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Tag: TVF

  • The Screen Patti partners with Brand Factory to tell the millennials’ story with ‘Weekends’

    The Screen Patti partners with Brand Factory to tell the millennials’ story with ‘Weekends’

    Mumbai, 21st September, 2018: The Screen Patti (TSP), a The Viral Fever (TVF) channel, has announced partnership with Brand Factory for its upcoming web show ‘Weekends’, the story of three absolutely different young men working in the same office, trying to make some valuable time to have fun, find love and make money.
    The trailer for the show has just been released and can be viewed at https://bit.ly/TSPWeekends.

    ‘Weekends’ is a comedy that reveals the plight of millennials in their workspace, trying to find that elusive work-life balance. Constantly juggling the demands of the office and their desire to have fun, the hallowed ground of the weekend is where the lines are drawn. A working weekend completely messes with their zen. The only thing that gets them going is a weekend spent doing what their hearts want.
    Directed by Harman Wadala and written by Parikshit, Talha, Jatin & Shivam, the show features popular actors Gurpreet Saini (Pari), Prabal Punjabi (Kevin) and Pranay Manchanda (from Baked & The Aam Aadmi Family as Rakesh aka PPT).
    Amrit Raj Gupta, Channel Head – The Screen Patti said, “Weekends is a show about three men and them being torn between work and their personal lives that often take a beating because of unwanted assignments at ungodly hours. We have a terrific cast on board that has surely delivered a stellar performance.”
    Vijay Koshy, Head – Brand Partnerships, TVF, said, “With a twist of humor, TSP’s Weekends embodies the current working class that struggles to find time to focus on self in this harsh competitive world. Since the beginning, we knew that this show is meant for brands that try to solve the problems of this generation. Kudos to the team at Brand Factory from the future group for believing in this show & partnering with the TSP family! The TVF network has now made inroads to new categories like Fashion Retail, Real Estate and Health sector”.

    Roch D’Souza, Chief Marketing Officer, Brand Factory said, “Todays Millennial audience is constantly looking for validation on social media for their behaviour be it fashion, lifestyle etc. There is a growing phenomenon of ‘living to share on social media’, and hence reaching out to the youth through the TVF Weekends web series was a great opportunity. We feel it’s a perfect fit as it depicts the day to day life of a corporate employee, the type of audience that shops at our stores. Collaborations with content creators is a major Part of Brand Factory’s digital strategy ahead and we plan to create some amazing Branded Content”
    Tune in to watch three young men learn the art of juggling their personal and professional lives and making memories along the way, starting 28th September. The 5-episode show will be released on TVFPlay (2 episodes initially) and YouTube, with one episode going live every Friday.

  • Tiger Global invest $6 million in TVF

    Tiger Global invest $6 million in TVF

    MUMBAI: The Viral Fever (TVF), an over-the-top (OTT) platform, has raised an additional $6 million (around Rs 41 crore at current exchange rates) from existing investor Tiger Global, according to VCCircle.

    Tiger Global is one of the most active venture capital investors, with around 50 firms in its portfolio. It has backed unicorns including e-commerce major Flipkart, classifieds platform Quikr and ride-sharing firms Ola and Uber.

    TVF started out as a YouTube channel that produced premium content targeted at a young demographic. Besides YouTube, its website and Android and iOS apps also serve as digital OTT content distribution platforms.

    TVF which is operated by Contagious Online Media Network, raised the fresh capital at an estimated post-money valuation of around $40 million (around Rs 270 crore). TVF has also raised more than $20 million in external funding, which includes a $4.97 million investment from Tiger Global in July.

    The platform was founded in 2010 by Arunabh Kumar and incorporated in August 2015. It is backed by well-known individual investors that include Flipkart co-founder Binny Bansal, Ola co-founders Bhavish Aggarwal and Ankit Bhati, Freecharge founder Kunal Shah and Toppr founder Zishaan Hayath, among others.

    TVF generates its revenues through marketing and advertising streams associated with its content viewership. It is yet to charge audiences for its content.

    The company had a tumultuous 2017 after founder and CEO Kumar stepped down as chief executive officer following accusations of sexual harassment by a former employee.

    He was replaced by TVF’s chief operating officer Dhawal Gusain.

