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Tag: TVS Motor Company

  • DriveX rides ahead with new CEO Devesh Taparia

    DriveX rides ahead with new CEO Devesh Taparia

    MUMBAI: DriveX is revving up for its next big ride. The pre-owned two-wheeler brand has appointed Devesh Taparia as its new chief executive officer, signalling a fresh phase of technology-led growth, retail expansion and customer-focused innovation.

    A mobility enthusiast with a flair for transformation, Taparia brings over a decade of leadership experience from Mahindra & Mahindra, Peugeot Motocycles and TVS Motor Company. At TVS, he spearheaded strategic initiatives across global markets, driving innovation and business transformation, qualities that make him a perfect fit for DriveX’s next lap of growth.

    At the heart of his new mandate lies a clear goal, to make DriveX the most trusted tech-enabled mobility brand in India. Taparia will focus on scaling DriveX Direct, the company’s direct-to-customer model, and strengthening its omnichannel retail network across the country.

    “Devesh joins DriveX at a defining moment in our journey,” said DriveX director on the board Sharad Mohan Mishra. “His deep understanding of mobility, technology and customer behaviour aligns perfectly with our mission to deliver trust, transparency and innovation.”

    Expressing his excitement, Taparia said, “DriveX represents the future of pre-owned mobility, where intelligent technology, data insights and customer trust come together. I look forward to scaling our presence through DriveX Direct and next-generation retail experiences.”

    With plans to boost its AI-driven operations, expand refurbishment centres and open new stores across key cities, DriveX is clearly in top gear, ready to steer India’s pre-owned two-wheeler market into a smarter, faster and more trusted future.

     

  • TVS shifts gears with NTORQ 150, India’s first hyper sport scooter

    TVS shifts gears with NTORQ 150, India’s first hyper sport scooter

    MUMBAI: TVS Motor Company has blurred the lines with the launch of the NTORQ 150, billed as India’s first hyper sport scooter. Unveiled in Bengaluru at a starting price of Rs 1.19 lakh (ex-showroom, all India), the NTORQ 150 promises to give riders more than just a daily commute. It offers acceleration, attitude and Alexa.

    Powered by a 149.7cc race-tuned engine, the scooter rockets from 0 to 60 km/h in just 6.3 seconds, topping out at 104 km/h. Add in ABS, traction control and a racy muffler note, and it makes a strong case as the quickest scooter in its class.

    Design-wise, TVS has gone full stealth mode. Inspired by fighter jets, the NTORQ 150 comes with Multipoint projector headlamps, aerodynamic winglets, a naked handlebar and a distinctive ‘T’ tail lamp. The forward-biased stance and arrowhead front give it the look of a machine always ready for take-off.

    But performance isn’t the only talking point. Riders get a hi-res TFT cluster packed with over 50 connected features, including Alexa and smartwatch integration, live vehicle tracking, turn-by-turn navigation and even social media alerts. The adaptive display, styled like a gaming console, underscores its Gen Z appeal.

    Safety hasn’t been left in the rear-view either. ABS, traction control, hazard lamps, theft alerts and an emergency brake warning all feature as segment firsts. Comfort is boosted with telescopic suspension, adjustable brake levers, a patented EZ centre stand and roomy 22-litre under-seat storage.

    The NTORQ 150 comes in two variants, with colourways like Stealth Silver, Racing Red, Turbo Blue and Nitro Green ensuring riders won’t go unnoticed on city streets.

    Speaking at the launch, TVS Motor Company, president of India 2W business, Gaurav Gupta said the new scooter combines “race-inspired performance, advanced connectivity, and first-in-segment safety features” to delight a new generation of riders.

