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Tag: TVS Motor

  • Battle royale hits prime time as BGMS Season 4 Grand Finals go live

    Battle royale hits prime time as BGMS Season 4 Grand Finals go live

    MUMBAI: The battleground has shifted from mobile screens to the big stage, literally. The Oneplus Android Battlegrounds Mobile India Masters Series (BGMS) Season 4 Grand Finals fire up today at the Nodwin Gaming Arena in Delhi, where 16 of India’s finest esports teams will fight it out across 12 matches from 12–14 September for the championship crown and a cool Rs 1.5 crore prize pool.

    This isn’t just another LAN event; it’s India’s only esports tournament with national TV presence, beaming live on Star Sports Khel and JioHotstar from 5 pm to 8 pm. For fans, that means three days of adrenaline-fuelled prime-time action.

    The star-studded line-up includes league toppers Revenant Xspark, Team SouL, Gods Reign, and Nonx Esports, who qualified directly, joined by 12 hungry challengers from the semi-finals among them Godlike Esports, K9 Esports, Medal Esports, Phoenix Esports, Nebula Esports, and Sinewy Esports. Phoenix stole the show in the Playoffs with 58 points, while Godlike led the semi-finals with 92, setting up a tantalising clash of momentum and pedigree.

    The season has been equally dramatic off the battleground. Oneplus returns as title sponsor and official smartphone partner, Android steps in as co-title sponsor, TVS Motor revs into its third consecutive year, while Red Bull, Swiggy, and Bisleri keep players fuelled. Duolingo English Test makes its debut as official learning partner, and Tesla will showcase its Model Y at the finals because why not add some horsepower to the firepower?

    Nodwin Gaming co-founder and MD Akshat Rathee framed it as a milestone moment: “The fact that teams from the BGMI Challenger Series made it to the Grand Finals is proof that our grassroots-to-pro vision is working. Now, it’s time to see the very best of Indian esports on the biggest stage.”

    With legacy orgs, rising stars, and the world watching, BGMS Season 4 is more than a tournament, it’s proof that Indian esports has levelled up. The only question is: who will drop in, loot up, and walk away with the crown?

  • Venu Takes the Wheel as TVS Shifts Gears at the Top

    Venu Takes the Wheel as TVS Shifts Gears at the Top

    MUMBAI: TVS Motor’s leadership engine just got a new ignition, Sudarshan Venu is in the driver’s seat now. In a landmark move signalling the next chapter in its leadership journey, TVS Motor Company has announced that Sudarshan Venu will take over as chairman and managing director effective August 25, 2025. The company’s board of directors made the decision unanimously, underscoring Venu’s instrumental role in shaping TVS Motor’s strategy and global ambitions over recent years.

    Venu, currently serving as managing director, will succeed Ralf Speth, who has opted not to seek reappointment as director at the company’s Annual General Meeting on August 22, 2025. Ralf, the former CEO of Jaguar Land Rover and a seasoned automotive veteran, will officially step down as Chairman at the conclusion of the AGM.

    However, this isn’t a full stop, it’s a strategic shift. Ralf will continue his association with TVS as its chief mentor for a three-year term starting 23, August  2025, offering strategic counsel and drawing on his vast experience in automotive leadership.

    Expressing his gratitude, Venu said, “I am really honoured and excited for the future. TVS has been built on a foundation of customer centricity, quality, and technology values we must preserve as we reimagine our future. I’m deeply thankful to our chairman emeritus for his vision, and to Ralf for pushing us to think global and act bold.”

    The leadership change comes at a time when TVS Motor is expanding aggressively across global markets and investing in next-gen technologies, including electric mobility and connected vehicles. Venu has been central to this transformation, overseeing strategic acquisitions, international collaborations, and product innovations that have given the company new momentum.

    Ralf Speth’s stint as chairman was marked by a greater global orientation for TVS, including talent onboarding, enhanced R&D processes, and bold investments in future-ready technologies. In his new role as chief mentor, he is expected to help guide the company’s long-term vision and innovation roadmap.

    With this transition, TVS isn’t just changing drivers, it’s fine-tuning for the next lap of growth. And with Venu at the helm and Speth still in the pit lane, the company seems all set to accelerate into its next evolution.