  • TVF ropes in Vivek Saxena as north head for brand partnerships

    TVF ropes in Vivek Saxena as north head for brand partnerships

    MUMBAI: The Viral Fever (TVF), a digital platform, has announced Vivek Saxena as north head for brand partnerships. Saxena has joined TVF from Hotstar where he was managingagency relationship nationally with Publicis, IPG and Omnicom Media Group.

    “We’re delighted to have Vivek join us – he brings a wealth of experience and strengthens our excellent team based in New Delhi. With the branded content and video platform businesses both growing rapidly, Vivek’s acumen and leadership will help us take the next leap in our work in the north region and have more new categories take their first step towards branded content,” TVF brand-partnership head Vijay Koshi said.

    In his new position, he will be responsible for identifying and building new revenue streams as well as fostering deeper brand relationships. He will also help synergise the branded entertainment business for TVF network’s channels, optimising the price benefits for brand partners.

    “TVF has been doing some amazing work in creating content IPs and scaling them with brands. It’s an exciting time for brands as entertainment supply grows. I’ve always believed there’s life beyond YouTube and Facebook for brands. TVF has the ability to entertain with a great story, and meet brand objectives. With four major channel brands, and TVFPlay, the platform, TVF is uniquely positioned to take this advantage further. I’m excited about the opportunity to use my experience and help scale this fast growing business,” Saxena commented after new appointment.

    Saxena’s experience spans over 14 years across well-known companies. Moreover, Vivek has been in leadership roles and liaised with brands across sectors such as telecom,automobiles, FMCG and lifestyle. In the past, he has worked with the Times Group, Mid-Day Infomedia and Jagran Prakashan.

    Also Read :

    TVF’s ImMature first Indian show to reach Canneseries

    TVF: From Roommates to Inmates

  • Xiaomi partners TVF to promote latest TV range

    Xiaomi partners TVF to promote latest TV range

    MUMBAI: Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi LED TV 4, Mi LED TV 4A 3 inches and Mi LED TV 4A 32 inches from the brand Xiaomi.

    Under that, TVF’s library of videos and web-series will be available across all Mi TVs, bringing TVF’s unique proposition of short, medium and long-form original content to the brand new smart TV.

    As part of the offering, to promote the Mi LED TV 4, TVF has released the latest episode of its widely-loved and longest running title, Tech Conversations with Dad – a show about exasperated youngsters explaining the nuances of technology to their clueless and curious fathers. Internet favourites, Amol Parashar and veteran thespian, Kumud Mishra, who were last seen as father and son in TVF’s superhit web series – Tripling in 2016, will be seen in the first video of 2018, with more in the pipeline. Amol’s character – Chitvan – was brought in, on popular demand, in the series that usually features Jitendra Kumar and Gajraj Rao.

    TVF COO Karan Chaudhry believes that digital content is making new inroads into the audiences’ lives, and Xiaomi’s new offering is truly disruptive for the Indian market. “We are excited to be among the first partners for MiTV4 and look forward to our audience enjoying TVF shows on MiTV4. To deepen our partnership, we have created a special episode of our popular series Tech Conversations with Dad in association with Xiaomi. We are sure our audience will love it. We wish Xiaomi great success in this new endeavour,” he says.

    Xiaomi India product manager of MiTV Sudeep Sahu adds, “TVF has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and TVF is a very important partner, sharing brand philosophies similar to Xiaomi in terms of disrupting industries.”

    In a game-changing move recently, Xiaomi launched the new Mi LED TV 4, armed with native apps powering the world’s thinnest LED TV. The Viral Fever’s TVFPlay is among the select few that will feature on the TV, making Xiaomi the largest content aggregator library in India. The content offerings now pan out to all three Mi TV’s.

  • TVF’s ImMature first Indian show to reach Canneseries

    TVF’s ImMature first Indian show to reach Canneseries

    MUMBAI: Digital series producer The Viral Fever (TVF) has literally gone viral. In a historic win, TVF’s show ImMature is getting its first ever screening at Canneseries – the Cannes International Series Festival. ImMature will be screened on 11 April 2018 at Canneseries.

    While releasing the first look of the web series, TVF brand partnerships head Vijay Koshy announced the news on LinkedIn on Thursday stating: “Our upcoming web-series ImMature is going to Cannes. Created by Sameer Saxena and directed by Prem Mistry, ImMature is a coming-of-age story about the many first adventures in a young man’s life.”