     

  • The Script Room appoints K. Ramakrishnan as an independent director

    The Script Room appoints K. Ramakrishnan as an independent director

    MUMBAI: The Script Room, an independently owned, bespoke creative agency, founded by Ayyappan Raj & Rajesh Ramaswamy (Ramsam), onboards K. Ramakrishnan (Ramki), managing director – South Asia at Kantar Worldpanel, as an independent director on its board. With over three decades of experience in marketing, branding, and business strategy, he has held leadership roles at companies like Lenovo, Café Coffee Day and TVS Motor Company. In his new role, Ramakrishnan will participate in the strategic business decisions of The Script Room bringing his deep market knowledge, experience and thought leadership to the table.

    Known for its commitment to enjoyable scripts across formats, The Script Room has always championed storytelling that connects. With Ramki’s mentoring, the company takes a significant step forward in its journey of shaping their business with both soul and structure.

    Reflecting on the decision, The Script Room co-founder Ayyappan Raj shared, “Two years ago, when I first conceived the idea of establishing a Board of Directors and shared it with Ramsam, Ramki was the very first name on the list. I had the privilege of meeting Ramki in 2005 when he was a client at TVS Motor Company, and since then, he has played a significant role in both my professional and personal journey. It is with great pleasure that we announce his appointment as an Independent Director on our Board. Ramki is widely regarded as a trusted advisor and mentor – his innate capacity for leadership and guidance, coupled with his expanding sphere of influence, make him a valuable addition to our governance and strategic thinking.”

    K. Ramakrishnan shared, “It is a pleasure and honour to be able to serve as an independent director on the board of The Script Room. I am happy to work with bright and creative professionals such as Ramsam, Ayyappan and the others. I hope to provide professional counsel and promote a lot of dialectic thinking as The Script Room continues to scale up in its Creative Business journey”.

    Now in its sixth year of operations, The Script Room is excited about the future with Ramki joining as an Independent Director and will soon announce its full board of directors. With this guidance, the company is poised to continue delivering outstanding stories across all formats while building a cheerful and inspiring environment for its team and partners alike.

  • DriveX shifts gears with Vipin Yadav as head of marketing

    DriveX shifts gears with Vipin Yadav as head of marketing

    MUMBAI: Marketing in the fast lane, DriveX puts Vipin Yadav in the driver’s seat. DriveX Mobility, the TVS Motor Company–backed disruptor in India’s booming pre-owned two-wheeler market, has turbocharged its leadership by appointing Vipin Yadav as Vice President and head of marketing. With over 17 years of experience building consumer brands, Yadav’s arrival signals a clear intent: to take the DriveX brand from showroom to stardom.

    In his new role, Yadav will spearhead omnichannel marketing, brand strategy, digital innovation and customer engagement key ingredients in DriveX’s vision to scale up to 500 outlets by 2027.

    Before hitching a ride with DriveX, Yadav was the marketing director at Hisense India and head of marketing at Toshiba TV. But his longest and perhaps most high-octane stint was with OPPO India, where he played a pivotal role in building the brand’s identity and accelerating market share during its growth sprint.

    “This is more than marketing. It’s about reimagining trust in a segment that’s ripe for disruption,” said Yadav. “DriveX isn’t just selling refurbished two-wheelers. It’s crafting a bold new mobility experience and I’m here to make sure India hears that story.”

    Known for balancing creativity with data, Yadav has contributed to marketing forums and jury panels, while also sharing his insights at institutions like IIT Delhi and Symbiosis Pune. He holds dual MBAs in Marketing from International Management Institute (Europe) and the Indian Institute of Planning & Management, alongside a Bachelor’s in Commerce from the University of Delhi.

    Welcoming him aboard, DriveX founder & director Narain Karthikeyan said, “Vipin understands the pulse of Indian consumers and knows how to convert insight into impact. His leadership will be crucial as we scale operations and deepen our connect with riders across the country.”

    With the Indian mobility space revving up, Yadav’s entry at DriveX feels less like a pitstop and more like a high-speed overtaking manoeuvre one that’s aimed squarely at pole position.
     

