ITV

Tag: Twists

  • Gripping twists in the tale take Kyunki… to all-time ratings high

    Gripping twists in the tale take Kyunki… to all-time ratings high

    MUMBAI: Fours years running and there’s still no stopping Star Plus’ flagship soap Kyunki Saas Bhi Kabhi Bahu. Soap factory Balaji Telefilms and Star Plus’ hit drama has just gone one better on the ratings charts, hitting an all-time high of 19.41 TVRs in the C&S 4+ Hindi speaking markets (HSM).

    Even for all India markets C&S 4+ (week 42, 10 October to 16 October), Kyunki… aced the ratings map with a whopping 13.5 TVRs.

    Kyunki… on an average this year has been churning out ratings of 15+ TVR in the C&S 4+ Hindi speaking markets. But a 19.41 TVR in HSM seems to be a new high that this high stake property has reaped. An ecstatic Star India creative director content and communications Shailja Kejriwal gushes, “Kyunki… has seen this ratings high due to the way the story line has taken shape in the last eight months in terms of Tulsi being blinded by her love towards her immoral son Ansh Gujral where the plot peaks with her realisation about his true character. What is awaited is the stance and the action that she will take against her son.”

    Elaborating further, Kejriwal pointed out that every daily follows a format of a new story that begins within a daily and the culmination point of that particular plot, after which a new one begins. This particular story, which began eight months ago, has reached its culmination point and hence the high in ratings.

    Another interesting point aas to why this particular plot has sustained so much hype and interest is due to the fact that highly popular and powerful icons of the serial like Tulsi, her son Ansh, his wife Nandini and Tulsi’s step son Karan are in conflict together. “Kyunki… reaching a new high of course is a phase, but the idea is to achieve new highs and in the bargain hope that the base also gets a little higher.”

    This mega K serial has been gradually seeing a rise week on week with week 38 HSM CS 4+ recording a 17.12 TVR, followed by week 39 being 15.85 TVR, week 40 – 15.72 TVR, week 41 moving up to 16.09 TVR and finally week 42 hitting a new high of 19.41 TVR.

    Did someone say soaps are losing their steam?

  • Twists in the tales on Star Plus

    Twists in the tales on Star Plus

    MUMBAI: ‘Change is always constant’,as far as Star Plus is concerned.

    After the launch of six new shows in January 2003, Star Plus is now focussing on revamping the existing shows to keep loyal viewers happy and looking out for more.

    Kyunki …. , Kahaani… and Des Mein Niklla Hoga Chand, the three soaps which garner enviable TRPs for the channel, “are heading for dramatic twists and turns in their storyline” say Star officials.

    Interestingly, Des Mein….., the weekly on Star Plus has adorned a new look in terms of montage and is headed for an unexpected twist in storyline.

    Reliable sources confirm that the male lead, Dev (played by Varun Badola) who is torn between love for his wife Pammi (played by Sangeeta Ghosh) and Anu’s ( played by Sweta Keswani) gameplan will die, thus giving an unexpected turnaround to the serial.

    “The audience is in for a big surprise. I am thoroughly enjoying my role in Des Mein …… as it’s going to undergo a dramatic change,” said Sweta Keswani who refused to divulge further details.

    Kyunki …. and Kahaani … too, as reported earlier are headed for an overhaul. Kyunki has already moved to Australian shores and a few upheavals in the lives of central characters are in the pipeline. Though one can slate the so called ‘dramatic twists in storyline’ as attempts to lure viewers during the World Cup, only time will tell if they succeed. However , presently the strategy adopted by the channel seems to be working to its benefit.