ITV

Tag: Twitter

  • The Zoom Studios launches #StuckWithYou initiative

    The Zoom Studios launches #StuckWithYou initiative

    MUMBAI: The Zoom Studios, with its new initiative ‘#StuckWithYou’, offers curated content that inspires everyone to convert these tough times into fond memories. Akin to the brand ethos of presenting powerful and real-life narrative, The Zoom Studios’ #StuckWithYou brings stories and experiences that make the most of being ‘stuck’. The initiative encourages its viewers to do things that they often forget in daily rigmarole. Be it playing a board game with a sibling or cooking for the parents, #StuckWithYou gives viewers a reason to live in the present and lessen the worry of an uncertain future.

    Through a series of curated content formats like scrapbook, tiny quarantine tales, changed lyrics of songs, video logs, audio stories across social media, #StuckWithYou will talk about rekindling relationships, taking your first steps, exploring your inner selves, confessions, introspections or simply re-living your childhood and much more.

    “These are unprecedented times. With a nationwide lockdown, the feeling of being ‘stuck’ is causing anxiousness and anxiety amongst everyone. At The Zoom Studios, we wanted to reverse the feeling of being stuck from negative to positive. As India, and the world, fights this virus we want to encourage our viewers to use this time to enjoy the little joys and never take them for granted again, and our initiative is a step forward in this direction. By putting out real and heart-warming content, we at The Zoom Studios humbly attempt to add doses of happiness in the life and times of lockdown,” said Times Network COO and executive president Jagdish Mulchandani. 

  • Brand Factory launches #365OrNothing campaign on the occasion of International Women’s Day

    Brand Factory launches #365OrNothing campaign on the occasion of International Women’s Day

    Mumbai: Future Group’s retail discount chain, Brand Factory has launched a new campaign #365OrNothing that urges us to celebrate womanhood 365 days. The hard-hitting digital ad campaign aims at breaking the stereotypical habit of celebrating, recognizing women and being respectful only on one day. 

    The messaging resonates with the brand’s core value and proposition of #Discounts356days which lets the consumers purchase their favourite brands at the most discounted rates. It is definitely a unique campaign as it champions to break the stereotype and yet remain in touch with the essence of women’s day.

    The ad-film captures real-life instances that a woman faces, from receiving a horde of WhatsApp messages, roses etc., and highlights how they ought to be treated throughout the year. Brand Factory narrates that people should continue the same behaviour irrespective of what day it is. 

    Link: http://bit.ly/BF_WomensDay

    The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others. A series of posts, teasers and contests will be running across the social media platforms to engage with shoppers. The engaging contests will give shoppers a chance to express their views on this topic. The most gripping responses will get a chance to shop for free at Brand Factory.

    Roch D’Souza, CMO, Brand Factory commented “As a brand, we always try to have a different narrative pertaining to the occasion while keeping our core values and proposition in focus. So, on this Women’s Day, we wanted to break the clutter and urge people to recognize women and be respectful all the year round. Alongside, we also wanted women to know that they are special, not just this one day but all 365 days. We are giving a platform to our customers to buy their favourite premium brands at highly discounted prices and feel special every day. We believe that women deserve nothing less. Hence 365 days or nothing!”

  • Twitter celebrates IWD2020 with a tribute to voices that inspire #EveryWoman

    Twitter celebrates IWD2020 with a tribute to voices that inspire #EveryWoman

    MUMBAI: Twitter has been at the epicentre of powerful public conversations and women’s movements have been a part of that. For instance, in the first few months of 2020 there was an 87 per cent growth in conversations in India to do with women’s day and women’s empowerment when compared to the same months in 2019 (1 Jan – 25 Feb). 

    Globally, there have been 125 million tweets about feminism and equality over the past three years. Conversations are closely tied to International Women’s Day, as Twitter has seen a spike in Tweet volume over the past three years on and immediately surrounding 8 March. To celebrate the day this year, Twitter has launched a special emoji that is activated with the hashtags #EveryWoman and #प्रत्येकमहिला. 

    Speaking about the campaign, Twitter VP Asia Pacific Maya Hari said, “At Twitter, we see incredibly vibrant and diverse voices on our platform, from those engaging in joyful everyday conversations, to strong women who raise awareness about issues that matter. Through #EveryWoman, we want to highlight every shade and every kind of Indian woman, and honour those who are transforming how we are perceived in the workplace and beyond.”

