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Tag: TVS Motor’s

  • Covid effect: TVS Motor’s domestic sales plunge 33% in April

    Covid effect: TVS Motor’s domestic sales plunge 33% in April

    NEW DELHI: After holding steady on the road to recovery, TVS Motor Company sales plunged 26 per cent to 2,38,983 units in the month of April 2021. This is a significant downturn from the 3,22,683 units the company sold in March 2021.

    The company’s total two-wheelers sales in April stood at 2,26,193 units compared to 3,07,437 units in March. Domestic two-wheeler sales of TVS Motor stood at 1,31,386 units last month, as against 2,02,155 units in March this year.

    Though the company has seen an overall drop of nearly 33 per cent compared to its performance in March, it is nevertheless a massive growth if one considers its performance during the same period last year, when sales crashed to zero in the domestic market due to the nationwide lockdown.

    “Domestic sales in April 2021 are lower due to lockdowns in many states, but retails continue to be ahead of despatch. We have reduced dealer stocks to support the channel partners and will produce to maintain adequate inventories for customer demand when it reopens,” TVS Motor noted.

    The company’s total exports registered sales of 1,07,185 units in April 2021 as against 9,640 units registered in the month of April 2020. Two-wheeler exports recorded sales of 94,807 units in April 2021 as against 8,134 units in April 2020.

    Three-wheelers manufactured by TVS Motor recorded sales of 12,790 units in April 2021, compared to 1,506 units in the same period last year.

  • TVS Motor’s new app for customers to offer AR experience

    TVS Motor’s new app for customers to offer AR experience

    NEW DELHI: TVS Motor Company has launched a mobile application TVS A.R.I.V.E, aimed at transforming customer experience of exploring two-wheelers.

    The Augmented Reality Interactive Vehicle Experience (A.R.I.V.E) app allows an in-depth product exploration and purchase experience using AR technology, from the convenience of home. This first in its segment app will make its foray with a module on the company’s flagship models, TVS Apache RR 310 and TVS Apache RTR 200 4V, catering to its tech-savvy customers. This will be followed by the inclusion of the entire range of TVS products. The app will offer an independent module for every product, which can be downloaded by users as per their preference and interest.

    Each module is further divided into three different modes, namely, place to explore (AR-based), scan a real bike (AR-based) and the 3D mode (for non-AR compatible devices). Each of these modes offers multiple hotspots that highlight the critical features through an X-ray vision of the vehicle, supported by a detailed description, videos, animations, and more.

    The app also provides the ‘Sell Through Process’ option for last-mile connectivity. Through this users can schedule a test ride, locate the nearest dealer, or book their vehicle online.

    TVS Motor Company head of marketing – premium motorcycles Meghashyam Dighole said, “This app will bridge the gap between a  customer’s consideration and the decision of testing or purchase, by using augmented reality to give a 360-degree experience of the product using audio-visual and textual formats. We are sure that our potential and existing customers will find great value in this new service.”

    The three available modes on the app perform specific functions to ensure an all-inclusive experience to the users. The place to explore mode creates an augmented experience of the real vehicle, by positioning the virtual 3D model of it in the AR world. The virtual vehicle can be placed on any horizontal flat surface, allowing the user to have a 360-degree view by moving around it, or by performing swipe gestures to rotate it on the screen. Users can zoom in and out the model or move the camera closer to the surface for a more precise and in-depth view.

    The scan a real bike mode, on the other hand, is a combination of real objects, and AR. Users can scan a real vehicle by holding the device in front of it. Once detected, different features of the vehicle will automatically get highlighted by the pulsating hotspots on it. By tapping on them, users will get the x-ray vision of the functionality, and detailed explanation through audio-visual and textual format.

    The 3D mode will be available for both AR & non-AR supported devices. Non-AR supporting devices will have only the 3D mode functionality where users will be able to rotate the vehicle 360-degree along with zoom in and out functionality, to have a better visual experience. To highlight the key features of the motorcycle, users can click on the pulsating hotspot enable icon, which will activate the key features on it, and provide audio-visual, and textual information. This option will also offer a suitable background for an enhanced experience. Here, the user can experience an aerial view of the vehicle using the camera option.

    The app is now available on Google Playstore and Apple App store for customers.

  • PKL: sponsors adding up even as matches start

    MUMBAI: Pro-Kabaddi League (PKL) Season 5 has begun and is still seeing a lot of interest from the brands. PKL already has six sponsors and three partners which includes Vivo — the title sponsor. The latest entrant is Manyavar as an on-ground sponsor.

