ITV

Tag: TVS

  • ASCI upheld complaints against 134 out of 147 ads

    ASCI upheld complaints against 134 out of 147 ads

    MUMBAI: In July 2014, Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 134 out of 147 advertisements.

    The CCC found the claims in health and personal care product or service ads of 56 advertisers, released in the press to be either misleading or false or not adequately/scientifically substantiated and hence violated ASCI’s code. Some of the health care products or services advertisements also contravened provisions of The Drug & Magic Remedies Act, Chapter 1.1 and III.4 of the ASCI code.

    The complaints were upheld against L’Oreal India’s advertisement claims that Garnier Colour Naturals provides nourishment to hair for eight weeks. ITC’s YouTube advertisement derides colour as a dark skinned girl is shown as not being confident and suffering from an inferiority complex due to her complexion. It shows that only after applying Vivel cream does she appear confident enough to sing in public. Similarly, Marico advertisement, which stars Rahul Bose, claims that Livon Hair Gain helps to stop hair fall within 90 days. The claims on the product pack were not consistent with those in the advertisement.

    The personal and healthcare category was followed by 61 advertisements in the education category.

    International Institute of Hotel Management advertisement claims to be India’s largest hotel school chain and Asia’s 100 fastest growing private educational institutes with 100 per cent global placement record. Prestige Institute of Management advertisement claims that Prestige Institute of Management is ranked among the top 1000 B-schools in the world by Ed-universal official selection, Paris. It further adds that Prestige is rated A++ among Management Institutions by Business India, November 2013 issue and ranked 16th among Management Institutes in India by Higher Education Review, 2014. In addition, the advertisement claims to be truly number 1 B-school in Central India.

    In the automobile category, Hero MotoCorp advertisement for Hero Xtreme shows an everyday activity being performed on the bike in an irresponsible manner. The advertisement contravened Chapter III.3 of the ASCI code (“Ads shall not, without justifiable reason, show or refer to dangerous practice or manifest a disregard for safety or encourage negligence.”). The complaint was upheld. Similarly, TVS Motor Company advertisement for TVS Phoenix 125 shows actor Nazar asking for a lift by standing in the middle of the road. When asked for lift, actor Mahesh stops the bike in the middle of the road. The CCC viewed the TVC and concluded that the visual promotes unsafe practices. The advertisement contravened Chapter III.3 of the ASCI code. The complaint was upheld.

     

    Click here to view the entire list

  • TVS Jupiter a scooter for family

    TVS Jupiter a scooter for family

    MUMBAI: TVS has launched a new campaign done by Dentsu Communications for its new scooter – Jupiter.

     

    The campaign’s objective is to establish the message that Jupiter is a superior scooter mainly because it has a host of features.

     

    According to TVS general manger Aniruddha Hadar, “Conventional wisdom is that communication should focus on communicating one idea. The challenge becomes daunting when that idea is ‘More.’ TVS Jupiter offers ‘More’ in every dimension: power, mileage, comfort, convenience, space, safety and style. The way team Dentsu was able to craft this into the ‘Zyada Ka Fayda’ campaign has been outstanding. The communication was differentiated, simple and engaging. The buzz around it is great. The response that the campaign is getting meets our expectations.”

     

    Jupiter is loaded with best in class features like largest leg space, large under-seat storage, pass by switch, alloy wheels, telescopic suspension, LED tail light and a best in class mileage of 62kmpl.

     

    The scooter is targeted at family men for whom responsibilities in life are never finite. They take up every responsibility with a sense of happiness that they can do something more for the people around them. Jupiter too, equipped with ‘More’ of everything, enjoys doing more just like the rider.

     

    DCPL, Bengaluru vice president Samrat Chengapa said, “The film establishes all the features of the scooter in an interesting manner from the perspective of the family.”

  • Dentsu Communications bags TVS Jupiter

    Dentsu Communications bags TVS Jupiter

    MUMBAI: TVS Motor Company has announced that it has appointed Dentsu Communications to handle its recently launched TVS Jupiter brand. This will be in addition to the already existing WEGO brand that the agency handles.

    Commenting on bagging the new account, Dentsu Communications CEO Arijit Ray said, “We are absolutely delighted to be assigned the communication duties for Jupiter. TVS is one of our most prestigious portfolios and we are really happy to have won the second assignment within a year. It is truly a measure of the quality of work and engagement put forth by Team Bangalore over the last year, and the collective understanding of the agency of the automotive space. Jupiter is a fantastic product and seeks to build a great slot in the market. We have had a good time interacting with the team at TVS and the Bangalore Team is really looking forward to some exciting times ahead on Brand Jupiter.”

    Jupiter is a fantastic product and seeks to build a great slot in the market believes Arijit Ray

    Dentsu Communications will work on various campaigns for TVS Jupiter and will be responsible for the account’s campaign planning and creative executions across Television and Print mediums.

     “Effective communication in today’s cluttered automotive world is essential in order to establish a brand and Dentsu Communications has been able to do that very effectively for our Wego brand. We are confident that with the backing of their Wego experience and the understanding of TVS Motor Company’s philosophy, they will be able to create a niche positioning for TVS Jupiter as well with some spectacular campaigns,” said TVS Motor Company GM- marketing Aniruddha Halder .

  • TVS’ Phoenix campaign ropes in Mahesh Babu brand ambassador in south India

    TVS’ Phoenix campaign ropes in Mahesh Babu brand ambassador in south India

    NEW DELHI: TVS Motor Company has announced the launch of its campaign “Ab life ka gear badlo” around its newest bike ‘Phoenix‘ with movie superstar Mahesh Babu as brand ambassador for its southern markets.

