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Tag: TVS Motor Company

  • TVS Motor Company Launches 2021 TVS Apache RTR 160 4V with Bluetooth Enabled TVS SmartXonnect* in Bangladesh

    TVS Motor Company Launches 2021 TVS Apache RTR 160 4V with Bluetooth Enabled TVS SmartXonnect* in Bangladesh

    TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today introduced the 2021 TVS Apache RTR 160 4V with Bluetooth enabled TVS SmartXonnect* in Bangladesh. This is the first-of-its-kind two-wheeler connected cluster technology in the country.

    RTR 160 4V – Bangladesh

    TVS SmartXonnect*

    Race Telemetry

    Turn-by-turn Navigation

    Call/SMS Alert

    Dedicated info/Control switch

    Low Fuel Warning and Assist

    Lean Angle Mode

    TVS SmartXonnect* technology is displayed on the racing console of the motorcycle and connected to an exclusive mobile application. This cutting-edge Bluetooth enabled system showcases a range of race analytics to help riders review their riding stance and style. TVS Apache enthusiasts can now access race telemetry, assess their lean angle and obtain information through the handlebar switch. The cluster also provides ease-of-ride options such as turn-by-turn navigation, call/SMS alert, low fuel warning, and assist.

    The 2021 TVS Apache RTR 160 4V comes with new LED headlamp with claw styled position lamps that offer best-in-class long-range light penetration and an enhanced spread. It also gets performance radial tyres with increased traction, control, stability and durability.

    Commenting on the launch, Mr. R. Dilip, Executive Vice President – International Business, TVS Motor Company said, “We are delighted to introduce the 2021 TVS Apache RTR 160 4V motorcycle with first-of-its-kind TVS SmartXonnect* two-wheeler connected cluster in Bangladesh. TVS Apache series recently crossed a milestone of over 4 million global customers, and we are grateful to our customers in the country. 2021 TVS Apache RTR 160 4V is a testament of our commitment towards delighting our global Apache customers with a true racing experience. The motorcycle also offers an array of premium features enabled by cutting edge technology and will transform performance biking for our racing enthusiast customers in Bangladesh.”

    Mr. Ekram Hussain, Managing Director – TVS Auto, Bangladesh, said, “In our long association with TVS Motor Company, TVS Apache series has emerged as a popular offering in Bangladesh. The launch of 2021 TVS Apache RTR 160 4V with first-of-its-kind features will strengthen the TVS Motor portfolio in the country. The motorcycle will be available across our 205 sales, service and spare outlets in Bangladesh.”

    TVS Apache RTR 160 4V motorcycle gets advanced engine 159.7 cc, single-cylinder, 4-stroke, 4-valve, oil-cooled engine, that churns out 16.05 PS at 8000 RPM and 14.8 Nm at 6500 RPM. The engine is mated to a 5-speed super-slick gearbox that offers a precise and powerful riding experience. Along with these features, the motorcycle continues to delight with a racier signature exhaust note.

    The 2021 TVS Apache RTR 160 4V series will be available in three colours namely, Racing Red, Metallic Blue and Knight Black. It will be available across two variants, namely, single disc and rear disc.

  • TVS Motor registers 22% growth in sales in October 2020

    TVS Motor registers 22% growth in sales in October 2020

    MUMBAI: TVS Motor Co sales grew by 22 per cent registering 394,724 units in October 2020 as against 323,368 units in the month of October 2019.

    Total sales of two-wheeler increased by 24 per cent recording 382,121 units in October 2020 as compared to 308,161 units in October 2019. Domestic two-wheeler sales posted a growth of 19 percent registering 301,380 units in October 2020 as against 252,684 units in October 2019. Motorcycle sales rose by 38 percent recording 173,263 units in October 2020 as against 125,660 units in the same period last year.  Scooter sales of the Company up by 5 percent registering 127,138 units in October 2020 as against 121,437 units in the previous year.

    The company's total exports rose by 33 per cent registering 92,520 units in the month of October 2020 as against 69,339 units in October 2019.  Two-wheeler exports registered a growth of 46 per cent with 80,741 units in October 2020 as against 55,477 units last year.

    Read more news on TVS Motor

    Three-wheeler of the company registered sales of 12,603 units in October 2020 as compared to 15,207 units in the same period last year.

