ITV

Tag: Twenty20

  • YuppTV bags broadcasting rights for T20 World Cup 2022

    YuppTV bags broadcasting rights for T20 World Cup 2022

    Mumbai: YuppTV, an over-the-top (OTT) South Asian content provider, has acquired the broadcast rights for the ICC Men’s T20 World Cup 2022, scheduled to take place between 16 October and 13 November.

    YuppTV has bagged the exclusive broadcast rights for the ICC Men’s T20 World Cup Australia 2022 for 75 countries, including Continental Europe, Malaysia (non-exclusive), Japan, China, Hong Kong (non-exclusive), Nepal, Bhutan, Maldives, and Southeast Asia (except Singapore). The tournament will be telecast live over YuppTV’s platform.

    The ICC Men’s T20 World Cup 2022 is the 8th edition of the tournament and will be held across seven venues in Australia between 16 October and 13 November. The tournament features 16 teams competing for the world title of T20 champions. A total of 45 matches are scheduled to be played in the tournament.

    YuppTV CEO & founder Uday Reddy said, “Cricket is one of the biggest sports in the entire world, with more than one billion fans situated in different corners of the globe. T20 began as an exciting format, and in recent years, has become one of the most watched and loved forms of the game.”

    He adds, “The exciting match-up between international teams, nation versus nation, for world dominance is guaranteed to be an enthralling experience for viewers, who will be gearing up from the comfort of their homes to watch the ICC Men’s T20 World Cup 2022 to support their favourite teams and take them to victory. It brings us immense pleasure to bring the tournament to millions of people across Asia and Europe, and we look forward to having users tune in to the match on our platform to catch all the action live!”

    Fans from across the world await the most anticipated fixture, India vs Pakistan, which will take place on Sunday, 23 October in MCG, Australia. The final match of the tournament is scheduled on 13 November where the winning team will claim the ultimate prize in T20 cricket.

  • ICC Worldcup T20 2016 sets new record in viewership; both traditional and digital

    ICC Worldcup T20 2016 sets new record in viewership; both traditional and digital

    MUMBAI: ICC World T20 2016 has locked a 114 percent viewership growth in India, making it one of the most successful years for the tournament, says ICC.  

    “In India alone, the India versus Pakistan encounter rated 17.3 across the Star Sports network and Doordarshan, the best rated Twenty20 match ever since the final of the World Twenty20 in 2007, reaching 83 million people. And the cumulative in-home viewership for the event in India was 730 million, an increase of 114 per cent over the previous edition,” read a statement released by International Cricket Council.

    Commenting on the unprecedented success of the ICC’s digital and broadcast activity at the ICC World Twenty20 India 2016, ICC chief executive officer David Richardson said, “It is a fact that the ICC World Twenty20 2016 engaged with fans, old and new, like never before. The dynamic and fascinating cricket on field was matched by the innovative presentation of the world feed broadcast and the efforts of our broadcast partners, which delivered record viewership numbers. “

    The tournament, won by the West Indies men’s and women’s teams, which beat England and Australia in their respective finals at Eden Gardens in Kolkata on 3 April, was the first major ICC event produced by ICC TV. That involved coverage of 48 matches across seven venues in India using 30 cameras at each venue.

    The tournament also showcased staggering figures when it comes to its digital reach with 320 million video views across ICC digital properties and social media pages alone. “During the event, 46 million people across the world engaged on Facebook, the most ever for any Twenty20 event in history, while the 85 press conferences streamed live on the ICC’s Facebook page had more than 10 million views,” ICC shared. In addition to that there were 5.75 billion impressions of Tweets related to the ICC World Twenty20, an all-time record for any cricket event. The data on the digital activities was equally stunning and it all added up to make the event a hugely successful one.

    “Our philosophy that the game is about the fans encouraged us to push digital media and broadcast boundaries at the ICC World Twenty20 India 2016 with some creative and engaging activations and innovations.And this enhancement, supplemented by the skills of the players and a highly competitive format, contributed enormously to the overall success of the tournament as we recorded unprecedented broadcast and digital figures. We are delighted with the results and look forward to continuing to develop both our digital activities and our broadcast coverage ahead of next year’s ICC Champions Trophy and the ICC Women’s World Cup, both set to be held in the United Kingdom,” Richardson concluded.

