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Tag: Twitter

  • CITROEN INDIA LAUNCHES #InspiredByIndia CONTEST

    CITROEN INDIA LAUNCHES #InspiredByIndia CONTEST

    Continuing its Brand immersion, Citroën India launched a contest for the Indian market – #InspiredByIndia. This unique contest will allow the participants to explore their creativity, while getting a chance to win Citroën Lifestyle products. The contest started on 15 July 2019 and the winners of the contest will be announced on 05 August 2019.

    After introducing the Brand to India with pronunciation guides in 18 Indian languages, Citroën India is engaging Indians through this contest with the Brand logo. Taking the tagline of Inspired by You one step ahead, Citroën wants to be Inspired by Indians by their unique interpretations of the double chevrons logo in their surroundings. Be it the colourful rangoli, samosas or kites, the contest will entail people of India to find the chevrons in the more creative ways and share it, to be eligible for the contest.

    Commenting on the contest, Mr. Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “Since inception in 1919, Citroën logo stood for boldness and an unfailing human attachment. Globally, Citroën is a “Loved Brand” recognised for its Bold Designs & Comfort offering unique “People minded technologies” in its vehicles. The unique double chevron logo is unmistakably & distinctively Citroën. We are new in India. To connect with the new age “digital Indians” we have launched the #InspiredByIndia Contest on Facebook, Instagram & Twitter which will enable the people of India to engage with our Brand through the exciting opportunity of identifying omni-presence of chevrons in our everyday life.  The contest is now live and we would like to invite everyone to be a part of Citroën’s exciting new journey in India. Come join us!”

    A Century Old History of Citroën logo

    In 1900, André Citroën successfully utilised a patent for gears in the form of double chevrons, a symbol he then used in 1919, when he began to manufacture cars. Between 1921 and 1936, the oval was replaced by a hexagon on a blue background that highlighted the yellow chevrons, then the name Citroën was introduced. In the early 1930s, a parallel logo appeared, representing a swan sailing in Citroën rafters, to symbolize the new floating engines.

    By 1959, yellow chevrons protrude from a white ellipse and then in 1966, the name Citroën is integrated in a blue square. From 1985, to modernize the image of the brand, the rafters are now white and inserted within a red square. In 2009, the brands new logo features chromed and rounded chevrons in 3D, with Citroën inscribed in red underneath. It was refined further in 2016 when a 2D version inspired by a flat design, was unveiled.

  • #INDvPAK becomes the most tweeted about ODI on Twitter with 2.9 million Tweets

    #INDvPAK becomes the most tweeted about ODI on Twitter with 2.9 million Tweets

    MUMBAI: India won by 89 runs in Manchester on Sunday to extend their unbeaten streak against Pakistan in the World Cup history. While we saw the rivalry between both teams on the field, the roar of the fans was loud on Twitter. The game broke cricket records by becoming the most Tweeted about one day international (ODI) match generating 2.9 million Tweets. While there was dialogue between both countries on the platform, when we compared official hashtags like #TeamIndia and #WeHaveWeWill, as well as the number of Tweets mentioning Indian cricketers and Pakistani cricketers, the Indian side dominated the conversation on Twitter.

     

    https://lh6.googleusercontent.com/yBH4nr2tFQ5jgLMLhKGZIEYvf8dbh0rgMqKW9SOeGsyZ9nMM9wVL_PdpPbiW3qrtMooeD5hBXQuux0XzBxnsAPT_7c7iqcKuzvCx-e0c0HwxSFLeIM82o3SErYSLqZlCrn2eXs6j

    Most Tweeted About Players

    The captain of #TeamIndia Virat Kohli (@ImVkohli), who also became the fastest player to achieve the milestone of 11,000 ODI runs, was the most Tweeted about player during the #INDvPAK match. Rohit Sharma (@ImRo45), thanks to his epic 24th century in ODI was the second on the list, followed by Pakistan captain, Sarfaraz Ahmed (@SarfarazA_54), all-rounder Shoaib Malik (@realshoaibmalik) and wicket-keeper MS Dhoni (@msdhoni).