  • TVS Ronin teams up with TBWAIndia to master #TheArtOfProtection

    TVS Ronin teams up with TBWAIndia to master #TheArtOfProtection

    MUMBAI: TVS Ronin is blending tradition with throttle in its latest campaign, “The Art of Protection”. Teaming up with TBWAIndia, the brand has launched a limited-edition helmet collection to mark World Art Day — where the brush meets the brake and heritage meets headgear.

    Inspired by Indian folk art styles like Warli, Madhubani, Gond and Pattachitra, the helmets aren’t just about saving lives, but saving legacies. Each piece is a hand-painted ode to India’s cultural wealth — a moving mural on two wheels.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by TVS Ronin (@tvsronin)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by TVS Ronin (@tvsronin)

     

    Adding to this, TVS Motor Company head business – premium, Vimal Sumbly shared, “TVS RONIN has always been about enabling riders to express their unique personalities. ‘The Art of Protection’ is a powerful manifestation of this philosophy — an initiative that not only safeguards our riders but also carries forward India’s incredible artistic heritage.”

    TBWAIndia creative head – South, Rathish Subramaniam commented, “India’s cultural richness deserves more than preservation; it demands celebration. This campaign captures just that spirit through the raw, #Unscripted lens of the TVS RONIN.”

    The initiative tackles two problems head-on: the casual disregard for helmet use among riders, and the fading visibility of India’s traditional art forms. The result? A campaign that’s part PSA, part gallery on the go.

    The numbers back the buzz: a 3.6 per cent engagement rate, eight per cent bump in Instagram followers, and over 75,000 page visits in just a week. With audiences asking for more, TVS is already shifting gears towards a phase two. Art never looked so fast.

  • TVS Motor Company’s sales grow by five per cent in June 2024

    TVS Motor Company’s sales grow by five per cent in June 2024

    Mumbai: TVS Motor Company recorded monthly sales of 333,646 units in June 2024 with a growth of  five per cent as against 316,411 units in the month of June 2023.

    Two-Wheeler

    Total two-wheelers registered a growth of six per cent with sales increasing from 304,401 units in June 2023 to 322,168 units in June 2024. Domestic two-wheeler registered growth of eight per cent with sales increasing from 235,833 units in June 2023 to 255,734 units in June 2024.

    Motorcycle registered a growth of three per cent with sales increasing from 148,208 units in June 2023 to 152,701 units in June 2024. Scooter registered a growth of six per cent with sales increasing from 121,364 units in June 2023 to 128,986 units in June 2024.

    Electric Vehicle

    EV sales registered a growth of 10 per cent with sales increasing from 14,462 units in June 2023 to 15,859 units in June 2024.

    International Business

    The Company’s total exports registered sales of 76,074 units in June 2024 as against 79,144 units in June 2023. Two-wheeler exports registered sales of 66,434 units in June 2024 as against 68,568 units in July 2023. Customer retails are robust. However, There have been challenges in container availability due to prevailing conditions in the Red Sea.

    Three-Wheeler

    Three-wheeler registered sales of 11,478 units in June 2024 as against 12,010 units in June 2023.

    First Quarter Sales Performance FY 2023-24:

    During the first quarter of the financial year 2024-25, two-wheeler of the company registered a growth of 15 per cent with sales increasing from 9.18 Lakh units in the first quarter of financial year 2023-24 to 10.56 Lakh units in the first quarter of 2024-25. Three-wheeler of the company registered sales of 0.31 Lakh units in the first quarter of financial year 2024-25 as against 0.35 Lakh units in 2023-24. Total exports registered a growth of 12 per cent with sales increasing from 2.27 Lakh units in the first quarter of FY 2023-24 to 2.54 Lakh units in the current quarter.

  • TVS Racing to sponsor India’s F1 contender – Kush Maini

    TVS Racing to sponsor India’s F1 contender – Kush Maini

    Mumbai: TVS Motor Company (TVSM) – a leading global automaker that operates in the two and three-wheeler segments, today made a significant move signalling its commitment to the broader motorsports landscape. TVS Racing – India’s first factory racing team and the pioneer of the One Make Championship (OMC) in India, proudly announces its sponsorship deal with Kush Maini, the talented Formula 2 (F2) racer. Renowned for its dominance in two-wheeler motorsport, TVS Racing’s support for Kush Maini marks a pivotal step towards fostering motorsports excellence across diverse platforms by the company.

