 million interactions. For instance, in 2015, Modi sent a Direct Message to his then 12.5 million followers celebrating one year in government. Today selected accounts can still send him direct messages and are greeted by this welcome message.

    Visual Communications on Twitter: A number of world leaders have use animated gifs to lighten up their tweets in a fun and playful way. For example, Indian Prime Minister Narendra Modi created a gif to promote his mobile app.

    The 2017 edition of Twiplomacy also examines the use of other social media platforms including Facebook, Instagram, Snapchat and Periscope, and the Twiplomacy.com website includes rankings as well as a social media atlas for each country studied. The study found, for example, the number of governments using Periscope has doubled over the past year, offering a cost-effective way to broadcast press conferences live.

    “Politics and diplomacy are playing out on social media in a way we have never seen before,” said Don Baer, Worldwide Chair and CEO, Burson-Marsteller. “With the U.S. president bypassing traditional government channels to communicate directly to his supporters and detractors alike, we can expect more people in positions of power to adopt this practice. Our Twiplomacy study shows how fast-paced and dynamic our communications landscape truly is.”

    The 2017 Twiplomacy study analyzed 856 Twitter accounts of heads of state and government, and foreign ministers, in 178 countries with a combined total audience of 356 million followers. Foreign ministries tend to use Twitter to establish mutual relations. The most followed non-government account is the United Nations Twitter account, @UN, which is followed by 338 of the 856 world leaders’ Twitter accounts; @BarackObama and the @ObamaWhiteHouse are followed by 312 and 254 world leaders, respectively. @UNICEF is the second-most followed international organization and The New York Times (@NYTimes) is the most followed news organization. The @Twiplomacy Twitter account is the eighth-most followed non-governmental account by world leaders, with a following of 184 heads of state and government, ahead of @Reuters and @TheEconomist.

  • Opalina says Republic leads in Twitter chatter

    MUMBAI: You gotta hand it to the debutant Republic TV headed by the aggressive and hyper-on-steroids Arnab Goswami. He, along with the team led by Vikas Khanchandani, seems to be sparing no effort to reinforce the perception that the channel is on course to leadership in the English news channel space.

    Starting with dual and multiple placement of his channel on various LCNs on cable TV networks, to now claiming that he is beating all and sundry on Twitter – he and the team at Republic TV are clearly flogging their horses hard.

    According to Twitter listening data provided to indiantelevision.com by Opalina Technologies, Republic TV claims that it has managed to generate three times more conversation (aggregated volume for on air hashtags) than English news market leader Times Now on Twitter between 6 and 12 May 2017.

    Opalina further explains that Republic has roughly three per cent of the followers as compared to Times Now (241,000 followers as compared to Times Now’s 7.4 million). However, Republic generated 261,000 tweets from its viewers in the period as compared to Times Now’s 86,000 which translates into 1.21 tweets per Republic Twitter follower as compared to .01 tweets per Times Now Twitter follower.

    Amongst the hashtags Opalina says that worked are:

    #akhileshinsultsmartyrs, #arvindgate, #arvindgate, #endtripletalaq,
    #gandhipapers, #indiawithkulbhushan, #iskejricorrupt, #lalutapeexposed, #nototripletalaq, #republicstingslashkar, #sunandamurdertapes, #traitorzakirbanned and #zakirconversionfactory.

    “We have provided this authenticated and verifiable granular data (breakdown) confirmed by three independent sources,” Opalina co-founder Gaurav Sharma told indiantelevision.com. “The data is in the public domain — which we extracted and summarised,” he said. To a question, Sharma said, “We would stand by our data and ready to discuss with anybody who would dispute this data set.”

    Now in the battle which is steaming up in the English news channel genre, one wonders which is the next parameter the channels will resort to assert their supremacy: the number of guests per night on prime time?

    “Who knows,” says a long-time news television observer. “News TV has changed its complexion in India and it’s like in no other nation.”

