ITV

Tag: TVC

  • Lenovo launches TVC for smartphones

    Lenovo launches TVC for smartphones

    MUMBAI: – Lenovo India has launched a new TV campaign to showcase a new range of smartphones for the Indian market.

    The TV campaign is conceptualised by Ogilvy India and directed by Shashanka Chaturvedi.

    The commercial focuses on ‘Hands’, of different people from various walks of life: a painter using colors while painting, a boxer while shadow boxing, a gang of bikers out on their Harleys, a mob of protesters, a musician, a crew of skydivers and a group of youngsters partying. These are the same ‘Hands that hold a Lenovo’ and ‘Do More’ with their phones.

    The campaign’s theme is ‘For hands those do’.

    Speaking on the new commercial release, Lenovo India director for consumer business Shailendra Katyal said, “With this launch Lenovo continues its drive to leadership in the PC plus era and takes forward the ‘For Those Who Do’ platform. Our smartphones are synonymous with style, performance and quality, making them an ideal choice for the youth.”

    “As a brand, we are focused on empowering the youth with ‘tools’ that allow them to follow their passion, and succeed and transform their lives,” added Katyal.

    Ogilvy India creative director Rajiv Rao said, “In a market that is cluttered with various smartphone brands, the idea was to highlight Lenovo as a brand that not only has aspirational value, but also a strong connect with the youth. In short, it is an ode to what truly is the most personal and capable tool of ‘Doers’.”

     

  • Lenovo launches TVC for smartphone

    Lenovo launches TVC for smartphone

    MUMBAI: – Lenovo India has launched a new TV campaign to showcase a new range of smartphones for the Indian market.

    The TV campaign is conceptualised by Ogilvy India and directed by Shashanka Chaturvedi.

    The commercial focuses on ‘Hands‘, of different people from various walks of life: a painter using colors while painting, a boxer while shadow boxing, a gang of bikers out on their Harleys, a mob of protesters, a musician, a crew of skydivers and a group of youngsters partying. These are the same ‘Hands that hold a Lenovo‘ and ‘Do More‘ with their phones.

    The campaign‘s theme is ‘For hands those do‘.

    Speaking on the new commercial release, Lenovo India director for consumer business Shailendra Katyal said, “With this launch Lenovo continues its drive to leadership in the PC plus era and takes forward the ‘For Those Who Do‘ platform. Our smartphones are synonymous with style, performance and quality, making them an ideal choice for the youth.”

    “As a brand, we are focused on empowering the youth with ‘tools‘ that allow them to follow their passion, and succeed and transform their lives,” added Katyal.

    Ogilvy India creative director Rajiv Rao said, “In a market that is cluttered with various smartphone brands, the idea was to highlight Lenovo as a brand that not only has aspirational value, but also a strong connect with the youth. In short, it is an ode to what truly is the most personal and capable tool of ‘Doers‘.”

  • Oreo Choco Cr?me launches its new TVC

    Oreo Choco Cr?me launches its new TVC

    MUMBAI: Cadbury India, a part of Mondele-z International has announced the launch of a new TVC campaign for Oreo Choco Cr?me.

    The ad campaign showcase the playful relationship shared by two brothers , the ad is developed by Interface Communications.

    The ad is based on the insight that consumers love ‘Oreo’ for its chocolaty sandwich experience. It shows two young teenager boys enjoying Oreo Choco Cr?me and getting confused as to which is more chocolaty – the cream or the cookie. With real cocoa in both the cream and the cookie, that’s one debate that they find impossible to win, eventually switching sides multiple times.

    Speaking on the campaign, Mondele-z International AVP marketing biscuits Chella Pandyan said, “It’s a well-established fact that chocolate is India’s favourite cream flavor. The uniqueness of Oreo Choco Cr?me is that both – the cookie and the cream are chocolaty. The TVC highlights the delightful dilemma the two brothers face of deciding which is more chocolaty!”

    Interface Communications national creative director Robby Mathew added, “The campaign idea banks on the unique relationship that siblings share. What starts off as a coach-student relationship turns into one of equals, as they together discover Oreo Choco Cr?me’s double chocolaty delight.”

    The main Tv campaign is supported by four short films that keep the debate and dilemma going.

  • MakeMyTrip becomes official travel partner for ‘Yeh Jawaani Hai Deewani’

    MakeMyTrip becomes official travel partner for ‘Yeh Jawaani Hai Deewani’

    MUMBAI: Travel company MakeMyTrip has announced its role as the official travel partner of the upcoming Bollywood movie ‘Yeh Jawaani Hai Deewani‘ The launch occasion witnessed the release of a ‘Yeh Jawaani Hai Deewani‘ -centric TVC which highlights the convenience and benefits of online hotel-booking with MakeMyTrip. The TVC will start airing later in this month while the movie is releasing on 31 May.

