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Tag: Twitter Brand Index

  • Vodafone soars high on Twitter Brand Index during IPL 8

    Vodafone soars high on Twitter Brand Index during IPL 8

    MUMBAI: The first two weeks of the Indian Premier League (IPL) have been breathtaking from both a cricketing stand point as well as the action being seen seeing from brands on Twitter.

     

    Just like it did during #CWC15, Twitter compiled a list of the top brands on this IPL. Using an aggregate of Re-Tweets, Favourites and Replies, the social networking site has created a Twitter IPL Advertiser Index to acknowledge the top five brands that have excelled in the opening two weeks of the tournament.

     

    The Twitter Brand Engagement Index and the details of what each brand did on the social networking site is as follows:

     

    1) @VodafoneIn- Vodafone has gained a lot of momentum in the first two weeks of IPL, through a contest called #VodafoneSpeedQuiz . With tickets to matches up for grab, the brand has been able to generate a lot of buzz through this campaign. The contest is a smart way for the brand to build equity on Faster Speeds which is core of their new campaign #SpeedIsGood

    https://twitter.com/VodafoneIN/status/587623871689449472

     

    2) @HotStarTweets – The Twitter account for Star’s Hotstar.com, @HotStarTweets generated a lot engagement around content based on updates from the games, teaser questions, trivia and a competition offering IPL tickets. @HotStarTweets is looking to take the platform’s content digital to greater users and been able to engage with the online Twitter user using the most topical bits of content

     

    3) @KingFisherWorld – The official handle of the good times this IPL; Kingfisher’s campaign idea is ‘Divided by teams, United by Kingfisher.’ With this, the company aims to bring the followers of all the IPL teams together on a common platform to celebrate and express their love for the game. They are also team sponsors for many IPL teams and it’s refreshing to see some great behind the scenes content from these teams, which @KingfisherWorld is sharing as well. The big hashtag this IPL for Kingfisher has been #UnitedByGoodTimes. This week the first preview of the new Kingfisher TVC was revealed online with the hashtag #OoLaLaLaLeO

     

    4) @FreeCharge – Freecharge is engaging users with a prediction contest this IPL with prizes up for grabs. Users are asked to predict outcomes of the game; a conversation that many users are more than happy to engage in.

     

    5) @OlaCabs – Ola is the official cab partner for five IPL teams namely Chennai Super Kings (@ChennaiIPL), Mumbai Indians (@mipaltan), Kings XI Punjab (@lionsdenkxip), Rajasthan Royals (@rajasthanroyals) and Sunrisers Hyderabad (@SunRisers).

     

    With every match, users stand a chance to win two free tickets to the match from the “Ola app” through the ‘Hit the Match Day’ icon. The brand is building excitement and is increasing engagement around this contest, which is creating a good amount of buzz. They are promoting this activity by using the hashtag #ChaloNiklo.

  • Star Sports’ ‘Mauka’ rides high on Twitter Brand index

    Star Sports’ ‘Mauka’ rides high on Twitter Brand index

    MUMBAI: Team India is on a demolition mode eliminating every rival that has stood against the ‘Men in Blue.’ This excitement around the matches has also translated on social media platforms, where fans have displayed their excitement.

    Sensing an opportunity here, various brands have been launching innovative campaigns. In week four now, micro blogging site Twitter has released its brand index. This week saw one new debutant with contests by some of the big movers. Meanwhile Star Sports India continues to ride high on the ‘Mauka Mauka’ campaign. Interestingly, this week saw as much conversation during non-India match days as during India game days, which meant there was almost constant conversation on the platform.

    Below are the top five tweets and the brand journey on Twitter during the week as well as the actual index.