    The sponsorship for PKL Season 5 has increased by 12 per cent as compared to the sponsorship for Season 4, which was 59 per cent. On-ground sponsorship in 2015 and 2016 for PKL was Rs 480 million and Rs 1.23 billion, respectively.

    Vivo reportedly signed a Rs 3 billion deal for five years with the league. Associate sponsors — Gillette, TVS Motors, Association of Mutual Funds of India, Bajaj Electricals, Indo Nissin, RR Kabel and Manyavar have paid around Rs 120-150 million each, according to industry sources.

    Star India EVP Anil Jayaraj said, “Kabaddi has been clearly established as the number two sport in India after cricket.” With 10-second spots selling at an average of Rs 1.5 lakh, media buyers said that the rates are just lower than the Indian Premier League as far as sports events are concerned.

    Each match has around 3,000 seconds of inventory, and with more than 50 per cent  of the inventory sold, Star India is “already in a good place.” PKL’s sponsorship revenue is up by 320 per cent from a “battery of new advertisers,” with 12 teams competing for Rs 80 million worth of prize money.

    Also Read :

    Star India’s PKL 5 telecast via 12 channels in five languages starts today

    How brands are reaching out to wide PKL audience

    PKL 5 advertisers grow three-fold, sponsorships rise 320%

    Pro Kabaddi: Mashal Sports invites tenders to own & manage new team

     

  • PKL 2: Star ropes in 5 associate sponsors for India; title sponsor for UK telecast

    PKL 2: Star ropes in 5 associate sponsors for India; title sponsor for UK telecast

    MUMBAI: The second season of Pro Kabaddi League (PKL) is all set to go on air from 18 July and Star Network is busy amassing sponsors for the same.

     

    While the network has roped in five associate sponsors for the India telecast, it is expecting to pocket a few more before the series goes on air.

     

    Moreover, Star has sealed a deal with Clearwater Solicitors, which has associated as the title sponsor for the UK telecast of PKL Season 2.

     

    As a part of its distribution strategy in the United Kingdom, Star will also air the second season of PKL on Life OK. After out-bidding competitors, Clearwater Solicitors bagged the title sponsor rights to ensure increased exposure to the UK’s South Asian community.

     

    Speaking exclusively to Indiantelevision.com, Clearwater Solicitors co-owner Yaqub Mohammed said, “Kabaddi is a popular game for the UK South Asian Community and the partners are huge Kabaddi fans. We believe the sponsorship deal will be a fantastic way to increase our exposure to the south Asian audiences in the UK.”

     

    The sponsorship deal is only for the 2015 edition and is exclusively for the UK broadcast. However, Mohammed states that there are high possibilities of an extension. “This deal is only for this season but we will look to continue our sponsorship in the future too. Star Network is the number one network and we can get increased exposure amongst the South Asian community via them,” he said.

     

    Meanwhile for the India telecast, the broadcaster has already got in five associate sponsors namely cola brand Thums Up, e-commerce giant Flipkart, innerwear apparel VIP Frenzy, automobile ventures TVS Motors and Bajaj Electrical. What’s more, apart from these, a few more brands are expected to join in before the tournament kick starts.

     

    According to a media expert, the decision to not have an external title sponsor for the India telecast is a strategic move from the broadcaster. “A title sponsor comes with a lot of other deliverables, which includes ad space too but in sport like Kabaddi there is not much room for advertisement and hence instead of getting a title sponsor and giving it a major chunk of ad space, they decided to rope in a number of associate sponsors, which is a smart move.”

     

    As per the buzz in the market, Star India is said to be quoting Rs 10 crore for the associate sponsor tag. What’s more, as per experts, given the viewership the tourney garnered in its maiden season, Star will manage to get the desired amount for sponsorship.

     

    As was previously reported by Indiantelevision.com, ad rates during the tournament for a 10 second slot will be in the range of Rs 80,000 to 90,000.

     

    The first season of PKL was telecast in 39 countries and this time the network plans to extend it further. In the first edition it garnered cumulative reach of 435 million, which bagged it the second berth in terms of most viewed sporting event in India right after Indian Premier League (IPL), which managed a reach of 560 million. Both Star and Mashal Sports expect to create viewership records in the second edition of the tournament.

     

    It now remains to be seen the number of brands Star India manages to rope in for PKL Season 2 before the games commence.