    Canneseries will unfold its first edition from 4 to 11 April 2018. Canneseries Digital is the competition dedicated to short formats that will take place on 11 April. The event aims to highlight series from all over the world and to give an international voice to this increasingly popular and fiercely creative new art form.

    ImMature is the only Indian show in the running for best web-series at the first ever Canneseries Digital. Other creators in this category are Rightor Doyle, Jacques Toulemonde and Lee Young-Sook.ImMature will be competing with other international web series like The Arena, Atropa, Bite Size Horror, Bonding, Cabeza Madre, Camionero, Dominos, If I Were You and Memento Mori.

    TVF’s ImMature is created by Sameer Saxena, written by Abhishek Yadav and directed by Prem Mistry. The cast of the series includes Omkar Kulkarni, Rashmi Agdekar, Chinmay Chandraunshuh and Visshesh Tiwari.

    TVF is an online digital entertainment channel started by TVF Media Labs in 2010, and currently owned and operated by Contagious Online Media. According to founder Arunabh Kumar, the thought behind starting TVF was to reach out to the younger generation who seldom watch television for entertainment. TVF was the pioneer of web-series in India with cult hits like Permanent Roommates& Pitchers.

    Also Read:

    2017: The year OTTs went regional in India

    Regional OTT content more than just catch-up TV    

    Sports fans power 35-40% of traffic on SonyLiv

  • Pretty Secrets partners Girliyapa to find if size matters

    Pretty Secrets partners Girliyapa to find if size matters

    MUMBAI: Pretty Secrets, India’s young and empowering lingerie brand launched yet another witty campaign with Girliyapa, India’s leading women centric channel for entertainment. The video titled ‘Ladies Room Backchodi’ humorously addresses the problems faced by women about their sizes and that PrettySecrets has a solution for the same.

    The AV begins with two women in a trial room who have gone for lingerie shopping. They end up debating on which is better – big size or small size? They use tote bag and clutch bag to convey the implication of the breast size. The conversation eventually makes them realise the stereotypes society has imposed on women. There is judgement about women depending on their size; small is assumed as ‘sporty one’, while the well-endowed is usually labeled ‘sexy’ all the time! The protagonists realise both are lovely in their own way.

    PrettySecrets founder and CEO Karan Behal says, “In today’s times, people have started stereotyping everything. With our campaign we wanted to bring across this strong message in a very fun & playful way. PrettySecrets is for every women, size doesn’t matter. We want women to get the best comfort & a perfect fit irrespective of their size. And with a team so seamless and exciting it was pleasing experience to work on the video.”

    TVF head of brand partnerships Vijay Koshy adds, “In our first partnership with Pretty Secrets, we made a topical video around Christmas and New Year holidays with the sketch ‘Long weekends’. The second time we are taking a more category focused approach with Nidhi Bisht and Nidhi Singh talking about a problem all girls relate to.”

    With the best of the digital influencers behind the campaign, it will be promoted via Facebook live, Instagram Stories, Snapchats, etc., using the hashtag and brand communication to support each of the content pieces.

  • BigRock and Neustar tie up with TVF to promote the .biz extension

    BigRock and Neustar tie up with TVF to promote the .biz extension

    MUMBAI: BigRock in association with Neustar, operator of the global registry for .biz and .co has tied up with The Viral Fever (TVF) for their first ever video content partnership. With their association, BigRock and Neustar, will address the market jointly through the campaign, highlighting the benefits of getting online with .biz domains in India. The campaign titled “Naam Mein kya Rakha Hain” (What’s in a Name?) will be streamed through TVF’s sister channel, The Screen Patti (TSP).

    India’s push towards digitization has transformed the business and the consumer landscape in India. As consumers are moving online, the need of the hour for small businesses and entrepreneurs is to rapidly migrate to online mediums for both convenience and growth. According to a recent Google-KPMG study, digitally-engaged businesses are able to grow their customer base significantly with 52 per cent catering to customers beyond their home city versus only 29 per cent offline. In order to stay relevant, businesses will need to carve out an online presence and bring in fresh set of potential customers. The association between BigRock and Neustar aims to enhance and stimulate the demand for .biz domains by encouraging Indian entrepreneurs and small businesses to adopt the domain and get online in a seamless and quick manner with BigRock’s Website Builder.