  • TVS Motor turbocharges its global team with Peyman Kargar at the helm

    TVS Motor turbocharges its global team with Peyman Kargar at the helm

    MUMBAI: Bengaluru has just thrown another spice into the global business curry with TVS Motor Company’s latest executive shuffle. The appointment of Peyman Kargar as head of international business isn’t just another corporate chess move—it’s akin to placing a turbocharger in an already speeding vehicle. Settling in Dubai, Kargar is expected to race through the global markets with the grit of a seasoned rally driver.

    With a swagger that could rival any high-flyer’s, Kargar steps into his new role with over three decades of vrooming across the automotive sectors of Europe, Asia, and the middle east. “Peyman’s prolific global leadership experience and expertise will add significant value to the company,” declared TVS Motor Company director & CEO K.N. Radhakrishnan.

    Having previously chaired the luxury skids as Infiniti global chairman & president, and having steered Nissan’s Datsun across 80 countries, Kargar isn’t new to the fast lanes. His stint with Infiniti turned heads not just for sleek designs but for robust sales, catapulting the brand’s volume by 20 per cent and cruising towards a billion-dollar profit mark. Before his grand tour with Nissan and Renault, Kargar had already been mapping the terrains of 50 countries, steering a whopping 4 billion euros in turnover. It’s safe to say, when it comes to the global auto-route, Kargar knows every shortcut and speed bump.

    Stationed in Dubai, the crossroad of continents, Kargar’s gearbox is well-equipped with a Mechanical Engineering degree and an MBA focusing on finance, strategy, and leadership. This isn’t just about managing auto parts; it’s about driving a corporate philosophy that shifts gears towards expansive horizons. “We are confident that under his leadership, we will further strengthen our market position and continue to set benchmarks. We wish him the very best and welcome him to the TVSM family,” Radhakrishnan revved up.

    For now, Kargar’s hands are firmly on the wheel, and it looks like he’s got the road map to success.

  • Shubman Gill demonstrates #MoveLikeARonin in TVS Ronin’s campaign

    Shubman Gill demonstrates #MoveLikeARonin in TVS Ronin’s campaign

    Mumbai: TVS Ronin is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like dual-channel ABS, rain & urban riding modes, Bluetooth connectivity with voice assistance and more, this motorcycle comes packed with features and powerful performance. It’s a motorcycle built for people who march to their own tune like Shubman Gill.

    For the brand’s latest cricket World Cup campaign #MoveLikeARonin, the key brand asset is a film starring Shubman Gill. It encourages riders to make their own moves and follow no script. This ideology is brought to life with an experiential on-ground activation, test-ride cricket, which is a first-of-its-kind cricketing experience where you can get scored on your riding moves and have a chance to take home the World Cup Edition TVS Ronin.

    TVS Motor Company head of business – premium Vimal Sumbly said, “TVS RONIN’s journey began from a blank canvas. One year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories, their own way. With our latest campaign, we’re cementing that very ideology by collaborating with Shubman Gill, a promising young icon himself. The idea is to inspire riders everywhere to go where their heart takes them and follow no script.”

    TBWA India, the agency that conceptualised the campaign, CEO Govind Pandey said, “TVS RONIN is building a community of the new-age riders in this world. Which is why, when we say ‘Move Like a Ronin’ we want to inspire people to follow their calling , and make the moves that are #Unscripted just like the TVS RONIN”.

    Commenting on the campaign idea, TBWA’s chief creative experience officer, Russell Barret said, “This campaign tells the story of Shubman Gill a veritable new-age icon. Shubman has not just achieved success, he has done it by following his own path, measuring himself against his own standards and along the way has crafted his own story. Which just so happens to be the story of TVS Ronin itself – a bike that is ’unslottable’ and unstoppable.

    The film has been released across platforms, with a strong on-ground test-ride activation, and the promise of a special World Cup edition TVS Ronin, driving the numbers across India.

  • TVS Radeon unveils the new campaign with Pankaj Tripathi

    TVS Radeon unveils the new campaign with Pankaj Tripathi

    Mumbai: The new age commuter motorcycle by TVS Motor, TVS Radeon has launched a new campaign featuring Pankaj Tripathi. The campaign highlights the impressive new features of its latest variant. Conceptualised by Lowe Lintas Bangalore, the ad film delivers the brand’s message using subtle humorous gestures. 

