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Tag: Twinkle Khanna

  • Twinkle Khanna bags new role as face of Titan’s Irth campaign

    Twinkle Khanna bags new role as face of Titan’s Irth campaign

    MUMBAI: There are handbags, and then there are stories you carry around in leather and zippers. With a wink and a wisecrack, Twinkle Khanna, aka Mrs Funnybones, has now been roped in as the first-ever brand ambassador for Irth Bags, from the House of Titan. And true to form, she’s already got a bone to pick with the bag industry.

    The brand’s latest campaign, shot under her Mrs Funnybones avatar, doesn’t just showcase handbags, it pokes fun at them. From zippers that betray you at the worst possible moment to totes that don’t understand how women actually move, the films flip the script with wit, sass, and design solutions that promise to make IRTH the everyday ally women didn’t know they needed.

    “There’s a whole world that lives inside a woman’s handbag snacks, secrets, sanity, sometimes even a screwdriver!” Twinkle quipped. “This campaign felt like the perfect fit for me. It’s clever, it’s honest, and it treats bags not just as accessories, but as companions in the chaos and charm of everyday life.”

    The campaign kicks off with a spotlight on Irth’s Initials collection, the brand’s first monogram line. In her trademark style, Mrs Funnybones reveals how perfect design isn’t just seen, it’s felt, making even a simple bag a conversation starter. From tall shoulder bags and sleek handhelds to backpacks and wide shoulders, the Initials range merges timeless elegance with Irth’s design-first philosophy.

    Titan Company Ltd business head of women’s bag division Kanwalpreet Walia summed up the vibe: “A woman’s bag is far more than an accessory. It’s her constant companion, her secret keeper, her styling partner, and sometimes even her snack stash! With this campaign, we wanted to spark playful conversations around all the fabulous and not-so-fabulous moments women share with their bags. And who better to lead this dialogue than Twinkle Khanna with her sass and sparkle?”

    The films, produced by Kondurkar Studio under the creative direction of Amrish Kondurkar, are designed to be bite-sized drops of fun each one highlighting a fresh handbag truth. “It’s a collaboration of shared sensibilities,” Kondurkar explained. “Mrs Funnybones brings her wit and joyful take on daily life, Irth brings thoughtful design that makes each of those moments a little better. Together, they elevate the everyday.”

    Behind the scenes, the campaign brought together a powerhouse creative team: from director Afshan Hussain Shaikh and cinematographer Kartik Vijay, to music by Sanjay Das and production design by Daaku Aunties. The polished films are already live on Youtube and across Irth’s and Twinkle Khanna’s Instagram handles, giving audiences a first peek into a campaign that promises style with substance, and humour stitched right into the seams.

    As India’s women’s accessories market grows, Irth is carving out its own niche by being design-led, insight-driven, and refreshingly honest. And with Twinkle Khanna at the helm, expect handbags to become less of a silent accessory and more of a sparkling conversation piece.

    Because let’s be honest when it comes to bags, every woman has a story. Irth just made them a little funnier.

  • Prime Video doubles the fun with Kajol and Twinkle in new talk show

    Prime Video doubles the fun with Kajol and Twinkle in new talk show

    MUMBAI: Double the sparkle, double the sass Prime Video is bringing Kajol and Twinkle Khanna together as co-hosts for the very first time in its latest unscripted Original, Oppo presents Two Much with Kajol and Twinkle, co-presented by Kohler and Kalyan Jewellers. The global premiere is set for 25 September, with new episodes dropping every Thursday.

    Backed by Banijay Asia, the series promises unfiltered conversations, candid confessions, and laughter-laced mischief with some of Indian cinema’s biggest names. The format thrives on the contrasting-yet-complementary styles of its hosts: Kajol’s effervescent charm meets Twinkle’s razor-sharp wit, making for conversations that veer well beyond the usual celebrity chatter.

    “A star-studded guest lineup and conversations that are fresh, spontaneous, and entertaining Two Much goes beyond the usual celebrity chatter,” said Prime Video India director and head of originals Nikhil Madhok adding that the duo’s “humour and candour” will keep audiences hooked.

    Banijay Asia and Endemol Shine India group chief development officer Mrinalini Jain called it a show about “what Kajol and Twinkle want to ask, what they care about, and how they choose to show up funny, unfiltered, and deeply honest.”