    TVS Motor Co is a two and three-wheeler manufacturer, and the flagship company of the USD 8.5 billion TVS Group.  

  • TVS Motor Company clocks revenue growth of 6% in Q2

    TVS Motor Company clocks revenue growth of 6% in Q2

    CHENNAI: TVS Motor has reported revenue of Rs 4,617 crore in the second quarter of 2020-21 as against Rs 4,353 crore in the second quarter of 2019-20, registering a growth of 6 per cent.

    The two-wheeler maker’s PBT before exceptional items has grown by 14 per cent at Rs 267 crore during this quarter as against Rs 234 crore during the quarter ended September 2019. In the second quarter of last year, the company had reported a one-time exceptional gain of Rs 76 crore resulting in PBT after exceptional item of Rs 310 crore.

    During the quarter, it reported profit after tax (PAT) of Rs 196 crore. Despite Covid19 challenges, the company strengthened its supply chain during the second quarter of 2020-21. The production and sales improved consistently from July 2020 onwards. In the month of July 2020, the total two-wheeler sales was 2.44 lakh, it improved to 2.77 lakh in the month of August 2020 and in September 2020 sales further improved to 3.13 lakh. In the month of September 2020 sales grew by 4.2 per cent. Total two-wheeler sales of 8.34 lakh for the quarter is almost in line with last year's second quarter number of 8.42 lakh. Two-wheeler export sales grew by 7.8 per cent compared to Q2 of last year.

    Motorcycles registered sales of 3.66 lakh units in the quarter ended September 2020 as against sales of 3.42 lakh registered in the quarter ended September 2019. Scooter sales of the company for the quarter registered sales of 2.70 lakh as against sales of 3.33 lakh in the quarter ended September 2019.

    Read more news on TVS Motor Company

    Total three wheelers registered sales of 0.33 lakh units in the quarter ended September 2020 as against sales of 0.43 lakh in the quarter ended September 2019. Half-year results are not true reflection of the demand since Q1 of 2020-21 got severely impacted due to COVID lockdown.

    The total two-wheeler sales of the company for the half-year ended September 2020 is 10.90 lakh units as against 17.26 lakh units recorded in the half-year ended September 2019. The total three-wheeler sales for the half-year ended September 2020 is 0.45 lakh units as against 0.83 lakh units registered in the half-year ended September 2019.

    The total export of two and three wheelers for the half-year ended September 2020 is 2.96 lakh units as against 4.20 lakh units in the half-year ended September 2019. Total revenue in the half-year ended September 2020 is Rs 6,051 crore against Rs 8,823 crore in the half-year ended September 2019. PBT before exceptional items for the half-year ended September 2020 is Rs 78 crore as against Rs 443 crore in the half-year ended September 2019.

    During last year, the company had reported a one-time exceptional gain of Rs 76 crore resulting in PBT after exceptional item of Rs 519 crore. During the half-year ended September 2020 the company reported Profit After Tax of Rs 57 crore.

  • TVS Motor Company unveils new marketing campaign for TVS Jupiter – ‘Dil Ka Mileage’

    TVS Motor Company unveils new marketing campaign for TVS Jupiter – ‘Dil Ka Mileage’

    MUMBAI: TVS Motor Company has unveiled the marketing campaign for their flagship scooter– TVS Jupiter.  Titled ‘Dil Ka Mileage’, the campaign debuts a new television commercial film for the brand.

    True to TVS Jupiter’s ethos of ‘Zyaada ka Faayda’, the film showcases nuances of people going the extra mile for their loved ones. 

    ‘Dil Ka Mileage’ explores the story of a father, who drops his daughter for her cricket practice astride his TVS Jupiter, and is mindful to handover the safety gear. The frame then moves to a husband, navigating through narrow lanes, to cater to his pregnant wife’s pani puri cravings and ensuring she is comfortable on the way. It also captures a moment from a young man’s life as he waits on a highway to pick up his father arriving on a late-night bus and is rewarded with an expression of delight as the father disembarks.

    The film closes with Amitabh Bachchan, the brand philosophy evangelist of the brand say, “Jab apno ki muskurat khushiyo se bhar deti hai dil… toh usse Dil Ka Mileage kehte hai.”