    In the film, Lowe Lintas portrays Pankaj Tripathi delivering the brand’s message through gestures and minimal dialogues. The features are showcased through the actor’s actions in a way that would intrigue the customers and keep them engaged, generating a strong brand recall. The narrative lands on the communication message – “Samajhdar ko ishara hi kafi hain” – suggesting how the product speaks for itself without any additional endorsement.

    The ad film showcases the new TVS Radeon as India’s 1st 110 cc motorcycle to have the multi-colour reverse LCD cluster. This reverse LCD cluster comes with a real time mileage indicator (RTMi) that enables the user to control the mileage according to riding conditions. Apart from RTMi, there are seventeen other useful features in-built in the digital cluster like service indicator, low battery indicator, top/average speed, USB charger, etc. The new Radeon also comes equipped with proprietary TVS Intelligo (ISG and ISS system) as a variant, delivering an unmatched riding experience and superior mileage. The vehicle continues to ensure best in class comfort for the long-distance riders owing to its longest seat in the category.

    Commenting on the maiden campaign, TVS Motor Company senior vice president – marketing Aniruddha Haldar said, “Radeon is designed to deliver comfort and convenience for the everyday commute, With the addition of reverse LCD cluster with RTMi, the bike enables you to take control of your mileage delivery. In today’s context with rising fuel costs, this unique feature will be loved by the consumers. The new film showcases the advantages of these features with subtle humour. The film beautifully captures the essence of the product and Pankaj Tripathi delivers the message in his inimitable style.”

    Speaking about the creative thought behind the campaign, Lowe Lintas chief creative officer Sagar Kapoor said, “In a category that is always talking about something new, our challenge was to find an interesting way to talk about the new features in Radeon. We decided that instead of spelling out all the details in a conventional way, we will leave it to the intelligence of our audience to understand what is new. That’s how we landed the campaign idea, ‘Samajhdar ko ishara hi kafi hain’. Pankaj Tripathi became the obvious choice to play Bhaiyyaji in the campaign because of his signature style of communicating a lot just through his gestures.”

    TVS Radeon was launched four years back, in 2018, and has crossed many milestones since then with its sturdy build, robust style and plush comfort. The brand has always tried to stay ahead of the curve – be it through their dual tone edition launched at the beginning of this year or the new RTMi feature.

  • Deccan Chargers in sponsorship deal with Jaypee Cements, TVS Motor

    Deccan Chargers in sponsorship deal with Jaypee Cements, TVS Motor

    MUMBAI: IPL franchise Deccan Chargers has added two more sponsors to their roster. While Jaypee Cements has come on board as principal sponsor, TVS has joined as co-sponsor.

    Jaypee incidentally was the team sponsor of the team in the inaugural edition of the IPL, but backed out following the teams miserable performance in the tournament.

    TVS, on the other hand, is also associated with Pune Warriors India as the team sponsor. As co-sponsor of Deccan Chargers, TVS Motor company’s logo will feature on the non-leading arm.

    Jaiprakash Associates Ltd. Director & CFO Rahul Kumar said, “Our Group’s flagship brand “Jaypee Cement” has always been known for its solidity and credibility – qualities that are present in the Deccan Chargers as well. We are very happy to forge this solid partnership and wish the Deccan Chargers team the very best in IPL-5.”

    Announcing the association, TVS Motor Company President Marketing H S Goindi said, “Cricket has become a sport with global appeal that promotes hard work, commitment, competition and excellence, values which we also share. We are proud to support a team that is dedicated to cultivating the next generation cricketers and look forward to a great relationship with one of IPL’s top squads.”

    Earlier, Chargers had inked a three-year multi-million dollar deal with global airline company Emirates for a period of three years.

    Additionally, McDowell‘s No 1 is Fan Friendzy sponsor while other partners include Kingfisher Premium as Good Times partner, Puma as apparel sponsor, Xenoh as deodrant partner, Muffins Innovations as tablet pc partner, Apollo Hospitals as medical partner, and Oakley as eyewear partner.

    The media partners include Deccan Chronicle as print media partner, TV5 News as electronic media partner, Ad Age as outdoor partner and Big FM as radio partner.