    The partners behind the show are equally upbeat. Oppo India head of PR and communications Goldee Patnaik linked the association to Oppo’s ethos of inspiring youth to “live in the moment,” while Kohler MD for K&B South Asia Ranjeet Oak highlighted its celebration of originality and bold voices. Kalyan Jewellers executive director Ramesh Kalyanaraman added that the show mirrors the brand’s values of “warmth, humour, and genuine conversation.”

    With Kajol’s infectious energy, Twinkle’s trademark sass, and a guest list primed for fireworks, Two Much sets itself up as a talk show with a difference, an entertainment cocktail that’s equal parts glamour, candour, and chaos.

  • The Coca-Cola Company’s Honest Tea launches #FindYourGood campaign

    The Coca-Cola Company’s Honest Tea launches #FindYourGood campaign

    Mumbai: Honest Tea, a ready-to-drink beverage with organic green tea announces their newest #FindYourGood campaign in collaboration with celebrated author, columnist, and wellness enthusiast Twinkle Khanna. The newly launched film depicts Twinkle Khanna finding her calm amidst daily chaos, with #HonestTea, made from organic green tea, sourced from the famous Makaibari Tea estate.

    In a world filled with societal expectations, Honest Tea’s campaign nudges people to define their way of relaxation. As a supportive ally in this quest, the brand offers two great-tasting flavours, Lemon-Tulsi and Mango.

    To kick off the campaign, Honest Tea will roll out a series of social films and digital activations, engaging with consumers across various platforms. Conceptualized by WPP Open X, the campaign film, captures a relatable moment as Twinkle confronts her to-do list. As she sits down to relax, she enjoys a sip of Honest tea and says “It’s up to you to decide what’s good for you.

    Speaking about the collaboration with Honest Tea, Twinkle Khanna said, “I am excited to be part of the #FindYourGood campaign that echoes my mantra of a good, holistic life. Stimulated by the importance of finding joy and balance in the every day, Honest Tea’s campaign strives to bring about a positive transformation in the well-being of the modern woman.”

    Commenting on the launch of the new campaign, The Coca-Cola Company, India and South-West Asia operating unit senior director of marketing Ruchira Bhattacharya,= said, “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”

    Sharing his views about the latest campaign, WPP Open X executive creative director Mukund Olety said, “Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives” Speaking about the collaboration with Twinkle Khanna, he said, “Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for the well-being of women, she naturally conveys the nuances we wish to communicate through this campaign.

    Honest Tea is currently available on e-commerce platforms in select cities- Bangalore, Mumbai, Hyderabad, Chennai, Pune and Gurgaon, at the price point of Rs 60. For more details visit Honest Tea’s Instagram page – @honestteaindia. 

  • Her Story wins Red Dot Award for brand and communication design

    Her Story wins Red Dot Award for brand and communication design

    Mumbai: Modern fine jewellery maison Her Story has made a mark at this year’s Red Dot awards, one of the most prestigious global design awards, respected internationally as a touchstone of good design. The brand brought home the Red Dot Award for Brands and Communication Design 2023, celebrating creative thought, impact and the seamless integration of a powerful concept across touchpoints. This win is particularly noteworthy as it positions a young modern Indian brand’s in-house efforts towards aesthetic and conceptual excellence ahead of some of the world’s top advertising agencies and global brand campaigns. On 3 November 2023, winners will be celebrated in Berlin at the Red Dot Gala, while their work will be published in the Red Dot International Yearbook – Brands and Communication Design. The award-winning brands and creative works are also presented to a wide audience in exhibitions at the Museum für Kommunikation in Berlin and the Red Dot Design Museum Essen. Other exhibition locations include the Red Dot Design Museums in Xiamen and Singapore.

    The meticulous evaluation process for the Red Dot Distinction for the Advertising, Integrated Communication category, which had over 9,000 entries from more than 50 countries, included the criteria: originality and creativity, design quality and innovation, and impact and emotional significance. The Modern Perspectives campaign (2022-2023) opened up a dialogue on modernity and questioned stereotypes, gender-assigned roles and expectations. It celebrated the perspectives of modern women through the stories of five inspiring personalities – Anoushka Shankar, Smriti Mandhana, Kalki Koechlin, Twinkle Khanna, and Sobhita Dhulipala, capturing aspects of women that are often challenged by constructs of society. The campaign brought alive their personalities, showcasing keywords and ideas that resonate with them, through black-and-white and colour portraits and authentic visual storytelling that allowed audiences an intimate look at each woman’s real-life thoughts.