  • Bigg Boss 8 to take off on 21 September

    Bigg Boss 8 to take off on 21 September

    MUMBAI: Ever since the first promo of Bigg Boss Season 8 hit airwaves, audiences have been curious and eager to find out more about when the zabardast journey as the promos promise, will finally take off!

     

    COLORS announced that its marquee show, Bigg Boss, will take viewers on an unanticipated ride every day starting September 21, 2014 at 9:00 PM. With host Captain Salman Khan all set to rattle you off your seats this festive season, the upcoming edition of Bigg Boss promises to be more actioned packed journey full of excitement and revelations.

     

    Following this development, the prime time properties of COLORS – Beintehaa will move to the 11 PM time band every Monday to Friday from September  22nd  and curtains will fall on Rangrasiya as Rudra and Myra’s love saga will meet its logical conclusion on September 19th. With the aviation theme piquing the audience curiosity, this season of Bigg Boss surely cannot be given a miss! .The teaser campaign of Salman Khan dressed as a Pilot will be followed by a series of spellbinding promos shot by ace director Rohit Shetty that will reveal what the viewers can look forward as he prepares for a new season with its unsuspecting contestants.

     

    While audiences await the advent of the new season, Bigg Boss Season 8 has already won the attention of multiple brands with Snapdeal coming on-board as the Presenting Sponsors marking the e-commerce site’s first association with COLORS and Bigg Boss. Other sponsors who have been roped in this season include Powered By Sponsors Oppo Mobiles, Driven By Sponsors Maruti Suzuki and Associate Sponsors Garnier Men, TVS Motors and Cardekho.com.

     

    So mark your calendars starting Sunday 21st September at 9 PM on COLORS for some high voltage entertainment!

  • Bates CHI&Partners to acquire Temple Advertising

    Bates CHI&Partners to acquire Temple Advertising

    MUMBAI: Bates CHI&Partners announces it has agreed to acquire the business and assets of Temple Advertising, a boutique advertising agency based in Bangalore.

     

    “Bates CHI&Partners defined business mission is to create big Ideas for ambitious brands,” said Bates CHI&Partners CEO David Mayo. “In developing our strategy in India we are building a creative network with scale,” he added. “Temple is a renowned creative agency with a strong reputation and a broad vision of the world and with them around the table, we will deliver on this promise.” 

     

    Temple is a Bangalore-based advertising boutique agency co-founded in 2004 by Manmohan Anchan, Vidur Vohra and Srikanth VS.

     

    Srikanth VS will become CEO and Manmohan Anchan will become CCO of Bates CHI&Partners in India and they will jointly assume the role of managing partner of the group overseeing all five Bates CHI&Partners offices in Mumbai, Delhi, Bangalore, Kolkata and Dhaka.

     

    Srikanth said, “We are incredibly excited to be part of a new agency set up in a new India environment and we hope to capture this new mood to build our business.”

     

    To underline the partnership and collaboration principles of this company, the agencies in Bangalore will merge and become Bates CHI&Temple, with the rest of the network retaining the original Bates CHI&Partners branding.

     

    Anchan said, “At Temple, we pride ourselves on our work. If it sells, it’s working. If it builds a brand, it’s working. We don’t create work for clients or juries, we create work that works. The time is right for a new agency in India to give variety to the current order of things.”

     

    Temple has worked with clients across diverse categories such as automotive, education, fashion and retail, FMCG, foods, media & entertainment, real estate and technology. Their clients include Embassy Group, eTV Kannada, Future Lifestyle Fashions (including Indigo Nation, Scullers, Manchester United, Jealous21), Pearson Education, Reliance Trends, Sumeru Frozen Foods, TVS Motors, Vaswani Group and Wipro Technologies.

  • Announcing the launch of the 3rd Edition of INDIA MANUFACTURING SHOW 2014 (IMS 2014)

    Announcing the launch of the 3rd Edition of INDIA MANUFACTURING SHOW 2014 (IMS 2014)

    MUMBAI: Bloomberg TV India, nation’s leading English business news channel, in strategic partnership with Reliance Broadcast Network Limited and IMS Foundation under the aegis of Laghu Udyog Bharati – Karnataka is organizing the third edition of the INDIA MANUFACTURING SHOW 2014 (IMS 2014) from 11th – 13th September 2014 at Bangalore International Exhibition Centre (BIEC), Bangalore, India.

    The launch of third edition of IMS 2014 event will be hosted at Taj West End, Bengaluru on December 18th in the august presence of Mr. Vikram Kiloskar, Vice Chairman, Toyota Kirloskar Motor & Vice- Chairman – Advisory Committee for IMS 2014.

