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MUMBAI: Known for its celebrity brand endorsements, Best Deal TV was recently lauded for going ‘people first’ with its notable campaign on women empowerment. Best Deal...
MUMBAI: While satire has been a large part of the Irish and British culture, closer home, the nation woke up to it with websites likes Faking...
MUMBAI: Casual clothing brand ColorPlus has launched its maiden television commercial. Conceptualised by Alok Nanda and Company, the TVCs will highlight the brand’s core parameters –...
MUMBAI: Catch Salt and Spices has launched a new TVC for its offering Catch Garam Masala featuring Vidya Balan. The communication of new TVC has been...
MUMBAI: Experiential marketing division from Dentsu Aegis Network, psLIVE has facilitated a marketing tie-up of the tea brand Parivar with Umesh Shukla’s latest movie – All Is...
MUMBAI: At a time when every e-retail venture is shouting from rooftops about multiple discounts, exclusive offers and cashbacks, NDTV Ethnic Retail’s venture Indianroots.com has come...
MUMBAI: “If music be the food of love, play on!” With these opening words of Twelfth Night, Shakespeare captured an essential bond between two things which...
NEW DELHI: A new series of television commercials (TVCs) on the theme of ‘Atithi Devo Bhava’ with actor Aamir Khan were launched here by the Tourism...
MUMBAI: India’s national sports hockey is losing its relevance in the country in terms of viewership, ground interaction and brand endorsements despite registering strong performances in...
MUMBAI: Zee Entertainment Enterprises Limited’s (Zeel) Hindi movie channel Zee Classic, which changed its look in June last year, is now gearing up for the second...
KOLKATA: Linc Pens is all set to woo consumers with its unique animated TVC for one-of-its kind product: Linc Twinn. The campaign is likely to bring...
KOLKATA: Air conditioning and commercial refrigeration company, Blue Star, aims to spend Rs 35 crore during this summer on advertising and brand communication. The company has...
KOLKATA: Bollywood superstar and Indian Premiere League’s (IPL) Kolkata Knight Riders (KKR) franchise owner Shah Rukh Khan is likely to feature in the forthcoming new tourism...
MUMBAI: To tell a brand’s philosophy in just 30 seconds isn’t an easy task. But everyday creative minds oil their machines to do just the same....
MUMBAI: A new mobile handset brand, Vivo, is set to enter the Indian market. And helping it have a presence in the already cluttered mobile market...
MUMBAI: The on-demand digital entertainment storefront Hungama.com has unveiled a new brand campaign ‘Zindagi ka Sound Track’. Commenting on the idea behind the launch of the...
Big ideas seen on television in the recent and not so recent past have been the positioning of ICICI Bank in Kaun Banega Crorepati (KBC). There...
MUMBAI: Last year, DTH operator Tata Sky ventured into the Malayalam market by getting Mohanlal on board as its brand ambassador. Now, it has targeted all...
MUMBAI: RB (formerly called Reckitt Benckiser), a consumer health, hygiene and home company has appointed McCann World Group India as the creative agency for Dettol. ...
MUMBAI: RB (formerly called Reckitt Benckiser), a consumer health, hygiene and home company has appointed McCann World Group India as the creative agency for Dettol. ...
MUMBAI: The recent video of Alia Bhatt uploaded by comedy collective All India Bakchod (AIB) ‘Genius of the Year’ once again brought out the power of...
KOLKATA: Cordlife India, a healthcare company, which had spent less than Rs 10 crore on the marketing activities last fiscal, has increased the budget outlay to...
MUMBAI: Amazon is looking at India as a potential market. The e-commerce platform which launched its maiden TVC to woo Indian consumers during this edition of...
NEW DELHI: After Priyanka Chopra took to singing to have her fun, young petite Alia Bhatt has stepped in to ask viewers ‘Why should boys have...
MUMBAI: In April, Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 82 out of 124 advertisements. Out of 82 advertisements...
MUMBAI: Move over political parties, election fever has gripped brands as well! As if political outfits telling people how they’ve changed their lives for the better...
MUMBAI: Remember the movie Exorcism? The same will happen to the whole country when the “bhoot” of cricket will enter the minds and hearts of the...
MUMBAI: Multiple creatives for a certain marketing initiative is nothing new today. Marketers come up with variants of advertising campaign to keep the target audience engaged,...
MUMBAI: In recognition of her undeniable talent, immense popularity, her humanitarianism and her innate shine of goodness, Rajnigandha Silver Pearls has named Priyanka Chopra as their...
MUMBAI: Percept/H the advertising arm of Percept Limited carried out the creative duties for its client Arise which has recently bagged the sponsorship rights of Asia...
MUMBAI: Best Foods, one of the largest rice companies in India, has announced its association with the upcoming Bollywood movie, ‘Shaadi Ke Side Effects’. To leverage the Perfect...
NEW DELHI: Teacher’s, the flagship brand of Beam Inc, has launched a new international campaign for its brand extension premiered over the weekend in select television channels and expected...
NEW DELHI: Weeks after it decided to get the youngsters of the country hooked on to its Hindi news channel, Zee News, Zee Media Corp...
MUMBAI: The ad film production house Red Ice Films has launched the latest campaign for Streax hair colour featuring actress Sonakshi Sinha for the first time....
NEW DELHI: A new television campaign has been launched by Perfetti Van Melle India (PVMI) to popularise its new ‘Stop Not Stixz’ in addition to the...
Dentsu wins at DMA Asia awards, Snapdeal appoints Amitava Ghosh, Askme launches TVC, SonySinger and actor Beyonce has been criticised for using an audio clip related...
New Delhi, July 15, 2013: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, has...
MUMBAI: Wipro has re-launched Santoor Glycerine bathing bar as Santoor PureGlo, with a new TVC created by Draftfcb+Ulka. The key issues kept in mind while executing...
NEW DELHI: Arise Invertors have come out with a new television commercial that attempts to bring humour even as it conveys the commercial message. Created by...
New Delhi: Titan has launched a new advertising campaign that aims to infuse warmth into the very moment a gift changes hands. The brand wants the...
MUMBAI: To add more spice to your life, Catch Spices, has announced a new brand strategy with the positioning, ‘100% Indian Woman Ka Match Sirf Catch’....
MUMBAI: Colgate-Palmolive (India) has unveiled a new integrated marketing campaign for Colgate Sensitive Pro-Relief. According to the Colgate spokesperson, a survey was conducted by Colgate-Palmolive (India)...
MUMBAI: The best way to tap young customers is by showing their stories in the most fascinating way. Vodafone’s new television campaign, “made for sharing” is...
MUMBAI: With a new TVC, Honda aims to strengthen its 150cc sports bike segment. The automobile manufacturer is now positioning its new offering CB Trigger as...
MUMBAI: The campaign conceptualised by Dentsu Creative Impact aims to launch Stingray as a stylish, premium offering for the youth of today. The agency’s approach...
MUMBAI: Star power surely works! And thus Line Corporation, that operates Line, a free call and messaging app, launched a new TV commercial recently that features...
MUMBAI: Dell India has kicked off a new ‘Celebrate Dell Se’ campaign for the festive season with the ‘Hint a Gift’ television commercial for its Inspiron...
NEW DELHI: Veet, one of the leaders in depilatory products, has recently launched a new “Naturals” hair removal cream range. Enriched with 100 per cent natural...
NEW DELHI: Veet, one of the leaders in depilatory products, has recently launched a new “Naturals” hair removal cream range. Enriched with 100 per cent natural...
MUMBAI: They have endorsed the message of togetherness for last many years. Now, Fevicol, the largest selling brand of adhesives in India, has rolled out its...