    The platform will be celebrating five inspiring women; Tamil playback singer Chinmayi Sripaada (#VoiceOfChange), runner Dutee Chand(#RecordBreaker), scientist and entrepreneur Kiran Mazumdar Shaw (#Catalyst), CNBC TV18 managing editor Shereen Bhan (#TwitterTurk), and former minister of external affairs late Sushma Swaraj (#TwitterDiplomat).

    Speaking about the initiative as well as conversations by women on the platform, Twitter India MD Manish Maheshwari said, “Twitter is committed to powering positive change by fostering healthy conversations, sharing stories that inspire, and highlighting individuals who create real impact through Twitter. As a company committed to ensuring inclusivity and diversity, #IWD2020 is particularly special to us. In fact, Indians are the second largest group to follow @TwitterWomen after Americans. It is our honour to acknowledge these incredible Indian voices who make conversations on Twitter interesting and vibrant, inspiring #EveryWoman while at it.”

  • 7 Top Video Trends to Watch Out for in 2020

    7 Top Video Trends to Watch Out for in 2020

    In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond:

    Personalized Videos

    Personalized videos include the viewer’s name and other details in the storyline, enabling brands to deliver communication that is highly relevant and targeted. Such videos leverage CRM data to help build stronger relationships with customers and enable effective generation of qualified leads.

    Interactive Videos

    Interactive videos put viewers in the driver’s seat, enabling them to make choices as they watch. Infused with quizzes, opinion polls, treasure hunts and more, interactive videos pique viewers’ interest and help build brand loyalty. Since they have higher recall value, they result in better conversion rates.

    Shoppable Videos

    Making videos shoppable allows brands to shorten the consumer journey and increase last-mile conversion. Being able to choose products and add them to a cart is not only a ‘wow’ factor for viewers, it also empowers them with greater convenience and ease of access.

    Vertical Videos

    With smart phones becoming the de-facto device among millennials, creating videos for viewing in portrait (rather than landscape) mode is the latest megatrend. As influencer marketing gains popularity, and brands cash in on the FOMO (Fear of Missing Out) factor, vertical videos are fast becoming the norm across platforms like Facebook, Twitter, Snapchat and Instagram.

    360-Degree Videos

    360-degree videos literally provide a larger than life viewing experience, by capturing the action from all directions! This innovative technique offers an immersive, interactive viewing experience that results in higher video completion rates.

    User Generated Content (UGC)

    Today, brands are increasingly listening to their audience and tapping into the stories that people are co-creating. UGC videos are now a vital part of brands’ community building efforts.  They inspire greater trust than brand sponsored content, are shared more widely and require very little investment.

    Silent Videos

    Silent videos, which primarily rely on visuals for messaging, are currently trending on social media platforms. The convenience they offer is clear – people can watch these videos whenever, wherever without missing anything. Whether they are in a busy public place (like an airport/metro), or in a quiet area (like a hospital), they can enjoy an uninterrupted viewing experience.

    As the lines between content and commerce blur, brands must adopt new trends and technologies for video marketing. These can help deliver dynamic, compelling viewing experiences which build brand love, drive transactions and increase ROI. For best results, brands should partner with a one-stop video agency that offers both high quality creative services along and cutting-edge technology.

    (The author is vice president, Brands Services, Prime Focus Technologies. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

     

  • 90% of new internet users consume regional content in India

    90% of new internet users consume regional content in India

    MUMBAI: According to Google official, 90 per cent of new internet users in India consume content in regional languages. With increasing internet penetration and India being the most internet consumption heavy country with over 530 million users, it is giving content platforms to bag this opportunity and follow the  ‘vernacular’ fashion as the most trending topic in the industry.

    From writing to video/audio content, here are the fastest growing regional content startups of 2019.

    Tiktok

    TikTok is a social media video app for creating and sharing short lip-sync, comedy, and talent videos. It is arguably India’s fastest-growing and most-downloaded app today, with 200 million users in Tier I, II, and III and even the deepest pockets of India to share their passion and creative expression. Available in 10 Indian languages, Tiktok added 88.6 million users in the country early this year. By connecting and empowering digital Indians through content, Tiktok looks forward to making a positive contribution to the country’s thriving creative economy.