    Each woman answered a question, contextualised to her own life. How does one achieve ‘balance’, as women are expected to ‘perfectly’ handle multiple roles; what does ‘freedom’ mean to a woman in different aspects of her life and in various societies? Who defines ‘ambition’, and what does ‘tradition’ mean to a woman who considers herself a global citizen? And in it all, we celebrate the beauty of choice of the modern woman.

    Launched at the close of November 2022 leading to the opening to the brand’s one-of-a-kind flagship at Kala Ghoda, Mumbai, as a combination of a ‘teaser’ and ‘reveal’ campaign, Modern Perspectives caught the attention of consumers through five questions without immediately unveiling the identities of the five women. The intent was to create a moment of intrigue and introspection. The treatment of the campaign was unique in the brand’s decision not to counter those stereotypes with a stance of its own, but rather extend a seemingly simple question – so that every woman may discover her own answers in the context of her own life.

    Brand director Sitanshi Talati-Parikh, who conceptualised and directed the campaign said, “As a meaningful brand, it was important for us to open up a dialogue on modern values, with subtlety as well as depth, and without presumptions. It has been wonderful to receive global validation on the concept, execution and emotional significance from an award that is truly respected and coveted by the creative minds of the world. What really brought home the award to us, though, were the voices of people who shared how the campaign impacted them in their lives. How it made them think, and made them question fundamental modern values that we often don’t stop to consider. To have made a difference in the way someone thinks, to have impacted someone’s life in a positive way, is what is truly humbling and gratifying.”

    The impact of the campaign extended across an array of touchpoints. From prominent billboards in Mumbai and thought-provoking conversations on digital platforms, to luxury media coverage, meaningful events with the faces of the campaign, and a synergy with the brand’s own editorial-style communication, Modern Perspectives left an indelible mark – forging a meaningful connection with a diverse audience.

  • Honda launches ‘A Quiet Revolution’ campaign Premium Activa 125 BS-VI

    Honda launches ‘A Quiet Revolution’ campaign Premium Activa 125 BS-VI

    MUMBAI: Honda Motorcycle and Scooter India Pvt Ltd has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ for its paradigm shifter Activa 125 BS VI – Honda’s first two-wheeler into the BS VI era.

    ‘A Quiet Revolution’ encapsulates the wizardry behind Honda’s BS-VI era two-wheeler line-up while showcasing the Power of Silence coming from Honda’s globally acclaimed Enhanced Smart Power (eSP) technology for a silent start and smooth eco-friendly ride.

    With as many as 26 new patent applications, exceptional technology, new features, 13 per cent more mileage, intelligent display informatics, elevated convenience and evolved style; the all new Activa 125 – Honda’s maiden BSVI offering kick-starts ‘A Quiet Revolution’.

    The campaign conceptualised by Dentsu One, a Dentsu Aegis Network division aims to highlight the unique feature of eSP technology i.e. Silent start.

    Leading the narrative of ‘A Quiet Revolution’ is Honda 2Wheeler India’s brand ambassador Akshay Kumar. The campaign is based on the human insight that since birth all of us hear two words “Keep Quiet”. The TV commercial shows Akshay re-telling his personal experience on this. Cherry on the cake is a surprise debut of his charismatic wife Twinkle Khanna, who further proves his point once again. 

    Speaking about ‘A Quiet Revolution’ campaign, Honda Motorcycle & Scooter India Pvt Ltd senior vice president, sales & marketing Yadvinder Singh Guleria said, “By launching a BSVI two-wheeler six months ahead of emission norms, Honda is all set for a quick, silent and innovative start into the new era. The new Activa 125 BSVI campaign is inspired by something everyone has all experienced, right from our birth to school, college and so on… the desire to replace noise with the power of silence. The revolutionary eSP technology, industry first features of Activa 125 BSVI bring to life the meaning of ‘A silent revolution’. And adding the perfect spice to this campaign is Twinkle Khanna shushing Akshay in the end yet again.”

