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Tag: Twitter

  • Twitter India country director Taranjeet Singh steps down

    Twitter India country director Taranjeet Singh steps down

    MUMBAI: After a four-year stint with Twitter India, country director Taranjeet Singh has stepped down from his role. He was one of the earliest Twitter employees in the country. The company’s Twitter’s global head of revenue strategy and operations Balaji Krish has been named as the interim country head until the replacement of Singh is hired.

    “India is one of our largest and fastest growing markets worldwide today. We have hired many Tweeps at Twitter India, diversified our client base across the country and continue to be the pulse of Indian society – breaking news, sports, entertainment, politics,” Singh tweeted.

    As Indian country director, he built the up the sales team from the ground up and led the social media giant’s expansion and investments. He worked closely with brands and agencies to increase their commercial opportunities and leading overall Twitter operations in India. Twitter compared to its competitors like Facebook, has not been dragged into in any major controversy yet.

    The media veteran has 20 years of sales and business development experience. He also spent close to a decade with BBC as head of advertising and sales director of South Asia.

    “I’m proud to say that Twitter India is in a strong position and will continue to grow stronger in the years to come. I want to thank all our partners, brands and agencies for their continued belief, trust and support in making my journey so incredible at Twitter,” he tweeted.

  • Sony India unveils #KoiKasarNahi campaign for Asian Games

    Sony India unveils #KoiKasarNahi campaign for Asian Games

    MUMBAI: The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang.  Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being one of the first five founding members of the Asian Games, expectations from our contingent are always high.

    Be it the Olympics, Commonwealth Games or Asian Games, Indian athletes have never left any stone unturned in their quest to win medals and proudly represent the country. With this backdrop, SPN launched its campaign ‘Koi Kasar Nahi’.

    As a part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite   https://sonypicturessportsnetwork.com/koikasarnahi/. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes.

    In order to show support and add to the fan flame, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

    Sony Pictures Networks India sports and distribution business president Rajesh Kaul said, “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn’t get bigger than the 18th Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

    Bollywood superstars Salman Khan, Varun Dhawan and Asian Games participants from India like Anjum Modgil, Satish Kumar, Rakesh Patra and Dipa Karmakar have joined in appealing to fans to support our athletes in the #KoiKasarNahi campaign. In a series of videos, they urge fans to come together and support the Indian contingent to leave no stone unturned in their quest for glory.

    2018 Asian Games will be telecast with Hindi commentary on Sony Ten 3 channels and with English commentary on Sony Ten 2 and Sony ESPN channels from 18 August 2018. In addition to the 300+ hours of live telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Jakarta.

    Viewers can also see in-depth coverage of the games with a live studio show, both in Hindi and English. It will feature expert panellists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.

  • CPL 2018 becomes first T20 league to stream live on Twitter

    CPL 2018 becomes first T20 league to stream live on Twitter

    MUMBAI: The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.  Caribbean Perimier League is one of the annual T20 cricket  tournaments held in the Caribbean. This will be the first time where cricket fans in these countries will be able to watch full matches on Twitter and join the live conversation at the same time.

    Fans from India will also be able to enjoy over 150 highlight video clips from the league. Currently the tournament is sponsored by Hero MotoCorp.

    Hero MotoCorp head corporate communication Bharatendu Kabi said, “We are delighted to extend our association with Twitter for the second consecutive year for the Hero Caribbean Premier League. Cricket fans in India and around the world now prefer to watch live streams of their favourite matches at their convenience and we are glad to play a key role in facilitating this. Twitter is today one of the most preferred media for the youth and our continued partnership with them is a signal of Hero’s commitment to bringing sports to where the fans are.”

    Through the partnership, premium video content highlights from #CPL18 will be made available on Twitter in India and globally. The in-stream video sponsorship collaboration builds on the success of the last season and treats fans on Twitter to the best moments from #CPL18.

    Hero CPL head of digital Vishnu Kumar said, “Hero CPL is the biggest party in sport and we’re proud to partner with Twitter to become the first T20 cricket league to give fans access to cricket streaming live on the platform. Hero CPL brings together some of the biggest cricket superstars in a carnival atmosphere. In addition to the games, there will be highlight clips on Twitter.”

    “Thanks to our title sponsor Hero, we will ensure that fans don’t miss a single moment, just like Fabian Allen’s stunning catch last season. Our goal is to engage the cricket community even more deeply and this partnership will make it big, especially as our star players are popular on Twitter,” he added.