     

    https://lh4.googleusercontent.com/flW6PCADeJ5EhLA-2QRy_9ioeS-9L9MU2fuV44t9GBwsMy0AGTXprPDa1X68ghFFLRMCUz2Pk2JzBPhz-m3HF8S1euD8YvWo5nFiooA3QmDwKhx2-83KyzB2_FxYAs273WM053HN

     

    Most Tweeted About Moments

    Here are the most Tweeted about moments from #INDvPAK, basis the conversation peaks – Tweets per minute (TPM)

    1.     Vijay Shankar (@vijayshankar260) taking a wicket off his first World Cup ball

    2.     Rohit Sharma’s (@ImRo45) brilliant innings of 140 runs; his second 100 of #CWC19

    3.     Rain interruption in the first half of the innings during Team India’s batting

    Top Retweeted Tweets

    Fans love when their heroes perform on the field. A Tweet by @ImRo45 celebrating his 2nd century of #CWC19 became the most Retweeted Tweet from Sunday’s match.

     

    https://lh3.googleusercontent.com/pW5iy4aozql5qZeqSA6JhGfqm4dz-bdWgXISDlMvk8iZhxUtIdF-O_9OzVAuYJQxuKWSEcBDhOA26xS-_69FHXvTBaBLFiHFWOspZW8fT_1SxuzkEkIah595nEe08oeIO7MiKOh_

    Embeddable Tweet: https://twitter.com/ImRo45/status/1140372326388776962

     

    https://lh3.googleusercontent.com/doYvPRuoN6qUhvPmcj3rCPvw-gT_loy7zqqWLizRX0Sg5YaUllNUlPdsA_zOD3GupbGTTPjo2MWsjoREkiEiKwjAnBk0XNwqH2L0RKqKZwtFm5W9Hf-nsiUvVvLiY-WYHYRktC1F

    Embeddable Tweet: https://twitter.com/imVkohli/status/1140344298665156608

     

    https://lh3.googleusercontent.com/winnbxs31FvV7_7CIFYPH1xLTq-jBnWFMrcd1AriRmPvr34j5V3Zuz7XR_2YIPcRp54nEu1wS6DYiYAGXUgbAGoaAY2ZYhs2aSXFWXocnZXRXbedMRIImShv83l5x84Z73yMUTTB

  • Ad execs voice opinion on call to boycott Surf Excel’s Holi campaign

    Ad execs voice opinion on call to boycott Surf Excel’s Holi campaign

    MUMBAI: Brand Surf Excel has been known for its string of heart-warming advertisements that say ‘Kuch Accha Karte Hue Agar Daag Lag Jayein Toh Daag Acche Hain’. Be it Ramadan, Holi, or Diwali, the brand always has something interesting to offer the viewers in terms of a beautiful narrative promoting unity, most of the times with kids as the anchor.

    This Holi as well, the brand came up its ‘Rang Laaye Sang’ campaign with a video ad that shows a little girl helping a Muslim boy reach the mosque without getting the colours on his cloth. In the end, she also quips that he will have to play with colours once he is done with praying. While the ad impressed a lot of people, a certain section did not like the narrative, which allegedly was against the Hindu sentiments.

    The ad is drawing a lot of backlash on social media, with #BoycottSurfExcel trending on Twitter over the weekend.

    However, there has been immense support pouring in for the brand as well. Vasan Bala, the director who is a part of the team that has made the ad, took to Twitter to share his pride on the support they have received for the ad.

    Speaking about the ad and the backlash it is facing, communications consultant on digital/social media marketing and PR Karthik Shrinivasan said, “In the social media space, everything is a conversation because big brands and people are merely part of the stream of conversations.”

    Sharing his own views on the ad, Shrinivasan quipped, “I thought the new Surf Excel ad was a lovely piece of work by Lowe Lintas. It made me smile at the ingenuity of the little girl who helps her little friend, while also tearing up a bit at the innocence with which children look at each other, beyond the differences we adults create among ourselves. Surf Excel has been doing similar ads using festivals as a backdrop, even in Pakistan (done by Lowe Lintas India). The connecting link is, of course, Daag Achche Hai.”

    He further added, “I do not understand the pointless objections and controversy over the ad. If someone wants to see the ad from their Hindu lens, then doesn’t the ad show the girl (presumably a Hindu) as a brave, intelligent, magnanimous and quick-witted child? It shows her as a fantastic human being. That’s worth lauding if you care deeply about Hindu sentiments, I presume.”