    MakeMyTrip.com CEO and founder Deep Kalra said, “We are very excited to come on board as the official travel partner of ‘Yeh Jawaani Hai Deewani‘, the most-awaited movie of the year. The movie is a perfect fitment for us as it celebrates travel, fun and friendships. MakeMyTrip is known for making all aspects of Travel easy and fun. Our new product – Last Minute Hotel Deals – offers the convenience of great deals for same-day check-ins to impulse-travelers like Bunny, the character played by Ranbir in the movie. We are confident that our new Online Hotel deals will encourage more customers to book hotels online and on mobile.”

    The new TVC looks to further build on MakeMyTrip‘s brand promise of ‘Hotels Unlimited‘ by showcasing the convenience and value-proposition of ‘widest range of Hotels with Best deals‘. MakeMyTrip also launched its new product Last Minute Hotel Deals targeting both impulse and business travellers. Under these deals, top Hotels and branded properties provide discounted inventory (at least 30% discount) for last-minute bookings on MakeMyTrip.

    Last-Minute Hotel Deals will be displayed as the first five hotels in the search results for same-day check-in on the MakeMyTrip site and mobile. Travellers on the move can access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.

  • Fiat’s 8 week ‘Make the move’ campaign

    Fiat’s 8 week ‘Make the move’ campaign

    BENGALURU: What does an automobile seller do when it’s seen its sales numbers fall year on year and it has split with its major sales/distribution partner? In a bid to try and double its sales numbers from less than 10,000 units (from less than 1 per cent) of the passenger car market in 2012-13, Fiat Group Automobiles India Private Limited (FGAIPL) has planned a strategy resting on three pillars – product, brand and network strategy. And with that strategy in place, the company plans to double its market share every year for the next three years.

    To that effect, on the brand front, starting 13 April 2013, the company launched a 360 degree campaign to run for eightweeks (or two months, if you will) ‘Make the move’ campaign conceptualised by Ogilvy. The campaign encompasses television, initially with a 60 second TVC which has been pruned to 30 seconds and has three mix-n-match variants; uses print, digital, outdoor and local event based radio. On television, besides the conventional mainline and regional GECs’, news and entertainment channels, the campaign had its share for 10 days of the on-going IPL season 6 limelight. Media buying is through Maxus.

    From the product point of view, the company has planned what it terms as an exciting line of launches over a two year period. In fiscal 2010, Fiat sales figures in number of units were 24,000, the next year 16,000 and last year just 10,000 units. It expects to grow its sales volumes and market share with newer products.

    After parting ways with Tata Motors on the sales front, FGAIPL, which commenced sales operations last year, launched its first CAFFE dealership store in Bengaluru and its third after Pune and Mumbai in India today. India is the only country among 11 others that has three CAFFE dealership stores, all other countries have one each until now. The Bangalore dealership is FGAIPL’s 54th dealership, with another 21 to be opened over a three month time frame. FGAIPL had announced that its dealership network in the country would be 112 numbers over the next year or so and is confident of reaching 100 stores by the end of the current fiscal.

  • Brandlogist launches a new design unit

    Brandlogist launches a new design unit

    MUMBAI: Brandlogist, a Delhi-based brand communications consultancy, has started a new vertical focussed on inculcating design and video in their various marketing strategies.

    This vertical will not be on the same lines as most video production houses or design setups in ad agencies. Commenting on the differentiation Brandlogist business head Abhik Choudhury said, “The big challenge today is that though there is a lot of opportunity for creating great video content on digital but most digital agencies don‘t go beyond virals or video campaigns on YouTube whereas the production houses end up creating something which is very TVC like. Real storytelling i.e. branded content on video has a lot of opportunity and needs people who understand digital, branding and of course video production.That‘s where we now come in.”

    Brandlogist now has Abbas Shameal Rizvi on board visual communicator. He was earlier working with NDTV Good Times and Discovery Channel.

    From a design communication perspective the company has brought on board Raman Bhandari, who has earlier assisted the likes of Manish Arora, Sunil Sethi and previously was the graphics head at Lecoanet Hemant. He is designated as a designer. The focus in terms of design would be to create something right from the brand identity-logo, packaging, website to integrating design in the regular marketing communication exercise.

    Choudhury added, “The key question for us here was can we use design to solve a marketing communication challenge.Not just looking great but doing something which delivers great business value. Also we are intentionally boutique, so that we can treat every client with special care and deliver customise design solutions”

    Bhandari said, “What interested me about Brandlogist was that they were not looking at design as print, digital or merchandise. Their perspective on design is quite medium agnostic and combined with their in depth understanding of marketing we hope to do some great work.”

    Brandlogist‘s client list includes: India today group, Square Root Hospitalities, Aamby Valley City, RC Cola, Sahara Star, OfiiceYes, Peperone Handbags, Q Shop and Zee TV.

  • Expedia rolls out new campaign nationally

    Expedia rolls out new campaign nationally

    MUMBAI: Expedia, the online travel company has announced the launch of its latest advertising campaign in India.

    The TVC is visualised and conceptualised by Lowe Lintas.