    Mr. Vikram Kiloskar, Vice Chairman, Toyota Kirloskar Motor & Vice- Chairman – Advisory Committee for IMS 2014 said, “The share of manufacturing in India’s GDP is less than what is required for sustainable and inclusive growth. This sector has to grow faster than the GDP to provide jobs at all levels to the young population entering the job market. The only way to grow manufacturing is to make sure that policy makers develop an environment that promotes competitiveness. 

    Investors will give priority for regions, which will help excel their products in Quality, Cost and Delivery. India has a good source of raw materials, manpower and a unique capital goods industry. There are two strategies that we have to focus on: Market India and Factory India. Market India to attract investors to produce products for the vast Indian market, and Factory India to manufacture for export. I am pleased that IMS Foundation is organizing the India Manufacturing Show in September 2014. I am sure that this show will help policy makers look at the initiatives required for Market India and Factory India.”

    Mr. Krish Gopalakrishnan, Co – Founder & Vice – Chairman, Infosys Ltd, Mr. Vidyashankar, Principal Sec. to the Govt. Commerce & Industries Dept., Dr. Krishnadas Nair, Hon. President, SIATI & Ex – CMD, HAL and Mr. Maheshwara Rao, Commissioner for Industrial Development will grace the event as Guests of Honour.

    Mr. HVS Krishna, Chairman, IMS Foundation said, “As organizers of India Manufacturing Show, we firmly believe tomorrow belongs to entrepreneurs. Manufacturing sector is the only and permanent solution to our economic lacuna. India as a nation is on the cusp of something really phenomenal, IMS intends to be the catalyst that triggers this metamorphosis. IMS intends to put Indian manufacturing firmly on the global map. The endeavor of IMS is to create huge business opportunities to the Manufacturing Sector.”

    Mr. Ravi Saneja, Business Head -Pulse, Conference & Exhibitions, Bloomberg TV India, speaking about IMS 2014 said, “We at Bloomberg TV India are happy to co-organise the 3rd edition of IMS 2014. IMS 2014 will be the single largest collaborative platform of Indian and International Manufacturing, Engineering and other ancillary industries which play a pivotal role of the overall industrial growth of the country. Bloomberg TV India is closely associated with each of these sectors and we are sure that our viewers will benefit from the content that we are able to derive and broadcast.”

    IMS 2014 is supported by All India Association of Industries, Consortium of electronic Industries of Karnataka, Federation of Karnataka Chambers of Commerce & Industry, International Centre for Automotive Technology, Indo-American Chamber of Commerce, Indo-Arab Chamber of Commerce & Industries, India China Economic and Cultural Council, Indo-Spanish Chamber of Technology, Karnataka Small Scale Industries Association, Manufacturer’s Association for Information Technology, Petroleum Federation of India and SME Chamber of India.

    The 2nd Edition of IMS in 2012 received an overwhelming response from the MSME industry. Close to 8,000 visitors from 15 countries attended the exhibition & the conference and over 65 Corporate Enterprises & 120 Micro, Small & Medium Enterprises participated. Few key Indian exhibitors of IMS 2012 were ISRO, Mahindra & Mahindra, Kalyani Group, TVS Motors, JSW Steel Ltd., Bharat Forge, Kirloskar Toyota Textile Machinery Ltd. and International exhibitors are Bosch Ltd., Quest Informatics, Air Comfort Systems, and many more.

    The industry sectors of focus in IMS 2014 are:
    · Aerospace & Defense Engineering
    · Automation & Robotics
    · Automobile & Components
    · Metallurgy & Mining
    · Industrial Engineering
    · Electronics & IT
    · Energy & Environment
    · Infrastructure

    The organisers will pool their expertise to attract a strong Indian MSME sector as well as international export-oriented companies to enter the Indian growth market. IMS 2014 is expected to witness 10,000 plus B2B visitors and various stakeholders like Central Government bodies, State Government bodies, Public Sector Undertakings, and Financial Institutions taking active participation in building a stronger base for industries in India.

  • ‘We have no intentions of selling Deccan Chargers currently’ : Deccan Chargers COO Venkat Reddy

    ‘We have no intentions of selling Deccan Chargers currently’ : Deccan Chargers COO Venkat Reddy

    For IPL franchise Deccan Chargers, it has been a story of ups and downs. The team had a miserable run in the inaugural season but bounced back strongly in the second edition to walk away with the title.

