ITV

Tag: TVC

  • Nutrela Soya Food launches new TVC ‘Roz Kuch Naya, Roz kuch Soya’

    Mumbai: Nutrela Soya Food has launched its television commercial. The product is being promoted through a tagline which is in sync with the brands positioning- “Roz Kuch Naya, Roz kuch Soya.”

    The objective of the TVC is to highlight the versatility of Nutrela Soya Food and therefore to make it as an integral part of a households day-to-day meal.

    The campaign will be spread across eight weeks with a TVC breaking first during the ongoing IPL season and then followed with other channels that include Hindi GEC, regional GEC and lifestyle channels.

    The company has also scheduled for a product sampling across women‘s magazine along with recipe ads/booklet to explain the usefulness of soya.

    The new 30 second Nutrela Soya Food TVC has been depicted from the backdrop of a leisure trip where a couple enjoying their meal and is later joined by one of their couple friends. The TVC is thereby trying to acknowledge the creativity and versatility of the home-maker, by acknowledging her as food designer.

    The TVC has been conceptualised by Soho Square Mumbai and produced by Apocalypso. Meawhile, Madison Media is the media agency on the account.

    Soho Square Mumbai ECD and creative heads Satish deSa, Anuraag Khandelwal said, “We set out to get soya out of the blind spot, and into the limelight. To get the world to acknowledge it for what it really is – versatile and creative. We went about doing this by first acknowledging the house-bound wife for what she really is – versatile and creative. ‘Food designer‘ status, we believe, is one of the acknowledgments she truly deserves.”

    The concept of the TVC is giving credit and gratification for house wives, as she is the only person who doesn‘t get either monetary or emotional gratification as against the working men or women. Hence, the company decided to acknowledge the creativity of the home maker by providing her a product (Nutrela Soya Food) that can be integrated well with every dish and thus enables her to make “Roz Kuch Naya”.

    RSIL AVP – marketing – consumer brands division Sandipan Ghosh added, “Home makers or Super Moms constantly aspire to bring in variety in food which is healthy and tasty and cuts across different consumption occasion for their kids, spouse and family in everyday life. We wanted to bring Nutrela Soya to the party as it is an extremely versatile ingredient. Thus, the effort is on increasing consumption by creating awareness on everything that can be done with soya.”

  • Tata Sky‘s record breaking TVC to go on-air this evening

    MUMBAI: It’s been a pioneer in the DTH broadcasting space. And now Tata Sky has gone in for another first which could well land it in the Limca Book of Records. The DTH operator has rolled out what is being pitched as the longest TV commercial in Indian advertising’s history. With a duration of 210 seconds, the TVC called Prison Break has been shot with the aesthetics of a Hollywood production.

    The slick shots and camera movement, along with tantalizing music make it an intensely gripping commercial. Tata Sky’s advertising agency, Ogilvy & Mather worked with Vivek Kakkad, Director- Curious Films to shoot the commercial. The TVC was shot with an international cast and crew in an actual prison in Hungary.

    “Advertising is just not about selling stuff but it is also about telling story. The campaign idea was based on the insight that people these days do not find any time to watch television. Tata Sky+ HD, with its recording feature allows busy people to record their favorite programs and watch them at leisure. In other words, it’s ‘For those who don’t have time to watch TV’,” says Tata Sky CMO Vikram Mehra.

    In addition to TV channels, on which the TVC is breaking today, the commercial will also be screened in cinemas in a big fashion. Tata Sky officials were wary of revealing the media plan at the time of writing,excepting to say that it will be a “reach-frequency” campaign. It could run four to six weeks, and shorter versions ranging from 20 seconds to 30 seconds to 75 seconds have also been planned. To top this, the 360 degree campaign involves out-of-home activations and also product exhibition where people will get to see the features of the Tata Sky+HD and learn more about it.

    Mehra believes that it is the right time to launch such a campaign. “Digitisation is taking place in the 38 cities and people are looking at getting a set-top-box. Here we are telling them to buy Tata Sky+HD because that will also help them record your favorite programmes which they don’t get to watch because of their hectic schedule. Also, in April and May schools will be closing down and IPL is going on so especially in Mumbai and Delhi people will look at buying another TV set. Through this campaign we are also conveying to them that if they are thinking of buying any other STB or updating the current STB, why not Tata Sky+HD which is probably the best option for them?”

