ITV

Tag: TVC

  • Gen AI takes the stage: Bingo! Mad Angles’ rap campaign

    Gen AI takes the stage: Bingo! Mad Angles’ rap campaign

    Mumbai: Prepare to be transported into a realm of unparalleled creativity, imagination and entertainment as ITC’s Bingo! Mad Angles presents its latest mind-bending campaign. In an industry-first move, Bingo! has harnessed the power of generative artificial intelligence (GenAI) to craft an entirely GenAI-driven campaign, bringing to life a seamless fusion of technology and creativity. This one-of-a-kind campaign is set to redefine the boundaries of snacking by combining cutting-edge GenAI technology, the zaniest of theories and an electrifying rap song.

    The campaign began when Bingo! – through a cryptic TVC teaser – posed the question: “Uss Raat Kya Hua Tha?” (What happened that night), challenging consumers to unleash their inner detectives and concoct wild theories to solve the mystery. Consumers inundated the campaign pages on social media with theories that could only be described as wildly absurd and over the top. The 20 quirkiest entries were picked and later used as the foundation for Midjourney, the GenAI wizard of image generation, to conjure up a collection of surreal and uproarious memes that brought the theories to life.

    As the campaign culminates, Bingo! has introduced a rap video through the storyline formed by the memes. The imaginative story was crafted into lyrics by ChatGPT. Collaborating with Uberduck AI and Musify, the lyrics come alive with a pulsating rhythm, creating a dynamic rap anthem. Runway AI, Kaiber AI and Midjourney designed an ethereal GenAI Art Gallery template, where the memes were brought to life. The virtual GenAI Art Gallery will resound with the line “Uss Raat Kya Hua Tha”, accompanied by the iconic “MMMMMMMMM” soundbite, embodying the brand’s delightful chaos. The entire GenAI campaign was executed by PixelFox, a creative agency.

    Speaking on the campaign, Snacks chief operating officer Kavita Chaturvedi said, “We wanted to challenge the conventional norms of how brands engage with their audience. Bingo! Mad Angles has always stood for unleashing the unexpected and with our new campaign, we’ve taken this philosophy to a whole new level. Bingo! Mad Angles has been at the forefront of delivering ‘MMM’ ad solutions to our consumers and this GenAI-driven campaign is a testament of our commitment towards innovation and disruption.”

     

     

  • McDonald’s India – North and East’s new TVC features Kartik Aaryan’s iconic monologue

    McDonald’s India – North and East’s new TVC features Kartik Aaryan’s iconic monologue

    Mumbai: McDonald’s India- North and East, one of India’s most loved restaurant brands, has launched a quirky television commercial featuring its brand ambassador, Kartik Aaryan revealing his favourite McDonald’s meal. The TVC takes the fans on a laughter-filled roller coaster with his signature monologue style in a unique McDonald’s way.

    The Kartik Aaryan Meal includes his favourite, go-to menu items from McDonald’s – the classic McAloo Tikki Burger, delicious cheesy fries, ever-so favourite Pizza McPuff with a regular beverage, served as a four-piece meal. To add to the fans’ delight, the 4-pieces meal will be served in a special Kartik Aaryan-themed, QR-code-enabled packaging offering fans an opportunity to take a virtual selfie with their favorite celebrity.

    Talking about the launch of the TVC, McDonald’s India – North and East MD Rajeev Ranjan said, “This campaign is all about knowing a little better the ones we like & love and celebrating the feel-good delicious moments and shared laughter at McDonald’s. We’re proud to unveil and bring Kartik’s favourite go-to McDonald’s meal to our customers and fans and provide a limited-time-opportunity to our customers to eat as their favourite celebrity and youth Icon. We are hopeful of this campaign reigniting our customer’s and fans’ love for our food and creating another cultural moment for our brand’s association with youth and the younger generation.”