    Set amidst the historical and culturally vibrant backdrop of Lucknow, the TVC reaffirms that it is the little things we do for loved ones that go a long way in creating happiness.

    Commenting on the ad film, Mr. Aniruddha Haldar, Vice President (Marketing), Scooters, Commuter Motorcycles and Corporate Brand, said, “We have known that mileage has always been the overriding concern for the Indian Commuter. However, we believe this concern is from a strong desire to do more, achieve more, go that extra mile – especially for their loved ones. Hence this concern for mileage is based on the need to clock more and more “Dil Ka Mileage”, through going that extra mile for their loved ones. TVS Jupiter is their preferred ride, not only because of its performance, including mileage, but for sharing the belief in “Dil ka Mileage”. We are confident that our consumers will be increasing their “Dil Ka Mileage” on every ride with their TVS Jupiter.”

    “The idea was to elevate the brand from talking about just mileage of the scooter to what the man does with it. Mileage tells how far the scooter would go but Dil Ka Mileage tells you how far would the man go for his near and dear ones. The film celebrates the family man who everyday selflessly does little but important things for his loved ones that make them smile.” said Krishna Mani, Executive Creative Director – South, Dentsu Network Advertising Private Limited

  • TVS Motor Company, Dentsu India create ‘The Ntorq-o-tron’

    TVS Motor Company, Dentsu India create ‘The Ntorq-o-tron’

    MUMBAI: TVS Motor Company, in collaboration with Dentsu India, has set up a one-of-a-kind Bumblebee inspired  transformer—called Ntorq-o-Tron, at Select City Walk in Saket, New Delhi. The transformer installation has been created by a Bengaluru-based artist Rahul KP, using TVS Ntorq scooter parts. TVS Ntorq is the presenting partner of the film Bumblebee in India.

    Apart from Delhi where it is currently being showcased, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai, and Bengaluru. The brand is also running a contest for TVS Ntorq customers across online platforms to win BookMyShow vouchers for the film.

    Dentsu India creative director Nikhil Narayanan said, “The TVS NTORQ 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude, and ability. Also, there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer – using nothing but original scooter parts.”

  • Dentsu Communications creates new campaign for TVS Jupiter

    Dentsu Communications creates new campaign for TVS Jupiter

    MUMBAI: TVS Motor Company has launched a new campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man –”apne se bhi zyada apnon ke liye.” The TVC has been created by Dentsu Communications and is currently on-air on a number of channels. It celebrates the dedication, hard work and the spirit of the Indian man who ‘enjoys doing more’ relentlessly through its brand philosophy.

    Through this piece of communication TVS Jupiter not only celebrates the spirit of existing Jupiter owners, but also aims to scale newer heights by influencing new consumers to become a part of the TVS Jupiter family.

    The objective for TVS Jupiter is to be the leading scooter brand of the country by gaining a higher brand preference amongst consumers. Going forward, the established rational positioning of ‘Zyada Ka Fayda’ will be reinforced with an emotional pay-off of the positioning.

    Extensive research resulted in the company finding that TVS Jupiter was the TG’s Man-Friday that enabled him in fulfilling his responsibilities. It helped him get satisfaction by doing more and fulfilling his responsibilities better for his dear ones. 

    Hence the team at Dentsu Communications came up with a simple yet powerful thought “apne se bhi zyada apnon ke liye” to salute and recognise the spirit of the Indian man.

    The film expresses this joy of doing more through the many ‘Zyada’ in their life – a caring father, a dutiful son, a community pillar, a responsible citizen or a dedicated patriot. Playing each life role is about drawing on the deepest reserves of physical, mental and emotional strength, so that his dear ones have more to build his life on. And no one understands this better than someone who has experienced this himself.

    Each situation in the TVC has a common thread connecting it across the diverse geographies and cultures of India – the willingness to strive for the happiness of dear ones in every aspect of life.

    Amitabh Bachchan as the brand philosophy evangelist magnifies the values and brings alive the brand philosophy behind ‘Zyada ka Fayda’. He keeps the spirit of ‘Doing More’ alive by celebrating and recognizing the contributions of these Indian men above everyone else.