    Momspresso.com

    Momspresso.com is the largest user-generated content sharing platform that offers support to women across the country, not just in their journeys as parents but also in their lives. Launched in 2010,  based out of Gurgaon, Haryana, it is a platform that attracts 12000 bloggers and 4000 video creators, and sees 83Mn monthly page views for its blogs whereas 163Mn monthly video views in 10 different languages including English, Hindi, Gujarati, Bengali, Marathi, Malayalam, Telugu, Tamil, Punjabi, and Kannada. Momspresso eyes 35 crores of revenue for the year 2019-2020; and closed the year 2018-2019 at 16 crores. Over 100 brands (Dettol, Dove, Nestle, etc.) have engaged with Momspresso.com in the last 12 months to connect with women and are actively spending on regional content to tap vernacular users. Earlier this year, it also launched India’s first digital vernacular agency, Mompresso Bharat.

    Hubhopper

    Launched in the year 2015, Hubhopper is India's largest podcast and audio-on-demand platform at present. With over 1 million hours of content spread across 12 vernacular languages, Hubhopper is present across 15 million touchpoints. It has managed to change the way people consume audio content in India. Hubhopper has launched ‘Hubhopper Studio’ an online studio that enables the potential content creators to launch their very own podcast in 3 simple steps: Record, Launch, and Distribute. It provides independent and small-town podcasters with all the assistance and their podcasts get featured on Hubhopper under ‘Hubhopper Original Program’, which has been a hit amongst both urban and rural listeners and aims to on-board 5000 podcasters in the next 1 year. Hubhopper envisions to grow parallel with the audio streaming industry and keep making the process of content consumption and creation simpler and more beneficial while emerging as one of the best content-disseminating platforms.

    Vokal

    Vokal, a knowledge-sharing platform for Hindi users recently added 10 regional languages (Telugu, Kannada, Bengali, Tamil, Malayalam, Gujarati, Marathi, Punjabi, Oriya, and Assamese) on its platform allowing sharing of information and get answers to queries. Trying to bridge the information and knowledge gap among the non-English internet users by enabling peer-to-peer knowledge sharing, the platform sees a huge scope for such a service in regional languages. Vokal has more than 2 million monthly active users and it is aiming to take the same to 15-20 million by the end of 2019.

    Sharechat

    Similar to Facebook and Twitter, ShareChat enables users to post and share videos, songs, images, and other content, as well as discover content that is topical and trending. Launched in January 2015, it offers the content consumption and sharing platform only in Indian vernacular languages. ShareChat now boasts of 60 million monthly active users and aims to double its MAU by December 2020, it is home to 15 Indic languages. It aims to strengthen its presence in Tier-II cities.

    Trell

    Fondly referred to as the Video Pinterest for India powered by user-generated original content, Trell is a community-based platform enabling lifestyle discovery through meaningful content in various Indian languages. Trell bridges the gap between users looking for meaningful content around lifestyle inspirations and content creators or aspiring influencers who wish to create vlogs of their interests and lifestyle stories via videos and photos.

    Trell has a highly engaging community of 1 Million Monthly Active Users on the mobile app who did 80 Million Content Views last month [Cumulative: 190 Million Views]. Trell App has been downloaded more than 3 Million times historically with 1.6 Million original and meaningful content pieces around lifestyle to date. All content creators are acquired organically by virtue of various viral loops and growing community on the platform.  Trell aims to be the biggest lifestyle community-content-commerce platform of India by 2020.

  • India Today Group Digital is the No. 1 Destination for General News Consumption

    India Today Group Digital is the No. 1 Destination for General News Consumption

    New Delhi: India Today Group Digital has established its dominance in the news genre across all digital platforms (Desktop, mWeb, App). The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight India’s love for online news and, that Indians consume news content more than entertainment. With 138 million monthly unique visitors, India Today Group beats all Indian entertainment brands like MX Player (95 Mn Unique Visitors), Star India (87 Mn), Jio TV (60 Mn) & Saavn Group (51 Mn). Source :Comscore, Mobile Metrix, Custom List of Entertainment entities, Unique Visitors, September 2019.