    TVS Racing has trained and given the opportunity to over 5,000 budding racers to sharpen and showcase their skills as part of their TVS OMC program that consists of four categories in India – Rookie, Women’s, Media, and Expert, and TVS Asia One Make Championship that made its foray in 2022 on International tracks. From nurturing talent to achieving international acclaim, the brand’s unwavering dedication to motorsports has been a cornerstone of its identity.

    Speaking on the collaboration, TVS Motor Company head business – premium Vimal Sumbly expressed, “TVS Racing has consistently strived to push boundaries and redefine standards in motorsports for over four decades now. It’s been instrumental in fostering motorsports in India, with a commitment to nurture talent globally. Our efforts with honing the talents of racers like Harith Noah, Aishwarya Pissay and more, on a global stage is testament to our commitment of democratising motorsports. And our decision to sponsor Kush Maini underscores the same commitment of nurturing talent and promoting the culture of racing in India, with a keen focus on celebrating international formats including the likes of F1 and F2. As a company deeply rooted in motorsports, we are thrilled to embark on this journey with Kush and extend our support in his endeavours.”

    Expressing his enthusiasm for the partnership, Kush Maini said, “It’s an honour to be supported by TVS, a company that’s very prestigious in India. It has been a driving force in pushing young talent from India to the world stage. It makes me proud to see the TVS colours on my car and suit in an elite championship like Formula 2. I am grateful for their support.”

    Kush Maini, hailing from Bengaluru, India, is an accomplished racing prodigy with an impressive track record. He currently races in FIA Formula 2, and is currently fifth in the championship standings after three rounds. He is also part of the Alpine Academy as a junior driver and Mahindra Racing as a reserve driver for Season 10 of the ABB FIA Formula E World Championship. Kush is mentored by two time Formula 1 World Champion Mika Hakkinen. Having demonstrated exceptional skill and determination throughout his career, Maini has earned accolades and admiration on both national and international circuits. His pursuit of excellence aligns seamlessly with TVS Racing’s ethos of relentless performance and continuous innovation.

    By sponsoring Kush Maini, TVS Racing aims to contribute to the growth and development of motorsports while showcasing the country’s talent on an international platform.

  • TVS Ronin hits it out of the park with Test-Ride Cricket campaign

    TVS Ronin hits it out of the park with Test-Ride Cricket campaign

    Mumbai: TVS Motor Company, a leading global automaker that operates in the two and three-wheeler segments, felicitated the winner of its TVS Ronin Test-Ride Cricket campaign across five cities.

    To celebrate the Cricket World Cup fever in the country, TVS Ronin launched a campaign during the 2023 Cricket World Cup called #MoveLikeARonin, starring Shubman Gill. The experiential leg of the campaign was called Test-Ride Cricket, which provided motorcycle enthusiasts with a gamified opportunity to test-ride the TVS Ronin. The campaign was a first-of-its-kind on-ground cricketing experience for motorcycle enthusiasts, who scored runs based on their test rides and quizzes on the motorcycle, across dealerships in India. The campaign received an overwhelming response and participation, recording entries from over hundreds of TVS Ronin aficionados across TVSM dealerships in India.

    To honour the top scorers, TVS Ronin has handed over the World Cup Edition of the motorcycle to 5 winners across the country, making them the owners of this exclusive collector’s item. TVS Ronin is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like dual-channel ABS, rain & urban ABS modes, Bluetooth connectivity with voice assistance and more, this motorcycle comes packed with features and a powerful performance.

