ITV

Tag: TVC

  • Orchard creates launch campaign for ISure

    Orchard creates launch campaign for ISure

    MUMBAI: Leo Burnett‘s Orchard Advertising has conceptulaised and executed the launch campaign for Piramal Healthcare‘s ovulation strips brand ISure. Marking a first in the Indian market, the product helps women know the two days of the month when they are most likely to conceive.

    The agency has created a 30 second television commercial (TVC) to introduce the product by tapping into the anguish of a woman trying to conceive and used it to communicate the promise of the brand.

    The film revolves around an expectant mother, her interaction with her baby bump, her realisation of what tomorrow will brin g, the happiness that will soon follow and her quest of becoming a mother to a beautiful bundle of joy.

    As the viewer is shown an expecting mother‘s excitement, she reaches out for a cushion under her shirt, and straightens up before her husband walks into the room. A voice over informs the viewers that ISure helps women determine the two days in the month where pregnancy is most likely and thus helping them plan better.

    Orchard Advertising Mumbai VP and branch head Partha Sarkar said, “The brief shared with us was a fantastic starting point. The challenge was to showcase I Sure as a means of inferring those two days when the likelihood of the conception is the highest and not fall in the trap of being taken as a remedy for infertility. Hence we thought that it would be a good idea to connect with all women looking to have a child and sharing with them the delight they will soon experience.”

    Orchard Advertising Mumbai ECD Hemant Kumar said, “The idea was to romanticise the joy of pregnancy for the woman. It is the biggest change in her life and we wanted to help her celebrate it. On having spoken to our consumers, we found that there is a sense of completion they feel on having a baby and unfortunately a delay in pregnancy meant a delay in experiencing the greatest happiness in their lives. We wanted to bring this to light.”

    The film has been produced by White Light and directed by Namita and Subir.

    “The task was to design an environment that would allow us to stage this moment, without making the moment cheesy or juvenile. We decided on a simple song to hold and colour this section composed with lyrics by Rekha Nigam, scored by Zubin Balaporia and performed by Mahalaxmi Iyer. We chose to shoot it on film as opposed to digital video,” shared Subir.

    “When a couple is suffering from delayed pregnancy, they get advice from all corners, and are completely confused with all the suggestions and remedies that they come across. Here is a product that will help them put things into perspective and be there for them in the security of their own home, leading to the diffusion of any confusion,” added Sarkar.

  • Grey creates new Reliance Unlimited Plan TVCs

    Grey creates new Reliance Unlimited Plan TVCs

    MUMBAI: Reliance has rolled out new television commercials for the Reliance unlimited plans featuring Anushka Sharma and Ranvijay.

    The TVCs have been conceptualised by Grey India.

    Produced by Rising Sun, the films have been directed by Shoojit Sircar.

    Grey India national creative director Amit Akali said, “This film should keep Ranvijay fans happy. A lot of them keep complaining about how Anushka mistreats him in our films. So here‘s a film where Ranvijay is on top of the game, at least for a large part of the film. In the end it‘s obviously Anushka and her network that win the day.”

    Grey executive creative director Vishnu Srivatsav added, “This was a great product and we wanted the advertising to do justice to it. We also wanted to have fun with the ‘Tera Mera‘ format and open up Ranvijay‘s role, through the challenge. We had fun coming up with Ranvijay‘s outrageous attempts to inflate Anushka‘s bills and it was also nice to build Ranvijay‘s hopes, just to let him down.”

    The ad-

    Sharma and Ranvijay are at the breakfast table, breaking into their usual banter. Ranvijay makes fun of Sharma about her bill amount being so low and mocks her phone by calling it a showpiece. Sharma confidently challenges him to get a higher bill with her phone. Ranvijay thinks he‘s nabbed the opportunity of a lifetime.

    Over two TV commercials we see Rannvijay applying the “most absurd” ways to consume phone calls, data and SMS on Sharma‘s phone. Good luck SMS being passed on to hundreds of people, cricket match being watched on the phone instead of big screen, call put on hold till end of day, waiting for a certain Kriplaniji to return, making an STD to listen to Delhi FM, uploading the innate, stupid photographs, delaying a callback so that it can happen on a roaming sector, anything that will bust Sharma‘s phone bill.