    Asia Pacific Twitter head of sports partnerships Aneesh Madani added, “The global, public conversation around cricket happens on Twitter and we’re thrilled to team up with Hero CPL to add live-streamed cricket to that experience for fans in 54 countries. Strengthening our partnership with Hero CPL is the in-stream video sponsorship with Hero for the second year running. Together, we’re excited to offer cricket fans a unique experience to take in the games, highlight video clips and the conversation, all in one place on Twitter.”

    The 2018 season of the Hero CPL will feature superstars from around the cricketing world, including Chris Gayle, Andre Russell, Steve Smith, David Warner, Kieron Pollard, Dwayne Bravo, Sunil Narine, David Miller and many more. The live stream of CPL matches will be available to logged-in and logged-out cricket fans on Twitter and connected devices via @CPL on Twitter.

  • Artemis Hospitals, WATConsult highlight the importance of pledging organs

    Artemis Hospitals, WATConsult highlight the importance of pledging organs

    MUMBAI: Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.

    Over the years, the idea of organ donation has often been spoken about as ‘an act of giving’ but Artemis Hospitals and WATConsult, the digital and social media agency from Dentsu Aegis Network India, decided to look at organ donation from a different lens. 

    Launched on the occasion of ‘World Organ Donor Day’, 13 August, #GetSecondLife, portrays ‘organ donation’ as an act of not just giving a new life to the recipient but also a second life to the donors.

    WATConsult founder and CEO Rajiv Dingra said, “#GetSecondLife is a need of the hour initiative because we all plan the best for us to live a healthy and a memorable life but sometimes, life just ends too soon. But when you pledge an organ, you gift yourself another chance at life. You promise yourself a plethora of moments, experiences and thrills that you will live through a cross-section of people who may benefit from your organs.”

    Commenting on the same  Artemis Global Life Sciences MD Dr Devlina Chakravarty added, “#GetSecondLife talks to potential donors, urging them to give this gift of life, not only to the recipients who will benefit, but to themselves. By committing to donate your organs, you promise yourself a chance of dreaming again, breathing again, experiencing again and living again. In this drive, we urge you to not only pledge your organs but, also lend your voice of support to make the movement bigger.”

    The campaign video showcase the fact that a part of your body can give you a chance to live-on in some form even after you have moved on. So pledge your organs as a second life awaits you. Along with heavy push on Facebook, Twitter and Instagram there will be a special microsite,www.getsecondlife.com, too.

    The donor will also be introduced on social platforms like Facebook and Instagram filter saying “Proud Organ Donor” with the hashtag #GetSecondLife. 

  • Isobar, Godrej Security engage Twitter users on Friendship Day

    Isobar, Godrej Security engage Twitter users on Friendship Day

    MUMBAI: Isobar, the digital agency from Dentsu Aegis Network India which handles the digital mandate for Godrej Security Solutions, had recently launched a marketing campaign, #StayConnected, to celebrate Friendship Day.

    As part of the campaign, Godrej Security Solutions tapped into the usual order of Friendship Day banter and took that on to Twitter. The brand engaged audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity. The response from Twitterati was further leveraged when Godrej Security Solutions went on to engage in conversations with brands such as Durex and Café Coffee Day.

    Isobar India creative director Ranjeet Kumar said, “We knew that the idea of creating branded, bespoke emojis and ambushing the user’s conversation in a pleasantly surprising way will get us their attention. But, until it is personalised at scale with the creative use of digital, it will not have a big impact. So, we developed a custom API over our social listening tool, integrated it with an AI bot that listens, learns and engages with people on friendship day (tracking more than 100 dynamic keywords), and then contextually converses with them. For us, perception change is a long-term goal, and we have successfully kicked it off with a one-on-one dialogue with our TG.”

    Godrej Security Solutions vice president and global head marketing, sales and innovation Mehernosh Pithawalla added, “We believe in innovations that make our offerings relevant in daily lives. This activity was nothing but an extension of the same ideologies. Small innovations like these that individuals can relate to, make a serious category like ours a lot more interesting.”

    Campaign is based on the insight that 92 per cent of the online population today use emojis to portray an emotion, a feeling or an expression. Not to forget, there are ‘select’ emojis that we use to identity with our near and dear ones. This gives brands an opportunity to latch onto conversations and become a part of the discussion chain.

  • Tupperware agency Pulp Strategy milks AIB post

    Tupperware agency Pulp Strategy milks AIB post

    MUMBAI: In today’s age of cutthroat competition, it is beyond a shadow of doubt that opportunities have become very scarce. However, if you keep your eyes on your target and ear on the ground, you can make wonders happen, and that’s precisely what Pulp Strategy a multi-award winning full-service marketing agency did.

