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Tag: TVS Ronin

  • TVS Ronin teams up with TBWAIndia to master #TheArtOfProtection

    TVS Ronin teams up with TBWAIndia to master #TheArtOfProtection

    MUMBAI: TVS Ronin is blending tradition with throttle in its latest campaign, “The Art of Protection”. Teaming up with TBWAIndia, the brand has launched a limited-edition helmet collection to mark World Art Day — where the brush meets the brake and heritage meets headgear.

    Inspired by Indian folk art styles like Warli, Madhubani, Gond and Pattachitra, the helmets aren’t just about saving lives, but saving legacies. Each piece is a hand-painted ode to India’s cultural wealth — a moving mural on two wheels.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by TVS Ronin (@tvsronin)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by TVS Ronin (@tvsronin)

     

    Adding to this, TVS Motor Company head business – premium, Vimal Sumbly shared, “TVS RONIN has always been about enabling riders to express their unique personalities. ‘The Art of Protection’ is a powerful manifestation of this philosophy — an initiative that not only safeguards our riders but also carries forward India’s incredible artistic heritage.”

    TBWAIndia creative head – South, Rathish Subramaniam commented, “India’s cultural richness deserves more than preservation; it demands celebration. This campaign captures just that spirit through the raw, #Unscripted lens of the TVS RONIN.”

    The initiative tackles two problems head-on: the casual disregard for helmet use among riders, and the fading visibility of India’s traditional art forms. The result? A campaign that’s part PSA, part gallery on the go.

    The numbers back the buzz: a 3.6 per cent engagement rate, eight per cent bump in Instagram followers, and over 75,000 page visits in just a week. With audiences asking for more, TVS is already shifting gears towards a phase two. Art never looked so fast.

  • TVS Ronin hits it out of the park with Test-Ride Cricket campaign

    TVS Ronin hits it out of the park with Test-Ride Cricket campaign

    Mumbai: TVS Motor Company, a leading global automaker that operates in the two and three-wheeler segments, felicitated the winner of its TVS Ronin Test-Ride Cricket campaign across five cities.

    To celebrate the Cricket World Cup fever in the country, TVS Ronin launched a campaign during the 2023 Cricket World Cup called #MoveLikeARonin, starring Shubman Gill. The experiential leg of the campaign was called Test-Ride Cricket, which provided motorcycle enthusiasts with a gamified opportunity to test-ride the TVS Ronin. The campaign was a first-of-its-kind on-ground cricketing experience for motorcycle enthusiasts, who scored runs based on their test rides and quizzes on the motorcycle, across dealerships in India. The campaign received an overwhelming response and participation, recording entries from over hundreds of TVS Ronin aficionados across TVSM dealerships in India.

    To honour the top scorers, TVS Ronin has handed over the World Cup Edition of the motorcycle to 5 winners across the country, making them the owners of this exclusive collector’s item. TVS Ronin is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like dual-channel ABS, rain & urban ABS modes, Bluetooth connectivity with voice assistance and more, this motorcycle comes packed with features and a powerful performance.

    Speaking on the occasion, TVS Motor Company head business – premium Vimal Sumbly said, “The Test-Ride Cricket initiative could not have come at a better time for TVS Ronin. With Shubman Gill as the face of the campaign, we were able to effectively harness the World Cup fever to drive test-rides at our dealerships. The activation was truly one-of-a-kind, giving riders a gamified experience that went beyond conventional test-rides. It gives me great joy to see a standard industry practice being innovated to attract newer riders into the #Unscripted world of TVS Ronin.  I congratulate the five winners of the limited World Cup Edition TVS Ronin. Here’s to the many #Unscripted adventures that await you.”

    The ceremony took place at TVS dealership across Chennai, Mumbai, Pune, Delhi & Guwahati where contestants from the city were invited to attend the event and winners were handed over the motorcycle. The event brought together moto-enthusiasts, influencers and media personnel. Together they celebrated the winners and their love for #Unscripted living inspired by the TVS Ronin.

  • Shubman Gill demonstrates #MoveLikeARonin in TVS Ronin’s campaign

    Shubman Gill demonstrates #MoveLikeARonin in TVS Ronin’s campaign

    Mumbai: TVS Ronin is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like dual-channel ABS, rain & urban riding modes, Bluetooth connectivity with voice assistance and more, this motorcycle comes packed with features and powerful performance. It’s a motorcycle built for people who march to their own tune like Shubman Gill.

    For the brand’s latest cricket World Cup campaign #MoveLikeARonin, the key brand asset is a film starring Shubman Gill. It encourages riders to make their own moves and follow no script. This ideology is brought to life with an experiential on-ground activation, test-ride cricket, which is a first-of-its-kind cricketing experience where you can get scored on your riding moves and have a chance to take home the World Cup Edition TVS Ronin.

    TVS Motor Company head of business – premium Vimal Sumbly said, “TVS RONIN’s journey began from a blank canvas. One year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories, their own way. With our latest campaign, we’re cementing that very ideology by collaborating with Shubman Gill, a promising young icon himself. The idea is to inspire riders everywhere to go where their heart takes them and follow no script.”

    TBWA India, the agency that conceptualised the campaign, CEO Govind Pandey said, “TVS RONIN is building a community of the new-age riders in this world. Which is why, when we say ‘Move Like a Ronin’ we want to inspire people to follow their calling , and make the moves that are #Unscripted just like the TVS RONIN”.

    Commenting on the campaign idea, TBWA’s chief creative experience officer, Russell Barret said, “This campaign tells the story of Shubman Gill a veritable new-age icon. Shubman has not just achieved success, he has done it by following his own path, measuring himself against his own standards and along the way has crafted his own story. Which just so happens to be the story of TVS Ronin itself – a bike that is ’unslottable’ and unstoppable.

    The film has been released across platforms, with a strong on-ground test-ride activation, and the promise of a special World Cup edition TVS Ronin, driving the numbers across India.