ITV

Tag: TVC

  • DholDhamaka rolls out first television campaign

    MUMBAI: DholDhamaka.com, an online portal specialising in party and festival needs, has launched its first ever TVC.

    In line with the company‘s motto, the ad campaign rides high on the concept of accessibility anywhere and aims at further boosting the company‘s brand awareness.

    With the tagline “Life‘s Celebrations Shop”, the ad campaign revolves around problems faced by people while planning a party, which can be expensive, time consuming and troublesome at the same time.

    DholDhamaka.com founder Chandan Sharma said, “In today‘s fast paced and hectic time when life too seems to be running on a fast lane, we wanted to create an ad that showcases the ease with which consumers can shop online. Embodying the spirit of celebration, the ad will surely strike a chord with those who love to have fun and throw parties but are always running short of time.While extending our connect with a wider audience, the TVC successfully consolidates our place as the only dedicated online store specializing in all kind of celebrations and party needs.”

    As part of forward thinking marketing campaign the company has further streamlined the project with various social media and web 2.0 platforms.

  • Caprese showcase adds a splash of colour through new TVC

    MUMBAI: International premium accessory brand Caprese has launched a new TV commercial to promote its new range of stylish ladies handbags in India. The TVC has been conceptualised by ‘The Company’, an ad agency, and aims to capture the beautiful colours and vibrant range of handbags the brand has to offer. The TVC has been produced by Balls Worldwide.

    The ad comprises a montage of colourful bags portrayed in a picture story format from a fashion shoot and brings alive the collection with emphasis on its artistic finesse. The TVC shows Caprese handbags against contrast walls with a chrome dressed supermodels. The concept is to showcase a medley of elegance and vibrancies of handbags through a theatrical lens. The ad shot in Dubai displays the autumn winter collection for 2012.

    VIP Industries vice president marketing Manish Vyas said, “Caprese is a reflection of haute couture fashion of handbags and is a little window of the world of fashion that handbags belong to. Caprese offers a wide range of beautifully designed handbags for any woman’s sensibilities. We are confident that the women of today will relate to this TVC, as it speaks to each woman’s innate desire to be fashionable and stylish.”

  • Farhan is the man with the Dulux velvet touch in the new TVC

    Farhan is the man with the Dulux velvet touch in the new TVC

    NEW DELHI: Actor Farhan Akhtar is the man with the velvet touch in the latest commercial of Dulux Velvet Touch Pearl Glo, which uses the power of colour in its physiological, psychological and philosophical dimensions to reflect the glow of success.

    Just as oysters transform irritants into precious pearls, individuals are transformed into those who express themselves creatively at all times, renewing themselves and those whose lives they touch.

    Farhan acknowledges that colour affects moods and that it can make a person think differently.

    Says Farhan, “I like what Dulux is saying about using this paint. I like the concept of the ad…it is a very inspirational script. Well, for one, it‘s going to get a lot of colour into your lives and I think that‘s the most important one!”

  • Handbag brand Lavie unveils TVC created by TBWA

    MUMBAI: Handbag Brand Lavie has launched their latest TV commercial featuring brand ambassador Kareena Kapoor.

    Conceptualised by TBWA, the ad captures the “tempting” range of Lavie and how women are helpless to its “irresistible” handbags.

    The new campaign is an extension to the previous ad campaign which was based on the many moods of a woman. This campaign highlights how Lavie overpowers the denial of shopping.

    TBWA India NCD Rahul Sen Gupta said, “No, no, no, maybe, yes‘, that is the mind of a woman when she goes shopping. We captured this insight through Kareena‘s wonderful performance as a girl-next-door, going through great denial and great desire at the same time, in a Lavie store.”

    Directed by Shakun Batra of Ek Main aur Ek Tu fame, the TVC is produced by Red Ice Films.

    Bagzone Lifestyles COO Sandeep Goenka said, “Lavie offers contemporary handbags for every ocassion and is designed keeping in mind the many moods of women. We are certain that our consumers will relate to this TVC, as it accurately depicts a great shopping experience.”