    When the bill finally arrives, Ranvijay‘s month-long cheer turns into disappointment. He is stunned that the bill is only Rs 1500. Sharma, however, promptly corrects him. Its Rs 1499, she says, clearly demonstrating that The Unlimited Plan truly allows unlimited calls, data, SMS usage. And, reiterates that “Reliance is Simply Better”.

  • Visa urges ‘Dream to Advance’

    MUMBAI: Credit and debit card service provider Visa has launched its latest nationwide campaign named ‘Dream to Advance‘ that showcases how Visa Debit helps fulfill dreams of Indians – no matter where they are.

    The campaign includes a television commercial (TVC) that revolves around the motto Dream to Advance and urges every Indian consumer to explore, discover and realise their dreams.

    The commercial highlights the benefits of e-commerce and Visa Debit, which enables consumers to achieve their ambitions, even if access to financial services in their small towns is limited. The new television campaign went on air recently.

    The concept and story created by BBDO Proximity India, the campaign Dream to Advance is a narrative of a young man who is able to achieve his dream for his village by using Visa Debit. It‘s a collaborative effort, dialogues written by Gulzar and directed by Amit Sharma from Chrome Pictures, with music director Shantanu Moitra composing the background score for the commercial. The commercial is shot in Kashmir.

    Visa India and South Asia group country manager Uttam Nayak said, “With the increasing use of Debit and eCommerce across India including smaller towns and cities, Visa believes in providing accessibility to Indians living anywhere in India to fulfill their dreams. Our new campaign is targeted at the common man and his aspirations. No matter in which corner of the world you are, Visa Debit can help you realise your dreams.”

    E-commerce, combined with electronic payments, is increasing accessibility and providing a higher degree of convenience for consumers. For those belonging to non-metro areas, the shift is empowering and creates a level-playing field as they can now buy the same products that their urban counterparts can. This has helped both e-commerce and the adoption of electronic payments in India‘s hinterland.

  • Velocit Eazy rolls out ad campaign created by DDB Health & Lifestyle

    MUMBAI: Velocit, the home pregnancy detection kit from Dr.Reddys, has launched a new television campaign that has been created by DDB Health & lifestyle.

    According to the agency the challenge was to position the brand as one of the most accurate pregnancy testing brand.

    Velocit was a brand that had made its mark as the most recommended pregnancy kit by the doctors faced the toughest of challenges in terms of matching price cuts, huge competitive advertising spends and high retailer discounts. While the brand scored relatively well in some states, competition thwarted its growth in most markets. Unable to sustain the war of prices and dealer margins, the only way out for the brand was to launch an improved variant that promised a new convenient way of pregnancy testing. Velocit Eazy aims to make pregnancy testing really easy by offering mid-stream testing, 99 per cent accuracy and results in just three minutes, the statement said.

    The TVC created shows that the woman tests and gives her husband the good news while putting the phone on hold thereby depicting quick and easy results.

  • Anurag Kashyap features in new TVC for Cadbury

    Anurag Kashyap features in new TVC for Cadbury

    NEW DELHI: Cadbury Dairy Milk Shots‘s new TVC has been launched to introduce the Rs 10 pack called ‘Shots with Friends‘ featuring filmmaker Anurag Kashyap. The TVC hit screens across the nation on August 1, 2012 and is present across 60 television channels.

    The TVC captures the spirit of friendship by showing a group of friends bonding and celebrating with Cadbury Dairy Milk Shots. The commercial is based around the plot of an audition which lends the Bollywood connection and makes it easily identifiable and enjoyable, especially for the youth.

    The commercial is an extension of the brand‘s ‘mann ka laddoo‘ concept. The ‘chocolate ladoos‘ that are a part of each character‘s thought bubble act as the ‘sweet‘ metaphor that symbolise and connect the range of positive emotions they experience. The closing VO summarizes the mood of the TVC, “Dosto ke saath kuch meetha ho jaye”

    The opening of the TVC shows Kashyap sitting in a café and struggling to find the actress and describing his dream cast on the phone, he realizes they are much closer than he expected. The young group of girls on the neighboring table is ecstatic, to say the least, when they hear the director describe someone that looks exactly like them.

    Cadbury India director, snacking and strategy Chandramouli Venkatesan said, “The bite size format of Cadbury Dairy Milk Shots allows it to be an easy alternative to ‘snacking‘. The new TVC captures the essence of the product aptly- sharing among groups of friends, and further builds on the brand‘s core message of celebrating small but significant occasions with Shots.”