    Conceptualised by DDB Mudra, the TVC opens in a McDonald’s restaurant, where Kartik Aaryan and his friend stand at the counter, greeted by a warm smile at the front counter. Before Kartik can respond, his friend asks about his order. Kartik looks at him a little annoyed and begins to vent about how his friends always ask the most obvious things in every imaginable scenario. Just when he mentions that his best friend doesn’t even know his favourite meal, the server smoothly slides a tray in front of Kartik, revealing the “Kartik Aaryan Meal.” The TVC ends with Kartik suggesting McDonald’s to create a meal named after him so that his friend never forgets it.

    “No matter who you are, everyone has a go-to McDonald’s order. This truth forms the basis of McDonald’s global platform called ‘Famous Orders’. The new Kartik Aaryan Meal aims to transform a visit to McDonald’s into an opportunity for people to connect with their hero, creating a one-of-a-kind cultural experience for youth tastemakers,” said DDB Tribal creative head Iraj Fraz.

  • MS Dhoni’s heartwarming father-daughter bonding in Zed Black TVC: ‘Mann Ki Shanti'”

    MS Dhoni’s heartwarming father-daughter bonding in Zed Black TVC: ‘Mann Ki Shanti’”

        Mumbai: Zed Black, a leading incense sticks brand, is thrilled to announce the launch of its latest TVC campaign for Zed Black 3-in-1 premium incense sticks featuring the cricketing legend and former captain of the Indian cricket team, MS Dhoni. The campaign aims to emphasize the importance of incorporating daily prayers into one’s routine for a balanced and fulfilled life.

    In today’s fast-paced world, where individuals often find themselves consumed by various commitments and responsibilities, the act of taking a moment to connect with oneself through prayer can be immensely grounding. Zed Black’s continued collaboration with MS Dhoni as a brand ambassador for the last six years seeks to encourage people to pause, reflect, and engage in a practice that fosters inner peace and spiritual well-being.

    “Mann Ki Shanti” is not just a TVC campaign; it’s a heartfelt endeavour to bring attention to the value of daily prayers in maintaining mental and emotional equilibrium. Dhoni, known for his exceptional leadership and unshakeable composure, resonates with the campaign’s message on multiple levels”, shared Mysore Deep Perfumery House & Zed Black director Ankit Agrawal.

    The TVC showcases Zed Black and MS Dhoni sharing a timeless message for all. In the latest TVC, the cricketing legend assumes the role of a doting father sitting for prayers as his playful daughter comes running. Dhoni emphasizes with a smile the importance of a regular prayer for ‘Mann Ki Shanti’. Dhoni, besides being a cricket legend, is also a complete family man. He does a perfect job of conveying the sentiment for all households. Add to this his legendary cool vibes and a relaxed smile, the message hits home!

    Zed Black TVC campaigns have always struck a chord with the masses & netizens. Be it the gamechanger commercial where the captain cool was spotted sporting a retro jersey look on the field for its flagship campaign ‘Prarthna Hogi Sweekar’ or MS Dhoni sharing the importance of viral prayers in a guruji avatar last festive season. Likewise, through this latest campaign, Zed Black aims to spark conversations around the benefits of incorporating daily prayers as a means to achieve balance and mental clarity.

    “We are honored to collaborate with MS Dhoni yet again, a true icon who embodies resilience and strength,” said Mysore Deep Perfumery House & Zed Black director Anshul Agrawal. “As a brand, we are committed to promoting holistic well-being, and we believe that this campaign will inspire individuals to carve out time for daily prayers, nurturing their spiritual growth.”

    The hallmark of Zed Black’s success lies in its commitment to sustainable manufacturing practices. Zed Black’s manufacturing unit, based in Indore, Madhya Pradesh has made history by becoming the world’s largest solar-powered raw agarbatti production facility. The company has successfully scaled its production capacity to an astounding 3.5 crore incense sticks per day, positioning itself as a major player in the global market. The company is today amongst the top three agarbatti manufacturers in the country.

    Conceptualised by Oberoi IBC the TVC will be promoted through a 360-degree approach across news & GEC channels for the festive season and will be accompanied by a robust social media and online engagement strategy, encouraging viewers to share their own experiences with daily prayers using the hashtag #MannKiShanti.

    MDPH has a plethora of top-notch quality products under its own household brands in categories such as agarbatti, essential oils, hand sanitizers, packaged tea, dhoop batti, confectionery, and more under its premium bestseller flagship labels Zed Black, Manthan, Samarpan, Orva and Din Din.