    Shrinivasan concluded, “The other objection is that they show Holi colours as daag and that somehow is insulting Hinduism. I do not understand this either. Holi may be a Hindu festival but it is not a pan-Indian festival. For South Indians, Holi colours are nothing but daag simply because they do not celebrate Holi. I won’t even venture into addressing the love-jihad angle given we are talking about children and that argument is way too disgusting and demeaning to even refer to.”

    Brand-nomics managing director Viren Razdan also reflected the same sentiments as he said, “Adding a ‘human touch’ to dirt has been a continuing theme of the ‘Daag Ache Hain’ campaign. This ad too sits pretty much in the centre of this platform. Holi has on one hand been a celebration of the spirit of togetherness, its brash aggressive play being its hallmark – this story adds a layer of being sensitive and respectful, of course till you hug them with Holi.”

    Logicserve Digital co-founder and CEO Prasad Shejale, however, feels that marketers need to be cautious about the sensitive issues like religion and politics while designing their campaigns. He said, “A well-intended campaign can be seen in a different light as well, the negativity can spread rapidly with the use of social media. The unintended consequence of a well-intentioned idea can actually lead to brand erosion. Gone are the days when we could say that ‘any news is good news’. With multiple conversations across several platforms, all happening in real time, the perceptions of individuals are most fragile/easily malleable. Brands need to be aware of this and strategise their campaigns considering all the factors and without diverting themselves from the core brand values.”

    He added, “HUL, known for its heart-warming campaigns, tried to accomplish something similar with a well-intention-led advertisement for Holi. In what has become a habitual trend on social media, the advertisement was seen in poor light, essentially blowing a non-issue out of proportion.”

    Despite all this, a number of celebs and public figures also stood in support of the campaign. Here are a few tweets that have come up to support the campaign:

  • Digital agency execs approve stricter social media control for upcoming general election

    Digital agency execs approve stricter social media control for upcoming general election

    MUMBAI: Digital media has taken the world by storm. The last elections of the two biggest democracies of the world – India and the US – showed the power of efficient digital campaigns in political battles. However, as easy as it is to use social media platforms for campaigning, it is equally capable of being misused.

    With the general elections of India just a month away, the doubt about the power of programmatic advertising on election results is obviously bothering everyone. The involvement of Facebook in the manipulation of election results in the US only thickens the clouds of uncertainty.

    Indiantelevision.com asked a few people in the industry what these measures would mean to the political parties and the election process. Ethinos Digital Marketing MD Siddharth Hegde said, "This is a much-needed move. Most countries across the world already have such policies in place and this will be a first for India for its forthcoming elections. We are likely to see more transparent conversations and campaigns and a decrease in the number of companies/ pseudo-individuals who were earlier running fake campaigns. Fake news has been a huge challenge for social media and such policies will serve as a huge deterrent.”

    To assuage growing criticism from users and investors, global digital media giants, Facebook, Twitter, and Google recently announced new policies to make political advertising more transparent and reliable. Measures like not allowing anonymous ads to run on user feed, making the acquisition of a pre-certificate issued by the Election Commission of India or a source it authorises and getting valid authorisations are a bid to solve a few of these problems.

    TRA Research CEO N Chandramouli called for stronger governmental control on false information. He said, “The ability to manipulate voters with messages that create fear, uncertainty and doubt (known as FUD in communication) has grown manifold after the proliferation of social media. Such messages polarise voters with strong, often inflammatory messages that seem to audiences to be from authentic sources. The need for all social media regulation at a governmental level on areas of misinformation and false information is necessary. This is especially needed when elections and other important events are due in a country, but also needed in all other times when incorrectly motivated citizens can be aroused by false news to cause harm to their own country and society.”

    On the other hand, Monk Media Networks founder and CEO Ashish Patkar felt the measures are being implemented too late. He said, “We are heading into an era where a Facebook 'Like' today will be an equivalent of an EVM machine button tomorrow. Social media on the positive side has politically engaged the millennial generation which has till now stayed away from voting but on the flip side, the Us V/s Them debate is being fuelled by fake media at all levels. The new controls by Facebook, Google, and Twitter is a small start towards putting out endorsed and verified messages but, frankly, I believe it is too little too late. In terms of spending, the official spending will go down but the unaccounted spends through supporter accounts and influencer accounts will continue unabated and in my view actually go up.”