    The TVC captures Kapoor in denial mode whenever she comes across the latest Lavie – be it a hobo, a clutch, a laptop bag or a leather bag, while she ultimately succumbs to the urge to own that next perfect bag.

  • Hero brand unleashes the ‘Hero Within’ campaign

    MUMBAI: Following the launch of the Hero brand after the split with Honda, the two wheeler manufacturer has released a spate of new communications to reiterate the brand‘s proposition that a hero resides within each and every one of us.

    In August 2011 Hero released the emotionally stimulating communication and gave the nation the chant of self-belief – Hum mein hai Hero! (HMHH).The latest release has been dialled a step further, creating yet another gripping and exciting communication of epic proportions.

    Te HMHH film was all about stoking the passion of everyone – a journey of emotions where all trepidation led to hope and then self belief and in the process created the iconic tagline – Hum mein hai Hero (HMHH). The new exciting communication sees it taking a leap in amplifying this insight in the form of an action packed blockbuster, but in an equally charming and endearing fashion. This film is all about “Unleashing this Hero Within”.

    The film portrays the story of a young man who finds action, adventure, romance all in one night as he takes on the challenges that come his way. Even in the face of insurmountable odds, the protagonist (played by Ranbir Kapoor) finds a way out, aided by the premium bikes from Hero‘s stable whilst enjoying every moment of this incredible journey.

    The film marks a first as actor Ranbir Kapoor‘s first appearance in a film for Hero, and his first ever performance in the role of an action hero. His epic journey begins with an Xtreme, moves on to an Impulse, then to a Hunk and finally ends gloriously on a Karizma ZMR.

    The 2-minute TVC was shot over a period of five days, starting at Mumbai and then moving to Budapest, Hungary. Directed by Ravi Udyawar of RU productions, this film is sure to create a big buzz in the days to come and get etched in the memories of all who see it.

  • American Tourister unveils its latest ‘Inseparable TVC

    Mumbai: Luggage brand American Tourister has launched a new television campaign to promote its new offer of tourist bags.
    Conceived by Contract Advertising, the new ‘Inseparable ad campaign highlights the identity of American Tourister through its new collection that is high on “quality” and “style”.

    It also has a ‘Jodi Offer (couple offer) which gives customers discount when buying a pair of American Tourister bags.

    The ‘Inseparable TVC is positioned with the onset of the wedding season and accompanying gifting opportunities at a time when people are planning their honeymoons and other vacations.

    The campaign is set in the city of Varanasi. The TVC captures the emotions of a foreign tourist who is separated from her partner amidst the crowd. With an American Tourister in hand, she embarks upon a hunt for her partner with the help of the people of Varanasi, who guide her by recognising her luggage.

    Contract Advertising chairman and chief creative director Ravi Deshpande said, “The latest television commercial, crafted around the unique offering of matched strolleys for couples, attempts to up the creative ante at different levels. It dials up the international quotient by showing the exotic side of Benaras, and brings in romance, with the idea of Inseparability.”

  • New Ford TVC built on change as a wonderful thing

    New Ford TVC built on change as a wonderful thing

    NEW DELHI: Ford India has launched a new campaign to unveil the new avatar of its car Ford Figo, embodying the philosophy of ‘Change is a Wonderful Thing‘.

    The campaign showcases the new Ford Figo as a compelling blend of style, performance and value-for-money with newly enhanced features.

    The 360 degree brand campaign runs across television, radio, print, Below-The-Line activation, online and mobile media nationally.

    The television commercial communicates the launch of the New Ford Figo while retaining its well-established proposition of “Bursting with Substance”. It begins by showcasing a recently married couple at the mall, shopping for groceries. The wife complains about managing everything in the house and the husband not changing after marriage. He is either focused on friends or office work leaving little time for them. While she complains, there is a call on the Bluetooth audio system of the Figo from a hotel confirming the husband‘s reservation for a candlelight dinner.

