MUMBAI: US broadcaster CBS’s shows CBS News, CSI, Survivor, David Letterman and Entertainment Tonight are coming to Verizon Wireless V Cast phones in the US this month.
CBS Digital Media VP wireless Cyriac Roeding says, At the intersection of the mobile phone and the television lies tremendous programming, promotion and brand extension potential. This deal with Verizon Wireless represents a major step for us into mobile entertainment and another point of contact with the consumer to promote our great content brands.V Cast is a pioneer service in wireless video, which makes it an ideal platform to launch our content into the mobile world.
This marks CBS first venture as far as presenting its content on cell phones is concerned.
Throughout December, V Cast subscribers will begin receiving video news segments from both CBS News and Paramount TVs Entertainment Tonight produced specifically for mobile phones as well as preview clips of shows like CSI, The Amazing Race, The King of Queens and Late Show with David Letterman.
The CBS News segments for V CAST will include breaking stories, as well as features from broadcasts such as CBS Evening News and The Early Show.
V Cast from Verizon Wireless claims to be the first wireless broadband consumer multimedia service in the US. It allows customers to view video clips on demand. V Cast runs on Verizon Wireless high-speed wireless broadband network Evolution-Data Optimised (EV-DO) . The V Cast coverage area, which mirrors the Verizon Wireless EV-DO network, is available to more than 140 million Americans.