    Dentsu One national creative director Titus Upputuru said, “When we talk of technology, the usual direction is to go all techno and sci-fi. We thought why not make technology a little friendly. That’s why, we went the ‘keep quiet’ way. It’s true that all of us have been told to keep quiet more than once in our lives. People love peace and quiet. We thought let’s get Akshay to play the central character and make him speak about this life truth.”

    “The objective of this campaign was to highlight Honda’s technological prowess and first-in-segment features of the product. A simple yet powerful insight woven with slice-of-life situations strengthens the connect of the campaign with the target audience and furthers Honda’s position as a leader and innovator in the world of two-wheelers,” said Dentsu One executive vice president, account management Abhinav Kaushik.

  • KOHLER unveils India-inspired digital-first colours campaign with Twinkle Khanna

    KOHLER unveils India-inspired digital-first colours campaign with Twinkle Khanna

    MUMBAI: KOHLER, the global lifestyle brand, introduces a new range of colours that encapsulate the vibrancy and grandeur of India’s diversity. As part of its campaign, ‘Colours by KOHLER: The India Palette’, the brand marked its foray with a digital-first, three-part film starring its brand ambassador, Twinkle Khanna. This is yet another creative offering from KOHLER which is driven by its philosophy of innovation and excellence to make bathrooms the centrepiece of the home and re-inventing the dynamics of one’s home décor space.

    The campaign brings alive an enchanting story behind the three colours namely, peacock, truffle, and thunder grey. The version of Peacock is rendered as a shade of teal, evoking an ethnic feel to give a vibrant look of the Indian iconic bird. Truffle is an ode to the Thar desert, while thunder grey is a celebration of the Indian monsoon. The films establish the same mood by creating a dreamy world, where colours put up a magical show while transforming the mundane white vessel into something inspirational.

    Conceptualised by Dentsu Webchutney, the three films are shot by the ace director Anupam Mishra, the three-part digital campaign showcases the new collection with shades and strokes that are globally trending yet trace their roots to the quintessential culture of India. The digital-first campaign has been kicked off with a targeted 360-degree robust plan, followed by impact digital properties like CPM YouTube Masthead, Hotstar Masthead, and roadblocks in relevant digital media channels. In addition, the campaign will be promoted across OOH and magazines. The overall estimated reach of the digital campaign is 30 million and will garner more than 10 million+ views.

    KOHLER K&B India, Middle East, and Sub Saharan Africa president Salil Sadanandan said, “KOHLER’s India Palette of colours enables our customers to express themselves with colours that are rooted in Indian sensibilities yet uniquely global. Our endeavour is to make the bathroom the centerpiece of the home, and the India palette of Colours by KOHLER is all about re-inventing the bath space. The digital first campaign featuring Twinkle Khanna is a unique attempt at showcasing the magical inspiration behind each colour. With this new meticulously researched range of colours for India, our customers can personalise their bath space to reflect their own unique style.”

  • KOHLER unveils an enthralling, first of its kind, digital first India inspired Colors campaign with Twinkle Khanna

    KOHLER unveils an enthralling, first of its kind, digital first India inspired Colors campaign with Twinkle Khanna

    MUMBAI: KOHLER, the global lifestyle brand, introduces a new range of colours that encapsulate the vibrancy and grandeur of India’s diversity. As part of its campaign, Colours by KOHLER: The India Palette, the brand marked its foray with a digital first, three-part film starring its brand ambassador, Twinkle Khanna. This is yet another creative offering from KOHLER which is driven by its philosophy of innovation and excellence to make bathrooms the centerpiece of the home and re-inventing the dynamics of one’s home décor space.

    The campaign brings alive an enchanting story behind the three colors namely, Peacock, Truffle and Thunder Grey. The version of Peacock is rendered as a shade of teal, evoking an ethnic feel to give a vibrant look of the Indian iconic bird. Truffle is an ode to the Thar Desert, while Thunder Grey is a celebration of the Indian Monsoon. The films establish the same mood by creating a dreamy world, where colours put up a magical show while transforming the mundane white vessel into something inspirational.

