ITV

Tag: TVFPlay

  • Girliyapa launches Mr. & Mrs. Season 2 in association with Livspace

    Girliyapa launches Mr. & Mrs. Season 2 in association with Livspace

    MUMBAI: Following the success of its first season, India's leading women-centric entertainment channel Girliyapa from the house of The Viral Fever launches Mr. & Mrs. Season 2 in association with India's most admired home interiors brand Livspace. Rooted in contemporary urbaneness, Mr. & Mrs. captures the ethos of the marital life of a young couple through relatable and captivating moments depicted throughout the series. The series further touches upon the special bond and quirks that couples share during the process of turning their house into a home. Premiered on 7 January , Mr. & Mrs. Season 2 is a weekly digital series that is available on TVFPlay and Girliyapa’s YouTube.

    Written by its lead actor Biswapati Sarkar who plays Sanju and Nidhi Bisht as Madhu, also one of its lead characters, Mr. & Mrs. is a five-episode humour filled series. The show takes away from the standard one-dimensional soap and portrays the real challenges faced by young married couples in modern India. Mr. & Mrs. attempts to create a refreshing experience by essentially bringing forth a modern lifestyle to make every moment worth living in the married reality.

    On launching Season 2, one of Girliyapa’s most successful shows,  Girliyapa channel head Sarita Jain said, “Mr. & Mrs. has been one of our marquees shows on Girliyapa. Season on season, the series continues to add a humorous take on marriage hood that is relatable to contemporary couples. One common tying factor that all couples share after transitioning into married life is the need for a good home. Livspace happens to be India’s most admired brand for home interior solutions and was a perfect fit for this new season. We are very excited about this partnership and are certain that our viewers will enjoy this season just like the previous one.”

    Livspace brand marketing head Varun A R added, “We want to connect with our core audience, through our partnership with TVF, and educate them about the major problems, homeowners face while working with unorganized players, for their home interiors. One of our key goals is category creation for a full-stack home interior solution like Livspace, bringing about a change in how individuals perceive the process of doing their home interiors. We thoroughly enjoyed working with the TVF Girliyapa team to integrate this message and create a compelling script that addressed the challenges faced by consumers in our category. We look forward to the response from the viewers of Mr. & Mrs.

  • TVF eyes regional content and new genres in 2020

    TVF eyes regional content and new genres in 2020

    MUMBAI: After a year of “phenomenal growth”, The Viral Fever (TVF) is looking at 2020 to be more exciting and hectic. While TVF will continue to work with OTT platforms it collaborated with in 2019, it is also open to uploading content on its own app TVFPlay. The premium and one of the early digital content creators of India will also look at regional shows in this year.

    “In that way, we are very unique. We are one of the leading content creators. At TVF what we want to be known as the guys who give the best stories, best shows in the country. Where we do it, that’s something we are open to. We are open to collaborating with other OTTs, we are open to putting it on our own app,” TVF Originals chief content officer and head Sameer Saxena said talking about how they want to build TVF’s identity going forward.

    “We are actually looking at regional shows in 2020. We are working on Marathi shows. We want to line up shows in Tamil and Telugu too. In 2020, we will get into regional space and we will later expand into other languages,” Saxena commented.

    In 2019, the platform has produced shows for major OTT platforms like Amazon Prime Video, Netflix, SonyLIV, MX Player, etc. According to Saxena, the deals have worked in favour of brand TVF. He said the alliances have helped them to increase reach because all these platforms have their own set of audience. Hence, working with them opens up the opportunity to reach them. The platform is also looking at expanding these numbers.

    The company produced Immature on MX Player, Tripling season 2 and Gullak for SonyLIV. Kota Factory was another hit from the creator which went on TVFPlay and YouTube. Saxena noted that they want to continue short-form content and branded content pieces for TVFPlay. They are concentrating on short form for TVFPlay which they are not doing for any other OTT platform.  