    The story revolves around a bunch of foreign convicts imprisoned in an Indian jail. These convicts conspire to escape when they realise that a cricket match is being played between India and Pakistan, assuming that the match would keep the Indian guards and the jailer occupied. But when the jailer and his men intercept their escape, the convicts are fumbled by what kind of Indian doesn’t watch such an epic match. That’s when the clincher kicks in – ‘a hard working Indian’, who with Tata Sky+ HD, can record it and watch it at his own time.

    The Tata Sky team has taken a big punt on the TV commercial. Production costs according to industry sources are supposed to be amongst the highest put behind a TVC in recent times. Additionally, the air time cost is likely to set back Tata Sky by many a dollar.But it could well end up to be worthwhile for the DTH operator if the subscribers sign up in the metros.

  • Domino’s Pizza launches new TVC titled “pehli kamayi”

    MUMBAI: Domino‘s has launched a new communication campaign for its Pizza Mania range, offering the perfect way to celebrate small moments of joy such as one‘s ‘pehli kamayi‘ (first salary). The campaign builds on the euphoria around celebrating one‘s first salary with loved ones, with Domino‘s Pizza Mania, priced at Rs 44.

    The campaign which is supported by two new TVC’s is an extension of the “Yeh Hai Rishton Ka Time” brand positioning. It revolves around the theme of making small occasions in life more memorable. Aimed at connecting with young consumers, Domino’s has re-introduced the delicious Pizza Mania range, promising to be the “best finger-licking” option to celebrate with family and friends without worrying too much about the cost.

    Domino‘s Pizza India VP marketing Harneet Singh Rajpal said, “Our brand has always been synonymous with happiness and creating time for strengthening relationships. This new campaign is built on the consumer insight the first salary that one earns in life, though small, is very special and memorable for self and one would want to do special things with it, like giving party to friends and family. Our affordable Pizza Mania range fits in the occasions and can make those moments more special. We hope that this new campaign serves as a trigger to celebrate small moments of happiness and create wonderful memories for our consumers.”

  • Micromax rolls out TVC for its Canvas HD

    MUMBAI: Micromax has unveiled a new television campaign for its A116 Canvas HD.

    According to the company, this second TVC for the Canvas range takes forward the “Can” story established with the Canvas 2 campaign. However it largely showcases the main USP of the product – True HD screen the Canvas HD will bring colours to life with the superior True HD IPS screen is based on this.

    The TVC opens with soldiers assembling captives in a row to be fired. To capture the incident, the photographer is shown on the side. At the “shoot” command the bullets hit the captives and they fall on the ground. However, instead of dying, the soldiers are relieved to realize that the bullets were actually colour pellets. The next shot shows the soldiers repeated trials of shooting the prisoners thereby drenching the prisoners and the surroundings in colours. The TVC ends showing the relief and happiness on the captive’s faces as they rejoice their coming alive with colours. The astonished photographer quickly captures the colourful moment on his Canvas HD using the burst shot mode.

    Summing up the story of the TVC is the final voiceover that says ‘colours can come alive with Micromax Canvas HD’, annunciating the ‘nothing like anything experience’.

  • Hair & Care promotes quick, easy hairstyles with new TVC

    Mumbai: Hair & Care has rolled out its new television commercial titled ‘Twist and Turn’ that has been created by Taproot India.

    Taking a slice of life from the young female audience, the new campaign by Hair & Care introduces quick and easy hairstyling in the category by promoting twist and turn hairdos.

    As a part of the Twist and Turn campaign, the new TVC hinges on the insight that there is no better way to change your look and make an impression than to change your hairstyle.

    Talking about the concept behind the TVC, Taproot India associate creative director Pallavi Chakravarti said: “For our TG, sameness is boring. Each day has to be different, each tale needs a twist. By highlighting Hair & Care‘s new promise of Twist and Turn hair, the idea was to combine great hair styling and the excitement of doing something new with their fun, mischievous way of life.”

    The campaign went live on digital before breaking on TV, given that the average youth today spends more time on the internet than TV.

    The brand will be engaging with young girls on its FB page through styling tips, latest hair trends and a step-by-step hairstyling guides.

    Shraddha Sharma will continue her association with Hair & Care through an array of digital engagement activities planned for the new Twist and Turn campaign.

  • Nihar Naturals launches “Garv se Badlo” campaign

    MUMBAI: After “Chotte kadam pragati ki aur” campaign, Nihar Naturals is all set to launch the second phase of the campaign titled “Garv se Badlo.”

    The new TVC features their brand ambassador Vidya Balan, encouraging women to choose a bottle of the Nihar Shanti Amla giving her a sense of pride from beautiful looking hair, whilst empowering her to embark upon impactful changes in the lives of many Indian children.

