ITV

Tag: TVC

  • Kerovit launches new TVC with Ranveer-Anushka

    Kerovit launches new TVC with Ranveer-Anushka

    Mumbai: Faucets & sanitaryware brand Kerovit, from the house of Kajaria, has launched a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma.

    The commercial, titled ‘Freedom 3.0’ carries forward the brand’s expression ‘Kerovit is Freedom’ showcasing a bathroom as a space to express, and unwind.

    “Both these superstars are inspiring, dazzling, stylish and certainly unique. They also exhibit incredible versatility and that just goes to show that they have the feeling of “freedom” deeply rooted within. This coincides with our brand strategy and hence made our association like peas in a pod,” said MD Kajaria Bathware and JMD of Kajaria Ceramics Rishi Kajaria.

    The company has previously released campaigns starring Anushka Sharma, dubbed 2.0. To take it a step further, the new campaign has been dubbed 3.0 in an effort to revamp the brand’s style quotient while also hammering the brand expression of ‘Freedom.’

    “We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. As a prominent figure in the Indian film industry, Anushka Sharma has always been a fan favourite and has delivered nothing but brilliance in her craft. We saw her as an inspiring icon and felt that she perfectly fits our brand’s narrative of freedom,” said Kajaria on the choice of brand ambassadors.

  • Flamingo launches new ad campaign with Hrithik Roshan

    Flamingo launches new ad campaign with Hrithik Roshan

    Mumbai: Flamingo, the flagship consumer healthcare brand of Ascent Meditech has kickstarted a 360-degree campaign with actor Hrithik Roshan.

    The brand has launched three TVCs, with each TVC showcasing brand partner Hrithik Roshan using one of Flamingo’s hero products – Heat Belt, Knee Cap and Lumbar Sacro Belt (L.S. Belt). The campaign overarches the brand motto of ‘An Aid for a New Life’, and showcases its functional diversity as a health care solution with Hrithik using the Flamingo products to overcome situations of pain in his demanding professional lifestyle.

    With an initial concentration on developing brand awareness and recall, the communication of ‘An Aid for a New Life’ was aimed at establishing Hrithik as the face of the brand. This was followed by a thought provoking messaging ‘…But ultimately what matters is what you do’ in the second season which left the consumers with a decision to make between an existing practice versus a sustainable solution when encountered with pain.  The newly launched campaign thrives on the idea of ‘never say die attitude’ which is well expressed as ‘…par hum kabhi haar nahi maante’ in the 3 TVCs.

    Ascent Meditech VP Sales and marketing Rakesh Kumar said, “Our campaign, Actor ki Zindagi ho ya Aap ki…thrives on the diversity of the product audience. The campaign will strike the correct chord with millennials struggling with the hybrid work model as well as with homemakers who suffer from pain. The narrative and the finalised touchpoints also creatively capture a wider spectrum of audience demographics residing in Tier 1 & Tier 2 towns of India with creative messaging that speaks to the consumers on an individual level and provides them with a day-to-day pain tackling solution through Flamingo products.”

    Zip Zaap Zoom Productions creative director Roop Naik said, “The creative for Flamingo is true to the value of the products and their worth in our day-to-day life. With Hrithik Roshan as the brand ambassador, it gets more challenging to balance his megastar personality and brand communication. The sync has been perfect so far and each time you watch Hrithik the brand recall is immediate.”

    The new TVCs will be engaged via a 360-degree multi-media campaign that will engage the audience through diverse media interfaces such as television (across GEC, Movies, Music & News channels), print (in major dailies), digital (promotions over Social Media networks), BTL (activities will be executed in chemist shops across India) and DTH networks.

  • Prega News launches its first-ever TVC with Kajal Agarwal

    Prega News launches its first-ever TVC with Kajal Agarwal

    Mumbai: Mankind Pharma’s pregnancy detection brand Prega News has come up with a new campaign featuring brand ambassador Kajal Agarwal. The brand has launched two TVC’s as part of the campaign accentuating the point that Prega News is one of the most assured and trusted pregnancy detection kits in India.

    The TVC’s showcases that Prega News is the most reliable pregnancy kit for expecting mothers giving accurate results in only five minutes. The objective behind the film is to aware people of the benefits of the products.

    “Our objective of the campaign is to aware people that Prega News not only gives rapid results but its highly accurate too,” said Mankind Pharma general manager – sales and marketing Joy Chatterjee. “We have become a preferred choice among doctors and expecting moms to be and that is what we played up in the narrative. While saying this, our backend team at Mankind effectively works on the product kits. Our association with Kajal matches our brand ethos, and we are pleased that with the collaboration we would be able to transmit the message to a lot of mothers.”  

    The first TVC reveals a pharmacy shop where the pharmacist is shown giving an ordinary pregnancy detection card to a woman. Seeing this Kajal intervenes and suggests giving India’s top pregnancy detection kit that provides accurate results and has the trust of doctors and millions of mothers. In the end, she shares that her doctors also recommended the same. The second TVC depicts that Kajal is an expecting mother, and she got the good news with the help of one and only Prega News.