  • Twitter strikes 12 video partnerships

    MUMBAI: A day after striking a deal with Bloomberg to stream news 24/7, Twitter has disclosed video partnership arrangements with 11 more content providers in the arenas of sports, news and entertainment.

    Three entertainment channels involved are — IMG fashion, Live Nation and Propagate. Apart from Bloomberg, news partners will be — Buzzfeed, Cheddar and The Verge. Sports coverage will be provided by PGA Tour, MLBAM, The Players’ Tribune and Stadium.

    Starting later in May, for the first time, WNBA will live-stream a weekly regular-season game on Twitter (20 total per season) during the 2017, 2018 and 2019 seasons. Twitter will deliver live action of the best in women’s basketball and the best in fan conversation about each game — on a single screen.

    In addition, to weekly live MLB games, a new weekly MLB programme will live-stream only on Twitter. A new, original, fully programmed, 24/7 linear experience will stream live on Twitter soon. 

    The Players’ Tribune: #Verified, a modern forum for athletes to connect directly with fans, will be a live show, only on Twitter.  The series will debut in the coming months, and will feature regular interviews with some of the most popular players across sports, including A.J. Green, Karl-Anthony Towns and Richard Sherman.

    Circuit Breaker: The Verge’s Gadget Show is a weekly live programme that will review new gadgets everyone wants. MorningFeed, a brand new morning news and current events show broadcast live on Twitter by BuzzFeed, will reach an audience that wakes up hungry for the latest in “fire Tweets.” 

    Cheddar’s hour-long Opening Bell will stream live daily at 9am ET from the New York Stock Exchange. This expands on Cheddar’s successful Closing Bellshow at 3pm ET, which has aired on Twitter since last October.

    IMG Fashion will bring its premium designer and brand relationships to a live content programme consisting of exclusive runway shows and behind-the-scenes Fashion Week content for Twitter users, live, from New York, Milan, Paris, London and beyond in September 2017.

    Also Read:

    Bloomberg’s 24/7 live news channel on Twitter soon

    Amazon Prime subs can watch NFL live, 10-game deal signed

  • Bloomberg’s 24/7 live news channel on Twitter soon

    MUMBAI: Bloomberg Media and Twitter have announced they are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming.

    The new live streaming news network will combine the vast global editorial and newsgathering capabilities of Bloomberg with the digital power of Twitter, which has become one of the world’s fastest and primary news distribution channels. Bloomberg will collaborate with Twitter to provide an unprecedented live experience for video news consumers around the world.

    The new network in-development was unveiled today at Bloomberg Media’s NewFront presentation, following a live interview with Michael R. Bloomberg and Twitter CEO Jack Dorsey. Launching in Fall 2017, it will feature an extraordinary mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world. Combining the speed and immediacy of Twitter with the editorial rigor of Bloomberg, the network will be interactive, rich with social content and consumable on any device.

    “Today’s global news consumer wants and needs more than what’s currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up. With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world’s fastest and most credible modern news source,” said Bloomberg Media CEO Justin B. Smith.

    “This is a great opportunity to extend our global news gathering capabilities to Twitter’s 328 million monthly users,” said Bloomberg editor-in-chief John Micklethwait. “Combining the journalism, data and editorial rigor of Bloomberg with the social content of Twitter will enable us to cover the world in a very new and exciting way.”

    “The stage is set for innovation in news and Bloomberg is taking on that challenge. Twitter’s speed and vast global network of content and commentary combined with the high quality, editorial rigor of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation,” said Twitter COO Anthony Noto.

    Bloomberg Media is the consumer-facing media organization of Bloomberg LP – the world’s leading multi-platform media company for business and finance. Bloomberg Media draws on 2,600 journalists and analysts in more than 70 countries and delivers news across digital, TV, radio, print magazines and live events. Bloomberg is one of the leaders in global business video and this new network marks a significant expansion of the organization’s industry-leading television and video strategy, extending its reach to Twitter’s global and connected audience around the world.