    “KOHLER’s India Palette of colours enables our customers to express themselves with colours that are rooted in Indian sensibilities yet uniquely global. Our endeavour is to make the bathroom the centerpiece of the home, and the India palette of Colours by KOHLER is all about re-inventing the bath space. The digital first campaign featuring Twinkle Khanna is a unique attempt at showcasing the magical inspiration behind each colour. With this new meticulously researched range of colours for India, our customers can personalize their bath space to reflect their own unique style.” said Mr. Salil Sadanandan, President, KOHLER K&B India, Middle East, and Sub Saharan Africa.

    With this exquisite range of colours infusing new character to bath spaces, bathrooms will never have to be just white, chrome or boring again. You can give your bath space a new lease of life by composing a subtly luxurious look that is extremely unique and contemporary.

    Conceptualized by Dentsu Webchutney, the three films are shot by the ace director Anupam Mishra, the three-part digital campaign showcases the new collection with shades and strokes that are globally trending yet trace their roots to the quintessential culture of India. The digital first campaign has been kicked off with a targeted 360-degree robust plan, followed by impact digital properties like CPM Youtube Masthead, Hotstar Masthead and roadbloacks in relevant digital media channels. In addition, the campaign will be promoted across OOH and Magazines. The overall estimated reach of the digital campaign is 30 million and will garner more than 10 million+ views.

  • 5th EDITION OF NYKAA FEMINA BEAUTY AWARDS ANNOUNCED

    5th EDITION OF NYKAA FEMINA BEAUTY AWARDS ANNOUNCED

    National, 6th December 2018: Femina, India’s largest women’s brand, and Nykaa.com, one of the best online destinations for beauty and wellness products, has announced the 5th edition of its marquee property Nykaa Femina Beauty Awards. The trendsetter in the beauty awards space has witnessed the participation of luxurious and high-end brands from the industry year on year. The extensive reach of Femina.in supplemented by Nykaa's exclusivity in the space, continues to bolster the property's positioning as the most credible platform for brands and consumers alike.

    With Nykaa Femina Beauty Awards being an awards property for the consumer, the audience can once again vote for their favourite beauty products and brands. The entries are spread across a gamut of 44 categories such as makeup, hair, skin, fragrance, bath, and body which are available in the Indian market. A dedicated microsite – https://www.femina.in/beauty-awards-2019/ is open for voting from 1st November 2018 to 15th December 2018. The entries will be judged by an eminent jury panel comprising of best names in the business of beauty and fashion such as the versatile personality Twinkle Khanna, Rohan Shreshtha, Kanta Motwani, Miss World Manushi Chillar, Sandhya Shekar, Dr Rekha Sheth, Editor & Chief Community office, Femina – Tanya Chaitanya and Founder & CEO, Nykaa.com – Falguni Nayar.

    Commenting on the 5th edition and the user voting system, Mr. Deepak Lamba, CEO, Worldwide Media said, "Femina and Nykaa, by leveraging their expertise in their respective domains have come a long way together in developing India's one of the largest consumer-driven awards. The property's transparent user voting system ensures a fair judging of the entries. Inadvertently, it also serves as an effective medium for brand visibility owing to audience engagement. Awards such as these have ignited the growth of the beauty industry in India and have given our Indian market an international appeal. As we continue to complement our respective ideologies, we look forward to bolster our association with Nykaa through many such successful editions in the future.”

    Speaking about the 5th edition of Nykaa Femina Beauty Awards 2019, Tanya Chaitanya, Editor & Chief Community Officer said, “Nykaa Femina Beauty Awards has grown as a medium for the beauty brands to connect with their consumers experientially. The beauty industry in India is pegged to grow at an exponential rate leading to an increased competition among the host of brands. Thus, award platforms as these serve as a transparent medium to label the credibility of the product and the brands by the consumer, for the consumer. As we host the 5th season, we look forward to forming a legacy in the space with successful editions year on year.”

    Speaking about the awards property, Falguni Nayar, Founder and CEO, Nykaa.com said, “Nykaa Femina Beauty Awards has witnessed an unprecedented growth, year on year, in terms of scale, audience engagement and the number of participating brands. The property’s continued success has been the result of Nykaa’s expertise and loyal consumer base combined with Femina’s rich content and unparalleled reach across a wider demographic. With 5 consecutive editions, we continue to provide our consumers with an enriched experience and at the same time deliver a unique value proposition for all the participating brands."