    Founded in 1992, at the heart of MDPH is its 4,000-plus workforce, of which 80 per cent are women who are involved in all aspects of incense sticks manufacturing–from perfume making to packaging. The company processes over three crore incense sticks every day at its 9,40,000 sq. ft manufacturing facility in Madhya Pradesh, comprising of four factories. It has in its kitty over 1,200+ products that are exported to over 40+ countries across six continents and 15 lakh packs of Zed Black incense sticks are sold daily.

  • My11Circle’s launches new campaign for T20 World Cup

    My11Circle’s launches new campaign for T20 World Cup

    Mumbai: Games24x7 has launched a captivating new campaign for the ICC T20 World Cup on its fantasy sports platform, My11Circle.

    ‘My11Circle pe team banao, har din SUV jeeto’ is a three-film campaign which features brand ambassadors Sourav Ganguly and Shubman Gill to celebrate the spirit and enthusiasm of Indian cricket fans by rewarding their skills and knowledge of the sport.

    The campaign takes an enticing approach to capture the audience’s interest. Shot in varied backgrounds, these films intend to reinforce the brand promise of rewarding the passion, skill, and knowledge of Indian cricket lovers and My11Circle players.

    The campaign gives expression to the sheer euphoria experienced by cricket lovers in creating a winning team on the My11Circle platform. The palpable excitement in the air and the resounding announcement of the win reach a crescendo with an uplifting background score, followed by the larger-than-life appearance of the brand ambassadors on the screen, surprising the fans with the grand win. The films make an exciting watch, capturing the fun and frenzy associated with the T20 World Cup, and are sure to enthral cricket lovers across the nation. This campaign was designed by The Script Room.

    The campaign is live across TV, YouTube, and OTT and on other digital platforms today.

    Commenting on the campaign and its expected response, My11Circle senior vice president Saroj Panigrahi said, “As the fastest growing fantasy sports platform in India, My11Circle offers an entertaining space for cricket aficionados to test their skills and knowledge, and rejoice in the glory of their favourite teams. This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervour of the tournament and further help in strengthening our user base.”

    Speaking about his association with the My11Circle campaign, Sourav Ganguly said, “I am happy to be a part of this exciting campaign as it is centred around Indian cricket fans. It will provide them with the perfect opportunity to sharpen their acumen. It takes tremendous skill and knowledge of the game to make a winning team. There is no greater joy than adding to the spirit of cheer and excitement for the game. I am sure cricket fans will enjoy the challenge immensely.”

    Adding to it, Shubman Gill said, “This campaign will in a way unite cricket fans as it is being launched during the T20 World Cup. It will encourage them to engage with My11Circle and apply their skills and knowledge to create a great team. I wish all passionate fans the very best. I hope they are ready to take on the ultimate challenge and emerge as winners.”

  • Furo Sports Shoes rolls out new brand campaign with Shahid Kapoor

    Furo Sports Shoes rolls out new brand campaign with Shahid Kapoor

    Mumbai: Furo Sports Shoes, from the house of Red Chief Shoes, has launched their campaign starring brand ambassador Shahid Kapoor with a youth-enticing TVC.

    The film is the opening act of a campaign that wants to focus on promoting shoes that allow you to live your everyday life with élan. Elaborating on a hi-grip technology that allows for easier and better grip on surfaces, Furo Sports is aspiring to transform the space of the athleisure lifestyle.

    This campaign is being promoted across digital media, print, cinema, TV, outdoor and enhanced visibility at multi-brand outlets.

    When asked about the objective of the campaign, Furo Sports Shoes managing director Manoj Gyanchandani said, “Our goal is to take athleisure lifestyle and sports wear shoes to the next level. Nowadays, it’s all about fashion—but function is equally important. Our shoes have been designed keeping optimum usability in mind, without compromising on style and comfort.”

    “We are confident, adventurous, and courageous. This campaign is a reflection of who we are and this campaign is our way of enlightening people on the importance of having control—be it while walking, running, trekking or in life—and we hope by watching it, they too feel like having that grip,” said Furo Sports Shoes senior general manager Rahul Sharma.