    The wife is pleasantly surprised at this gesture by her husband. The campaign thus exemplifies the ethos of ‘Change is a Wonderful Thing‘ not only in human relationships but also the relationship you have with one‘s car.

    While chronicling the couple‘s experiences with the new Ford Figo in everyday use, the commercial focuses on the new smart features such as its best in class space and an agile well-engineered steering. The clutter-free and easy to use Bluetooth technology in the new Ford Figo is showcased by the effortless manner in which the couple is able to attend calls while driving.

    Ford has also built a virtual test drive experience on mobile & tablets and used the technique of geo-fencing Ford dealerships in select cities which will push new Figo specific communication to users when they are within a 5 km radius.

    “The customer has evolved and Figo has evolved with them. We are going further to offer our customers the best in technology, styling and performance with the launch of the new Ford Figo. We are committed to delivering high quality products that our customers want and value,” said Anurag Mehrotra, Vice President, marketing, sales and service, Ford India.

    “Our target customer is a recently married 25-28 year old male. The new advertising campaign draws from the experiences that all recently married couples go through where the duality of the life-stage reflects a step change for them. Also, given that 60% of all Figo customers are first time car buyers, and they want the world to recognise this change in their life. And finally, the styling and performance changes in the Figo. Through the commercial we are establishing that Change is a Wonderful Thing – be it in your life-stage, your choice to buy your first car or even the changes made in the Figo”, he further added.

    “The philosophy and the inspiration for this campaign came from the very essence of Ford – a dynamic brand, constantly looking to ‘Go Further‘ to excite customers. Ford has been an integral part of our customers‘ lives and we wanted to capture one of the many memorable moments that define a positive change in their lives. By focusing on its smart technology, best in class features and improved looks, this campaign aims to make the customers experience a wave of change with the new Ford Figo,” added Vijay Simha, executive creative director, Global Team Ford.

    “Many of our customers are first time car buyers. They are entering the category; their aspirations and dreams of owning a car is coming true, that‘s a very significant moment. In their own lives they are experiencing ‘wonderful‘ change, from being single to married, becoming a parent, enjoying setting up their own home and so on. Our insights about change come from here and it is will connect with people as it is true about their lives. The new Figo comes in at this point and adds to their celebration of life,” said Antony Rajkumar, vice president & strategic planning director, Global Team Ford.

    TVC details:

    • Creative Agency: WPP – Global Team Ford
    • VP & Senior Creative Director: Vijay Simha
    • Creative Team: Sujatha Chakraborty, Nitika Parmar, Abhishek Singh
    • VP & Strategic Planning Director: Antony Rajkumar
    • VP & Client Services Director : Vijay Bhaskar
    • Account Management : Jose Scaria, Siddharth Shrivastava
    • TVC Director: Rajesh Saathi
    • Producer: Harish Nambiar
    • Music Director: R. Anand
    • TVC duration: 45 sec
    • Language: Hindi
    • Media Planning: Sushanto Biswas, Mindshare
  • Liberty launches new ad campaign with Hrithik Roshan

    Liberty launches new ad campaign with Hrithik Roshan

    MUMBAI: Liberty shoes has launched a new brand campaign with its brand ambassador Hrithik Roshan.

    Titled ‘Fashion is Comfort’, Liberty has introduced the new TVC to its audience in the festive season and on occasion of Navratras.

    The new campaign and identity aims to recreate the delightful hues of fashion and comfort connecting to the brand. ‘Fashion is Comfort’ is one of the key attributes of the new campaign – a fresh rendition of the brand philosophy associated with Roshan, while making it more contemporary.

    The Page is the creative agency that has created the TVC.

    The Page ED Anupam Bansal said “The new campaign emphasises fashion and comfort, the most appealing characteristics of Liberty Shoes. It rejoices spontaneity, vibrancy and free spiritedness of today’s youth. The campaign is yet another remarkable milestone in our journey of symbolizing shoes that are young, comfortable and colorful. It is our pleasure to be associated with Hrithik Roshan for the new advertisement. Hrithik’s proximity to perfection, his overall styling, the class, the sense of dressing, is truly the sign that characterize Liberty Shoes.”