    “India as a country is experiencing rapid internet penetration and businesses everyday are realising the importance of having an online presence. We have also witnessed an upsurge in the .biz domain as a globally accepted TLD. Through our partnership with Neustar and TVF, we are excited to promote the highlights and benefits of getting online with a .biz domain to expand their brand presence.” said Shashank Mehrotra, Managing Director, APAC at Endurance International Group (EIG). “TVF has been enthralling its audience with unique and compelling web content and brand partnerships since its inception. As we understand the importance of content, we aim to achieve great success in effectively engaging with Indian businesses and SMBs through the sketch.”

    The sketch conceptualized and created by TSP, addresses the common dilemmas faced by professionals who wish to expand their customer base. It will be promoted on all digital platforms of BigRock and The Screen Patti.

    The Viral Fever head of brand partnerships Vijay Koshy said, “Slowly but steadily Digital is impacting all of us whether how we shop, travel, entertain, transact etc and the next big wave of adoption is going to come from the SME / Trader community. BigRock wants to talk to that community and be the stepping stone to that successful transition and have engaged with The Screenpatti (TSP) from the TVF network to tell some delightful and relatable stories with ‘Naam mein kya rakha hai.”

    BigRock has previously created ad films like Rachel’s Yoga, Satya Lie Detector and Vicky’s Make up studio, which emphasized on the importance of a .biz domain for budding entrepreneurs, while taking on a humorous tone to appeal to wider audiences.

    BigRock will be giving out a .biz domain at a discounted rate of Rs. 249 along with 50 per cent off on a 5 page website builder package (both for the first year).

  • The Viral Fever wins big at 22nd Asian Television Awards

    The Viral Fever wins big at 22nd Asian Television Awards

    MUMBAI: The Viral Fever, creators of the web content in India and makers of the series “TVF Pitchers”, “Permanent Roommates” have added another feather to their cap! Their original web series TVF Tripling which released last year has bagged the award for the best scriptwriting for web programme/series at the recently concluded 22nd Asian Television Awards in Singapore.

    TVF Originals head Sameer Saxena said, “Tripling is a very special show for TVF. Thanks to Sumeet & Akarsh, we had a story that was true to the experiences we share with family, and loved by Indian audiences. With this award, we are confident that these stories are true beyond India as well.”

    Directed by Rajesh Krishnan, the web series which premiered in August last year, is an unforgettable, unplanned road trip that the three siblings – Chandan (played by Vyas), Chanchal (played by Maanvi Gagroo) and Chitvan (played by Amol Parashar) – are on to meet their parents. The tale is loaded with the emotions that highlight the unique and enduring relationship between siblings. The show, which is written by lead actor and scriptwriter Sumeet Vyas along with Akarsh Khurana, has won this award in its 1st ever year. This was also The Viral Fever and India’s 1st nomination in this category. The series broke new grounds in digital entertainment in India with story-telling, production scale, and viewership. Tripling is available to watch on TVF’s original content platform, TVFPlay.

    Vyas said, “Tripling was created from very personal experiences. Beyond funny situations and crazy people, there’s a warm story that we were trying to tell, and I’m so so proud that people got it. Thank you ATA for recognising and appreciating our effort.”

    Khurana added, “The win was a wonderful surprise and a reminder of how much love there is for the series. It’s the perfect motivation for Sumeet and me as we are in the process of writing Season 2. It’s also lots of pressure!”

  • Total Quartz Engine Oil does ‘charcha’ with the first time car owners

    Total Quartz Engine Oil does ‘charcha’ with the first time car owners

    MUMBAI: Oil and Gas Company Total has recently launched an integrated campaign for its product Quartz, a car engine oil. Total will roll out this integrated campaign through various initiatives on digital, radio and OOH in phases.

    The OOH campaign has started and it will continue until November in 15 cities, across 550 vantage points and 23 malls. The digital campaign will go live in association with TVF (The Viral Fever). The show, Bonnet Pe Charcha, a digital branded content model, will begin from November and will be simultaneously cross amplified on FM Radio through Big FM and Radio City stations. With this marketing mix, Total is aiming for a targeted reach of more than 50 million.

