MUMBAI: eCommerce marketplace, eBay India, has launched an integrated marketing campaign with ‘Want it. Get it‘as its core message.
Developed by Law & Kenneth, the campaign is targeted at value-seeking shopping enthusiasts across the country in the age bracket of 18 – 40 years.
The campaign is designed to encourage consumers to use eBay India to satisfy any ‘want‘that they have. These ‘wants‘can pertain to any aspiration which can be fulfilled through any of the product categories available on eBay India like apparel, accessories and fashion.
Designed to appeal to audiences with its tongue-in-cheek style, the TVC highlights situations in which the protagonists are able to fulfill their wants by getting the relevant products on eBay India.
The TVC is being created in six languages – English, Hindi, Malayalam, Tamil, Telugu and Kannada.
The company has launched three TVCs that end with a voice over saying, ‘‘Kwahishen kabhi khatam nahi hoti…payiye kwahishon par deals har roz sirf www.eBay.in par”
eBay India CMO Kashyap Vadapalli said, “Our new campaign is congruent with our goal of step jumping ecommerce trial in general and eBay trial in particular amongst shopping enthusiasts across the country. The campaign plays to eBay’s core strength of unmatched variety, illustrating not only the width but also the depth in categories available on eBay India. It positions eBay India as the ‘want satiator‘fulfilling diverse needs of varied consumers through abundance of selection of brand-new every-day use products, at always fantastic deals.This is aptly encapsulated in the tagline ‘Want It.Get It.‘. Through this campaign, we would like consumers to rediscover their eBay shopping experience with greater variety and better deals.”
The campaign will roll out across the country through a combination of TVCs, outdoor, digital and social mediums to drive awareness amongst consumers.