    Nykaa and Femina form synergy in the ideology of bringing the best for their respective audiences with a credible property that verifies products from all the sought-after brands, under one roof. The beauty awards which spans over 3 months from the voting stage, judging to the finale phase, had generated a massive 82 thousand votes online by the consumers in its previous edition. It also garnered an overall impression of 15,440,454 with a total reach of over 9 million.

  • Twinkle Khanna joins Kohler

    Twinkle Khanna joins Kohler

    MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’.

    The campaign is meant to inspire people to bring colours in the bath space with confidence through decorative and coloured Kohler products. With this campaign, the brand is introducing its newly launched faucet finishes and coloured vessels with a still shoot and a behind-the-scenes video featuring the actor.

    Through evocative imagery captured by veteran photographer Suresh Natarajan, the still-shoot aims to bring out the vibrancy of Colours. Each product is showcased in an environment which complements its design story. The setting for the MarrakeshTM is a Moroccan courtyard while an earthy setting with details like patterned mud walls, parched and cracked earth have been used to showcase the earthy, copper tones of the Derring.

    Khanna says, “This campaign really spoke to the designer in me. If you think about it, white and chrome have been synonymous with bathrooms. But that doesn’t have to be the case. There is a lot you can do. Especially, the collection that I worked with, it is absolutely stunning as to what Kohler has done with decorative and colourful sinks and faucets by transforming them into artistic statements. The shoot managed to capture the theme of the campaign quite beautifully. They reflected the central idea of the campaign be it the Moroccan courtyard or an ironsmith’s furnace, you could see the inspiration behind the products coming alive.”

    Khanna is no stranger to the Interior décor industry. She is the founder and co-CEO of The White Window interior designs, and is the recipient of an acclaimed international award.

    Kohler president Salil Sadanandan adds, “It has been inspirational to work with Khanna and Suresh Natarajan, both experts in their creative fields. Moreover, Khanna’s experience in the interior design industry makes her a perfect fit for our brand. We created some beautiful settings around our products to bring them alive giving our consumers a glimpse of what could be achieved with exciting colours from Kohler in the bath space.”

    The decorative products featured in the shoot are an exclusive range of sink designs featuring elegant materials with unique, hand-crafted patterns. This extension significantly expands the options for home-owners who are seeking a unique, decorated lavatory.

  • Parle mandates Taproot Dentsu to change communication for Milano

    Parle mandates Taproot Dentsu to change communication for Milano

    MUMBAI: Parle is ensuring that the growing frenzy behind wellness items does not dim the interest of people in its classic biscuit Milano. It appointed Taproot Dentsu to pick up pace for the brand and enable it to reclaim lost ground.

    The brief was to shed the earlier idea of sinful, indulgent consumption that was labelled to this group of cookies. Taproot Dentsu had to make it relevant but light hearted as well.

    Speaking about the campaign, Parle Products category head Mayank Shah said, “Since the launch of the Platina range last May, we have observed a renewed interest among consumers towards Parle’s premium offerings. We have always been innovators across categories and while we were happy that our premium brands were being well received, we also felt the need to bring something refreshingly new to the consumers. Extensive research and understanding of our target audience’s evolving tastes led us to add new variants to the Milano range, which consequently resulted in India’s first cookie with Hazelnut filling by an FMCG brand.”

    Taproot Dentsu Mumbai GM Ayesha Ghosh said, “In times where balance and perfection are being chased and when indulgence is frowned upon, our task was to carve out a special guilt-free place in the minds of consumers for a rich, delicious cookie like Milano. The idea that followed was to approach it from an individual’s perspective, bringing out the importance of irreverent self-pampering. The fact that Twinkle Khanna personally identified with the messaging, further spurred off the idea for us to also add the element of ‘There’s a me in every Milano’ in the TVCs. Overall, the ads have been shot in a manner to remind us that every now and then, it’s okay to listen to your heart, give in to a craving and bite into that tempting cookie!”

    Taproot Dentsu Mumbai, executive creative director Pallavi Chakravarti said, “Twinkle is the perfect spokesperson for Milano. She doesn’t take herself too seriously, she’s her own person, which is evident from the career and life choices she has made. Milano, while maintaining the `category codes’ of a premium cookie is evolving the same codes with a playful dig at rigid dietary fads that can suck the joy out of life. With this film, we want to tell people that it’s absolutely fine to give in to the indulgence of a delicious Milano every now and then.”