  • ICC Worldcup T20 2016 sets new record in viewership; both traditional and digital

    ICC Worldcup T20 2016 sets new record in viewership; both traditional and digital

    MUMBAI: ICC World T20 2016 has locked a 114 percent viewership growth in India, making it one of the most successful years for the tournament, says ICC.  

    “In India alone, the India versus Pakistan encounter rated 17.3 across the Star Sports network and Doordarshan, the best rated Twenty20 match ever since the final of the World Twenty20 in 2007, reaching 83 million people. And the cumulative in-home viewership for the event in India was 730 million, an increase of 114 per cent over the previous edition,” read a statement released by International Cricket Council.

    Commenting on the unprecedented success of the ICC’s digital and broadcast activity at the ICC World Twenty20 India 2016, ICC chief executive officer David Richardson said, “It is a fact that the ICC World Twenty20 2016 engaged with fans, old and new, like never before. The dynamic and fascinating cricket on field was matched by the innovative presentation of the world feed broadcast and the efforts of our broadcast partners, which delivered record viewership numbers. “

    The tournament, won by the West Indies men’s and women’s teams, which beat England and Australia in their respective finals at Eden Gardens in Kolkata on 3 April, was the first major ICC event produced by ICC TV. That involved coverage of 48 matches across seven venues in India using 30 cameras at each venue.

    The tournament also showcased staggering figures when it comes to its digital reach with 320 million video views across ICC digital properties and social media pages alone. “During the event, 46 million people across the world engaged on Facebook, the most ever for any Twenty20 event in history, while the 85 press conferences streamed live on the ICC’s Facebook page had more than 10 million views,” ICC shared. In addition to that there were 5.75 billion impressions of Tweets related to the ICC World Twenty20, an all-time record for any cricket event. The data on the digital activities was equally stunning and it all added up to make the event a hugely successful one.

    “Our philosophy that the game is about the fans encouraged us to push digital media and broadcast boundaries at the ICC World Twenty20 India 2016 with some creative and engaging activations and innovations.And this enhancement, supplemented by the skills of the players and a highly competitive format, contributed enormously to the overall success of the tournament as we recorded unprecedented broadcast and digital figures. We are delighted with the results and look forward to continuing to develop both our digital activities and our broadcast coverage ahead of next year’s ICC Champions Trophy and the ICC Women’s World Cup, both set to be held in the United Kingdom,” Richardson concluded.

  • Star Sports’ ICC World T20 ‘Taiyaari’ campaign draws mixed response

    Star Sports’ ICC World T20 ‘Taiyaari’ campaign draws mixed response

    MUMBAI: Come March and cricket mania is all set to hit the country yet again. The ICC World Twenty20 will kick-start on 8 March, 2016 and official broadcaster Star Sports has come up with a campaign to pull in viewers.

    While last year’s catchy ‘Mauka Mauka’ campaign for the ICC World Cup was a clear winner, the latest one for the ICC World Twenty20 with the tagline ‘Taiyaari Kar Lo’ has drawn mixed reactions from creative heads from the advertising fraternity.

    Star Sports had rolled out teaser ads on television in December last year playing somewhat on the lines of superstition or good luck charm… call it what you may. The teaser ad saw a tenant returning to his previous landlord’s house wanting to rent the place as it was there that he had lived when India won the ICC World Cup 2011. The ad ended by asking viewers to get ready – Taiyaari Kar Lo – for the upcoming tourney.

    The latest ad in the campaign to hit screens featuring none other than the Indian captain Mahendra Singh Dhoni and his celebrity stylist Sapna Bhavnani also plays to the same tune. The ad has created quite a buzz among the digital audience as well.

    The ad shows Dhoni brainstorming with Bhavnani over his next hairstyle and look for the upcoming tournament. Bhavnani plays around with some extreme and some quirky looks for the sports star, each time getting a raised eyebrow or a witty retort from Dhoni on how it won’t work with his fans. Until finally, Bhavnani draws out a wig for Dhoni, asking him to maybe sport the ‘Mahi’ look from the World Cup when India won.

    The campaign lives up to its name, asking the audience to get ready  for the tournament that will ensue from 8 March, 2016.

    The ad is a must watch for all Dhoni fans, who follow his style funda, and also get some insight from the lady who does the ultimate magic.

    When asked about their take on the new Star Sports campaign for the tournament, several creatives from the industry felt that it’s a refreshing new way to treat a cricket tournament. Not going the ‘anthem’ way definitely poses limitations and challenges to come up with ways to connect with the audience with the same fervour.