    The campaign involves 360-degree brand communications comprising mediums like television, digital, and print. The TVC is executed and conceptualised by the team at ADK Fortune.

    “It is indeed an honour and a pleasure to be associated with Prega News, a prominent brand in the pregnancy detection cards. Indeed, the brand has become the most preferred product among expecting mothers. I am delighted to associate with the brand to spread the message of great joy and love,” stated Kajal Agarwal.

  • Everyuth Naturals forays into body lotion segment with new TVC campaign

    Everyuth Naturals forays into body lotion segment with new TVC campaign

    Mumbai: Skincare brand Everyuth Naturals has made a strategic entry into the body lotions segment with its new range of body lotions. The brand has rolled out  a TVC campaign, which is conceptualised by Wunderman Thompson India and aims to strike a chord with young consumers who are seeking relief from dry skin, albeit in a natural way.

    “Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment,” said Zydus Wellness CEO Tarun Arora. “We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”

    The high decibel campaign will air in eight key languages across GECs and all digital platforms. 

    “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective,” stated Wunderman Thompson Mumbai SVP & executive business director Samarth Shrivastava. “The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”

  • magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

    magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

    Mumbai: Savings app Magicpin has come up with a new commercial on the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings.

    The new TV commercial created by Songfest India provokes viewers by highlighting aspects of online shopping vs the going out and shopping experience. From the right fit to instant delivery, to making great savings, the offline experience is second to none.

    The TVC features the inimitable Vijay Raaz as the common man who talks straight, and brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this trauma when a quick walk to the nearest shop will solve this dilemma in a jiffy.

    magicpin head of content Karanjeet Kaur said, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz – with his image as an everyman with a bullshit-free approach to life – was the perfect choice to deliver the message… again.”

    The TV campaign has already registered responses from over 54 lakh views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel, said the brand.

  • WoodenStreet onboards Aparshakti Khurana, Rajit Kapoor & Lillete Dubey for its TVC

    WoodenStreet onboards Aparshakti Khurana, Rajit Kapoor & Lillete Dubey for its TVC

    Mumbai: Indian online marketplace for furniture and home décor WoodenStreet has come out with its first celebrity television ad campaign called ‘Furniture Inspiring Connections,’ featuring actors Aparshakti Khurana, Rajit Kapoor, and Lillete Dubey.

    With three commercials, the campaign highlights how buying furniture is a family decision and how the furnishing brand has revolutionised the process with its digital presence. The brand hopes that the campaign helps capture the attention of its targeted consumers on a larger scale, said the statement.

    “When we drafted the campaign, we wanted someone who not only represents our brand value but also personifies our consumers,” shared WoodenStreet co-founder & CEO Lokendra Ranawat. “The first name that came into our mind was Aparshakti Khurana, as he has always gratified the audiences with every role that he has played, and that is what we aim to do with the products we deliver. Also, it was an honor to have veteran actors like Rajit Kapoor & the graceful Lillete Dubey feature in our campaign as it brought a perfect balance of composure and energy to the commercial. We aim to bring the taste of vibrant colors, effortless decor & ageless designs of solid wood to every household, and these are the perfect faces to represent what WoodenStreet stands for,” he added.

    On being asked about what the expectations from the campaign and the thought process behind it are, Ranawat said, “With this campaign, we aim to go as big as possible. We are euphoric about the team of renowned actors coming on board with us, and we don’t feel someone else would have been a better fit. We are sure that this campaign, with the team’s stellar performance, will make a place in the hearts of the consumers and help them make better choices while choosing furniture.”

    The TVC will soon be out on all mainstream media platforms, said the brand, as it intends to make the most out of the campaign by running these commercials on all the platforms such as OTT, YouTube & TV channels, to bring attention towards the brand and its objectives.

  • Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

    Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

    Mumbai: Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- ‘Mood Jaisa, Lighting Vaisa’ for its latest range of Star Lord three-in-one ceiling lights.

    Bringing in a quirky twist for its first-ever ceiling lights TVC, Crompton also unveiled its very own magical genie, Jagmag who grants wishes to enhance the mood and transform the room with just the flick of a switch. The TVC delivers the core premise of ‘three-in-one lighting modes ka magic – a humorous and fictional angle to a relevant message of lighting up our spaces and reimagining our home with Crompton. 

    “We wanted to find an interesting and engaging manner to build the story of our new product and this film does just that with a fresh twist to our usual style of communication. The narrative very interestingly communicates Crompton’s new-age innovation that can magically transform not just one’s home, but also one’s mood in a creative and playful manner,” said Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan.

    Conceptualised by BBDO, the TVC showcases a young couple in the midst of a tiring day working from home wishing for a change of mood. Out of nowhere, appears a magical lighting genie, Jagmag with big bright eyes and LED lights all over his jacket who completely transforms their home space with Crompton’s Star Lord ceiling lights that shine like diamonds.