  • Dentsu Communications creates new campaign for TVS Jupiter

    Dentsu Communications creates new campaign for TVS Jupiter

    MUMBAI: TVS Motor Company has launched a new campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man –”apne se bhi zyada apnon ke liye.” The TVC has been created by Dentsu Communications and is currently on-air on a number of channels. It celebrates the dedication, hard work and the spirit of the Indian man who ‘enjoys doing more’ relentlessly through its brand philosophy.

    Through this piece of communication TVS Jupiter not only celebrates the spirit of existing Jupiter owners, but also aims to scale newer heights by influencing new consumers to become a part of the TVS Jupiter family.

    The objective for TVS Jupiter is to be the leading scooter brand of the country by gaining a higher brand preference amongst consumers. Going forward, the established rational positioning of ‘Zyada Ka Fayda’ will be reinforced with an emotional pay-off of the positioning.

    Extensive research resulted in the company finding that TVS Jupiter was the TG’s Man-Friday that enabled him in fulfilling his responsibilities. It helped him get satisfaction by doing more and fulfilling his responsibilities better for his dear ones. 

    Hence the team at Dentsu Communications came up with a simple yet powerful thought “apne se bhi zyada apnon ke liye” to salute and recognise the spirit of the Indian man.

    The film expresses this joy of doing more through the many ‘Zyada’ in their life – a caring father, a dutiful son, a community pillar, a responsible citizen or a dedicated patriot. Playing each life role is about drawing on the deepest reserves of physical, mental and emotional strength, so that his dear ones have more to build his life on. And no one understands this better than someone who has experienced this himself.

    Each situation in the TVC has a common thread connecting it across the diverse geographies and cultures of India – the willingness to strive for the happiness of dear ones in every aspect of life.

    Amitabh Bachchan as the brand philosophy evangelist magnifies the values and brings alive the brand philosophy behind ‘Zyada ka Fayda’. He keeps the spirit of ‘Doing More’ alive by celebrating and recognizing the contributions of these Indian men above everyone else.

  • Amitabh Bachchan to endorse TVS Jupiter

    Amitabh Bachchan to endorse TVS Jupiter

    MUMBAI: TVS Motor Company has roped in Amitabh Bachchan as the brand ambassador for its two-wheeler brand TVS Jupiter. This is the first time that Bachchan will be endorsing an automotive brand in the two-wheeler segment.

     

    The company expects this association with Bachchan to add further value to the brand.

     

    A new commercial featuring Bachchan will soon be rolled out, which has been directed by Shoojit Sircar and built around the festive season.

     

    TVS Motor Company president and CEO K N Radhakrishnan said, “Amitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do ‘Zyada’. This is the philosophy behind TVS Jupiter, ZyadaKaFayda, which we are confident will resonate across India, especially when it is propagated by Shri Bachchan himself. We are very happy to welcome him into the TVS family.”

     

    Bachchan added, “It is an honour to associate with TVS Motors, especially, with its flagship scooter brand – the TVS Jupiter. I felt very welcome, and at home here. While we are working on some very exciting things, the first campaign is looking very good and I am sure will be liked. I look forward to a fulfilling association with the brand. To all members of the TVS Jupiter family, I would like to convey my warm greetings for very happy and prosperous festive season.”

     

    The scooter is available in two variants – TVS Jupiter and TVS Jupiter ZX.

  • Dentsu Communications wins TVS’ creative biz

    MUMBAI: TVS Motor Company has appointed Dentsu Communications to handle creative duties of its WEGO brand of scooters.

    Dentsu will work on various campaigns for WEGO and will be responsible for the account‘s campaign planning and creative executions across television and print mediums.

    TVS Motor Company president marketing H S Goindi said, “I must thank the earlier agency BBH for the award winning creative work in creating a differentiated position for WEGO. Equally, I eagerly look forward to a very fruitful and long term association with Dentsu Communication. We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make their presence felt on WEGO future campaigns.”

    Dentsu Communications CEO Arijit Ray added, “TVS WEGO is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft & build a robust integrated strategy, for WEGO, going forward.”

    WEGO is TVS Motor Company‘s 110 CC metal body scooter with Body Balance Technology. It is designed for the urban couple, the company said.