    Created by BBH India, the film creatively puts forth the campaign, showcasing that each pop of the bottle cap is in turn putting a smile of education on the faces of young India. The first TVC showcased how Nihar Naturals is empowering the women of today whereas the new campaign showcases the satisfaction with which these progressive women are enabling big changes in the society. The brand puts forth a sense of identity she achieves through her everyday household choice, making these women the standing custodians for the astute future generations.

    BBH India managing partner Subhash Kamat said, “We see Nihar as a progressive brand with its head held high amongst many traditional rivals. As a progressive brand, we believe it‘s not just about delivering strong category benefits but actually empowering our consumers to do good for others as well. This is precisely what this program for Nihar Shanti Amla is about. It‘s not just communication, but a platform: something that the brand helps the consumer contribute to children‘s education in this country. We believe it‘s a very powerful message and are very excited by the prospects.”

    The TVC depicts Balan as a loved school teacher by her students who undertakes an interactive style of teaching with hand-puppets, song and dance. She too is a user of Nihar Shanti Amla facilitating education in the lives of her students as well as children across the nation through her choice of hair oil.

    The television campaign is produced by Apostrophe while Koushik Sarkar has directed it.

  • Himalaya unveils new TVC for purifying Neem face wash

    BANGALORE: The Himalaya Drug Company has released its latest television commercial for its product Purifying Neem Face Wash.

    The new ad shows the frustration girls face when trying to get rid of ‘skin trouble‘. The story is told in a light-hearted manner.

    The young girl in the TVC chooses bizarre props like sunglasses the size of a spaceship to big earrings in a quest to conceal her skin problems. Nothing works and the girl is left feeling miserable.

    In the end, her friend steps-in to give her useful advice – Try Himalaya‘s Purifying Neem Face Wash. The final shot shows the girl with clear skin, looking confident, and enjoying admiring glances from a young boy.

    The TVC follows a similar narrative to the earlier commercial for Purifying Neem Face Wash, which showed a young girl dealing with her skin troubles by locking herself in her room, wearing a funny hat and experimenting with home remedies.

    This time around, the treatment of the ad is very different – it looks fresh, modern, chic and speaks to the discerning consumer, the company said.

    The Himalaya Drug Company business head – consumer products division Rajesh K said, “When we spoke to a group of young women to understand what they described as ‘beautiful‘, the common answer was ‘good, healthy skin‘ and one of their biggest concerns was skin trouble. While the new TVC dramatises the different things a girl does to mask her skin problems, the emotions she experiences are very real. The ad highlights this problem in an amusing way and then introduces Himalaya‘s Purifying Neem Face Wash as the ideal solution for skin troubles.”

    The creative agency that has worked on the campaign is Meridian Communications (now called Soho Square).

    Soho Square head Shenaz Bapooji said, “The earlier Purifying Neem Face Wash commercial was a hit because of the honesty in storytelling. It was quirky and endearing, at the same time it brought out the product message clearly. It worked well for the brand. We wanted to retain that warmth of the original story but also liven it up for the young, discerning audience of today.”

    The TVC is directed by Gajraj Rao of Code Red Films, whose previous work includes ads for Cadbury Eclairs, Aman ki asha and Zandu chawanprash.

  • Rado looks at broadening appeal with Hritik; launches HyperChrome collection

    Rado looks at broadening appeal with Hritik; launches HyperChrome collection

     MUMBAI: Swiss watch brand Rado has launched its HyperChrome collection. The company which recently launched its first TVC in India featuring its brand ambassador Hritik Roshan is looking at broader consumer appeal.

     

    32 models are available in the HyperChrome collection priced between $1000 – $4000 to address different consumer price points. The company says that the product represents a step forward in terms of design.

     

    Rado CEO Mathias Breschan said that Roshan was chosen not just because he is stylish but also because he is a credible brand ambassador. “Hritik Roshan is dynamic. He takes risks to innovate and looks to reinvent himself. Rado shares similar attributes. We are convinced that the TVC will help raise Rado’s profile. We are looking at the younger generation as well which is why we have got in a sporty look to our collection”.

     

    Roshan said that the ad made him look good. “I thought that it would be an easy shoot as this is a watch brand. But I woke up at 5 am and ran for 10 hours. Rado pushes not just its own boundaries itself but also the boundaries of people who work for it. I did somersaults on moving vehicles which I have never done before. In some key shots I when the watch grazes against the metal of automobiles I put in extra effort but nothing happened to the watch. It proved to be resistant. It showed its potential. Success is not about money, fame. It is about time management and finding time to do all the things that you want to do. The product is about perfection. Perfection is hard to find when you are in a sea of mediocrity. Rado stands for perfection”.