    Speaking on the occasion, TVS Motor Company head business – premium Vimal Sumbly said, “The Test-Ride Cricket initiative could not have come at a better time for TVS Ronin. With Shubman Gill as the face of the campaign, we were able to effectively harness the World Cup fever to drive test-rides at our dealerships. The activation was truly one-of-a-kind, giving riders a gamified experience that went beyond conventional test-rides. It gives me great joy to see a standard industry practice being innovated to attract newer riders into the #Unscripted world of TVS Ronin.  I congratulate the five winners of the limited World Cup Edition TVS Ronin. Here’s to the many #Unscripted adventures that await you.”

    The ceremony took place at TVS dealership across Chennai, Mumbai, Pune, Delhi & Guwahati where contestants from the city were invited to attend the event and winners were handed over the motorcycle. The event brought together moto-enthusiasts, influencers and media personnel. Together they celebrated the winners and their love for #Unscripted living inspired by the TVS Ronin.

  • Q3 Results: TVS Motor Company continues its growth momentum

    Q3 Results: TVS Motor Company continues its growth momentum

    Mumbai: TVS Motor Company’s operating revenue grew by 26 per cent at Rs. 8,245 crores for the quarter ended December 2023 as against Rs 6,545 crores reported in the quarter ended December 2022.

    The Company’s operating EBITDA grew by 40 per cent at Rs 924 crores for the third quarter of 2023-24 as against the EBITDA of Rs 659 crores in third quarter of 2022-23. The company’s operating EBITDA margin for the quarter is highest at 11.2 per cent as against the operating EBITDA margin of 10.1 per cent reported in the third quarter of 2022-23. The company’s profit before tax (PBT) grew by 63 per cent at Rs 775 crores for the third quarter of 2023-24 as against PBT of Rs 475 crores in third quarter of 2022-23. PBT for the quarter includes Rs 73 crores of other income relating to gains realised from investments. The company’s profit after tax (PAT) grew by 68 per cent at Rs 593 crores for the third quarter of 2023-24 as against PAT of Rs 353 crores in the third quarter of 2022-23.

    The company reported total two-wheeler sales at 10.63 Lakh units in the current quarter as against 8.36 Lakh units in the quarter ended December 2022. Two-wheeler exports registered 2.16 Lakh units as against 2.07 Lakh units in December 2022. Total three-wheelers registered sales of 0.38 Lakh units in the quarter ended December 2023 as against 0.43 Lakh units in the quarter ended December 2022. Electric vehicles registered sales of 0.48 Lakh units in the quarter ended December 2023 as against 0.29 Lakh units during the quarter ended December 2022.

    Cumulative nine months results

    Operating revenue reported for the nine months ended December 2023 is Rs 23,608 crores as against Rs 19,773 crores reported for the nine months ended December 2022.

    The Company’s PBT grew by 45 per cent at Rs 2,109 crores for the nine months ended December 2023 as against Rs 1,457 crores during nine months ended December 2022 surpassing the PBT of FY 2022-23 of Rs 2,003 crores. The Company’s PAT grew by 48 per cent at Rs. 1,598 crores for the nine months ended December 2023 as against Rs. 1,081 crores during nine months ended December 2022.

    The Company’s two-wheeler sales including exports grew by 13 per cent registering 30.13 Lakh units in the nine months ended December 2023 as against 26.74 Lakh units registered in the nine months ended December 2022. Motorcycle sales grew by 10 per cent registering 14.79 Lakh units in the nine months ended December 2023 as against 13.45 Lakh units in nine months ended December 2022. Scooter sales for the nine months ended December 2023 grew by 18 per cent registering 11.74 Lakh units as against the sales of 9.94 Lakh units in the nine months ended December 2022. The company recorded two-wheeler exports of 6.52 Lakh units in the nine months ended December 2023 as against 7.54 Lakh units in the nine months ended December 2022. Total three-wheeler sales are at 1.16 Lakh units for the nine months ended December 2023 as against 1.40 Lakh units during nine months ended December 2022. Electric vehicles registered sales of 1.44 Lakh units for the nine months ended December 2023 as against 0.54 Lakh units during the nine months ended December 2022.