MUMBAI: US pay TV platform DirecTV and Twentieth Television, DirecTV’s ad sales partner, announced the expansion of their current ad sales agreement.
This will include DirecTV’s Spanish and English language programming platform DirecTV Para Todos from next year. Under the arrangement, Twentieth Television will be responsible for overseeing all general market and direct response ad sales for select channels available on DirecTV Para Todos.
DirecTV’s Para Todos provides access to more than 55 Spanish-language and 220 English-language channels, all in digital quality, featuring a variety of sports, news, entertainment and family programming. Currently, DirecTV Para Todos is available in more than 850,000 homes throughout the US.
DirecTV Entertainment executive VP d Eric Shanks says, “The customer base for the DirecTV Para Todos Spanish-language platform has more than tripled in the past 18 months. Our current partnership with
Twentieth Television has been extremely successful and we look forward to Twentieth helping us to reach this growing and increasingly more affluent demographic.”
Twentieth Television executive VP advertising Bob Cesa said, “It has been a pleasure to work with and to represent DirecTV to the advertising community. We are proud that our success has resulted in growing the relationship to include DirecTV Para Todos. The Latino community is the fastest growing market in the country with immense buying power. We are now uniquely positioned to empower advertisers with a direct link to this highly attractive demographic.”