     

    The ad sees Roshan wake up late for his friends engagement party. Not wanting to let his friend down he rushes for the event. He tests the scratch resistance ability of the watch.a

  • Max launches its first corporate ad campaign

    MUMBAI: Max India has launched its first corporate ad campaign with a twofold objective.

    With the new campaign Max India has announced its new brand positioning of ‘For life‘. Secondly, Max is consolidating all its service offerings under the Max umbrella.

    The creative agency that has worked on the campaign is Dentsu Creative Impact, while the media agency for the business is Madison Media.

    The television commercials are being supported by other mediums like cinema, digital and print. The company will also be conducting few below-the-line activities to promote the brand.

    The 40-seconder TVC has been produced by Lemon Yellow Sun Films.

    Max India ED – Brand and Human Capital Vibha Rishi said, “Max interacts with millions of lives through many million moments of truth. Each interaction results in a memorable and satisfying experience. The brand positioning captures this sentiment with two simple words ‘For life’. We help our customers in navigating the often confusing complexities of insurance and healthcare ‘Sar jo tera chakraye …aa ja pyaare paas hamare. Kahey ghabraye.’.”

    “The current campaign is the focal point of our communication. The entire corporate marketing budget for FY13 is being spent on this campaign itself,” Rishi added.

    Talking about ad campaign Dentsu India Group NCD Soumitra Karnik said, “It was almost like doing a large flash mob. There were over 500 people on location, six cameras placed everywhere from in between the crowd, to the rooftops of buildings, in moving cars and even one that was attached to a jumper‘s knee. A lot of people did not even know they were being filmed. We just let the people lose their fear and inhibitions and just enjoy jumping on the trampolines. And they did, which was exactly what we wished to communicate that life is for living to the fullest and in all the ups and downs, Max will be right there to help them bounce back, just like a trampoline.”

    Max is a multi business corporate offering services in healthcare, health insurance and life insurance. While the Max brand architecture has undergone a change, the new communication aims to build trust for the corporate brand Max, by virtue of which people can choose its constituent brands with more confidence than their competitors.

    The TVC uses a simple visual device of a trampoline to connote the key message that Max India helps you bounce back in life. Various interactions are built around it reflective of the values on which the Max foundation is laid.

    The film opens on a morning where you see multiple trampolines placed in a cityscape. Seeing this, passerbys are surprised and get curious to check it out. The film is used to establish how people of different age groups, though apprehensive at first, set out to experience the trampoline which is really a visual metaphor for ‘Max’.

  • Snickers brings together Rekha and Urmila Matondkar in its new TVC

    MUMBAI: Mars International India‘s chocolate brand Snickers has launched its new television campaign (TVC) featuring Rekha and Urmila Matondkar.

    Directed by Bollywood director Imtiaz Ali, the new TVC is an adaptation of the global campaign ‘You‘re Not You When You Are Hungry‘.

    It is currently on air across 56 television channels and nine languages.

    Developed by BBDO India, the TVC is based on the concept, which was developed behind universal insights that hunger makes a person weak and behaves differently, ultimately affecting the people around us and our performances. Rekha portrays the hunger state ‘meanness‘ and joins a list of international celebrities including Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins.

    This concept YNYWYH has run in 56 countries with local celebrities.

    Mars International India MD Chocolate Business MV Natarajan said, “What the commercial is saying is that when you‘re hungry you‘re not on your game and that Snickers is the bar of substance that sorts you out to be yourself. The campaign has enjoyed huge success internationally and we are optimistic that we will get positive response in India too.”

    The opening of the TVC shows four boys who are going in a car to play cricket. They are speaking in their colloquial language and out of those four, one of them is Rekha. The other boys are talking to her as if she is a boy. The fact is that the boy is hungry and thus, starts behaving like a Diva‘. ‘Kyunki hunger Acche Acchon Ko Badal Deta Hai‘. So, he rips into the Snickers bar on his friend‘s suggestion and comes back to being himself.

    Later, when they reach the cricket ground, the driver is hungry and hence, starts throwing tantrums. This role is played by Urmila. So the boys take out one more Snickers for him.

    Therefore, the theme of the ad is that you are not yourself when you are hungry. One should eat Snickers when hungry to refuel in-between meals.