    Given that it is a campaign on ICC World T20, one can’t help compare it to the magnus opus that Bubblewrap Film’, ‘Mauka Mauka’ was. It not only won several awards but also won millions of hearts.

    “Seldom are there advertisements that touch our hearts and instil that natural feel, which ‘Mauka Mauka’ did. It captured everyone’s imaginations very quickly and the catchy jingle was on everyone’s lips. While ‘Taiyaari Kar Lo’ has handled the subject in an entirely different manner, it does seem a bit low key placed against ‘Mauka Mauka,’” shared an advertising industry veteran.

    Industry insiders, however, also feel that it’s unfair to pit one against the other. “‘Mauka Mauka’ was an instant hit. Ideas like that come very rarely and when they do, they create a legacy of sorts. Hence it becomes extremely challenging to do something in the same category and one up it. But this constant comparison may also blind us from looking into the charm of the new campaign,” opines another executive from an ad agency.

    Nonetheless, giving the new campaign the benefit of doubt, he also added, “But it’s too early to comment on it. This could be a warm up to a more elaborate campaign, which may culminate in an anthem like creative as well. So we should wait and watch for now.”

    How this creative saga pans out over the next couple of months remains to be seen.

  • Champions League Twenty20 2013: A Preview

    Champions League Twenty20 2013: A Preview

    MUMBAI: The coming weeks are going to be a treat for cricket lovers as they have many reasons to cheer. Sachin Tendulkar and Rahul Dravid will be playing their last internationl T20 matches. Chennai Super Kings, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad will be competing against giants from the countries of Australia, South Africa, West Indies, Pakistan, New Zealand and Sri Lanka.

    The Rajasthan Royals and Mumbai Indians will fight for the top two spots in Group A to qualify for the semis, whereas Chennai Super Kings and Sunrisers Hyderabad will compete in Group B.

    Six on air sponsors have already been signed – Karbonn Mobile and Tata Docomo have come on board as co-presenting sponsors while Airtel Broadband, Pernod Ricard, Bharat Business Channel (Videocon D2H),  Panasonic and Toshiba India have been roped in as associate sponsors.

    On ground sponsors include – Karbonn Mobiles, Panasonic, Britannia, Panasonic TV and Jaypee cements. This is the second year in a row that Karbonn Mobile has associated itself with CLT20. Previous sponsors include Nokia and Bharti Airtel.

    The total prize money is the same as the previous year as $6 million out of which the winning team will receive $2.5 million. ESPN Star Sports bought the global broadcast rights for CLT20 in 2008 at a whopping $900 million for the next ten years.

    A musical anthem Ragad Ragad has been created as part of the marketing campaign for this edition which is currently running on electronic and digital media. Prasoon Joshi has written the lyrics for it and the track performed by Mika Singh, who will also be performing at the opening ceremony on 21 September in Jaipur.

    CLT20 will also have bilingual commentary in both English and Hindi. Star Sports and Star Cricket HD will be in English while Star Cricket will have it in Hindi. Additionally, this year the first and the final matches will be telecast on Star Gold as well with Hindi commentary.  “We have also invested heavily on building strong Karbonn Smart CLT20 centric programming in the run-up to the league,” says ESPN Software India COO Vijay Rajput.

    Commentators who will be giving viewers an ear-gasmic experience include Harsha Bhogle,  Sanjay Manjrekar, Wasim Akram, Simon Doull, Alan Wilkins, Ravi Shastri, Sunil Gavaskar, Ian Bishop, Pommie Mbangwa, Laxman Sivaramakrishnan, Kapil Dev, Sanjay Bangar, Ayaz Memon, Deep Dasgupta, Murali Karthik, Aakash Chopra and Arun Lal.

    The action has already begun on ESPN Star Sports channels but the real deal is yet to begin.

  • Sharjah looking to host Twenty20 event next year

    Sharjah looking to host Twenty20 event next year

    MUMBAI: The Cricketers Benefit Fund Series (CBFS) is looking to relaunch Sharjah as an international venue with a Twenty20 club championships early next year.

    Media reports indicate that the Twenty20 competition, involving top teams like Australia and India will take place before the World Cup next year. CBFS had not been able to hold matches for the last three years due to a hectic international calendar and problems with dates while inviting teams to participate.

    Pakistan, Sri Lanka, England and South Africa all hold annual domestic Twenty20 Cup tournaments. The West Indies recently completed its inaugural competition. As yet, India does not have a Twenty20 event but there are plans in this arena.