    Total’s association with TVF is part of the brand’s content marketing strategy, aimed at young first time car owners to create conversations around a product, belonging to a low-involvement category. The digital branded content –Bonnet Pe Charcha curated by TVF, is an eclectic mix of three webisodes to engage the viewers and to provide them the brand insights subtly, while addressing contemporary issues. The aim is to create a top of the mind recall amongst car users about the brand Total Quartz Engine Oil & its core promise – ‘Keep your Engine Younger for Longer’. Webisodes will also be promoted on radio in the form of “Radiosodes”. The content on radio will focus on topics that often remain undiscussed but are deeply penetrated in our society. Each radiosode will have a smartly integrated brand communication strategy behind it.

    The OOH campaign encompasses large format billboards, bus shelters, unipoles, pole kiosks, pillars, gantry, metro wrap, and mall facades. These sites are taken on arterial routes, market areas, corporate areas and motor garages. Additionally, Total will also create unique activation in the form of a fitness shelter at bus stands, where people can exercise as they wait for the bus; thus reiterating their brand promise – Keep your Engine Younger for Longer.

    In addition to the marketing campaign, Total will also felicitate 1500 mechanics from Delhi car garages as a way to appreciate their work and efforts and thus address them as, ‘Engine ke superstars’. Total will celebrate this day as ‘Mechanics Appreciation Day’ on 22 November 2017 this year. This will help the brand to reach out to its major influencers – mechanics!

    Total Oil India senior vice president of sales, marketing and technical Karoly Repas says, “The Indian market has been one of the global lubricants industry’s growth engines. In 2016 India accounted for about 6 per cent of global lubricants demand. Consumption of synthetic PCMO (passenger car motor oil) is estimated to be 25 per cent despite the price-sensitive nature of consumers. Also, the large vehicle population and growing sales of new automobiles year after year has helped increase the demand for lubricants. With our Total Quartz range our aim is to target an Indian car owner who has an emotional connect with his car and hence does not compromise on the overall engine maintenance and wear and tear.”

  • TVF: From Roommates to Inmates

    TVF: From Roommates to Inmates

    MUMBAI: After the success of The Viral Fever’s Permanent Roommates series, the web content producer is back at it with a new plot in TVF Inmates. Three boys and two girls with outrageous personalities share a house in Mumbai.

    The five episodes series is a comic representation of the lifestyle of urban millennials who stick together despite hell breaking loose. It was launched on 13 October.

    Talking about the refreshing content AVP content strategy Shreyansh Pandey said, “Lights, Camera.. Experiment!’ has always been the motto behind the story-telling at TVF. With TVF Inmates, we wanted to bring alive the phase of friends living together. It is a process wherein strangers become friends and become a very important part and parcel of our personal lives.”

    Talking about partnering with TVF, Midas Care director Shivangi Gupta said, “Spraymintt as a brand offers a very innovative product. Right from the medium of delivery – a mouth freshener spray can, to the product itself – over eight flavors that make you kiss ready in just one sec! So who better to collaborate with than the forever innovating TVF. It took me just one second to decide on backing TVF Inmates.”

    The main characters in the series are played by Raghav Kakkar, Ashish Verma, Akansha Thakur, Mukti Mohan and Kashyap Kapoor.

    TVF Inmates is set in a 21st century Mumbai apartment, a group of friends, who fight, bicker yet support each other. Each day is a new story as these friends maneuver in a way that brings out their best and the occasional worst.

    The series is based on five different personalities: Rahul (played by Raghav Kakkar), who is a rich Delhi boy with a heart of gold and the acting talent of a laughing gas cylinder, Madhav (played by Ashish Verma), is a corporate hotshot with zero history of proximity with women, Richa (played by Akansha Thakur), a casting director who is just living her life one step at a time, Kay (played by Mukti Mohan who makes her web-series debut), a wannabe DJ who is fed up of Goa and her half-brother Fooga (played by Kashyap Kapoor), whose search for his long-lost gangster father is going nowhere. Their problems are modern, their reactions Indian.

    The story of TVF Inmates has been written by Raghav Raj Kakker & Kashyap Kapoor, directed by Yazad Anklesaria and developed by Shreyansh Pandey.