    “We will continue to work with brands; we will do short-form content. These channels can be a learning stage for new writers,” he added on TVFPlay.

    “Overall content strategy for TVF would be to make more shows, make shows in different genres, languages. We are exploring supernatural and horror amongst others,” he commented.

    Talking about noticeable changes in the OTT ecosystem, Saxena said that more players have come in and different types of stories are being told across platforms. He also added that new types of stories are getting accepted too. Saxena perceives it as a great sign as going forward TVF also wants to tell different stories.

  • ShareChat, TVF team up in search of India’s next Viral Stars

    ShareChat, TVF team up in search of India’s next Viral Stars

    MUMBAI: Homegrown social media platform ShareChat and digital entertainment pioneers TVF are launching the first ever all-India digital-first talent discovery platform called The Viral Stars. The initiative aims to give millions of Indian youth across the country an opportunity to showcase their unique talent and become India’s next generation of Viral Stars along with multiple cash and other prizes.

    The 3-month program opened its online call-for-entries on 15 November. Users can participate by recording a short video (up to 30 seconds) on ShareChat across categories including humour, music, dance, fashion, beauty, or ajab-gajab till 15 February. The program will be supported by a nation-wide campaign “#ZorSeTalentAaya

    The entries can be submitted in eight languages including Hindi, Bengali, Marathi, Punjabi, Tamil, Telugu, Kannada, and Malayalam. A digital leaderboard that will track audience reactions, engagements and votes on each video will determine the winners.

    Speaking about the concept behind the latest offering, TVF president and chief operating officer Karan Chaudhry said, “As Indians, we love video content – nine in 10 Indians watch videos on their phones, across the major Indian languages. Humour, music, beauty, dance, or reality are amongst top short-form genres that India loves to watch online. A new generation of digital stars is emerging with new styles of content created for their dedicated fan-bases from Shimla to Salem, from Daman to Digboi.”

    “The Viral Stars was conceptualised to provide a unique opportunity to these emerging creators to pursue their unique talent for life, aligned to our philosophy of being a platform for digital creators. Singers, dancers, writers, performers, or just talented creators with a smartphone camera are now just one viral video away from making it to the mainstream,” he added.

    The Viral Stars program will visit 50-cities and engage with youth at over 200-colleges to shine the spotlight on emerging and hidden talent across campuses. The program will include on-ground activations featuring popular digital celebrities and youth influencers like Ashish Chanchlani, Mukti Mohan, Pranitha Subhash, and more.

    The Viral Stars program participant submissions will be live on ShareChat app in the The Viral Stars category and will also be presented in a 200-episode series on TVFPlay’s The Viral Stars channel with a special focus on the youth from colleges.

    Commenting on the initiative and the partnership with TVF, ShareChat chief business officer Sunil Kamath said, “We are extremely pleased to be associated with The Viral Fever to launch India’s first ever all India hunt for the next Viral Stars.”

    He further noted, “ShareChat is India’s #1 regional social networking app developed keeping in mind the needs of Indian audience to communicate in their native languages. ShareChat has always endeavoured to provide a culturally relevant and truly Indian social media application for the country’s evolving internet users. Being a truly India social media app, we understand that our country is a pool of hidden talent that can be found in every nook and corner of the country. Through this association, we want to provide our users with a platform where they can showcase their talent and get an opportunity to become the next digital stars. As of now, we are a community of 50+ million people and we believe that our search for the next generation viral star would be a huge opportunity for our community.”

    Commenting on the partnership with ShareChat, TVF global head of business and content development, Rahul Sarangi said, “ShareChat and TVF share the vision of thousands of new creative faces finding their audience – language and genre no bar. Through a strategy covering digital content, social influence and live experience, we’re using our expertise to encourage more creators and rewarding great content with the recognition it deserves. With the range of our culture, geographies, and languages, Viral Stars will foster an environment of content creation with the youth.”