    The report also finds that vernacular language news content is consumed most and Hindi is the preferred language, leading with 66% reach, 6 times higher than any other vernacular language in India. Aaj Tak tops Hindi news consumption and is the No.1 news brand across digital & social platforms such as Desktop, mWeb, App, YouTube, Facebook, Twitter & Instagram.

    The Comscore September 2019 insights also show that mobile web has maximum unique visitors but mobile apps lead with highest engagement due to more time spent. The India Today Group Digital Apps topped the charts with 926 million total minutes spent, highest among all original news content creators in India.

    Comscore insights also reveal that General News is the most consumed news category in India. India Today Group Digital retained its leadership in the General News category and is now No.1 for the last 10 consecutive months.

    The Comscore report states that overall news consumption in video format is also increasing. India Today Group Digital with a robust growth of 39% in the last one year is India’s No. 1 General News Video publisher too. 

  • Two arrows and limitless brand messages: the new trend taking Instagram by storm

    Two arrows and limitless brand messages: the new trend taking Instagram by storm

    MUMBAI: While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of their tweets on their handles, but today has become a great marketing and engagement tools for the brands. 

    This eagerness of brands to stay connected with their fans and followers on every medium possible is now reflecting in an uber creative Instagram trend started by @thefakeadco, using two arrows and instagram tools in a very intelligent manner to put quirky messages across. 

    @thefakeadco, which creates fake advertisements for brands on their Instagram handle, shared this for Marlboro cigarettes

    Quickly following the suite was food-aggregator and the new video-service provider, Zomato India, who used Pizza as the new element in the creative. 

    Create Collage: 

    After Zomato’s take on the creative slides, a number of brands took the opportunity to showcase their creative genius on Instagram.

    Tata Nexon

    Comicstaan

    Netflix India

    Amazon Prime India

    Porsche India

  • YES BANK launched its newest content marketing initiative on the occasion of Teacher’s Day.

    YES BANK launched its newest content marketing initiative on the occasion of Teacher’s Day.

    Banking as a category, is often dubbed as ‘boring’ and we often approach marketing and content creation on special occasions like Father’s Day, Mother’s Day, Yoga Day, Teacher’s Day etc. to engage with our customers. The challenge however lies in finding relevance, and fitment for our brand and /or products. Else the content remains as just another wishing post on our customer’s timeline, and does not deliver any real impact.

    We took this challenge up with our content strategy for Teacher’s Day and have looked at a fun, relatable yet relevant way of integrating the occasion with our products.

    In addition to the marketing and engagement activities organized at our branches and also at the premises of our partner corporates, 3 digital films have been launched. The objective of our #SikhaateRehna campaign is to bring out the continuous aspect of learning through humor and relatable content to educate our customers about ‘Safe and Secure Banking Practices’. We are organizing workshops in our branches and also in collaboration with our partner organizations (corporate and educational) who bank with us.

    The campaign is devised on the simple insight that there are some very easy tips and tricks which if kept in mind can prevent fraudulent transactions! Just as we were educated about good practices in school, the Bank aims to educate its customers on Safe Banking Practices. Banking on the wide spread usage and consumption of video content our focus on digital is to deliver the brand message and create relevant & entertaining content. These films are a step in that direction.

    Delivered through the humor route, the films portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented.

    These films have been released across all key social networks such as Facebook, Twitter and YouTube.

    Links for the films are shared below:

  • Godrej Expert along with Avadhoot Gupte set to create first-ever crowd sourced Ganpati Aarti

    Godrej Expert along with Avadhoot Gupte set to create first-ever crowd sourced Ganpati Aarti

    Mumbai: On the occasion of Ganeshotsav, music composer and singer Avadhoot Gupte, popularly known for his work in the Marathi entertainment industry, is collaborating with Godrej Expert Rich Crème hair colour to create first-ever crowdsourced Ganpati Aarti. Both Avadhoot and Godrej Expert Rich Crème hair colour is all set to welcome Lord Ganesha by encouraging people to contribute towards the lyrics of this new avatar of Ganpati Aarti.