    “Furo Sports is all about living an adventurous life but with comfort. I mean, it is important to walk through life with a good grip and a great pair of shoes!”, added Shahid Kapoor.

  • OTTplay releases a series of TVCs with AI-based personalised recommendations

    OTTplay releases a series of TVCs with AI-based personalised recommendations

    Mumbai: OTTplay has announced the launch of its first-of-its-kind personalised artificial intelligence-based feature that recommends content from a library of over 65,000+ web-series, movies, and shows, in 18+ genres and across many languages.

    The platform has tapped into the latest AI-powered technology and developed the feature in-house to equip audiences with smart recommendations. The platform aspires to democratise content offered across OTT platforms by handing it over, thus empowering the users to discover content they are most likely to enjoy.

    The one-of-its-kind streaming platform is promoting the unique AI-based feature with its all-new digital ad campaign with an all-new tagline “OTTplay se pucho, OTTplay pe hee Dekho aur Majey Karo Multiply!”

    Considering this is an innovative concept introduced in India, the digital ad aims to educate audiences about the benefits of the feature. The 20-second teaser videos are quirky and filmic, making fun of the inherent difficulties in selecting the most crucial piece of content to watch—’Aaj kya dekhun.’

    The three ad films, “Alien,” “Exorcism,” and “Interrogation,” which are each based on different scenarios, are focused on figuring out the solution to this biggest puzzle and cleverly plugging OTTplay in the process.

    With its personalised recommendation feature and the recently launched OTTplay Premium, which offers access to the content of 12 OTTs with a single subscription, OTTplay solves the problems of “OTTplay se poocho and OTTplay pe dekho” giving a glimpse into the OTT ecosystem in India’s future for content discovery.

    Commenting on the latest AI-based feature, OTTPlay co-founder & CEO Avinash Mudaliar said, “As category creators, OTTplay’s latest AI-powered technology has revolutionised content navigation in India’s OTT ecosystem. We are razor focused on providing audiences with the convenience to discover and consume content from across OTT platforms. Our recommendation engine analyses user activity on the platform and aims to showcase curated content based on user preferences, making the content consumption experience seamless.”

  • Mountain Dew encourages people to be courageous in new TVC

    Mountain Dew encourages people to be courageous in new TVC

    MUMBAI: Mountain Dew brand has always focused on facing one’s fears to achieve exemplary results. Targeted at the youth of India, the beverage brand has unveiled a new campaign that encourages consumers to move beyond their fears and stand victorious in the race of life.

    The new TVC delves into the daily struggles of people across the spectrum – bringing out that each person reacts differently to circumstances and that fear is subjective with no definite scale, measure, or boundary. The film is a reverberation of Mountain Dew’s belief that in case of a challenge, there are only two choices one can make – either give in to fear and turn back or overcome fear and move ahead with courage. It is the choice that one makes that sets the real heroes apart from the rest.

    The film brings together situations and scenarios from the lives of different people in the form of a montage – a boy facing the microphone in front of an audience, a boxer in the boxing ring, a biker at the edge of a cliff, a girl standing at the edge of a diving board, a boy frozen in his steps to paraglide and a girl sending a text to break up with her partner – all these people are hesitating to take their challenges head-on. In comes Mountain Dew – with one sip of the drink, metaphorically, these moments of hesitation and fear are dissolved as the characters take the plunge with faith and courage to face their fears.

    PepsiCo India category director Mountain Dew Vineet Sharma said, “With our ‘Darr Ke Aage Jeet Hai’ philosophy, Mountain Dew has always celebrated the spirit of those who push themselves forward in the face of fear to achieve extraordinary results. The brand acknowledges that fear is universal, and every individual is beset with the feeling of fear. Fear can arise from a myriad of situations that are unique to each one of us and in this film, we have tried to focus on everyday fears that many of us can relate to. We believe that real heroes are those that face the challenge head-on and eventually emerge as winners. We are confident consumers across the country will relate to this touching new film and as always, the philosophy of ‘Darr Ke Aage Jeet Hai’ will resonate strongly with them.”