    Recently content creator All India Bakchod (AIB) had a post on Instagram which created a buzz. AIB asks its followers a random question under #AIBJagraata. This time, the question was “What’s that one thing in your house that your mother loves more than you?”

    The replies naturally included Tupperware given the strong market positioning of the kitchen accessory brand. But, Tupperware India (with its end-to-end marketing managed by Pulp Strategy) left no stone unturned to tap into this now-prevailing opportunity. The agency’s social media listening team proactively participated in the ongoing discussion and further amplified the overall engagement by taking it off to its own Facebook, Twitter, and Instagram handles.

    Pulp Strategy founder and managing director Ambika Sharma said, “At Pulp Strategy, we do not merely create opportunities, but also ensure that we tap into every single one that surfaces anytime, anywhere. This all-embracive approach is what has helped us in staying ahead of the curve always. I’m proud that the team at Pulp Strategy has yet again upheld that culture.”

    Within 24 hours, Tupperware India reached out to more than 25,000 people on Facebook and 1,686 people on Instagram, and all of that, without spending a single penny. The whole activity also caught the attention of Tanmay Bhat, the co-founder of AIB, who retweeted the Tupperware India post.

    This year, the marketing agency had also conceptualised and executed the #PressForConfidence campaign for Tupperware around International Women’s Day. The innovative campaign effectively used Facebook’s newly-released ‘press and hold’ feature to create an interactive content series and received massive participation on the social media platform.

  • YouTube to experiment new feature ‘Explore’

    YouTube to experiment new feature ‘Explore’

    MUMBAI: The world’s largest video streaming platform ‘YouTube’ is now experimenting with new feature known as Explore that will help the users to find the new channels and videos while browsing on mobile.

    The Explore feature will pop up as a “tab” at the bottom of the app’s home screen for a select one per cent of iOS users, according to YouTube’s director of product Tom Leung, and host of the platform’s Creator Insider channel.

    Commenting on this development, Leung said “Explore is designed to help you to be exposed to different kinds of topics, videos, or channels that you might not otherwise encounter. But they are still personalised, but they’re still personalized, so they are still based on your viewing activity”.

    Twitter provides a similar service which lets users scroll through different types of feeds that aren’t necessarily full of people that they follow.

  • Facebook, Twitter get transparent about ads

    Facebook, Twitter get transparent about ads

    MUMBAI: Microblogging platform Twitter has made it easier for users to identify political campaign ads and know who paid for them.

    According to Reuters, Twitter has launched a transparency centre to allow  users to view ads that have been put on Twitter, with greater transparency about US federal election campaign ads.

    The tool follows Twitter’s recently launched political campaign ads policy and a similar move by Facebook which started a searchable archive of US political ads last month.

    Additionally, Mark Zuckerberg-led Facebook has also announced that it would go even further by enabling users to see listings of all active ad campaigns, whether the advertiser is political in nature or not. Users can also view a log of name changes to a Facebook page.

    Facebook also mentioned that the features should help people spot misuse of the platform. 

    Twitter’s ads centre gives users access to details such as demographic targeting data for the ads from US political advertisers, along with billing information, ad spending, and impression data per tweet.

    The transparency centre will include all advertisers on Twitter globally, but at this stage only US federal election campaign ads that fall under its new policy will be shown.

    Following suit, Google has also pledged to launch a similar transparency centre for political ads on its services this summer. 

  • RomedyNow launches new campaign #Dadvice for Father’s Day

    RomedyNow launches new campaign #Dadvice for Father’s Day

    MUMBAI: RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called  #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

    Romedy Now’s campaign intends to highlight the cool quotient in dads and debunk the stereotype that they can give advice even on topics that are not in their traditional comfort zone. 

    Watch the video here: https://goo.gl/sgacjt

    A father’s influence on a child is equally important as that of a mother, is what the campaign wants to convey.

    Romedy Now’s #Dadvice campaign encourages viewers to share the most unexpected advice that they have received from their fathers by using #Dadvice on social media. All the entries with unusual advice will receive Romedy NOW hampers.  

    As a part of Father’s Day celebration RomedyNOW will also showcase a special  line up of movies under the property ‘Daddy Cool’ all day long on June 17, 9 am onwards. The movies include ‘Yours, Mine and Ours’, ‘Honey, I Blew up the Kids’, ‘Enchanted’, ‘The Game Plan’ and ‘Guess Who’.