ITV

Tag: Twitter Spaces

  • Aaj Tak asks netizens for ideas on Sudhir Chaudhary’s next show with #AskSudhir campaign

    Aaj Tak asks netizens for ideas on Sudhir Chaudhary’s next show with #AskSudhir campaign

    Mumbai: Aaj Tak, the Hindi news channel from India Today Group, and veteran journalist Sudhir Chaudhary experimented with a technology-driven interactive digital campaign.

    The campaign #AskSudhir garnered over three lakh plus WhatsApp messages, 1.2 lakh plus listens on Twitter spaces and 75,000 plus Tweets and trended for about six hours on the top during the day.

    The social media campaigns saw Aaj Tak viewers and lakhs of netizens engage on Twitter spaces and the Chatbot campaign, and emotionally connect with Sudhir Chaudhary on Aaj Tak.

  • Clubhouse for android to arrive in India this Friday

    Clubhouse for android to arrive in India this Friday

    KOLKATA: Android users in India can finally come out of Clubhouse FOMO as the invite-only audio chat is debuting on Friday, after a week it launched the beta version in the US.

    As the start-up’s android expansion continues, it will roll out in Japan, Brazil, Russia on Tuesday, followed by India and Nigeria on Friday. However, it will remain invite-only both on android and iOS despite the mass rollout. “Globe with meridians Rest of world throughout the week, and available worldwide by Friday afternoon,” the tweet added.

    While it has taken its home market by storm with top Silicon-valley execs, popular Hollywood stars, artists jumping on the bandwagon, its impact in India is still very limited with less than a lakh iOS users. This move could be critical in the Indian expansion as the market has a lion’s share of android users, despite the increasing footprint of iPhones in India.

    The development comes at a time when the download numbers have plateaued. Globally its downloads peaked in February with 9.6 million downloads. However, it has gradually come down to 9 lakh downloads in April, as per Sensor Tower data.

    The app saw 42,000 in February followed by 20,000 in March and 14,000 downloads in April in India – a gradual decline.

     

     

    In a tweet, the company said it is working on feature parity with iOS for android users. Earlier this year, the app revealed its plans to launch in India. Clubhouse is now facing stiff competition in the category as Twitter has rolled out its Spaces on a larger scale, Facebook is also working on a live audio chat feature.

    Adoption, penetration can be of a lesser challenge for the audio-based social apps compared to acceptance and usage which will be driven by content on the platforms, a senior digital market executive said earlier.

    “The good thing about this period is that it has shown us how universal voice is as a medium. The same types of rooms that we saw forming last year in the U.S. quickly started forming in Japan, Brazil, and Nigeria. Farmers in rural Georgia have been making friends with entrepreneurs in Tanzania. Film clubs have formed in India,” the company stated in a recent blog post along with examples of many other communities.

    Throughout this period, it felt the need to be cross-platform more strongly than ever, the company added.

  • Twitter introduces new features for more interactive Cricket Season

    Twitter introduces new features for more interactive Cricket Season

    KOLKATA: Microblogging site Twitter has added a couple of new features to create a more interactive experience for the platform’s users this cricket season for. Among the new features, Spaces, the social media giant’s new Clubhouse like feature, has generated a great deal of buzz among Tweeple.

    With cricket being such a huge passion point on Twitter, teams have already started making the most of Spaces to connect with and engage fans on the service. Mumbai Indians (@mipaltan) recently hosted a Twitter Space with Zaheer Khan (@ImZaheer) – #TwitterSpaceWithZak – becoming the first sports club in the country to do so. The Space had Zaheer interacting with fans and sharing plans for the upcoming season.

    Twitter has launched eight new jersey emojis for all the teams in English and six Indic languages. Fans can simply tweet with the team hashtags to unlock these emojis and participate in live conversations. Here are some of the hashtags that will unlock the team emojis: #IPL2021, #MumbaiIndians, #OneFamily, #WhistlePodu, #விசில்போடு, #WeAreChallengers, #HallaBol, #RoyalsFamily, #PunjabKings, #SaddaPunjab, #KKRHaiTaiyaar, #KorboLorboJeetbo, #YehHaiNayiDilli, #OrangeArmy, and more.

    Topics allow people to follow conversations on specific subjects. Using machine learning, Topics pull out related tweets on a subject, letting people follow numerous interest categories. When you follow a Topic, you will see tweets from a number of accounts – whether you follow them or not – on the shared interest. Last year, Twitter introduced several Topics for cricket – one for the series and several others for all of the teams – so people can stay up-to-date with all conversations around cricket.

    Additionally, there are Twitter Lists – a compilation of Twitter accounts, which lets people put together their favourite accounts to follow for tweets on a specific subject and populate a separate timeline for the List.

    Mumbai Indians and Delhi Capitals will be hosting live shows to bring fans closer together. The shows will involve commentary and watching the game virtually along with a select group of fans every match day. Whereas, ESPN Cricinfo (@CricinfoHindi) will be sharing Hindi videos this season from their new Hindi handle.