    Flibbr Consulting managing partner Rahul Jauhari stated, “Speaking of everyday fears yet keeping the ethos, energy and adrenaline rush of the brand was a fine line one had to tread and I’m glad we could deliver on the brief. We are confident that this TVC will help in connecting to a wider audience at a deeper level.”

    The new Mountain Dew campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. The beverage is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.

  • Indifusion launches its fusion fashion collection in its first campaign

    Indifusion launches its fusion fashion collection in its first campaign

    Mumbai: Indifusion, the Indo-western brand by Bestseller India has revealed its first brand campaign, “Flaunt your Indi”. An amalgamation of Indian tradition with international fashion is what Indi’s brand promise is all about.

    The campaign is conceptualised and executed by Thought Blurb Communications. The agency won the creative business for the brand following a multi-agency pitch.

    Fusion fashion is something that we all have been experiencing since decades but establishing the right mix of Indian creativity with a Western outlook is stimulating. Indifusion has utilised design, colours, texture and fabrics from both, Indian and Western sensibilities in its collection.

    The launch of the brand’s communication is multi-faceted and spans across film, print, outdoor and digital mediums – which is also a reflection of the brand’s spirit to blend Indian and Western cultures in its apparel. The campaign is shot in Ladakh and the models are European, Indian and a few from Ladakh itself. Ancient monasteries, magnificent palaces, petal-strewn forest floors and placid lakes, make for a scenic view of the campaign. The casting of multicultural models brings alive the theme of fusion in every way.

    Focusing on the strategy of the brand, Bestseller India CEO and country head Vineet Gautam said, “Bestseller India has always been at the forefront of getting international fashion to India. But with Indifusion, we intend to expand our portfolio and cater to a larger set of audience with Indian fusion wear. Indian wear will always be at the heart of our country and by using our existing expertise in the retail industry, we will drive Indifusion to be a key player in this segment. ‘Flaunt your Indi’ is our first campaign for the brand, and we’re excited to see how it connects with our customers.”

    Discussing the creative thoughts which led to the culmination of the brand campaign, Thought Blurb Communications founder and chief creative officer Vinod Kunj stated, “The look had to be of a high fashion Indian brand appealing to an international audience. This is for the woman who wants more than what off-the-rack brands can provide her. The treatment of the film interlaces a light, playful soundtrack and has been visualized with an overall sense of joy. The product design played hand in hand with the vision we had for the brand.”

    Thought Blurb Communications executive creative director Renu Somani added, “The creative inspiration behind the campaign comes from the distinctive fashion that the brand portrays. After having seen the designs curated for the collection, the fusion of two different perspectives was very apparent. There is grace, elegance and beauty in the contrast of simple lines and intricate textures. This fashion of the brand slanted the thinking – towards a zone that is grounded yet flighty, Indian yet global, a grammar that is uniquely Indifusion.”

    Bestseller India operates 20 brands, such as women’s western wear labels Only and Vero Moda, and menswear brands like Jack & Jones and Selected Homme. Talking about Indifusion, every collection from this brand will showcase not only a signature style, but it will also explore aspects of India and Indianness that have not been explored in the fashion arena.

  • Cadbury Dairy Milk evokes kindness and generosity in its new campaign

    Cadbury Dairy Milk evokes kindness and generosity in its new campaign

    Mumbai: Cadbury Dairy Milk has rolled out an all-new campaign in collaboration with Ogilvy. It urges people to treat and embrace others’ happiness and achievements with a big heart. The launch will be supported by a 360-degree communication campaign with amplification across media touchpoints.

    The all-new TVC adds a new dimension to the generosity narrative and nudges people to be there for someone.

    With this development, the brand aims at melting the power distance across varied relationships—one relatable story at a time—and taking the “Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye” story to the next level.

    Staying true to its narrative, Cadbury Dairy Milk has successfully captured the essence of evoking kindness and generosity over the years.