    Reinforcing the bike‘s brand positioning and highlighting the fact that the bike is India‘s first premium 125 cc bike, TVS‘ latest campaign is a dialogue between a TVS Phoenix bike owner and his boss. The unfolding situation centers round the boss being stranded on a bridge owing to the sudden breakdown of his luxury car only to be rescued by his employee who happens to pass by. During the course of their journey, the boss gets so impressed with the young executive‘s ride, that he feels compelled to ask his secretary for the young man‘s salary slip in the hope of understanding how he could afford such a Premium 125cc bike.

    “Consumers need a handle and an outward indicator to signal that they are moving up in life faster. Hence we felt we needed to acknowledge that they indeed are progressing and ‘Ab life ka gear badlo‘ signifies just that. It stands for an urge to change gears in life and move further ahead thus finally receiving an acknowledgement from someone superior that you are coming up in life is always the most satisfying feeling”, said McCann south creative head Anil Thomas.

    The campaign is in effect across Television, Online, Outdoor and Print media; and has already garnered significant visibility and sales across the country.

  • WB ad revenue up 56 per cent in first quarter

    WB ad revenue up 56 per cent in first quarter

    MUMBAI: English movie channel WB has posted a 56 per cent ad revenue growth in the first quarter of this year compared to the year-ago period, according to a senior Turner International India executive.

    The channel has doubled its client roster, providing scope for revenue growth. Currently, WB clients span across sectors including Lifestyle and Beauty, Automobiles, Financial, and Telecom. The roster includes L’Oreal, Yamaha, Volkswagen, Tata Motors, TVS, Coca Cola, Pepsi, Edelweiss, Bajaj Allianz, Samsung and Phillips.
     
    Says Turner International India GM entertainment networks, South Asia Monica Tata, “The increase in clients has resulted in a healthy first-quarter with WB locking in 56 per cent revenue growth over the same period last year. Additionally, we have also seen a robust 77 per cent growth in inventory over Q1 last year.”

    As had been reported earlier by Indiantelevision.com, WB’s Mega Action movie block will spice up June with classic, adrenaline pumping movies such as ‘Blade’, ‘The Matrix’ and ‘Superman’ every weekend.
     
    “The English movie genre sells on perception and, thus, great stress is laid on the look and feel and the packaging of the channel. WB from launch to date has always received excellent feedback on its packaging from the industry. In sync, the WB June Mega Action stunt has been slickly packaged peppered with loads of action moments that will surely set viewers pulse racing. Showcasing Hollywood‘s biggest blockbusters and adrenaline pumping movies such as ‘Blade’, ‘The Matrix’ and ‘Superman’, the June Mega Action will spice up weekends for all action lovers,” says Tata.

    The channel will premiere the movie ‘Splice’ on 29 June.

    The WB June Mega Action is being promoted on-air, off-air and digital platforms. The marketing campaign includes print partnerships with key English dailies such as Mail Today, Mid Day & Time-Out to create buzz about the action line-up. On ground, PVR theatres across Delhi and Mumbai will promote WB June content. Online movie buffs can log-on to the dedicated website www.itsonwb.com to get the full Mega June schedule as well as participate in the WB Mega Action contest. For clues, viewers can visit the WB Facebook page www.facebook.com/itsonwb .
     
    “Direct consumer interaction/engagement is a key focus of WB’s marketing strategy. And thus, the WB Facebook page is an exciting one with daily and constantly updated, encouraging conversations about movies, exchanging trivia and is peppered with fun and exciting contests. Further, even the off-air focus is on effective placements which are frequented by movie lovers such as cinema halls, coffee shops and book stores,” says Tata.

    Asked about the trends being noticed in the English movie genre, Tata says that a key trend is the extension of the prime band from 9 pm to 11 pm. “This year being cricket heavy, most channels focused on building the 11 pm slot. Additionally, with India still largely being a single TV household, typically the male TG gets sole access to the remote, post 10:30 pm. Thus, WB is fully geared to bring the best at the 11 pm slot.”

  • Grey appoints Kaizad Pardiwalla as branch head for Mumbai

    Grey appoints Kaizad Pardiwalla as branch head for Mumbai

    MUMBAI: Grey India has appointed Kaizad Pardiwalla as branch head for its Mumbai office. He will commence his operations from 11 April.

    Hari Krishnan, the former branch head will head the South operations as vice president and head.

    Both, Pardiwalla and Krishnan will report to Grey India COO Jishnu Sen.

    Prior to Joining Grey, Pardiwalla was working with Bates 141 and was heading there Mumbai office.

    At Bates, Pardiwalla worked on brands such as Virgin Mobile, Colgate Palmolive, Tang, Fiat, TVS, Tata AIG, MTV, Pfizer, ICICI Cards etc. His main mandate was to launch the digital marketing. Also, to run the advertising business with an objective to make digital, advertising and activation work in sync, to provide single idea led solutions to brands.

    On his appointment, Pardiwalla said, “I am absolutely delighted to be joining Grey as this agency has a strong motivation; winning some key accounts in the recent past. I am particularly looking forward to working with Jishnu and rest of the team to do even better work in the coming years.”

    Sen adds, “It‘s great to have Kaizad join us. Grey Mumbai is our flagship office, with a fabulous roster of clients and some really fabulous people. I expect Kaizad to bring his considerable talent and experience to lead the office to the next level of growth and fabulous ideas.”

    Pardiwalla started his career with Lowe Lintas in 1995 and moved to Ogilvy in 1997. After spending seven years at Ogilvy advertising, in 2004, he was appointed as business director, OgilvyOne Worldwide, the digital and direct marketing division of Ogilvy, where he headed the operations in the western region.

    After three years, he took on the reins as the national head of OgilvyOne India. Under his leadership, OgilvyOne Worldwide serviced clients such as American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist and Vodafone.