  • 99% telecom-related plaints resolved on Twitter

    NEW DELHI: About 99 per cent of the complaints have been resolved through social media since the launch of Twitter Sewa in August last year for registration and resolution of complaints.

    According to data released by the Bharat Sanchar Nigam Ltd, a total number of 27,988 complaints had been received as on as on 15 April 2017 and it had resolved 27,965 grievances with a resolution rate of 99.91%.

    Communications Minister Manoj Sinha having twitter account @manojsinhabjp has been calling for daily status reports on resolution of telecom and postal related complaints received through this platform.

    Similarly, India Post has handled 27,000 tweets and resolved them promptly.

    In case of Telecom, consumer complaints relate mainly to telephone bills, broadband connectivity, faulty connections, shifting of landline phones and wi-fi hotspots, while in the case of postal services complaints are mainly in the nature of slow delivery of their articles containing PAN Cards, Roll numbers, parcels, money orders and medicines etc. Issues relating to repairs of Post Office buildings, technical issues with saving banks accounts are also sorted out quickly.

    Also Read :

    YuppTV makes live streaming easy with Freedocast  

    Sanjeev Kapoor launches mobile app with EscapeX
     

  • DD Kisan viewership is 7.2m a month, received Rs 800m govt funds for 17-18

    NEW DELHI: A sum of Rs 1.2225 billion was released from 2014-15 to 2016-17 to Prasar Bharati by the information and broadcasting ministry for Dordarshan Kisan Channel.

    The total fund allocated for 2017-18 is Rs 800 million, the minister of state for information and broadcasting Rajyavardhan Rathore has told the Parliament.

    Fund allocated to DD Kisan are:

     

    2014-15

    2015-16

    2016-17

    260 million.

    262.5 million.

    700 million.

     

     

    The annual operating cost incurred by the channel in the year 2014-15 is Rs.231.1  million. .

     

    DD Kisan was launched in May, 2015. The source of revenue is commercial advertisements aired during the programme. The revenue earned by DD Kisan other than government funding, since its launch from May, 2015 is:

     

    Period

    Revenue

        April, 2015 to March 2016

    Rs 14 million

        April, 2016 to February 2017

    Rs 19 million

    In reply to another question, he said DD Kisan has introduced two daily News Bulletins at 1:30 pm and at 07:00 pm.

    The channel continuously receives feedback from its viewers. There is a daily one hour live interactive programme “Hello Kisan”. The farmers can call on the toll free line to ask questions to experts or give their opinion. The channel takes their reactions for improvising the content.

    A number of field based shows and programmes are also planned. There is a direct communication at grass root level with the channels’ representatives. The social media links such as web, Facebook and Twitter are also prominently displayed on the channel so that viewers can give their suggestions. Feedback/suggestions, as available, are regularly analysed for improving the programmes and content on the Kisan Channel.

    These programmes are produced continuously depending upon the requirement of the channel. There is no proposal at present to translate the programme in other regional languages.

    Answering another question, he said Doordarshan telecasts agriculture programmes through its network on National Channels as well as other DD regional channels.

    DD Kisan is available throughout the country. As a new initiative, a daily programme titled “Uttar Purvi Rajyon Se” has been scheduled which contains programmes from North Eastern states in their respective languages.

    Viewership of DD Kisan channel according to data received from Broadcast Audience Research Council is an average 7.2 million per month.

    : :

    Average Monthly Viewership (in million)

           Market: All India

    Month

    DD Kisan

    January      2016

    8.8

    February     2016

    15.3

    March         2016

    7.3

    April            2016

    6.7

    May             2016

    4.3

    June            2016

    4.5

    July             2016

    5.6

    August        2016

    6.4

    September  2016

    7.1

    October       2016

    8.2

    November   2016

    5.5

    December   2016

    5.8

    January       2017

    7.3

    February     2017

    7.3

    Average

    7.2