    1) Star Sports India’s #MaukaMauka campaign entered its fourth week. Like previous weeks, there was the lead up video for the upcoming game as well as a follow up revealed at the end of the game. This time around Star Sports asked users to Tweet to them with the hash tag #MaukaMauka to reveal the ad on Twitter before it got revealed on TV. The ad itself was on how an Indian win could help Pakistan progress to the last eight. They also continued to provide commentary on the games itself, which ensured that people kept engaging with them through the week too. @StarSportsIndia

    2) Alto 800 went down the contest route and managed to debut at number two. Trying to build equity as a potential first car for its target audience they ran smart contests around hash tags like #DebutTips and #AltoFirstTimer. Both were aimed at getting people to engage with them to get tips for first time buyers as well as connect with potential clients. There were prizes up for grabs and that continued to create impact among users. @Alto_800: 

    3) HDFC Life continued to engage users around its hash tag #MyTeamMyPride. This week they asked people to predict outcomes, scores and other details of the game to win prizes up for grabs. The hash tag has found a way of rallying fans as well as giving a boost to their campaign. @HDFCLIFE

    4) Dairy Milk India was also able to find a great balance between running a contest and exciting cricket fans around their #FansofJoy hash tag as well. For the contest, they asked people questions about the game to test cricket knowledge of their followers. Apart from this #FansOfJoy moments were also prominently shared across national dailies. @DairyMilkIn

     

    5) Castrol Cricket followed what now seems like a winning mode – a meaningful hash tag, a contest and good content – to make Castrol the latest addition to the Twitter Brand Index. They entered with the hash tag – #ClingOnToTheCup. The big idea this week was that they asked people to Tweet to them with their pictures and they would put those pictures up on the boundaries display boards during the Cricket World Cup games. People really got behind the idea, which is essentially another way of becoming a part of the live cricket experience. @CastrolCricket 

  • StarsportsIndia tops the chart for week three on Twitter Brand Index

    StarsportsIndia tops the chart for week three on Twitter Brand Index

    MUMBAI: The third edition of Twitter Brand Index, which lists the five most interacted brands during Cricket world Cup 2015 on the basis of Re-Tweets, Favourites and Replies. The Twitter Brand Index recognises across all brands that are talking about cricket on the platform during the given week.

     

    @StarsportsIndia: The official broadcaster of ICC World Cup Star Sports has been leading the conversation on #CWC15 this week with their popular videos series that started with the India vs Pakistan match. Each Indian victory has meant a new video.

     

    The latest came out right after India won their match against the UAE. Using the now viral hashtag #MaukaMauka the ads have managed to capture the imagination of the Indian cricket fan.

     

    Alongside the thematic campaign Star Sports continues to connect fans over its hashtag #WontGiveItBack – People can tweet to the handle with the hashtag and get the schedule of the matches in the cup.

     

    https://twitter.com/StarSportsIndia/status/571623967896649729

     

    @Lays_India: Lays climbed the charts this week by exciting cricket fans on Twitter with the hashtags – #LaysKePlays and #TicketKaGame. Both represent a contest and the winners of each are promised opportunity to watch the finals of the #CWC15 live in Australia. This week, @Lay_India asked people to tweet with the hasthtag #TicketKaGame to reveal what the contest was going to be. The more the tweets, the faster the reveal. #LaysKePlays asked users to Reply to the handle with creative uses of Cricket lingo and make it relevant to Lays.

     

    https://twitter.com/Lays_India/status/570111683961552896

     

    @HDFCLIFE: @HDFCLife also took up the contest route with their #MyTeamMyPride contest. Users were asked questions and people stood to win shopping vouchers. Needless to say the hashtag was able to bring the proud Indian Cricket Fan together to fight for some goodies.

     

    https://twitter.com/HDFCLIFE/status/571574574078279681

     

    @AltoK10: Alto K 10 is one of the many auto brands trying to connect with its audience during #CWC15. With a creative spin on their brand tagline ‘Chase Life’ Alto has engaged the Indian cricket fan under its #Chase campaigns across the hashtags #ChaseCricket and #ChaseMaster. They ran a popular #SorrySIr contest where they invited people to Tweet them with funny ideas for ways to skip college/office on match days. Using topical caricatures, contests and celebrating the team’s victory with fans – Alto K 10 got people to send them their selfies in blue to show support to the team – #Chasefie.

     

    https://twitter.com/AltoK10/status/570964142179221504

     

    @DairyMilkIn: Contests seem to be the flavour of the season. @DairyMilk got people to join in on the contest #FansOfJoy where they were asked to send in their #FansOfJoy pics to a phone number and grab their moment of fame in leading dailies. Apart from this there was a quiz where people stood to win Cadbury Dairy Milk hampers.

     

    https://twitter.com/DairyMilkIn/status/570550069365121024