    With over 556 million Indians on the internet this time around, the spectacle will be one to witness as to how political parties harness the power of the medium while at the same time ensure its fair usage.

  • Tata Motors, WATConsult unveil ‘Apni Hatchback’

    Tata Motors, WATConsult unveil ‘Apni Hatchback’

    MUMBAI: Tata Motors, a global automobile manufacturer, unveiled a new music video titled ‘Apni Hatchback’ for the brand's bestselling hatchback- the Tiago. This is in collaboration with WATConsult, a digital and social media agency from Dentsu Aegis Network’s bouquet.

    Released across Tata Motors’ digital platforms, the music video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community. Looking at the pace at which ‘Indie Hip Hop’ is cutting through the clutter of Bollywood among the audience, ‘Apni Hatchback’ is a testament to Tata Motors’ ability and efforts in catching the pulse of the audience. The music video is conceptualised and executed by WATConsult, the digital media partner for Tata Motors’ passenger vehicle business.

    Speaking on the same Tata Motors, head – marketing, passenger vehicle business unit Vivek Srivatsa said, “Raising a toast to all our Tiago customers, we are elated to launch this music video – ‘Apni Hatchback’. The video has been made keeping in mind our consumers, who are young, cool and fun loving. The Tiago has been one of our best-selling brands and we plan to continue leveraging newer trends and keep engaging with our audience in innovative ways. We are confident that our customers will shower as much love upon this video as they have on our product.”

    WATConsult founder and CEO Rajiv Dingra said, “Tata Motors in the last few years has been consistently innovating, not only in terms of bringing world-class vehicles on the road but also banking on the power of digital to deliver dynamic and unique communication through regular interventions. This music video is yet another shining example of how the brand has leveraged popular culture to create distinctive digital content.”

    The video that embraces the rap culture talks about the safety and the love customers have for the car, was released two days before Valentine’s Day and leveraged all social media platforms like Facebook, Twitter, Instagram, and YouTube. 

  • Twitter refuses to appear before Parliamentary Committee on IT

    Twitter refuses to appear before Parliamentary Committee on IT

    MUMBAI: Amid growing concern about data security, Twitter CEO and senior officials declined to appear before the Parliamentary Committee on Information Technology on 11 February. The global social media giant cited “short notice of the hearing” as reason for the refusal.

    Earlier the Parliamentary Committee headed by Anurag Thakur issued a summon to Twitter via official letter to discuss the issues concerning the use of social media. While 7 February was decided as the date for meeting, it was rescheduled to 11 February to provide more time to Twitter CEO and senior officials.

    "It may be noted that the head of the organisation has to appear before the committee," the letter clearly mentioned according to reports. "He/She may be accompanied by another representative," it further added.

    Twitter's legal, policy, trust and safety global lead Vijaya Gadde sent back a letter stating, "No one who engages publicly for Twitter India makes enforcement decisions with respect to our rules for content or accounts in India."

    The letter also added that deputing a junior employee to represent Twitter at the Indian Parliamentary IT Committee has not gone down well with Indian lawmakers especially since they have no decision making authority.

  • Twitter hosts ZEE Jaipur Literature Festival’s first-ever digital panel

    Twitter hosts ZEE Jaipur Literature Festival’s first-ever digital panel

    MUMBAI: As the literary world prepares for ZEE Jaipur Literature Festival 2019, the largest convention of writers, thinkers and cultural icons in India, Twitter today announced that it will co-host the Festival’s first-ever digital panel, #PowerOf18, which can be attended exclusively on Twitter.

    The panel, named after Twitter India’s recently launched social initiative #PowerOf18 to encourage young Indians to take part in the public conversation, will take place at 5.30pm on 25th January, on National Voters Day. It will bring together young, dynamic Indians who’ve both, chronicled and shaped the zeitgeist, to discuss the transformative power of civic action and the importance of making your voice heard on Twitter, and beyond.