    Ogilvy India NCD Abhijit Avasthi added, “The Shots proposition of ‘mann mein ladoo phoota‘ has been a resounding hit with the youngsters. To talk about the ‘Shots with Friends‘ pack we decided to build on the same with the slant being on a group of friends wishing for something fantastic instead of an individual. Also, we thought it would be sweet and charming to tell the story with a group of girls instead of making it male-centric. It‘s turned out much funnier than we had imagined and Anuraag Kashyap‘s cameo is the icing on the cake.”

  • Cadbury Bournville launches first TVC on TDKR association

    Mumbai: Post its partnership with Warner Bros for the The Dark Knight Rises (TDKR), Cadbury Bournville has has rolled out its first television commercial to generate more excitement and engagement around the coming together of two brands.

    The TVC has been conceptualized by Ogilvy & Mather.

    Ogilvy and Mather group creative director-Mumbai Manoj Shetty said, “Cadbury Bournville appeals to a certain sociographic and psychographic profile. As it turns out this same target audience grew up reading Batman comics. Which is possibly why this association couldn‘t have been a better fit.”

    The new TVC is a 30-second commercial which captures “exclusive and thrilling” sequences from the movie along with visuals of Cadbury Bournville. The TVC culminates with the Bournville-TDKR contest enticing the youth to participate with one lucky winner standing a chance to win a free trip for two to Warner Bros. Movie World in Australia.

    Cadbury India director- snacking and strategy Chandramouli Venkatesan added, “As the fans await the movie of the year to be released in India, we plan to take the ‘The Dark Knight Rises‘ release to greater heights and even greater excitement among Bournville consumers. It‘s like the Dark Knight really has a Dark companion in India.”

    The commercial is being aired on television networks across India and screened across 70 cinema halls in the country.

  • Saatchi & Saatchi creates TVC for Pillsbury

    Saatchi & Saatchi creates TVC for Pillsbury

    Mumbai: Saatchi & Saatchi has created the new TV commercial for Pillsbury Atta based on an insight that good food often brings small joys to mothers in everyday lives.

    The new Campaign, ‘Soft Khao, Soft Bolo’, focuses on the importance of softness of ‘rotis’.

    The film opens on a frightened daughter approaching her father at the dinner table with a broken mirror from his scooter, which she had taken out for a ride without his knowledge, expecting to be reprimanded for her mistake. Her mother hints at her to speak to her father after he has taken a bite of the deliciously soft PCFA roti as she expects him to be in a better mood after eating the soft rotis.

    As the daughter confesses her mistake she is in for a surprise. Her father, instead of scolding her, tells her how it is important to fall as that’s the way one learns. The daughter is completely surprised and at the same time relieved.

    The film ends with how Pillsbury makes soft rotis that help gladden hearts and helps mom win their small joys in life.

    Says Saatchi & Saatchi NCD Ramanuj Shastry, “The idea of softness is not just product speak but a cultural reality. The mother is not just the nurturer but also the controller of the family dynamics. It is her soft approach that helps build and nurture stronger family bonds. Taking this thought ahead, we dramatised the situation.”

  • Saatchi & Saatchi creates new TVC for Skoda Laura

    Saatchi & Saatchi creates new TVC for Skoda Laura

    Mumbai: Saatchi & Saatchi has launched a new television commercial for Skoda Laura RS, the new addition to the Rally Sports legacy in Skoda portfolio.

    The TVC is based on the insight that men find a game of speed irresistible.

    Saatchi & Saatchi chief creative officer Ramanuj Shastry said, “Power and performance in a car being a huge turn on for men is a well known fact. We dramatised this fact by having our leading lady use the aphrodisiac quality of ‘the smell of burning rubber‘ to be more attractive to men. The film is more refreshing visually at least than a stereotypical male racing the car around town.”

    The 30-second TVC opens to showcase a hip club in a big city. The car enters the frame and stops just outside the club. To the surprise of the waiting crowd, the car revs up again and performs powerful stunts before coming to a stop once again. An attractive woman then gets off the driver‘s side and dabs on the burnt rubber on her neck. She walks towards the club confident of her irresistible attractiveness, all thanks to smell of the burnt rubber.