    The heartening one-minute video opens with a politician and his bodyguards rushing to the diyas amid the crowd cheering for him. One of his closest aides is seen checking the time nervously on his duty. Observing this, and much to the viewers’ surprise, the politician asks for his daughter’s roll number. While the bodyguard is left perplexed, he proceeds to check the results on the phone. The politician, realising that she has cleared the entrance exam, offers a Cadbury Dairy Milk, which he specifically carried to celebrate the good news with his bodyguard, and asks him to take the day off and celebrate with his family.

    Commenting on the campaign, Mondelez India vice president of marketing Anil Viswanathan said, “Since 2018, generosity remains an innate part of Cadbury Dairy Milk’s storytelling that continues to connect consumers across all the geographies. Shining a spotlight on the inner ‘acchai’ and keeping purpose at the heart of our messaging, we have rolled out multiple campaigns that celebrate small acts of kindness.”

    Taking a step forward in the same direction, our latest effort reiterates the meaning of “Kuch Acha Ho Jaye, Kuch Meetha Ho Jaye” by urging individuals to share others’ happiness with a big heart and make their “meetha” moments even more special. Built on the simple insight that entitlement can create distance in relationships, we believe that the campaign’s powerful, yet relatable narration will inspire people to look beyond their own realities and create shared moments of happiness,” he added.

    Ogilvy chief creative officer Sukesh Nayak shared, “When we forget our entitlements and treat all as equal and celebrate their happiness as if it is ours, the joy is doubled. This is the thought behind our latest campaign for Cadbury Dairy Milk. This thought beautifully builds on the brand’s ongoing generosity platform. The campaign will have many touch points that will inspire us to join in and celebrate not just ours but others’ happiness too.”

  • Apollo Tyres partners with Wunderman Thompson to launch new TVC

    Apollo Tyres partners with Wunderman Thompson to launch new TVC

    New Delhi: Apollo Tyres has unveiled its latest television commercial for its off-roading motorcycle tyres- Apollo Tramplr.

    The TVC was launched in partnership with Wunderman Thompson.

    Through this power-packed commercial, Apollo Tyres is set to create a distinct spot for itself in the crowded all-terrain tyre market where every brand claims to offer true-blue off-roading tyres.

    This TVC is created to strike a chord with the adventure loving bikers who want the best tyres for their motorcycles.

    Conceptualised by Wunderman Thompson, the TVC is based on a unique and interesting observation. When it comes to off-roading adventure, every brand has the same thing to say and show to prove their point- the same mountains, the same trails and the same obstacles. There is nothing new. It is time to challenge the sameness. It is time to tell the world that adventure isn’t about visiting the same place, taking the same turn or following the same road taken by millions.

    Thus ‘Go Beyond Sameness’ was born. It is a call to every adventure lover to find new routes, challenge the limits, and discover something the world has never seen before. Because the real adventure begins when you go beyond sameness.  

    Commenting on the launch, Apollo Tyres president- Asia Pacific, Middle East, Africa Satish Sharma said, “Apollo Tramplr is designed for both on and off -road applications. The product is designed to give confidence to the rider to go beyond the usual terrains. Tramplr’s design is inspired by the legendary off-roading capability of ibex. The tread design of this tyre is derived from ibex hoofs for stronger grip, better control, and superior manoeuvrability. We have tested this product over some of the toughest of terrains before bringing it out for our customers.”

    Commenting on the TVC launch, Wunderman Thompson senior vice president and managing partner Joy Chauhan said, “Love for adventure is only second to the love for newer adventures for today’s youth. Brands which vibe with the thinking, culture, and aspirational values of the young and restless take up their mind space. Apollo Trampler is designed to fulfill the youth’s desire to challenge the sameness and go beyond to discover new experiences. This digital first campaign has all the right ingredients to support our adventure loving youth in their journey to greatness. Let the true adventure begin where sameness ends.”

    Sharing his thought on the TVC, Wunderman Thompson vice president and ECD Sundeep Sehgal said, “The idea of sameness comes from consumer behaviour. We observed sameness is the biggest enemy of discovery. It’s like a loop. The commercial is a reflection of every rider/adventure seeker who is somewhere stuck in that loop. They want to go on an adventurous journey but have forgotten the idea of going beyond. The idea was to nudge and make them go beyond their comfort zone, go beyond sameness.”