    The panel will feature:

    ● Ravinder Singh (@_RavinderSingh_) – One of India’s best-loved romance authors, Singh has sold over 3 million copies of his novels and runs Black Ink, a publishing platform for debut authors

    ● Zuni Chopra (@zuni_chopra ‏) – At 17, Chopra is a prolific writer, having already published two poetry books, a novel and a collection of short stories

    ● Snigdha Poonam (@snigdhapoonam ‏) – The award-winning journalist covers national affairs with a focus on young India. Her first book Dreamers: How Young Indians Are Changing Their World and Yours won the Crossword Book Award in 2018

    ● Nishtha Satyam (@SatyamNishtha) – Satyam is the youngest Deputy Country Representative for UN Women across 193 countries, and a staunch advocate of mainstreaming women in the marketplace, workplace and community

    ● Reshma Qureshi  (@reshmaqureshi_b)- Qureshi, who survived an acid attack at 17, is an activist, model and vlogger. She is the face of NGO Make Love Not Scars, has walked at New York Fashion Week and co-authored a book about her incredible journey

    The discussion will be moderated by Amrita Tripathi (@amritat), author and Head – News Partnerships, Twitter India.

    In addition to the  #PowerOf18 panel, ZEE Jaipur Literature Festival will also live-stream a selection of sessions featuring some of the world’s best and brightest thought leaders, on Twitter. Audiences can tune into these and the  #PowerOf18 panel via @ZEEJLF. (See Appendix for the full list of panels that will be broadcast live on Twitter via @ZEEJLF.)

    Simultaneously, Twitter is collaborating with Penguin India (@PenguinIndia) and HarperCollins India (@HarperCollinsIN) to bring authors closer to their fans. These include creative challenges and author-driven Q&As, allowing to capture live content from the authors. Often found at major award shows and talk show green rooms, the Twitter Challenger allows and encourages celebrities to take engage with fans. The photo or video is then sent out through ZEE Jaipur Literature Festival’s Twitter feed, driving conversations amongst fans and followers.

    Commenting on the initiatives, Keya Madhvani Singh (@keyamadhvani), Head. Entertainment Partnerships, Twitter India said: “Twitter is a frontier of creative experimentation, showcasing what’s happening in India and around the world. Our partnership with the ZEE Jaipur Literature Festival has enabled us to serve cultural and literary affectionados with real time updates on their favorite panels over the years. As we move closer to the upcoming election in India, we are thrilled to take this association a step further and reach out to more young people in India, with an objective to encouraging and empowering them to make their voice heard and realizing their #PowerOf18.”

    Sanjoy K. Roy, MD of Teamwork Arts, Producers of the ZEE Jaipur Literature Festival, said: “Twitter has always been an important part of our social media mix for the ZEE Jaipur Literature Festival, connecting us to various stakeholders and audiences who love literature. This year we are taking our partnership to the next level. We are happy to announce the first ever digital-only session in the history of the 'biggest literary Festival on Earth.”

  • Twitter collaborates with young personalities for #PowerOf18 initiative

    Twitter collaborates with young personalities for #PowerOf18 initiative

    MUMBAI: As part of #PowerOf18 initiative, Twitter is collaborating with renowned Indian personalities to encourage the youth of India to vote in the upcoming general elections. It has kick-started an online video series on its official handle featuring young personalities from across India, including singer Jassie Gill, boxer Nikhat Zareen, and writer, poet, and #MeTooIndia voice Mahima Kukreja.

    The first video in the series features Gill who is seen talking about youth, politics and what #PowerOf18 means to him. In the video, Jassie can be seen recalling his younger days. He shares how excited he was to get his driver’s license on turning 18. He insists that young people should express themselves on Twitter.

    On youth empowerment, the singer says that it is the youth that fuels the growth of a nation through fresh perspectives. Efforts should be put into good things and if the youth of India sets their minds, they can do great things and make their family, neighbourhood, and country very proud.

  • Pet Tales with MediaCom senior business director Ketan R Karnik

    Pet Tales with MediaCom senior business director Ketan R Karnik

    Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their pets as and when they can.

    From Instagram co-founder and CEO Kevin Systrom who has a golden retriever that has more than 11,700 followers on Instagram to Twitter CEO Dick Costolo who keeps bees in his backyard and posts videos of them to his Vine account, it seems that industry executives are not afraid to show off their adorable pet friends.

    In our constant endeavor to bring the most diverse content to our readers, brings to you some stories of our media execs' and their beloved pets.

    Pet Tales, our latest special, captures certain aspects of noted media professionals that are rarely touched upon.

