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Tag: Twinkle Twinkle Little Star

  • Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist

    Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist

    MUMBAI: On the occasion of Mother’s Day, Sony Music Kids, a one-stop-online destination for children to listen, imagine and learn every single day, invites moms to chill and be entertained as their kids and families put up the most fun hip-hop show on earth!

    Every Mother’s Day is special, but this year it is all the more precious. Moms have always been superstars, seamlessly managing their careers and households, ensuring that their families are safe and well-taken-care of, in normal times. This year, with the lockdown and additional difficulties being faced by everyone, Sony Music Kids introduces an exclusive ‘Mother’s Day Rap Party Playlist’ in an effort to drive up the entertainment, fun and laughter quotient for Moms, the real superheroes within our homes.  

    With this special selection of Rap Rhymes that are easy to learn and fun to enact, Sony Music Kids aims to spark creativity within children and encourages them to entertain their moms in a fun-filled manner, while showing off their hip-hop skills. Hip-hop being the most favourite music genre for kids, this playlist has a special selection of popular iconic nursery rhymes recreated as Hindi Rap tunes, and are easy to learn, sing-along and perform some cool hip-hop moves to. 

    As moms all over put up their feet and settle down to watch their families perform the greatest Rap show on earth, the fun gets extra-entertaining as the quirky lyrics kick-in. Whether it’s an unusual rap version of Twinkle Twinkle Little Star, or Machli Jal ki Rani Hai with a freaky hip-hop twist, these far-out tunes will get the whole family laughing and grooving to the beat.

    Celebrity parents Soha Ali Khan, Mahi Vij, Tahira Kashyap and Angad Bedi will be seen dancing to the rhymes from the ‘Mother’s Day Rap Party’ playlist, and will be urging everyone to listen to these wacky tunes (bit.ly/SonyMusicKids_MothersDay) and join the party too!

    Moms have always been the first to introduce their kids to early learning essentials such as rhymes. Now Sony Music Kids urges children to thank their moms by performing these fun Rap Rhymes, and showing-off their creative skills – improvising lyrics and adding dance moves with a hip-hop twist, that will impress all moms and make this Mother’s Day an even more special and memorable one. 

    #StayHomeAndLearn during the lockdown, enjoy the ‘Mother’s Day Rap Party’ super cool playlist, and spend quality entertaining and bonding time with your family to bring the party home!

  • Why Uday Sodhi launched Liv Kids

    Why Uday Sodhi launched Liv Kids

    MUMBAI: First there was VootKids from the Viacom18 stable. And now Sony Pictures Networks India’s OTT service SonyLiv is tip-toeing into the kids entertainment space with the launch of its video on demand service Liv Kids.

    The content on the section features popular nursery rhymes like Pop Goes the Weasel, Twinkle Twinkle Little Star, Humpty Dumpty, Wheels on the Bus, etc. The section currently boasts 100+ videos (shows and rhymes) in English and Hindi free of cost and plans to add substantial amount of content around kids in sometime. The idea is to add more regional languages later apart from interesting kids content from international producers over time.

    “We studied the content consumption pattern of kids on various platforms like YouTube and in several international markets. The content that the kids use, time-spent and their loyalty towards that particular content which makes them come back to it again and again is great. It is higher than the consumption by our other normal users. The stickiness is very high. With the category offering an exciting range of nursery rhymes which are both fun and informative, we are confident that our younger audience will enjoy our latest addition to the fullest,” says SonyLiv EVP and head digital business Uday Sodhi.

    Though the platform does not have sponsors as yet, it is confident that advertisers will get on board pretty soon. Currently, run of site (ROS) ads can be viewed on the kids section.

    “The audience is very sensitive and the market is huge. With the penetration of internet in India getting higher, the kids segment is only set to grow. Once they get hooked, the content consumption will keep increasing. As far as advertisers are concerned, we do not want to put content or advertisements which do not fit completely in this space,” adds Sodhi.

    The videos can be viewed on SonyLiv’s website and mobile application, as well as on its YouTube channel.

    Being fast adopters of technology, kids are the first ones to become the digital consumers which often worry their parents. Digital streaming services like YouTube Kids and Voot, have come up with various parental control features so that they can keep an eye on what is searched by the child, timers to limit screen time and content restrictions.

    Though, Liv does not offer any such options as of yet mainly due to its kids oriented content, it will develop such options if there is a need. “It is too early for us to say whether we will have such options or how many hours of content will we have. If there is feedback, which we think can be applied to our platform, we will,” asserts Sodhi.

    As far as promotions are concerned, Sodhi opined that the conversations have already started and the OTT service will soon launch a complete marketing plan though he was chary of revealing any details.

    “SonyLiv’s commitment to providing the best and most relevant user-centric entertainment content is the reason behind the launch of Liv Kids. We are very hopeful of this and will see how this turns out to be for us,” concluded Sodhi.

    He surely isn’t kidding!

  • Why Uday Sodhi launched Liv Kids

    Why Uday Sodhi launched Liv Kids

    MUMBAI: First there was VootKids from the Viacom18 stable. And now Sony Pictures Networks India’s OTT service SonyLiv is tip-toeing into the kids entertainment space with the launch of its video on demand service Liv Kids.

    The content on the section features popular nursery rhymes like Pop Goes the Weasel, Twinkle Twinkle Little Star, Humpty Dumpty, Wheels on the Bus, etc. The section currently boasts 100+ videos (shows and rhymes) in English and Hindi free of cost and plans to add substantial amount of content around kids in sometime. The idea is to add more regional languages later apart from interesting kids content from international producers over time.

    “We studied the content consumption pattern of kids on various platforms like YouTube and in several international markets. The content that the kids use, time-spent and their loyalty towards that particular content which makes them come back to it again and again is great. It is higher than the consumption by our other normal users. The stickiness is very high. With the category offering an exciting range of nursery rhymes which are both fun and informative, we are confident that our younger audience will enjoy our latest addition to the fullest,” says SonyLiv EVP and head digital business Uday Sodhi.

    Though the platform does not have sponsors as yet, it is confident that advertisers will get on board pretty soon. Currently, run of site (ROS) ads can be viewed on the kids section.

    “The audience is very sensitive and the market is huge. With the penetration of internet in India getting higher, the kids segment is only set to grow. Once they get hooked, the content consumption will keep increasing. As far as advertisers are concerned, we do not want to put content or advertisements which do not fit completely in this space,” adds Sodhi.

    The videos can be viewed on SonyLiv’s website and mobile application, as well as on its YouTube channel.

    Being fast adopters of technology, kids are the first ones to become the digital consumers which often worry their parents. Digital streaming services like YouTube Kids and Voot, have come up with various parental control features so that they can keep an eye on what is searched by the child, timers to limit screen time and content restrictions.

    Though, Liv does not offer any such options as of yet mainly due to its kids oriented content, it will develop such options if there is a need. “It is too early for us to say whether we will have such options or how many hours of content will we have. If there is feedback, which we think can be applied to our platform, we will,” asserts Sodhi.

    As far as promotions are concerned, Sodhi opined that the conversations have already started and the OTT service will soon launch a complete marketing plan though he was chary of revealing any details.

    “SonyLiv’s commitment to providing the best and most relevant user-centric entertainment content is the reason behind the launch of Liv Kids. We are very hopeful of this and will see how this turns out to be for us,” concluded Sodhi.

    He surely isn’t kidding!