    The campaign is aimed at igniting the hunger for travel amongst its target. The campaign can be seen in all platforms like print, digital, radio and television mediums.

    Expedia head marketing India Manmeet Ahluwalia said, “The campaign is designed keeping in mind the need for travel and the travel proposition offered by Expedia to consumers in India and globally. The purpose of this campaign is to convey the need to travel for people who often neglect it due to lack of time or not being able to book in advance and end up being the non-traveling population. With 18,000 amazing offers every day, unparalleled in the industry. Expedia ensures that you are never ‘the neighbor who never travels‘.

  • Topps Sports & Entertainment launches TVC Cricket Attax 2013

    MUMBAI: Topps Sports & Entertainment has launched a television commercial for its IPL 6 trading card game Cricket Attax 2013.

    The 45 second long TV Commercial has been created by Tailor India and directed by Sudip Bandopadhyay of Thumbnail Pictures and the track has been sung by the Raghubir Yadav.

    Topps (India) CEO Sanjeev Katyal said, “The vision of the brand is to take imagery and likability of Cricket Attax to the next level, and make it a cult brand and position it at a scale worthy of the league itself. (We wish to) To convey the fun aspects of the game to the young ones as well as appeal to parents for the skill, strategy and memory building features of the game.”

    Topps (India) senior manager marketing and sales Mukesh Jagwani added , “This year’s strategy is to connect with target audience over the emotional benefit that Cricket Attax enables you to relive the IPL experience at home and the self-expressive benefit, that you have the power to literally control and own the league and its super-star cricketers.”

    The TVC shows an interesting cricket match between two teams where the batsman hits a six on the first ball and the cheer girls start dancing but at the end of the TVC it has shown that the two kids are enjoying while performing the puppet show.

    “The creative idea builds on the strategy by celebrating the kids who behave as owner-selector-captain in their own dream world. The kids call the shots by deciding how many spinners to play, who bats in which position, when to take power play etc. Hence, the idea of kathputli was born”, explains Tailor India co-founder Kaushik Mitra.

    Cricket Attax 3 is a game aimed at children in the age group of 8-12 that allows them to collect cards, exchange them, build a dream team and then go around playing the game with their friends.

  • Infectious launches campaign for UBQOOL.Com

    MUMBAI: Mumbai based advertisement company Infectious launched its first campaign for educational portal UBQOOL.com.

    The campaign includes three television commercials (TVC) which show how the site makes learning interesting and easy for kids to master tough subjects like mathematics, science and geography. The campaign also requests parents to partner their kids in learning rather than just passively following up. Actress and mother of two Juhi chawala is the brand ambassador of the campaign as well as the co- promoter of UBQOOL.com.

    UBQOOL director Debu Mishra said, “Infectious brought to the table their understanding of consumer behavior and helped us reposition the brand. The campaign is all set to bring in some freshness into a segment, which hasn‘t really been innovative. Our partnership will build upon it as we grow.”

    “We wanted to appeal to the Indian ‘Tiger Moms‘ who are keen to see their children succeed, but are helpless bystanders, because of the wall created between them and their children by the system of formal education,” said Infectious founder Nisha Singhania.

    Infectious founder Ramanuj Shastry added, “The creative idea was to celebrate the joys of learning together. Parents are the best teachers and UBQOOL.com gives the mantle back to them‘.

  • MakeMyTrip launches IPL themed television campaign

    BENGALULRU: Indian online travel company, MakeMyTrip has launched an IPL themed television campaign highlighting its hotel services.

    The new TVC campaign is meant to extend MakeMyTrip‘s brand promise from ‘Memories Unlimited‘ to ‘Hotels Unlimited‘, by showcasing the brand‘s strength and value-proposition of ‘widest range of Hotels with Best deals‘, says the company.

    MakeMyTrip has tied up with top Hotels and branded properties to provide discounted inventory under last-minute deals.

    Earlier this month, MakeMyTrip became the principal sponsor of Sunrisers Hyderabad (SH).

    The TVC campaign features SH IPL players Ishaant Sharma, Shikhar Dhawan and Cameron White talking about the trustworthiness of booking hotels on MakeMyTrip. The new commercials are meant to demonstrate the positive effect of a good Hotel experience.

    The ‘Hinglish‘ language TVC has been created by FCB Ulka, produced by MAD Films and directed Abraham Cherian.

    According to the company the 30, 25 and 15 second versions of the ad will be aired in English and Hindi news and entertainment, movies and infotainment channels.

    MakeMyTrip marketing head Manish Kalra said, “We have extended our brand promise to ‘Hotels Unlimited‘ and are very excited about star players from Hyderabad Sunrisers being a part of our latest Television campaign. The campaign is targeted at building greater customer-confidence in booking hotels online. MakeMyTrip offers Money-back guarantee and last-minute hotel deals for same-day Hotel bookings. Together, they will enhance customer confidence while booking hotels online. MakeMyTrip‘s hotel deals are accessible both on the website as well as mobile devices.”