    We highlight how some of India's most successful marketing and media executives unwind and relax with their pets after emptying their creative reservoirs at work.

    Here’s MediaCom senior business director Ketan R Karnik talking about Leo.

    Pet: Dog

    Breed: Great Dane

    Age: 8

    Name: Leo

    What’s your favourite pet movie?

    K9 and War Horse

    What does a typical day with your pet look like?

    My day starts with a morning walk with him, then I feed him and leave for office. When I return he is the first one who welcomes me. After cuddling him for a while only then he allows me to remove my shoes. From then onward till we go to bed he follows me like a shadow. Saturday and Sunday are our days. He is involved in all the activities we do on holiday as a family. Now he is 8+ years old and a senior citizen but still a cute kid for me.         

    What prompted you to have a pet and do you feel having a pet changes your perspective?

    I have always loved animals. Right from my childhood, I wanted to have multiple pets as they are the ones who love you without any expectation. I got Leo eight years ago when a colleague of mine who stays in Kolkata told me one day that he has a puppy and would like to bring him to Mumbai. So, he sent me a photo and I thought he was cute. I brought him to Mumbai through flight and my entire family was unaware about it and so it was a surprise for everyone.

    After a few days, my wife couldn’t handle him as running behind him and taking care was a tiring job. She even suggested dropping him somewhere else, to that I  asked her to have some patience. And after a few months, the patience paid off as he became a family member. In fact, my wife is the one who looks after him very passionately like a kid. And after that we never leashed him in the house, he roams everywhere in the house. He’s very friendly. He being a large breed, we initially thought he won’t be comfortable and will need more space than what houses in Mumbai provide, but he got used to it.

    Even today when I come back home after a tiring day, just seeing him jump makes me feel energetic and charged up. Frankly, you have to take a lot of care of a Great Dane than any local breed because of his sheer size.

    Do you think public places within India are pet-friendly? If not, what can be done to improve this?

    I think we need more pet gardens to open up where pet parents can take their pets for a stroll because in societies or streets you don’t have any place. Even your kids don’t have space to play forget about pets. Also there needs to be more awareness among people about pets. Some societies don’t allow pets at all or treat them in a very different way as they are scared of them.  

    Climatic conditions in India are also not very favourable for breeds like St. Bernard and others. People adopt them as a puppy as they look very cute but they don’t know what they will become once they grow up and so there’s a need to spread awareness of these things. Many dogs even die because of this. So yes, generating awareness is very important.

    What’s been your favourite campaign/ad that involving animals?

    The international Chevrolet Chevvy commercial ad is my favourite.

    Has adoption of strays really increased today because of media and increased awareness?

    I have seen people adopting these stray animals where they have no relation with the animal but seeing them injured or in pain it makes people feel something. In our society and nearby societies there are a few guys who actually take care of stray dogs. One of the guys I know has adopted some 6-7 stray dogs.

    But then again there are people who feed glucose biscuits to these stray dogs every morning which is actually harmful for these animals. So yes, there is a lack of awareness on what to feed these animals. People who feed dogs non-vegetarian foods, they cook it and then they feed them. Even at my home, my mom used to give Leo bones to chew but I reminded her that there is a difference between meat being cooked and serving it raw as the hardness of the bone matters. It can actually harm their windpipe or intestine and your dog can actually die.

  • Doordarshan launches new educational channel DD Roshini

    Doordarshan launches new educational channel DD Roshini

    MUMBAI: Doordarshan has launched a new educational channel DD Roshini as part of Bruhat Bengaluru Mahanagara Palike’s (BBMP) project.

    In association with Microsoft Aspire School Program, the new channel will present live television and Skype lectures in the classroom to assist teachers in BBMP schools.

    As part of BBMP’s initiative ‘to transform BBMP schools into world class educational institutions’, and to achieve the vision of ‘No Child is Left Behind’ it is implementing state-of-the-art technology such as augmented reality, virtual reality, artificial intelligence and machine learning, STEM and STEAM (Robotics) usage of cloud, IOT and bots etc, by improving the infrastructure to meet the highest standards, training teachers in the 21st century skills and coaching students to be future ready.

    The launch of the new educational channel was confirmed by Doordarshan director general Supriya Sahu on Twitter.