    On Thursday evening, Avadhoot took to his Instagram & Twitter profile and shared this news of creating the first-ever crowdsourced Ganpati Aarti with Godrej Expert Rich Crème hair colour. The video begins with the composer stating that Lord Ganesha fills our lives with colours though his several avatars. He further goes on to state that for a God as versatile, his aarti should be just as diverse with his praise. i.e. a NayaAvataar for Bappa’s Aarti. Giving an example to create aartis, Avadhoot designs a line of his own; “Life ko rangon se bharne tu aaya, sabka tu deva, sabka tu deva” – You have come to fill our lives with colours, you are the God of everyone. He further encourages devotees to provide lines and specific words of praise for Lord Ganesha that he would then compose a song out of and create Bappa ke aarti ka naya avatar.

    Commenting on the initiative with Godrej Expert Rich Crème and new avatar of Ganpati Aarti, Avadhoot Gupte, said, “For many years, Ganeshotsav has been a festival that traditionally brought people together to celebrate Lord Ganesha. This year, I and Godrej Expert Rich Crème Hair Colour, thought of doing something different by creating a new version of Ganesh aarti. However, this new aarti had to be made in connection with the traditional belief of this festival which is uniting the people. Thus, we have decided to crowdsource lyrics of the aarti and encouraging patrons to share praises of Lord Ganesh and welcome him in a new way this year. The new aarti will definitely add more colour to the festivities of Ganeshotsav.”

    Speaking on the first-ever crowdsourced Ganpati Aarti, Mr. Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd (GCPL), said, “As a brand, Godrej Expert Rich Crème has been an expert of accessible hair transformation. Not only in our offerings but also the consumer initiatives taken by us are unique. Ganeshotsav is one of the biggest festivals celebrated in Maharashtra and across India. Through Godrej Expert Rich Crème initiative of creating the first crowd-sourced Ganpati devotion song, we aim to make this festival a memorable and engaging one for people. By partnering with Avadhoot Gupte, who is listed amongst India’s leading musician, the song’s rendition will be interesting and make the Ganeshotsav festivities more colourful.”  

    From next week, Avadhoot will start working on the lyrics and compositon of the Ganesh Aarti. Individuals from any part of India can contribute by visiting Avadhoot’s Instagram, Facebook and Twitter profiles and posting the lyrics in the comments section. The crowd-sourced Ganpati Aarti will be released by him and Godrej Expert Rich Crème hair colour on their social media profile during Ganeshotsav.

  • Twitter launches #Tweetups to bring the power of global conversations to life

    Twitter launches #Tweetups to bring the power of global conversations to life

    MUMBAI: Twitter serves the public conversation, and is the best way to see what’s happening in India and to talk about it. Fostering conversation and dialogue across various topics has the potential of catalysing cultural exchange, and in order to bring this to life, Twitter has launched Global #Tweetups.

    #Tweetups aim to take the online conversation offline, breaking down barriers between diverse cultures and ethnicities through the power of conversation.

    Twitter has partnered with Shared_Studios (@sharedstudios) to create immersive portals where people can connect to others in an almost life-like, full-screen experience. Shared_Studios has activated #Tweetups in 40 locations across the globe, from New York to Nairobi, Seoul to Sao Paulo and Los Angeles to London. In India, it is located in Delhi at Select CITYWALK in Saket enabling anyone to walk into this portal, and instantly talk with another person across the world about anything under the sun.

    #Tweetups will stay live till 4th of August, and while live will host a series of curated, experiential activities, including group conversations, bursts of music and dance, and topical discussions around women empowerment and other shared interests. Conversations in these #Tweetups will be started and moderated by local curators.

    Some of the conversations to look forward to:

    ● On July 30th, the cast of the upcoming movie Khandaani Shafakhana, Sonakshi Sinha (@sonakshisinha), Varun Sharma (@varunsharma90) and rapper Badshah (@Its_Badshah) will have a conversation in line with their movie’s campaign ‘Baat toh Karo’, which seeks to open up and normalise the dialogue around sex and sexuality. You can also follow @sonakshisinha as she will go live from her Twitter handle sharing the experience.

    ● On August 2nd, Ananya Pandey (@ananyapandayy) will be talking about online bullying and the importance of sensitising people towards online health in line with her initiative, SO+ (SocialPositive).

    Follow all the action by searching for the hashtag #Tweetups, and visit Select CITYWALK to connect with someone from another country, in another time zone and have a conversation.