    Absolutely amazed at this magical being, they start wishing for a different mood lighting from a workout gym to a romantic movie night. And Jagmag, ever so enchanting, switches up the room’s appearance and vibe based on their mood ranging from natural light for a gym setup to daylight for work from home and warm light for a romantic movie-time setup. The magical Jagmag, thereby, ends the film with the message of ‘Mood Jaisa, Lighting Vaisa’ with Crompton’s Star Lord three-in-one lighting modes establishing it as a much-needed feature today. 

    The 360-degree campaign will be launched on television and will further be amplified through various other media channels, announced the brand. 

    BBDO India (Mumbai) CCO Hemant Shringy said, “It’s amazing how everyday innovations can have a magical impact. Crompton’s Star Lord is one such innovation. With a simple toggle of a switch, it can elevate your space as per your needs. If that’s not Genie-like, what is?”

  • Wonder Cement launches #EkPerfectShuruaat TVC on new beginnings

    Wonder Cement launches #EkPerfectShuruaat TVC on new beginnings

    Mumbai: Wonder Cement has launched a new TVC titled ‘Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat.’ The ad film, shot at the exotic location of Pahalgam in Kashmir, is directed by acclaimed Bollywood director Kabir Khan.  

    The ad follows the heartwarming story of a granddaughter who is pained to see her grandmothers’ house get washed away by a natural calamity and how she strives to rebuild not only that house but the entire settlement. For this purpose, the granddaughter invites support from her circle of engineering college batchmates to come and participate in rebuilding the houses and bringing back smiles on the faces of all those who got impacted by the flood.

    The film is scripted by Subramani Ramachandran from Bombbay Vision and on-ground execution by Sadanand Parulekar from FSIV.

    “Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat – This line being so strong and powerful is really sharing the Wonder Cement spirit,” said Wonder Cement managing director Kiran Patil. “We are delighted with the TVC and are confident that it will hit a chord with the customer. The ad showcases all emotions of restarting again – of making a perfect shuruaat.” 

    Sharing the company’s vision of  ‘doing bigger and better things at the company and for our customers,’ Wonder Cement director Vivek Patni remarked, “This TVC is nothing but a step towards celebrating the same. The location, the production team, the story and the message are all at par with the grandeur that we want to achieve. We are aiming towards nothing short of perfection in this and the future attempts to come.”

     “Life is unpredictable and difficulties can strike us anytime. However, it’s not what has happened that matters, but how we bounce back from it. This TVC brings exactly this out. We can rebuild, rejuvenate if we just have the will – if we just have the jazbaat,” added Wonder Cement brand mentor Tarun Singh Chauhan.

  • Ceat Tyres’ new TVC with Aamir Khan spreads road safety message

    Ceat Tyres’ new TVC with Aamir Khan spreads road safety message

    Mumbai: Ceat Tyres has launched a new integrated marketing campaign featuring Bollywood actor Aamir Khan that aims to propagate road safety through a resounding message. The campaign, which has kicked off during the second leg of the IPL 2021, promotes Ceat’s SecuraDrive range of tyres.

    The campaign comprises three advertisements with the actor playing different avatars in each version. The storyline of the first ad humorously talks about an idealistic world, where roads are truly meant to be for traffic and everyone follows traffic rules. However, in reality, our roads are full of startling surprises, and hence one needs the safety of tyres that offer superior braking and secure stability.

    Ceat Tyres Ltd chief marketing officer Amit Tolani said that Aamir has been a great brand ambassador as the actor embodies Ceat’s honesty, enthusiasm, perfection and innovation. “The new campaign with Aamir focuses on our vision of ‘Making Mobility Safer and Smarter Every day’. Our SecuraDrive Car and compact SUV tyres offer a safe ride through improved braking performance and ultimate riding comfort- the best friend for your car on any road. The campaign emphasises the significance of buying reputable and reliable tyres,” he further said.

  • Shah Rukh Khan talks about ‘Two Teacher Advantage’ in BYJU’S new TVC

    Shah Rukh Khan talks about ‘Two Teacher Advantage’ in BYJU’S new TVC

    Mumbai: Edtech company BYJU’S has unveiled its new ad campaign featuring Shah Rukh Khan to highlight the launch of BYJU’S Classes with ‘Two Teacher Advantage’.

    Conceptualised and created by Spring Marketing Capital, the ad film touches upon everyday concerns of students struggling to understand basic concepts at regular after-school tuition classes, bringing to light that BYJU’S two-teacher advantage helps children learn better.

    With this ad, BYJU’S aims to introduce the unique concept of having two teachers in a classroom and draws attention to how this model can offer a superior classroom experience and help children gain conceptual clarity, said the statement.

    “The TVC aims to present the one-of-its-kind ‘Two Teacher Advantage’ that makes the after-school learning experience very dynamic and redefines the classrooms of tomorrow,” said BYJU’S COO Mrinal Mohit. “We want to further convey that BYJU’S Classes is the future of tuition and will help students learn better. With Shah Rukh Khan being a household name, we are confident that we will be able to bolster our connection with the students.”