    “Sing it to me. Sing it loud. Let the toe begin to tap on its own. Show me the comfort of the shoes. Show me the variety. Choose I will. Because Fashion is comfort” – the new campaign encapsulates the youthful emotions. Set inside a top end retail store, the film is all fun and partying. Set to a pacy track, the action begins as the store is shut and the shoes light up to party with “energetic” music. Roshan starts the action by beginning to set a drum while mixing track with “youthful” lyrics. A range of formal shoes, Fortune and Force 10 are adorned by him in the campaign.

  • Zovi.com unveils its first TV commercial – ‘Get smart about style’

    NEW DELHI: Online shopping portal Zovi.com has launched its first TV commercial – ‘Get Smart About Style‘, highlighting the site as the destination for the widest range of clothing and fashion accessories for men and women.

    Targeted at value and quality seeking shopping enthusiasts across the country in the age bracket of 20 to 35 years, Zovi.com‘s new campaign emphasizes ‘Get smart about style‘ which communicates the essence of Zovis mission of simplifying fashion and lifestyle to fulfill the aspirations of people, online.

    Conceptualised in a story-telling format, the TVC is designed in a way that the audience realises that it‘s possible to get fashionably transformed with Zovi.com. The campaign highlights situations in which the protagonists are able to fulfill their fashion and lifestyle needs by getting the stylish and effortlessly cool clothing at affordable prices. The TVC is being created in 3 languages – Hinglish, Tamil, Telugu to cater to multiple regional demographics while having a national appeal.

    Commenting on the commercial, Manish Chopra, CEO Zovi.com, said, “Zovi‘s mission has always been of simplifying fashion and fulfilling the aspirations of our consumers at the click of a mouse. This commercial is reflective of our deep focus of making our consumers look good and making the process very convenient. It also talks about the fact that we have the option of cash on delivery and also an extremely fair exchange policy. This commercial marks the beginning of our advertising campaign which I‘m sure will make an impact on the audience.”

    The campaign has been developed by JWT for Zovi.com. The campaign will roll out across the country, through various TV channels to drive awareness and encourage consumers to look for unmatched range and variety on Zovi.com

    The ad is set against the backdrop of a class reunion where a group of women are discussing that there all the guys from their class look really bad now. Suddenly, a very smartly dressed guy appears and catches the attention of all the women. The women fail to recognize him and it is only when he comes and refreshes their memory about the fact that he used to be a geek called Gautam is when they realize who he is.

    They ask him if the credit of this fantastic transformation should be given to his wife. He then turns around and says that it‘s all thanks to Zovi.com.

  • Finolex Cables enters digital space with Focus

    MUMBAI: Integrated communication agency Focus has been roped as Finolex Cables‘ digital media partner.

    Focus has been handling Finolex‘s creative, strategy and media planning services for the past seven years.

    Trinetra Focus Communication (the digital arm of focus) vice president Harsh Wardhan Dave said, “We are glad to be extending our digital offerings for Finolex Cables. Having realised that electrical cable as a category is a difficult one to communicate, our team has put in great efforts towards effective messaging and strategy to create a strong base for a non-core brand like this. A research insight on the target audience affirmed our belief that it was the right time for Finolex to get into the digital marketing space. Through this mandate, we wish to bridge the gap and build sustainable engagements with the core audience.”

    Over the years, Focus has created numerous TVCs, print ads and a large support of in-store activities. This is the first time that Finolex is venturing into the digital media space. The key mandate for its agency would be to concentrate on building the brand awareness along with regular engagement with the target communities.

    Focus, established in 1997, develops integrated strategies aimed at providing business solutions to its clients. Together with Focus Media 360 degrees (Media), Trinetra Focus Communications (Digital) and Focus Circle (Creative and Advertising) forms an integrated media agency that truly believes in building brands holistically from inside out.