  • Slice welcomes mango season with new TVC

    Slice welcomes mango season with new TVC

    MUMBAI: PepsiCo’s mango drink, Slice, is all set to unveil its campaign featuring brand ambassador Katrina Kaif. The campaign will adopt the tagline ‘Ab Ras Barsega’ (‘Now the juice will flow’).

    The campaign has been created by JWT Delhi and the TVC has been produced by Nirvana Films. It centres around the insight that mango the fruit has a special place in the quintessential Indian household.

    The fruit is related to many things like indulgence and auspiciousness. Slice has captured the emotions and the passion Indians have for the fruit in its new ad film in a uniquely Indian way to welcome the onset of the mango season.

    The latest commercial is a new chapter in the ‘Aamsutra’ series and it communicates the fact that there is an abundance of mangoes in every bottle of Slice. The commercial is set in a haveli (palatial mansion) with Kaif who has her rasiya (beloved) in mind. She is seen running through the corridors and the courtyard towards the fruit-laden mango tree by the river. The lyrics of the qawwali plays in the background highlight her wait coming to an end, where she celebrates by playing Ras Ki Holi – a metaphor for her uninhibited expression of joy.

    PepsiCo India category director – colas, hydration and mango based beverages Homi Battiwalla said, “Our new campaign, Ab Ras Barsega captures the essence of Slice and its deep relationship with the mango fruit in India. With a distinct Indian look, mesmerizing background score and engaging narration; we have attempted to create a unique, playful yet sensuous mood, which we are confident will be appreciated by mango fans. We look forward to another exciting summer season and maintain the strong growth momentum in the juice and juice based drinks category.”

    JWT NCD Swati Bhattacharya said, “The mango has always been a tyrannical lover. A lover that makes us wait for ten months for those two months of fulfillment and leaves immediately after. Slice is man‘s sweet revenge on the mango. And this film is a celebration of the same. The wait, over. The tables, turned. The indulgence, flowing like never before.”

  • Mountain Dew brings skateboarding to India in latest TVC

    Mountain Dew brings skateboarding to India in latest TVC

    MUMBAI: Food and beverage company PepsiCo India has unveiled a new campaign ‘Darr Ko Maro Dew‘ for its beverage brand Mountain Dew. The campaign is based on the concept of facing your fears and overcoming them with a bold, daring and a can – do attitude.

    The campaign is created by Taproot India and produced by RDP.

    The campaign brings to India leading skateboarders, BMX & FMX professionals along with the internationally popular Mountain Dew Xtreme Tours through a new TVC that was launched along side the start of IPL 5. It sets out to amplify and instill a feeling of confidence to shrink your fears and get ahead in life with “Darr ko jitna chota samjho utna hi achha hai”.

    Kick-starting the campaign, Mountain Dew recently associated with boxing champion Vijender Singh; World champion wrestler Sushil Kumar; and Indian national hockey player Sandeep Singh and has given consumers a unique opportunity for to train with the top athletes in India for a day. Both Vijender Singh and Sushil Kumar were seen conquering their fears in Mountain Dew‘s on-air campaign around the theme of ‘Darr Ko Maaro Dew‘.

    PepsiCo India EVP- marketing beverages (flavours) Ruchira Jaitly said, “Mountain Dew has always believed that going beyond fear is the path to victory and with this latest campaign, we urge the consumers to shrink their fears and move ahead with a self- belief and a never say die attitude to win. Aligned to this thought, we had initiated this season with an association with Vijender Singh, Sushil Kumar and Sandeep Singh, who have been a source of inspiration to us by emerging victorious after facing testing times and the toughest of challenges.”

    Taproot national creative director Agnello Dias said, “This film stays consistent with our current year‘s interpretation of the emotion of fear – that the more we are scared, the larger any fear grows and the more one confronts it, the smaller it seems. We‘re happy to build on the classic Dew platform of Darr ke aage Jeet hai.”

    The Mountain Dew Xtreme Tours will unveil over five locations namely Delhi, Bangalore, Hyderabad, Lucknow, Ludhiana and Chandigarh. Professional skateboarders BMX and FMX will share their trade secrets in interactive consumer workshops and on ground interactions with consumers across the country. The “Mountain Dew Xtreme Tours” will be supported by a 360-degree approach including on-air, outdoor nd on-ground initiatives and digital engagement programmes.