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Tag: Twitter India

  • Twitter India ropes in Viral Jani to head TV affairs

    Twitter India ropes in Viral Jani to head TV affairs

    MUMBAI: Twitter India has appointed Viral Jani as head of TV partnerships. He will be based at the company’s Mumbai office. As part of his new role, Jani will work closely with the complete TV ecosystem of broadcasters, production houses and audience measurement systems to make Twitter the second screen to TV in India.

     

    His main responsibility will be to forge strategic partnerships with broadcasters to help channels amplify their message, drive more viewers, and generate more user engagement with their content on Twitter. 

     

    Jani aims to lead this social TV movement in India by bringing the best content from TV channels to Twitter for live, public conversations, while enabling Twitter as an incredible video and visual-driven storytelling platform to drive tune-in and audience engagement for TV channels.

     

    Moving forward, Jani is keen to position Twitter as the largest virtual couch for viewing TV content in India, and facilitate broadcasters to use the full suite of Twitter’s products such as Twitter native video, Twitter Amplify, Vine, Periscope, SnappyTV and TV analytics. 

     

    Twitter Asia Pacific and Middle East media vice president Rishi Jaitly said, “Twitter is the ultimate companion to television and we have invested considerable time and effort in partnerships with TV broadcasters worldwide to ensure they are able to amplify the live, public conversations about their shows on our platform. In his new role, Viral will expand Twitter’s leadership and footprint in the social TV market in India, prioritising TV partners that drive audience engagement and growth.”

     

    Jani added, “Television is one of the largest conversation generators on Twitter, and viewers are far more engaged when they are watching TV and tweeting at the same time. Twitter is also where viewers discover great TV content that is being watched now, from live events to scripted shows to reality TV. I’m thrilled to join the team at this exciting time for Twitter in India.”

  • RCom and Twitter partner for Cricket World Cup 2015

    RCom and Twitter partner for Cricket World Cup 2015

    MUMBAI: Reliance Communications has partnered with Twitter to provide customers with the most comprehensive platform to follow the excitement and global commentary as the world’s 14 cricketing nations compete for the tag of the champion team.

     

    By allowing its users new ways to connect and engage on Twitter and follow the six week tournament, Reliance Communications will look to drive internet adoption and usage during this iconic event, and help drive greater recharges and create stickiness around data usage.

     

    Reliance Communications consumer business CEO Gurdeep Singh said, “We are delighted to partner with Twitter to offer this unique service to all cricket fans for a unique World Cup experience.”

     

    “Cricket is best enjoyed with friends and the fun doubles when you can share exchange with all friends instantly. It is with this thought that Reliance has made Twitter free and inclusive, so that our customers can get the most of this World Cup,” he added.

     

    One unique aspect of this service is that customers who do not have a Twitter account can also access cricket related Tweets by logging on towww.rcom.co.in/cricket on their mobile phones throughout the duration of this global event.  RCom customers can engage with players, commentators and celebrities, watch exclusive pictures and videos and of course remain updated with all the latest scores without incurring any data charges.

     

    On the other hand Twitter India and SE Asia director of business development Arvinder Gujral commented, “As a platform for live, public conversations, Twitter has changed the way people connect with sporting and global events including cricket tournaments. All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter. Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter.”

     

    Customers will also be able to follow their favourite accounts and get updates without any data charges from Team India, BCCI and its players, including skipper MS Dhoni, or vice-captain Virat Kohli, the voice of Indian cricket Harsha Bhogle, as well as international legends like Vivian Richards  and Shane Warne, amongst many others. Reliance will also encourage users outside the Reliance network to participate in various interactive contests on Twitter on its account @RelianceMobile. Participants could win miniature bats as souvenirs.

     

    In addition to this, Reliance has launched an exclusive Cricket Portal wherein Reliance customers can download exciting content related to the event like match highlights, commentary, and behind the scenes images. All a customer has to do is go to ICCCWC2015.rcom.co.in.

     

    Reliance has also announced an exciting and fun recharge offer where customers who recharge with certain data packs will get free data depending on the runs scored by India during their games. So for a Rs 177 data recharge (Circle-specific MRP), each run India scores will give them an additional 2MB of extra data absolutely free. And if India wins the match, the free data will be doubled.

     

    Through its initiatives and offers, RCom will bring its customers right into the action as the greatest cricketing spectacle takes center stage.

  • Twitter makes first acquisition in India with Zip Dial

    Twitter makes first acquisition in India with Zip Dial

    MUMBAI: Twitter India has acquired the Indian marketing start up Zip Dial, in order to make the micro blogging site more accessible to people in India and around the world. This is Twitter’s first acquisition in India and is pegged close to $30-$35 million. ZipDial was co-founded by Valerie Wagoner, Amiya Pathak and Sanjay Swamy.

     

    Making the announcement on the micro-blogging site, Twitter India and Southeast Asia market director Rishi Jaitly said, “On behalf of our India operations, I’m delighted to welcome Zip Dial’s leadership, employees and a new office in Bangalore to the spirited team that is Twitter India.”

     

    With the new deal in the kitty, Jaitly added that their primary mission was to reach out to every Indian with a mobile device in order to facilitate a relevant Twitter experience. “We believe Twitter – a platform invented for SMS and rich in media – is a perfect match for India, a mobile-first country with a celebrated media heritage,” he said.

     

    Twitter and Zip Dial already have a history of getting content to Indians. In recent times Bollywood actors like Shah Rukh Khan, Amitabh Bachchan and Rajinikanth have partnered with Twitter and Zip Dial to allow users to follow these celebrities by making a toll-free “missed call” to a designated phone number. Callers then started receiving inbound content on their phone in real time through voice, SMS or an app notification.

     

    During last year’s general elections, the two national political parties, Bhartiya Janata Party (BJP) and Indian National Congress (INC) worked in tandem with both the partners to make their accounts accessible to all users in India on any phone, on any network and in any language.

     

    Jaitly concluded by saying that with the Cricket World Cup around the corner and more Indian icons joining the platform every day, 2015 promises to be another big year for Twitter in India.