     

    Even off the field, Deccan Chargers had to deal with uncertainty what with the main shirt sponsor changing hands every year. However in the fifth edition of the IPL, the franchisee has finally found its true calling striking a multi-million dollar three year sponsorship deal with Emirates besides roping in a host of other national and local sponsors.

     

    The franchise has also been in the news frequently that it is on the blocks. Deccan Chronicle Holdings had mandated KPMG Corporate Finance to find a buyer and was looking at a valuation of $250 million in 2008.

     

    In an interview with Indiantelevision.com‘s Ashwin Pinto, Deccan Chargers COO Venkat Reddy clears the air about the team’s sale reports by asserting that it is committed to the team and is not planning to presently sell the team. Reddy, a man of few words, also said that the franchise has broken even and is looking at good revenue growth this year.

     

    Excerpts:

    Will Deccan Chronicle sell IPL franchise if the valuation is attractive or will you wait for it to mature further?
    Presently, we have no intentions of selling the team. Deccan Chargers is very much owned fully by Deccan Chronicle Holdings Limited.

    Deccan Chargers posted revenues of Rs 1.15 billion in 2010. What has the growth been since then and have you operationally broken even?
    We have achieved break even and expect the growth to be good this year. It is an exciting season for us and we have got good response from sponsors.

    How did the deal with Emirates come about? Which are the other new sponsors who have joined?
    IPL 2012 is a huge opportunity to leverage revenues with the Deccan Chargers being a well known and growing brand. Strategic trading in auction without compromising on the team balance has brought in sizeable revenue in its kitty. We are privileged to have Emirates as our team sponsor. And our other main sponsors are Jaypee Cement, TVS Motors, United Spirits, Kingfisher, Xenoh and Puma. We were associated with Jaypee for the inaugural IPL season and are pleased to have them back. We are reaching out to our fan base, taking the matches to the catchment areas of Vizag and Odisha.

    Is the Telangana issue going to affect your ticketing revenues once again?
    This year we have three confirmed cities as Deccan Chargers home grounds – Vizag, Cuttack and Hyderabad. Our matches are well distributed in these three cities, which will see a considerable growth in gate revenues. Added is the special hospitality seating areas created for the spectators to enjoy the matches and have a great experience. The match entertainment is also very carefully planned, keeping the local flavour in view.
    ‘We have achieved break even and expect the growth to be good this year. Emirates is our team sponsor. Our other main sponsors are Jaypee Cement, TVS Motors, United Spirits, Kingfisher, Xenoh and Puma‘

    Given that it has been four years since IPL started, has licensing and merchandising become a serious revenue stream or is there still a long way to go?
    Yes, it is and there are challenges yet to be faced.

    Has Deccan Chronicle got what it aimed at when it decided to be involved with the IPL franchise?
    Deccan Chronicle has always supported sports and has nurtured the Deccan Chronicle cricket team for years. IPL was a great opportunity to get into big league and cricket is religion for us Indians. We are now a well known sports brand globally and want to extend further. T20 cricket is challenging. We have emerged as winners in 2009 after suffering a major setback in the inaugural season. We believe in working hard and motivating our team to perform well without putting any pressure. We have seen a tremendous growth trend in our fans base, which continues. As per the latest study on Top Ten Social Media Influencers by DataQuest, Deccan Chargers has been in the Top Ten Indian Brands.

    How do fans perceive the Deccan Chargers and how do you maintain a relationship with them across the year even after the IPL season gets over?
    Deccan Chargers is always full of surprises. We have a loyal fan base that supports us thick and thin. We maintain interaction through the social media sites like Facebook and Twitter.

    What marketing activities are being done to create excitement?
    Our local campaigns have already started. We recently organised events in Hyderabad and Vizag like the See U in Blue event, Buildings lit in blue, Cycle rally, Beach Corporate Cricket etc. A separate fans blog, selecting some active fans on social media sites and giving away DC goodies and many other fan engagement activities are lined up. unstoppabulls.deccanchargers.com/ featured a contest to find “Super Blogger, Photographer & Videographer” who‘ll be part of DC Crew to follow & cover team DC.

    Could you talk about your deal with My Rewards International?
    We have agreed to market membership based programmes under a co-branding arrangement. This will give our members and their family access to the My Rewards benefits which are available throughout India and the world. Similarly, over one million My Rewards members throughout India, Australia, Hong Kong, New Zealand and the Philippines will have the opportunity to join the Deccan Chargers and enjoy all the benefits of being a member of one of the premier IPL teams. I am sure our fans will enjoy the plethora of rewards.